Prodigal son never prodigal

Chapter 271 Everyone suffers from aesthetic fatigue

The biggest winner of the Olympics is the video platform.

The biggest winner at the moment is of course the Weishi platform.

It was probably five or six years ago, when various small video and live broadcast websites were surging during the Warring States Period.

The two or three largest live broadcast websites have seen a lot of mutual exploitation of each other's popular anchors.

Because these anchors with fixed audiences often change jobs and bring hundreds of thousands or millions of viewers to follow them.

So the price at that time was probably from [-] to [-] million a year to [-] million.

If it exceeds [-] million, it will make headlines.

But over the past few years, live broadcast websites and short video platforms have been killing each other, and almost every track has achieved results. The leader will probably occupy more than half of the market share, and then the next two or three companies will maintain a small half of the market. .

This situation is often the result of official intervention to prevent capital from becoming dominant.

Otherwise, it would have been a crushing monopoly long ago.

Therefore, this kind of mutual poaching is gradually decreasing. After all, the superiority and inferiority have been divided, and it is impossible for a single anchor or Internet celebrity to shake the pattern formed after burning billions and tens of billions.

So when Yan Qing's number of followers broke through the short video platform's highest record, reaching 1.3 million, the platform was not very vigilant.

Perhaps the account "Gai Qingyun" was too greedy and did not try to monetize it, nor did it seek resources from official platforms to jointly promote it.

In fact, most of the top Internet celebrity accounts on these large platforms are jointly created by MCN companies and platforms.

The very few big star accounts are amateur players who accompany the game.

Song Siyu established the MCN organization to support Yan Qing's development, but she knew very well that all Yan Qing's explosions would be based on his winning the Olympic championship.

Therefore, if you don’t win the championship, no matter how much money you spend, you will get half the result with twice the result, and it is not worth the big investment.

And once you win the championship, you will get twice the result with half the effort, and you will get huge benefits no matter how much you invest.

With her family background as a merchant, she naturally develops slowly in the early stage and prepares the groundwork, only to start to explode once she wins the championship.

So it doesn’t have any MCN flavor.

So Yan Qing started to register an account from being famous at the Youth Games, and Lao Pi's concerts began to rise to the star level. The topic of the Olympic warm-up matches continued, and it reached the peak after a series of super attention such as shooting, championship winning, and performances at the Olympic Games.

He followed the same path as the big stars in the entertainment industry.

It’s not the daily live broadcasts hyped by Internet celebrity MCN organizations, showing works every day, and driving traffic every day. It’s the superposition of endless news events that exploded in the Olympic years.

The largest platform, which accounts for 63% of the country’s share, didn’t pay much attention to him.

I really feel that he has no luck, he never runs live broadcasts to bring goods, and he never links up with them to make money.

It's as if they didn't take the initiative to interact with the accounts of several big celebrities with huge fan followings.

Because this kind of celebrity account will live there based on which tree is the biggest to expand their influence. In theory, they should be paid a fee.

So it was attacked by the Weishi platform, which ranked third in market share and only had about [-]%, with [-] million.

At that time, the platforms that offered prices as high as [-] million or [-] million were the platforms with the second largest market share.

As a result, Yan Qing canceled the account "Gai Qingyun" and moved to the Weishi platform. At that time, there were still many sour voices in the industry.

[-] million, this price is probably crazy.

What kind of anchors and Internet celebrities have an appeal value of [-] million?

Those top Internet celebrities carry hundreds of millions of dollars in live broadcasts and sell tens of billions of dollars a year. People with a discerning eye can still see how much moisture there is and how many tricks there are.

The key point is that this guy doesn't bring goods and doesn't make money. He can't make [-] million even by poaching the website.

Moreover, it is extremely rare for an Olympic champion to remain popular for one or two years after the Olympics. Even if the website platform wants to use him to attract traffic, it is difficult to say that the effect will last long.

But I never expected that after Yan Qing returned to China after the Olympics, before she even had time to return to the base camp of her province, she would continue to rely on Qionghai Sports Resort, Right Bank Fighting, and HK Fighting Tournaments, a series of topics that other Internet celebrity anchors could not match. The news continues to ferment.

So red!

Just changing jobs has brought tens of millions of users to the Weishi platform. This is nothing in the short video industry with hundreds of millions of daily active users.

However, these continued hot spots will allow the growth of tens of millions of users to continue to exceed [-] million.

Once over [-] million daily active users appear on the Weishi platform, the market share will silently climb to more than [-]% to [-]%!

And here I have to mention the number one short video platform. The most important feature for its survival is the AI ​​intelligent algorithm.

It seems that each video will be next as soon as you swipe up. In fact, the more you watch, the big data in the background will push short videos that are closer to your preferences to retain users.

That's why there is a joking saying in the market that a certain account is considered to be developed. As soon as you open it, you like to watch beautiful women flirting with each other, and you like to watch products made with technology. One after another, you just save all your favorite flavors. .

This algorithm allows the platform to win the national share war and even become the largest video platform in the world.

Perhaps it is this situation of international big winners that makes this platform not pay much attention to the existence of a single blogger like Yan Qing. The market has long passed the stage where bloggers can still threaten the platform.

Even without taking the initiative to retain Yan Qing, she still has this arrogant intention to show it to the market.

I never thought that the Weishi platform really had something to offer.

Their short video, which seems to be the next one just by swiping up, focused on this feature of the algorithm.

They slightly expand on the user's preferences and push videos with different tastes.

This actually fits the feeling of expectation that no one knows what the next item will be at the flick of a finger.

After all, that kind of algorithm for creating accounts has been popular for several years, and everyone is a little tired of it. A good account is full of homogeneous posturing, or funny pretentiousness.

No matter how much you like it, you will become fatigued after watching it for a few years. Weishi short video is exactly at this stage and will always push different and fresh videos.

Those viewers who were attracted by Yan Qing had originally watched his videos, swiped casually, and then swiped around the videos, maybe music, sports, outdoor, and comedy.

Similar, but more colorful.

Although the cultivation account firmly grasps the preferences of all users and tries its best to push content that users like, it will also cause users to get stuck in it and increasingly only watch a few types of content, or even browse a few types of content. There won’t be anything new in the video tonight that I’ve never seen before.

I didn't compare it before, but now I look at it, oh, it's a bit fresh, there are so many types that I haven't seen before.

Just stayed on the Weishi platform.

This is a trade-off relationship.

In fact, some signs have been highlighted in Makan before.

Those videos on the right bank went viral, but the audience couldn’t understand why.

Yan Qing is fighting in a fighting match here, and the HK media and domestic self-media must have publicized it, and then his account was confirmed.

There were actually many fans and spectators from around Macan who rushed over to support him.

It also attracted huge betting volume across the country.

When he came to Rongdu, he just sent a video before setting off from Macan, saying that he would bring the Olympic champions to the stage to cut the ribbon.

Just a ribbon-cutting ceremony can attract tens of thousands of people.

Gai Qingyun even shot the whole process from a first-person perspective, showing scenes of working hard on the floor with the sports students late at night and early in the morning, sleeping in the garage, and working hard to start a business.

Other Olympic champions also gathered around the rechargeable outdoor lights proudly, eating, drinking, playing and singing, wrestling and competing with each other.

Then the next morning we walked up and down the empty building.

In fact, except for Yan Qing who had to take off his smart glasses while playing a game, all his videos are from the first-person perspective.

The original intention is that together with Gai Qingyun, the two brothers can experience life simultaneously.

But he inadvertently formed his rather special video style.

A novel experience that all audiences can experience vicariously.

Think about it, there are so many Internet celebrity anchors, even some of them deliberately use the first-person perspective. How can there be so many special scenes faced by Yan Qing that are difficult for ordinary people to experience?

This is the scene where he pays homage to Guan Gong without giving out any double bonus. It is just a shooting before the Olympics, a performance under the Eiffel Tower, a shotgun endorsement surrounded by the naked buttocks of passive security groups, and a fight scene from the Right Bank to Macan.

Which is not exciting.

Internet celebrity anchors have to think hard about scripts every day.

Yan Qing's life is a natural script.

Really awesome people live in awesomeness all the time.

Every time the audience watches it, they’re like, “Damn it, you’re not a shooting athlete, how can you sing?”

"Damn it, are you so good at fighting?"

"Damn it, you hit someone so hard..."

"Damn it, you are so good at business..."

"Damn it, you sports students... how can you have a more pure happiness like the ancients?"

In short, he is breaking through the recognition and labeling of him at any time.

These users are forced to stay on the Weishi platform. Although they may not necessarily come here, they will not go back to look there.

But it is very clear that the data of the entire Weishi platform is skyrocketing.

Moreover, Song Siyu even tried to avoid taxes for the sake of Yan Qing's big brother image.

The [-] million yuan was actually donated by the Weishi platform to the sports construction fund under the Anhui Provincial Sports Institute, and the funds were earmarked for special use.

The Anhui Provincial Sports Institute has some shares in every sports city.

Therefore, the image and reputation of the Weishi platform are also quite good, even if you understand it, you will know what is going on.

In short, the data is rising and the image is brilliant, which makes the entire Weishi platform excited.

Then it is even more important to make good use of Yan Qing's resource as a winner.

Many times, the industry bosses will inevitably be a little lazy, but the pursuers will be more attentive.

At least half a month has passed since Yan Qing returned to China and signed a bunch of contracts in Pingjing, then to Qionghai, Right Bank, HK, and then to Rongdu.

The No. [-] major platform still had no response.

However, the Weishi platform began to conquer cities and territories.

Is the effect of Rongdu so good?

Take the initiative to contact the Olympic champion. Is he going back to Luzhou? Can we participate in promoting the situation in an all-round way?

After all, we are also donors to the [-] million "Sports Construction Fund".

Of course Song Siyu couldn't ask for it.

(End of this chapter)