Shenhao started as a military training anchor

Chapter 269 Zhang Yiming humbly asks for advice

Holly really doesn't value having any business dealings with these second-generation people. In contrast, if he devotes himself to his career, he would rather deal with these second-generation elders.

So in his mind, whether it is the Beijing circle, the Shanghai circle, or the Guangzhou and Shenzhen in the south, the so-called second generation is just the background of his great power.

After eating and returning to the hotel, Holly asked Zhong Yiwen, "Sister Wen, please communicate with Jinlu and determine a time to return to Jiangcheng."

If you own a private jet, you will definitely enjoy more comfortable travel services without having to squeeze into commercial airliners.

Zhong Yiwen responded: "Okay, Mr. Huo, I will communicate with them two days in advance."

"Yeah!", Holly nodded.

He lay down on the sofa and rested his head on Zhong Yiwen's thigh.

Sister Wen had just taken a shower and applied body lotion. She had bare white legs and delicate skin. She also had a charming fragrance, which made it easier to fall asleep on her pillow.

In the afternoon of the next day, Han Shangyou's car arrived downstairs of the hotel, and Holly received a call and went downstairs.

Went to Zhang Yiming and Zhang Nan's dinner party.

The two big bosses of Qiangyin Platform came forward to treat him to dinner, giving "Instructor Huo" enough face.

In fact, Zhang Yiming had long wanted to meet Holly.

As a short video content platform, the Qiangyin platform has a completely different market positioning from long video platforms such as Tencent and iQiyi Youku.

Long videos are centralized content production and distribution, relying on the platform to invest a lot of money to produce content, forming a closed loop of "production-sales".

Short videos are just the opposite. They are decentralized content and rely on user-generated advertising and traffic fees.

The traffic of the Qiangyin platform has reached its peak. How to produce better quality content to retain users is a question that the group should think deeply about.

Similarly, more monetization channels and methods are also directions that the group should explore.

Among them, "video payment" and "live broadcast upgrade" are two major business sectors that Zhang Yiming has always wanted to do but did not dare to do easily.

Long videos cost too much money. Sohu was burned out on this in the first place. Aiyouteng has now formed a three-thirds of the world. If Qiangyin Group wants to get a piece of the pie, in addition to burning money on content production, it also needs to Facing competition from three companies.

Three-thirds of the world is the most stable. If another one emerges in the market, it will definitely be another round of financing and money-burning Internet wars.

Zhang Yiming didn't want to waste time on this, so he turned his attention to payment for short dramas and expanded more business ecology around payment for short dramas.

At the same time, it also aroused Ayouteng's desire for the short drama market.

Zhang Yiming will definitely compete in this business.

On the other hand, in the live broadcast business, excluding interest e-commerce (live broadcast to bring goods) and entertainment live broadcast business, Qiangyin did very poorly.

He was even left behind by his old rival Kuaishou.

But Han Sangyou's team has been looking for a breakthrough.

Therefore, the emergence of Holly, a super hero, launched several grand "live variety show" events in succession, giving the platform a new understanding and understanding of the entertainment live broadcast business.

In the hearts of Zhang Yiming and Zhang Nan, "Instructor Huo" is not important because of being "rich" and "being able to make money", but because it drives the development of the live entertainment sector of the platform.

Zhang Yiming felt that he should come forward and treat Holly to the meal in person.

Arriving at the hotel room, Han Shangyou knocked on the door gently, "Mr. Zhang, Mr. Huo is here."

Zhang Yiming came forward first with a smile on his face, followed by Zhang Nan.

"Mr. Huo, nice to meet you." Zhang Yiming shook hands warmly and invited, "I've always wanted to get together with you in private, and finally I found the opportunity."

Holly smiled and said, "I was flattered when I heard that Mr. Zhang wanted to treat me to dinner."

He turned around and shook hands with Zhang Nan, "Nice to meet you, Mr. Zhang."

"Mr. Huo, nice to meet you." Zhang Nan said with a smile.Zhang Yiming invited: "Mr. Huo, please sit down."

Privately, he is a very low-key and pragmatic person.

Maybe it has something to do with his own major.

Rather than participating in various social activities such as forums and dinner parties, Zhang Yiming pays more attention to how to make good products.

Although he has retreated behind the scenes, he still strategizes all the annual strategies and corporate development directions of Qiangyin Group, including some personnel management, behind the scenes.

Holly sat down to eat.

Zhang Yiming asked with concern: "Are you still used to the food in the capital?"

Holly smiled and said, "I wasn't used to it when I first came here, but now I'm used to it."

"Just get used to it. Before I came, I was still thinking about whether we should wait for you to come and order food?" Zhang Yiming raised his glass to toast Holly.

"Mr. Zhang, you're welcome." Holly clinked glasses.

eating.

Han Shangyou took the initiative to pay tribute to Holly: "Thank you, Mr. Huo, for your continued support of our work. I respect you."

There are some things that senior leaders cannot say.

The two big bosses were at the dinner table, so it was more appropriate for him to say these words of thanks.

Both sides have face.

"Mr. Han also supports me. It's a pleasure to work with you." Holly clinked glasses.

After drinking, Zhang Yiming suddenly asked Holly, "What is Mr. Huo's opinion on the development of Qiangyin Entertainment's live broadcast?"

Are you asking him for advice in a pleading tone?

Holly put down his chopsticks, wiped his mouth, and answered Zhang Yiming's question seriously, "Mr. Zhang, from the perspective of players and users, you are really not doing very well in this regard.

Everyone in the industry is talking about live streaming upgrades, but you guys have been relying on traffic and taking the retro road. "

Zhang Yiming was not angry and raised a glass to Holly, "What do you mean by retro?"

"As a veteran live broadcast player, I know very well the development process of live broadcast. In the past, we often mentioned the live broadcast 1.0, 2.0, and 3.0 eras. If we follow this division, Qiangyin Entertainment live broadcast is still in the 2.0 era."

Zhang Yiming nodded, "I have heard this statement before. From Mr. Huo's perspective, in which direction will live broadcasts develop in the future? Or where is the outlet for live broadcast upgrades?"

Holly said: "Two directions, one is the direction of smooth change.

This is the direction of variety show live broadcasting we are talking about now. In fact, this concept was proposed very early. Wang Sicong proposed a pan-entertainment concept when he was doing Panda Live Broadcasting.

It should be regarded as the beginning of live variety shows, followed by the concept of cloud variety shows proposed by major long-form video platforms including Weibo, and developed into the current live variety shows.

The cornerstone of live variety shows is content, which can also be said to be very good IP. In fact, the Qiangyin platform has produced many IPs and has so many high-quality video bloggers. How to integrate these resources into live variety shows is a question worth thinking about and exploring. . "

Holly continued: "The second direction of live broadcast development is a very bold innovation and breakthrough, which is to take the episodic route.

At this point, Mr. Zhang’s old rival Kuaishou has come to the front, even leading by a lot. Mr. Zhang and your team have to work hard, and you can’t wait until the cake gets bigger before you divide it up.

To put it bluntly, Tencent’s horses are always better at dividing the cake than you are. "

Zhang Yiming knows that "diving up the cake" in Huo Li's words refers to market integration. Looking at the entire Internet development process, Ma Huateng is definitely a good hand at cutting the cake.

During the years when Jack Ma was fighting with him, he suffered a lot of losses, including the betrayal of Meituan and Didi, who eventually fell to Tencent.

"Everything Mr. Huo said touched my heart." Zhang Yiming said to Huo Li.

(End of this chapter)