Shenhao started as a military training anchor

After three years of masks, community group buying has developed rapidly, which has dealt a huge blow to offline retailers.

Supermarket chains like Yonghui were already miserable enough. They struggled for two years before they recovered. Holly had no interest in taking jobs from offline retailers.

But he didn't brag. With his cash, if he wanted to enter the retail industry, he could quickly open stores and continue to compete with Yonghui on price.

If Yonghui doesn't take it, its market share will drop sharply. If it does, it will be eaten up by Holly.

He just wants to help his young wife keep this community supermarket and earn 300 to [-] million yuan a year, which is enough for her to study and live expenses, and to contribute to the family appropriately.

As long as you don't use dirty tricks, you can fight the price war however you want.

News of the Warmth supermarket promotion quickly spread throughout the community and streets.

A large number of new and old customers were welcomed.

The store manager of Yonghui Supermarket did not expect that Shuangnuan Supermarket would take the initiative and take the initiative to start a price war with Yonghui.

In his eyes, sending warm supermarkets is equivalent to slow death.

What we are fighting for in a price war is the supply chain. You, a secondary supplier in a community supermarket, can compete with Yonghui's smart supply chain.

The manager of the Yonghui store is sure that within half a month, the supermarket will be exhausted if he delivers the goods.

However, as time goes by, we discovered that the number of customers and members of Songwenwen Supermarket has increased instead of decreasing, and its online reputation is getting better and better.

This means that Yonghui’s promotional activities for half a month since its opening were in vain.

After researching Yonghui's stores, they discovered the Warmth Supermarket approach. Not only did the prices for daily consumer goods remain the same as Yonghui's, but the gross profit was also lowered and profits passed on to consumers. It also achieved a level of service that Yonghui could not do.

Although Yonghui's own APP and mini-programs provide free delivery services, there are consumption restrictions. Not only does Shuannuan Supermarket have no consumption restrictions, it also launched free delivery services on Meituan.

A green onion costs only a few cents, and the delivery fee has to be two or three yuan. Yonghui would definitely not dare to do this. After all, it is a chain. There may be four or five Yonghui stores in a street or district.

When one family moves, other families must follow suit.

Calculated based on the order quantity in a district, if there are no consumption restrictions and the company actively subsidizes the delivery fees on Meituan, the loss will be unimaginable.

But community supermarkets are different. The consumers they serve are members around the community. The consumer group is fixed and they have no intention of expanding, so they dare to do this.

The gross profit was lowered on the products, and the price followed Yonghui closely, forcing Yonghui to step on the red line of gross profit and spend money on services. A simple set of punches stunned the Yonghui store opposite.

I originally thought we would see the results in half a month.

Judging from the current situation, it is impossible for Yonghui to make a quick decision.

The store manager has performance tasks, and the head office wants to look at profits and data. If he keeps doing this, the data will be ugly, and he, the manager, needs to leave.

The Yonghui store manager was under great pressure and took the initiative to find Song Wenwen to mediate.

Song Wenwen was not in the supermarket office, but in class at school. Holly would come over every day to sit there when he had nothing to do. Today he happened to meet the store manager who came to mediate.

"Hello, are you Mr. Song?" Yonghui store manager addressed him respectfully.

Holly said: "Mr. Song is not here today, tell me if you have anything to do."

"This is Mr. Huo.", the supermarket manager introduced.

"Hello Mr. Huo, I am Zhou Ping, the store manager of Yonghui across the street. I came here today to negotiate with Mr. Huo about the price war between the two supermarkets." Zhou Ping said.

"Welcome!" Holly invited him to take a seat.

Although Shuangnuan Supermarket was not defeated, it was still losing money and lost 200 million a month. A truce between the two sides was the best result.

Song Ping said: "Mr. Huo, my suggestion is that we stop here and don't continue the fight. No matter you or I, we will only hurt the enemy by one thousand and lose eight hundred by ourselves.

We have been in business for a month, and the customer traffic we can attract has basically stabilized. If we continue to fight, there will be no substantial benefits for us.

Likewise, I think Mr. Huo doesn’t want to continue losing money like this, so we can return to normal competition.

If Mr. Huo is worried that we will not keep our promises, we can sign a minimum price agreement to protect the interests of both parties. "

Holly heard that the other party was prepared.This minimum price agreement can prevent the two supermarkets from triggering another price war through disorderly price cuts.

After the armistice, everyone relied on their own abilities.

Holly said: "I agree."

"Thank you, Mr. Huo, for your support. Thank you." The store manager shook hands with Holly.

After a month of price war, Sendinuan Supermarket gained more than 1000 members. After the truce, these members were allowed to quickly cash in to make up for their losses.

The loss of more than 200 million yuan is estimated to be earned back in half a year.

However, the competition between the two supermarkets will continue, and consumers must take advantage of it to continue to attract customers and maintain membership stickiness.

After signing the lowest price agreement, Holly told the supermarket manager, "You can set up a daily specials stall in the supermarket in the next two days.

The special price area provides limited quantities of some meat, grain and oil products for a limited time every day.

Since Yonghui chooses to open a store opposite, long-term competition is inevitable.

Be prepared for the long haul. "

The supermarket manager instantly understood what Holly meant.

In order to maintain the market advantage, the promotional activities will not stop, but will be changed in a different way.

As long as the number of daily discount products is controlled well, it can not only attract consumers to patronize, but also control costs and ensure normal profits of the supermarket.

"Okay, Mr. Huo, I will follow your arrangements in a moment.", the supermarket manager responded.

Originally thinking that the game between the two supermarkets was over for the time being, Holly was thinking about leaving for Guizhou to see the village BA. That night, he suddenly checked the video and saw a video about the supermarket delivering warmth.

"This is the meat I bought at the community supermarket Shuangnuan Supermarket. I went to grab it for an activity yesterday. When I bought it, I noticed something was wrong. So I took the meat to the vegetable market and asked the meat seller. He told me that it was lymph node. Meat.

Lymph meat is inedible and contains toxins. These unscrupulous merchants should really check it out. "

Song Wenwen was changing the quilt cover in the bedroom. She also saw the video and ran out immediately with her mobile phone, "Hubby, video."

Holly said: "I got it."

"I'll call the supplier." Song Wenwen called to inquire.

The supplier does not admit to supplying lymph meat.

The employees in the meat section of the supermarket also promised that they had carefully checked and there were no problems.

"Could it be that there were too many customers who were negligent during the event?" Song Wenwen suspected, "I'll talk to this blogger and ask about the situation."

"Husband, she set up a ban on private messages." Song Wenwen said anxiously.

Holly smiled, "Why do you think there is something wrong with the supermarket?"

Song Wenwen looked at Holly in confusion.

Holly guessed: "Is there a possibility that this is the opponent's method?"

"Ah?" Song Wenwen asked in surprise, "Are you legally responsible for maliciously spreading rumors?"

"What's the responsibility? Defamation? Sentence? Where's the evidence?

Not to mention the current number of views, even if the number of views increases, if you call the police and request an investigation, she will not admit that she is spreading rumors. She will just delete the video. She has nothing wrong with her, but it will have a great impact on your supermarket. " Holly said matter-of-factly, "This kind of thing is too common on the Internet, and the cost of spreading rumors is very low now.

In the end, they just apologized and deleted the video, and it was too difficult to investigate and collect evidence. "

Song Wennan asked anxiously: "What should we do now?"

Holly smiled and said: “As soon as the war ceased, we started to play with public opinion.

It's a pity that they have found the wrong person. They are playing with public opinion and your husband has no opponent. "(End of chapter)