Shenhao started as a military training anchor

Chapter 315 Brother Huo’s capital to play
Both Li Jiaqi and Xingba are tools supported by e-commerce platforms and short video platforms.

In the past ten years, that is, since the mobile Internet portal opened in 08, the three BAT companies have begun to compete for traffic. In the first half, Tencent and Alibaba won completely, and Baidu was eliminated.

In the second half, Tencent advanced steadily, and Alibaba continued to move forward. It was not until the rise of Qiangyin that the bipolar situation was broken.

In the past ten years, Chinese Internet users have shown three step-by-step leaps. One is in 08, after the launch of 4G. The second is the first half of the BAT hegemony period, that is, after Baidu gave up local life services and sold Nuomi. The third is the short video trend. competition.

The number of Internet users in China has soared from hundreds of millions to one billion in ten years.

In the past ten years, major Internet companies have grown up by eating the dividends of mobile Internet.

Until now, the traffic dividend of mobile Internet has declined, and e-commerce platforms are the first to feel the crisis.

Taobao began to try to open up new traffic channels, including communication software exchange, music platforms, etc., but it did not have much effect on Taobao, which has always made a living by sucking blood.

It’s impossible to resist the momentum of short videos competing for traffic.

The emergence of Li Jiaqi and Weiya proves the feasibility of interest e-commerce.

Taobao would rather squeeze the gross profit of the platform, but also spend a lot of money to train these anchors. In the final analysis, it is still to grab the traffic of short videos.

Because the various routines and models for traffic monetization were all explored by BAT when they were competing for hegemony, the short video platform will follow the same path in the future. E-commerce, live broadcast, local life... will rely on huge traffic to compete with them.

Traditional e-commerce faces huge challenges.

After all, the Internet market has been fighting for so many years, and what is it fighting for? Traffic high ground.

Group buying, business travel, logistics, takeout, online ride-hailing, short videos, community group buying, interest e-commerce... every outlet is a huge traffic cake.

Who doesn’t want to get a piece of it?
In the case of Hua Xiko, does Li Jiaqi's words have such a big influence?
Obviously not.

He was indeed in a mood, but it wasn't a 79-yuan eyebrow pencil. He was in a mood to eat the food Ali gave him, but he kept trying to be good at Qiang Yin.

Then a wave of public opinion brought him back to his original form.

It made him deeply realize the principle of "backing against a big tree to enjoy the shade", and he obediently returned to Taobao to live broadcast.

In order to support him, Taobao reduced its original gross profit of sixty or seventy to thirty or forty in pursuit of transaction volume.

You're drifting, please hit you more.

If you float into the sky, it will be time for you to become murderous.

The same goes for Xingba, there will always be a brother, but he will not always be alone.

The platform feels that you are difficult to control and it is easy to handle. It will just abandon you and train the next No. [-] brother.

For traffic platforms, cultivating a top-notch anchor is not a difficult period.

The so-called first brothers like Xingba are just reaping the traffic dividends from the e-commerce platform, or in other words, the capital market's pursuit of the "hobby e-commerce" trend.

Do you really think that they alone can affect the development of the platform and its strategy?

A bit self-righteous.

When Kuaishou CEO Cheng Yixiao celebrated his birthday, Xingba celebrated his birthday in the live broadcast room, calling him "brother" in a friendly manner, but he didn't show up at all, okay?
In other words, it's just a pretense in front of fans and a persona.

Highlight how well-connected you are.

Cheng Yixiao saw the screenshot of him provoking Holly during the live broadcast today, and he started to curse him.

An anchor like him can support countless others as long as he is quick and fast.

But there is no second player who can play the game like Instructor Huo.

Instructor Huo’s live broadcast gameplay is linked to the platform’s development strategy.

The effect is much greater than that of you, the anchor who brings goods.

What's more, Cheng Yixiao knew Holly's true identity.

Typical capital player.

In the future, if Kuaishou wants to develop new businesses and start financing, it will be indispensable to deal with these investors.

In Cheng Yixiao's heart, Holly's status is not comparable to that of a goods anchor.

Otherwise, he would not go to Jiangcheng to visit Holly in person.

Although he didn't get a positive reply last time, Holly didn't refuse either. There was hope that he could join hands with Kuaishou.

Xingba's remarks angered Holly, could Cheng Yixiao feel comfortable?

Facing the boss's scolding, Xingba was confused and busy trying to please his boss.

It wasn't until he learned from his boss about Holly's true identity and his importance to Kuaishou's development that Xingba suddenly realized that he had said the wrong thing tonight and offended the wrong person. "Brother Yixiao, how about I go apologize to Mr. Huo?" Xingba said.

"Apologise? Have you apologized enough?" Cheng Yi laughed out of anger.

Xingba was dumbfounded.

do not know what to say.

Of course, Cheng Yixiao doesn't have to impose any severe punishment on him. After all, the benefits he has created for the platform are still very high.

Scolding him is a slap in the face.

"I'll handle this matter. Stop messing around and keep your mouth in check from now on." Cheng Yi said with a smile.

"Okay, I got it, Brother Yixiao, Xiaoxing will definitely remember it." Xingba said.

After scolding, I got a call from Holly.

"Mr. Huo, I have learned about this matter. He has indeed been a little distracted recently. I just scolded him. I know you are very angry now. How about I fly to Jiangcheng again to treat you to dinner?"

Cheng Yixiao was very polite, "If you need me to punish him severely so that you can calm down, just ask and I will do it immediately."

These words from the CEO turned out to be a test for Holly.

This means that as long as you, Mr. Huo, are happy, you can ban Xingba, but if the platform abandons this chess piece, it will require a bigger bargaining chip.

What he meant behind the words was that he still wanted Instructor Huo to switch to Kuaishou and accept his last invitation.

Looking at it this way, the so-called first brother who brings the goods has no status and can become a bargaining chip in transactions at any time.

If Brother Huo goes to Kuaishou, he will bring not only traffic, but also huge funds.

Cheng Yixiao exchanged it for a delivery anchor, which was a good move.

Holly smiled and replied: "Mr. Cheng personally came forward to explain it to me. If I don't let go, wouldn't it mean that I won't give you Mr. Cheng face?"
Okay, actually it doesn’t have much impact on me, so that’s the end of it.

But you have to take good care of the anchors on your own platform and rely on confrontation to create hot spots and topics. This live broadcast method will not last long. "

Attitude is clear.

I haven’t considered switching to Kuaishou yet.

It is also not ruled out that it will come.

Not only did he not take the bait, he continued to fish for Cheng Yixiao.

Cheng Yixiao did not dare to explain his words, and said with a smile, "Okay, as long as Mr. Huo calms down.

Is Mr. Huo free recently?Shall we get together again? "

Holly said: "I may not have time recently. I have a big project that I need to follow up on. I'll contact you when you're free, Mr. Cheng."

"Okay, Mr. Huo, you are busy with official work, so I won't disturb you." Cheng Yixiao hung up the phone.

Holly shook his head and smiled.

Brother Huo is not interested in playing on the Internet now.

When he gets tired of playing in the entertainment industry, Brother Huo will come to the Internet circle to recruit a younger brother and have a try with big companies like you.

I got up, took off my clothes, jumped into the swimming pool, and swam twice.

Go upstairs to shower and sleep.

……

This morning, Holly took He Lian to the municipal party committee as a guest.

As soon as I walked through the door, I saw Hutchison Whampoa's senior executives leaving in a car.

He Liandao: "I have met him, Wang Wei, the general manager of Hutchison Whampoa.

Why is he here? "

Holly smiled and said, "I am a regular visitor here now. You are just the secretary's retreat."

He Lian didn't understand what Holly meant and looked at Holly in confusion.

Holly smiled and said, "Let's see. Whether your He family can get this resort project depends on me."

　Something happened today, the remaining chapters will be updated later.

　　
　
(End of this chapter)