I just want players to save money, but I was made the richest man.

Chapter 132 Park Raf: “Our Chinese game is really great!”

One month is one month!

Spring has just begun, and the ice and snow have not yet melted.

Under the overtime work of more than a thousand employees of Netcom Games,

"Everlasting" has reached the stage of final production and internal testing.

Jia Kuiqian discovered that the reason why Mr. Ke dared to use more people was better.

The main reason is his extremely perfect business plan.

Usually when developing a business plan for your own game, after each department gets the outline or draft, they have to go to a meeting and think about it while working on it.

After making a prototype, it needs to be sent to the game director. Only if the general direction is correct can we continue.

There will be many collisions of opinions over time. The more people there are, the more collisions there will be.

But the general plan is the rule, whether the number of people is 200 or 2000.
Everyone only needs to complete it according to the provisions of the plan.

The various departments that used to be noisy when developing games were quiet and quiet during the development of "Eternal Calamity".

All you can hear is the sound of each person typing on the keyboard.

After a month of turning the page, Jia Kuiqian excitedly took the almost-completed "Eternal Tribulation" to Ke Jin to report the results.

I thought I could get some praise.

As a result, who knew that when Ke Jin heard that he hadn't finished yet, he frowned.

"so slow?"

"Ah?" Jia Kuiqian was confused: "Is this... is this too slow..."

It's almost completed in one month. This is already the fastest game development in our network game!
There has never been such a wonderful start before!
Of course, if Jia Kuiqian knew about Ready Player One's employees, not only would he not have exceeded the deadline after taking the order, but he would have saved a few days to complete it ahead of schedule.He might be able to understand why Ke Jin spoke slowly.

Finally, after another week of relief.

All aspects of "Eternal Tribulation" have been polished, and there are still some minor bugs left, but they do not affect the overall playability of the game.

According to Kejin’s original design philosophy of favoring tight fitting, no matter how small the bug is, it must be optimized first.

Strive to give players the best gaming experience.

But this time is different.

I have the Last Stand buff, but once I lose it, I will lose it.

You can also put some funds in from various directions to make up for it and bring down the backend settlement flow of the system.

Therefore, BUG has been officially hailed as a game feature for Kejin, who once ignored it.

As the saying goes, a BUG is a BUG, ​​but multiple BUGs can work!
If the bug can run, don't touch it!
……

Everything seems to be calm.

But there was still a little hiccup.

Just when "Eternal Tribulation" is about to be released on Korean online news.

Net News Game was preparing to invest a total of [-] million in publicity funds, but Ke Jin heard about it.

He was so frightened that he quickly made a phone call and directly told him to stop the large-amount announcement!

Squeeze the brakes firmly within the red line!
Damn, luckily I'm smart.

At that time, there was a stipulation for Netcom that announcements and distribution must be approved by the top player.

Otherwise, this stab in the back would go straight to my heart!
There are always bad people trying to harm me!
What kind of announcement!Proclaiming everything will only harm our friendship!

For Jia Kuiqian, who was full of question marks, Ke Jin's explanation was quite reasonable.

"The Korean market is just our testing ground. There is no need to spend so much money. After a month or two, when the compatibility of the game is tested, we can go back to China and announce it with great fanfare."

Jia Kuiqian was deeply moved by these words.

Wangxun has cooperated with all kinds of companies in the past, but almost all factories used Wangxun as a sheep.

Although with the blessing of Netcom's powerful legal department, others can't get anything.

But this is the first time I've seen someone like Number One take the initiative to save money for Netcom.

NetEx originally prepared a publicity cost of [-] million, but under the strong request of Mr. Ke.

It has been reduced to about 1000 million.

For publicity of this scale, if it is a physical product, 1000 million to find a blogger or an anchor to bring the product can produce a certain effect.

If the product is not too bad, there is basically no problem in getting the money back.

But the 1000 million publicity cost in the video game industry is much more complicated.

First of all, since there are no actual products, there are no dealers. When agents take goods, there is no guarantee.

Secondly, the secondary purchase rate is almost zero.

Generally speaking, players who have abandoned the game, even if they come back, will only consider returning after learning about the new changes, new optimizations, and better benefits your game has made in subsequent announcements. pit.

The probability that a certain player suddenly slaps his forehead one day and thinks, "The XXX game that I abandoned before has not been online for a long time, let's go check it out" is very low, so low that it can even be ignored.

This also leads to the fact that every announcement made by a game company requires immediate results.

It can't be like those big-name luxury goods. Some advertisements are not even meant to make money, but just to let people know that there is such a thing.This situation is completely inapplicable in the gaming industry.

This will also block some ways for the game to serve ads.

There are several best promotion methods on the market currently.

One is advertising on major media platforms.

The second is comments from game anchors or live broadcast trials.

The third is articles or videos from some well-known game media reviewers.

However, the latter two have limitations due to their own fan attributes.

Jia Kuiqian divided the 1000 million publicity funds into three parts.

The first channel accounts for [-]% of the funds, and the latter two channels each share [-]%.

600 million was invested in South Korea’s overseas version of TikTok.

The click-through rate is based on the converted exchange rate of 2 yuan RMB.

At least 300 million users can click on the advertising interface in a week.

Eliminate some users who click repeatedly and accidentally touch.

There must be more than 200 million.

Even if only [-]% of the users will download it in the end, this can be considered as a weekly living of [-] yuan.

Counting the recommendations from the game anchor and reviewer next door, I can scrape together a weekly living of [-] yuan.

Judging from the fact that "Eternal Tribulation" has canceled the buyout and adopts a payment system of in-app purchases, it is definitely unrealistic to recover the money quickly.

But it is more than enough as a testing ground to test player feedback and stickiness.

After some arrangements and coordination by Jia Kuiqian.

The game branch of Korea Net News has also begun intensive preparations for the announcement.

The advertising slogan is also very domineering.

"A masterpiece that interprets the explosive soul of Chinese martial arts! Bring your handy weapons and dominate your martial arts world! Let "Eternal Calamity" melt the ice and snow in your heart in this early spring!"

It's just that Xuanfa encountered an unexpected Waterloo just after the first round.

"Eternal Calamity", which is branded as an orthodox Chinese martial arts game, did not arouse much response from the Korean game market.

Judging from the return rate of advertising placed by media.

Not even one percent of what Jia Kuigan had expected before.

On the first day the game was released, approximately one million yuan worth of advertising was placed, and it was thought that it would attract at least 5000 people.

But judging from the data sent back to the headquarters as of the first day.

There are only a few thousand people living on a daily basis.

The average time players spend online is less than half an hour...

In comparison, the next door game "Reviving the Martial Arts" has a daily active user base of 5 people, with an average daily online time of more than three hours.

The data in all aspects completely surpassed "Eternal Calamity"

"That's wrong..." Jia Kuiqian frowned slightly after seeing the data.

I also secretly rejoiced in my heart.

Fortunately, I didn't spend all the large announcement of [-] million in one go.

With this rate of return, if the scale of Xuanfa is [-] million, it will be spent.

Thank God for being able to get back 3000 million yuan...

Moreover, the top management of Netcom's expectations for "Eternal Calamity" are not just to return the money.

At least it is necessary to suppress the "Revitalizing Martial Arts" side, so that the dark history that was named by the central media years ago can be quickly washed away.

The wave of central media naming and network-wide attacks two years ago caused Netcom’s stock market to suffer a severe wave of turmoil.

But for the time being, there will be no other new works, and we are all counting on this "Eternal Calamity" to be able to reverse some of the reputation.As a result, Yongjie Wujie, which had high hopes from everyone, overturned as soon as it was released.

"What went wrong..." Jia Kuiqian was puzzled.

This game is reported by employees in my department.

Regardless of the game quality, gameplay, and playability, it is impeccable in all aspects. It is a masterpiece among martial arts...

What Jia Kuiqian couldn't understand was clearly seen in Ke Jin's eyes.

On the first day of release, Kejin also obtained the backend sales data.

At a glance, my heart is as clear as a mirror.

The game itself is fine.

The biggest problem lies mainly in the advertising slogans announced.

NetEx wants too much to clear its name, and also wants to reverse its deteriorating reputation in the country.

They are in a hurry now.

Therefore, during the announcement process, they kept emphasizing-'This is Chinese martial arts! ', 'The best martial arts game in the world! ', 'You will regret it if you don't play it. It's definitely a hundred times more fun than "Reviving the Martial Arts"! ' and other advertising slogans.

The core is touting "Eternal Calamity" and highlighting the "martial arts" features.

The original purpose is to stimulate players' curiosity and desire for comparison.

Let them see the advertisement and think, "Is it real? Is it more fun than "Reviving the Martial Arts"? Let's see what happens!"

The purpose of advertising is achieved.

There is nothing wrong with the starting point. It is normal to amplify your own selling points.

But the problem is that this set is only available to domestic netizens.

Because the Chinese people themselves are very fond of a series of legendary and chivalrous elements such as martial arts, fighting with swords, guns and sticks, flying over eaves and walking on walls.

But the Bangguo people next door were only founded 70 years ago and do not have this cultural heritage.

When "Chinese Martial Arts" is mentioned at the beginning, they will be curious and want to see what it is like.

And now there is a popular martial arts game on the market.

Regardless of whether the performance is vivid or not, it at least fills their barren fantasy space.

That's enough.

As for whether the latecomers are orthodox and whether they are martial arts enough.

None of this matters anymore.

Just like Chinese people whose food culture has always been based on rice and noodles, it is very novel to occasionally have a Western meal with corn kernels and mashed potatoes as the main food.

However, it’s almost enough to taste it. Do you really expect me to eat like this every time?

Therefore, when the announcement was sent out from the very beginning, Kejin had already guessed the outcome.

Although I guessed it, I didn’t say it, hey, I was just playing!
Not letting Wangxun stupidly invest a large amount of money in publicity is already the greatest goodwill of Kejin.

You can't have your cake and eat it too. If you want the ultimate gift package, you have to endure the hardships in the early stage.

Waiting for our brother to take off again, it would be trivial for us, the number one player, to advance the funds and help Wangxun announce it again.

As for the current stage.

"I can only work hard on the Internet for a while longer. When I succeed, I will remember you as a military merit!" Ke Jin looked at the backend of the system, which did not even exceed [-] yuan on the first day.

I was already smiling in my heart.

The quota given in this task can be easily passed if the turnover in the first month is less than 5000 million.

That's it?

It’s not difficult at all!

This time in a foreign land, who or what master inside can break my golden body?
----

"Friends, welcome to watch the latest Chinese game live broadcast brought to you by Park Junsu and Oppa today!" At eight o'clock that night, Park Junsu started his live broadcast on kakao TV as usual.

As soon as the broadcast started, some viewers flooded into the live broadcast room.

However, it is different from other regular viewers.

All the fans in Park Junsu's live broadcast room came here to vent their anger, and the main theme was a group of demons dancing.

"Oppa? Xiba! Your existence really embarrasses our Korean nation!"

"Why aren't you dead yet? Die quickly!"

"If you like China so much, why don't you immigrate to China? I feel sick when I see you, ah Xibei!"

The main reason why Park Junsu is resented by so many Korean netizens is that he is an out-and-out flamboyant.

They are also what Chinese netizens jokingly call 'Ravs'.

Generally speaking, the profession of Raff is somewhat similar to a rare variant of the early years.

And this rare thing is not welcomed all over the world.

Especially some Ravs, once they blow too hard or reveal that they are actually just pretending, many people in the local area secretly scold this country.

That's even more serious.

It usually ends up being very hated by netizens from both countries.

But Park Junsu is different.

He really likes China.

Also really like money.

Therefore, he made a decision that went against his ancestors.

Promote China in South Korea!

This time, the already petty-minded netizens in Bangkok became even more furious.

What's the difference between your behavior and NTR?
Although we are all young, you can't be like this, right?
However, Park Junsu ignored all kinds of negative public opinions. Not only did he not restrain himself, but he even became more aggressive.

His sense of proportion is also very good.

Usually he would just say, 'What's so great about our Chinese country! 'And so on, but I won't overdo it and trample on things that are native to the country.

As a result, the local media and officials were unable to do anything about him.

Netizens cursed and cursed, realizing that this guy was quite shameless, and gradually got used to it.

Nowadays, Park Junsu's live broadcast room is gradually regarded as a repertoire for decompression.

If you feel bad, go to Park Raff’s live broadcast room to curse.

No matter how unpleasant it sounds, no housing management will ban them anyway.

Even if possible, the housing management would like to ban the anchor.

It can be said that Park Junsu's existence perfectly explains what black and red are also red.

It starts broadcasting today as usual.

A large number of spectators rushed in instantly.

The barrage began to bombard me indiscriminately.

The firepower was so fierce that Park Junsu lost all his relatives on the family tree in just 10 minutes.

Cyber ​​Killing the Nine Clan belongs to Yes.

But there is an old saying that goes well.

Virtual network, virtual mother, virtual ancestral graves can be dug at will.

Park Junxiu didn't care, but still said with a smile.

"Friends, the game I recommend to you today is amazing! The best martial arts in China!"

"The name is "Eternal Calamity"! Just hearing the name, I already feel that it may be the most fun martial arts game in the world!"

"I believe you are all like me. You have been looking forward to it for a long time, right? Then let's get started!"

As Park Junxiu spoke, he opened the game that he had already downloaded.

Barrages also floated by.

"I'm not expecting it. It's better to say that I'm looking forward to you dying as soon as possible."

"Pu Raph, when will your mother look like you?"

"Would you be happier if I scolded you in Chinese? Cao, Ni, Mom! Shabei, Dongxi!"

"I feel sorry for the Chinese netizens. It's so hard for them to meet such a disgusting thing like you."

"Yi Xiba, I seem to have played this game yesterday, but I heard that the sales volume is very poor, and it is no different from a violent death. If you want to brag, you should get a better game to brag about. This is not for you. Is Grandpa Guo embarrassed?"

"I heard that the target of this game is our "Revitalizing the Martial Arts", and it relies on its first-day sales not even breaking [-]? You also spend money to hire a host with such a bad reputation. It's so funny."

"Park Xibal, you can play it as you like. If we have any idea of ​​downloading it, we lose!"

(End of this chapter)