Prodigal son never prodigal

Chapter 381 Yes, I’m talking about you. I promise not to beat you to death.

It's really fast.

For outstanding people, as long as they have a clear direction, all that remains is to move forward towards the right goal.

Smart glasses are struggling to ship and collect payments.

Market reaction doesn't lie.

The Y series smart glasses, integrated into big brands, are sweeping the entire market with a devastating trend.

Just like new energy trams have been popular for more than ten years, but the market has not opened up despite billions of state subsidies. Consumers just don't accept this change in thinking, but once the market blowout arrives, nothing can stop it.

In the past, everyone thought smart glasses were redundant and not a daily necessity.

Nowadays, Olympic champions and super Internet celebrities recommend products by themselves. The price of a thousand or so can't be bought at a loss, and you can't be fooled. They just want to give it a try and support it.

Turns out, it smells really good!

Someone took photos of crowded subways in first-tier cities during the evening rush hour.

There are office workers wearing smart glasses everywhere!

Together, the daily sales exceed 100,000 units, and the stable situation with a turnover of more than 3.4 billion has shocked the entire IT industry!

Because the last electronic industry chain that was so prosperous was smartphones.

It also makes this series of products clearly different in appearance from other models.

After the unification of Yan Qing's power, it was Ms. Zhao's academic integration that made the relationships among the previously independent schools extremely harmonious.

We can only wait for this new power brand to make a mistake.

With one hand in your pocket, you can operate the remote control to read news, read novels, watch skits, and even continue to watch PPT, memorize words, and organize work reports without delay.

The market was opened immediately!

By the way, it has also led to several other series. The low-end version and the outdoor version feel like they have become subordinate styles of this series.

After the main product has formed a structure, the other parts will be used to support the production line with intelligent robots while switching to peripheral production.

By accident, several small brands teamed up with super internet celebrities to create a strong industry. It would be difficult to overturn the Matthew Effect if they wanted to enter at this time.

This is truly a blue ocean market.

In the past, all brands combined could only sell 10,000 to 20,000 units of smart glasses throughout the year. Now, they have suddenly surged to become more coveted than the mobile phone market.

Now the entire market is almost exclusively owned by this company!

No one expected that this Olympic champion would quietly integrate most of the smart glasses brands and technical capabilities on the market, and then work together to hit the entire market.

The upper black frame style that is very popular among IT enthusiasts, the silver half frame that women can barely tolerate, the wood grain frame that is fashionable for young people, and even a service where most of the components are on the temples, and the frames can be purchased and replaced separately .

Glasses cases and frames with charging functions, lenses with interchangeable prescriptions, glasses frames with a variety of themes, and even glasses ropes for hanging around the neck can quickly form a complete product peripheral package.

Domestic mainstream smartphones, which are also priced at RMB 2,000 to 3,000, have brought dividends to the domestic IT industry for several years.

Even if you see a beautiful figure around you, you no longer need to take the risk of taking a secret photo. Just take a look and remember it!

With the super internet celebrity’s super ability to bring goods, this kind of electronic product has been thoroughly promoted to the point where all consumers think they can try it!

This is not only reflected in Mr. Sun’s wrist-breaking move from goggle-type VR glasses to the field of AR glasses, but also the introduction of various optional styles.

But at that time, the annual shipments of tens of millions and over 100 million units were fiercely fought among several brands.

It makes other similar companies unable to cry.

Of course, due to the difference in appearance, the common contempt chain effect among such products has also begun to appear. On the purchase channels for all models that have been reopened after the surge in production capacity, the most expensive model has quietly begun to climb up the sales throne!

Attention can indeed create productivity.

Isn't this easier than holding a mobile phone?

In particular, there are two major brand manufacturers that have made this kind of smart glasses. They originally wanted to follow the market acceptance opened by the Y series and promote their own products to take advantage of the popularity.

Who would have thought that it could not reach the Y series’ ecosystem formed by tens of millions of users, its rich APP applications, and various mature usage techniques, all of which dwarfed the products of these two companies.

Taking advantage of the chaos, we originally sold a lot of products, but as a result, users discovered that it was not Yanqing's brand at all, and they shouted that they had been deceived. The return rate was extremely high, and it also affected these two brands a lot.

So the most common marketing methods in the market competition between these two companies from smartphones to new energy vehicles began to be used.

Overnight, various social media and Internet forums across the country burst out with a large number of negative news about Y series products, including violent dismantling, complaints and hype, and quality issues.

Some remarks even rose to the level of attacking Yan Qing, but the words were still used in the same way that sports stars cross over without good results. This is a mockery of the IT industry, using their own fandom culture to sell products instead of carefully crafting the products themselves. , which is irresponsible to consumers, irresponsible to the mainland market, irresponsible to mainland manufacturing, and so on...

Of course, various keyboard conflicts broke out on various social media, forums, and among Yan Qing’s fans, users of smart glasses, and sports enthusiasts in sports cities.

The atmosphere instantly became dry. Yan Qing and the entire technology company's employees and supervisors were all entertained.

The sports company also happily greeted dealers and sports enthusiasts to watch the fun.

In what age does anyone still dare to play the trick of online trolls against Yan Qing?

Have you really forgotten how miserable those sailors were when their faces were swollen during the Spring Festival?

In a sense, the franchisee system of Wuhuan Sports City was formed in response to this kind of trolls, so what?

And they didn’t even change the lines. Did you still find the same navy wholesale company?

Not so stupid, right?

Ms. Zhao was somewhat caught off guard.

Is the domestic business environment so dangerous?

From a human perspective, she can understand that shopping malls are like battlefields, and she must use all possible means.

But the situation in front of us is clearly decided. The smear campaign destroyed the sales of Y series products and killed the consumer environment that the entire smart glasses had just established.

For China, annual sales of tens of millions or hundreds of millions are reaching the limit, but the goal is that domestically produced smart glasses can impact the global market.

Can't we quickly switch to the international market? We must turn the domestic market into a cesspool.

Song Siyu was familiar with it and whispered popular science side by side: "It's an old trick. The domestic market has become fierce since the beginning of smartphones. It is to slander friends and businessmen instead of thinking of ways to use their own product strength to use various emotions, even patriotic feelings to incite Spending power.”

After saying this, Ms. Zhao understood: "Oh, populism, anyone who instigates this will be counterattacked sooner or later."

The sister with a master's degree in Chinese language immediately turned her head, her eyes still filled with admiration: "Don't worry, Qingyun will take care of things."

Unexpectedly, Ms. Zhao still said coldly: "He is also a master at inciting this kind of emotion. In fact, he is taking advantage of the weaknesses of human nature to take advantage of opportunities. Instead of working hard on product capabilities as you said, he is still a coward in nature."

Song Siyu is in charge of the sports group, and Ms. Zhao is the CEO of the technology group. Except for the overseas funds hidden by Qiu Wenfang, these two people control all the business assets of the Yanqing brothers.

I didn't expect this new colleague to think so little of his boss.

The master's sister was stunned: "He, he is not a coward, he is still very brave."

Yes, in the face of such smoky public opinion siege, Yan Qing has already stepped onto the wrestling ring and started a live broadcast with a smile on her face. How can she be timid?

Ms. Zhao looked at the figure under the light: "Do you think those who dare to fight and kill are brave? No, the true courage of human beings is the peace of exploring the truth and insisting on the truth."

Song Siyu, who is well-read in poetry and books, was completely conquered: "No wonder Qingyun decided to work with you as soon as we met, and also handed over his most valued technology group to you at the helm. You really represent the future height of our enterprise."

Ms. Zhao only smiled and said nothing.

Because Yan Qing had already stood in front of the spotlight and spoke: "When the live broadcast started yesterday, the world was still peaceful, there were cheers everywhere, and there was no noise. But in less than 24 hours, 2417 product complaints actually appeared, and then it triggered More than Weibo posts, videos, and posts were exposed on the Internet, and finally received more than likes and responses, which heightened the atmosphere. This generation of trolls is not good..."

Motivated by the negative public opinion, tens of millions of netizens have eagerly gathered in the live broadcast room to watch the excitement.

Because everyone knows that Yan Qing will definitely not be used to such nonsense.

Now that Yan Qing has just started, netizens immediately became excited in advance.

"Yes, yes, it was fine yesterday, but suddenly I can't go back today!"

"I finally understand that there is no public supervision environment here. It's all business. Sudden targets are often paid to besiege people behind the scenes."

"Hold on! Qingyun, don't be afraid, just do it!"

"Why are you being cowardly? The last time the official media and accounts were dismissed, Xiao Gai was not cowardly. This time, there is not even a big V. It is purely an atmosphere group making trouble. This navy army is really not good!"

"Qingyun, are you reading the manuscript to the PPT in your glasses again? I can do it too. Hehe, the professional title assessment will be passed once!"

Yan Qing really took off her black half-rimmed glasses and showed them to everyone: "Yeah, why don't you use such a good thing? Can you do it? That mobile phone brand starts with M. Yes, I just named it. You used the marketing department’s external relations to buy Pengzhen’s troll companies to attack me and my brand. Come on, come out and talk to me head on, and I promise not to kill anyone in your senior management!”

Damn it, I guessed that Yan Qing would fight back head-on, but I didn't expect him to be so tough!

He was actually named directly in the live broadcast room with tens of millions of people!

In the entire business war, in this kind of high-end business war with a level of tens of billions, I have never seen someone like this directly turning the table and pointing at the nose, right?

People think that IT business war is the kind of unpredictable strategizing. Are you just going to make a fight?

And from this short sentence, it is obvious that he has a firm grasp of the ins and outs of how the other party bought the navy.

It's obviously not meant to scare people.

Just to be able to fully understand this slanderous method in less than a day, this kind of technical power is really frightening!

(End of this chapter)