Shenhao started as a military training anchor

There were [-] spectators at Village BA.

More than [-] media and self-media broadcast live.

Hundreds of basketball celebrities were on hand to support the event.

Phoenix Legend sings with passion.

The number of online viewers across the entire network exceeded [-] million.

Local netizens in Guizhou also felt unbelievable.

Although Village BA has been very popular in the past two years, it is surprising that it has become so popular.

There was a lively discussion on the Internet.

“Village BA is more popular this year than last year.”

"To be able to invite Phoenix Legend to perform live, Qiandongnan is really investing a lot of money."

"With the help of so many Internet celebrities, Qiandongnan is about to take off."

“Thumbs up to this administration.”

"A friend of mine who works in the state committee told me that instructor Huo arrived in southeastern Guizhou. The leaders of the provincial department and the state committee received him together, and Yao Ming was there with them."

"Oh! So that's it. If it's Instructor Huo's handwriting, everything makes sense."

"Instructor Huo understands the atmosphere of the village BA so well that he invited Phoenix Legend here."

"Hahaha, I was right there. It was my first time to listen to "Mrs. Shexiang" live. It didn't feel too good."

"Woooooo~, I'm envious, can you keep Instructor Huo in Qiandongnan as your son-in-law? That way Qiandongnan will really take off."

"I don't want a bride price. The instructor will marry me and stay in our Guizhou."

"..."

Holly did not pay attention to the discussion among netizens.

Just after the finals, he was having dinner with the leaders of the provincial department, the state committee, and Yao Ming.

Holly said: "When will Chairman Yao leave?"

"I'll go to Guiyang tonight and return to the capital tomorrow morning." Yao Ming said, "I read the comments on the Internet, and the evaluation of the Huo Instructor Cup Country Basketball League is particularly high, and various places responded positively.

The Basketball Association will continue to follow up and cooperate with you to make this event a success. "

"Thank you to the General Administration and the Basketball Association for their support." Holly said, "Chairman Yao, see you in Beijing next time."

Yao Ming said: "Shanghai is fine too. I may stay in Shanghai during the holidays. I'll treat you to dinner."

Secretary Wu from the Provincial Sports Bureau raised his glass and said: "Chairman Yao, Mr. Huo, I'd like to toast you. The village BA can't achieve today's results without the support and help of both of you.

Welcome both of you to visit Guizhou again. "

Holly and Yao Ming raised their glasses and clinked one with him.

After eating, Yao Ming met an acquaintance.

"Mr. Lin, when did you arrive?" Yao Ming smiled and shook hands.

This Mr. Lin is former CBA professional player Lin Chenyao, now the boss of Zhunzhe Sports.

Zhunzhe Sports has developed rapidly in recent years. While Li Ning and Anta are pursuing the high-end market, Zhunzhe is focusing on the low-end market and focusing on cost-effectiveness, which is a bit like the path Xiaomi took back then.

Last year, it entered the top [-] Chinese sports brands list.

Series B financing is hundreds of millions, with Tencent leading the investment.

Lin Chenyao, the founder, also transformed from a college basketball coach to a billionaire.

There is no doubt that the sporting goods market is a piece of meat favored by capital. Last year, national sporting goods consumption reached [-] trillion yuan.

The global sporting goods consumer market has also exceeded US$[-] trillion.

Last year, the number of investments in global sports products exceeded 100, and the amount of investment and financing exceeded 500 billion yuan.

In China, first, Hillhouse Capital invested RMB 10 billion to support the old sports brand Xtep, and then Tencent led the investment in a new sporting goods force, Zhunzhe Sports.

The capital market is coveting this piece of cake worth more than 3 trillion yuan.

After receiving the financing, Zhunzhe Sports' market share soared. In addition to sponsoring Cuba to focus on the domestic youth basketball market, it also began to try to go abroad, signing Lakers star Reaves and opening up the U.S. market.

It has the momentum to challenge Anta and Li Ning.From an investment perspective, Zhunzhe Sports is a sports product with great investment potential.

Lin Chenyao shook hands with his old friend Yao Ming first, "Chairman Yao, I just arrived."

"The finals are over, why are you here here?" Yao Ming asked doubtfully.

Lin Chenyao looked at Holly next to Yao Ming, "I came here specifically to see Mr. Huo."

Holly froze for a moment.

Lin Chenyao respectfully addressed him, "Mr. Huo, it's a pleasure to meet you. We finally caught up.

Let me introduce myself, Lin Chenyao, the founder of Zhunzhe Sports. "

Holly shook hands and said, "Mr. Lin, nice to meet you."

Yao Ming said: "You guys need to talk in advance. I'm following the provincial department's car back to Guiyang. Mr. Huo and Mr. Lin, let's meet again next time."

"Okay, Chairman Yao, walk slowly." Lin Chenyao said goodbye with a smile.

Holly looked at Lin Chenyao: "Mr. Lin, if you want anything, let's talk about it upstairs."

"Okay, Mr. Huo, please." Lin Chenyao stretched out his hand to hold the elevator door.

To the hotel suite.

Holly invited Lin Chenyao to sit down and make tea.

"Did Mr. Lin come here from Xiamen?" Holly poured tea.

The headquarters of Zhunzhe Sports is in Xiamen.

"Mr. Huo, I flew here from California?" Lin Chenyao replied, picking up the tea cup and taking a sip.

"California?" Holly frowned, "You flew more than 1 kilometers to come back to see me. What could make you so anxious?"

"Mr. Huo, originally I was preparing to build my own arena in Los Angeles. When I saw the news about the domestic country basketball league, I immediately rushed back. I flew from Los Angeles to Shanghai, then from Shanghai to Guiyang, and then took the train to get here.

Hurrying and hurrying, I finally caught up. "

Holly shook his head and smiled: "Mr. Lin really worked hard. If you have anything to say, just tell me."

Lin Chenyao said: "That's right, Mr. Huo, I want to cooperate with you."

When Holly heard this, he understood what he meant?
He flew more than 1 kilometers to come back, probably because he was afraid that after he returned to Jiangcheng, other brands would get there first.

Holly said bluntly: "Mr. Lin, I personally have a budget of 1000 million for this event, and I will give it to them at a subsidy of [-] yuan per person.

If you want to make this money, you shouldn't be sitting here now. Instead, you should go back to hold meetings with your colleagues in the company's marketing department and e-commerce department. How to make this money?
The money comes to them and they spend it voluntarily. "

Lin Chenyao nodded: "Mr. Huo said yes, but I want to take a gamble."

"Betting?" Holly smiled, "Tell me, what kind of bet is it?"

Lin Chenyao said bluntly: “Double Eleven, all major e-commerce platforms and major brands are holding activities, rushing to take advantage of the Double Eleven bonuses.

We have done it in previous years, but the effect is not obvious, and without the support of high-end brands, it is difficult to steal the limelight of Li Ning and Anta during Double Eleven. "

Holly guessed: "So you want to seize the activity and popularity of the National Rural League, enter the rural market, and compete with Li Ning and Anta in sales?"

"Yes." Lin Chenyao clapped his hands and said excitedly, "Mr. Huo saw through my thoughts at a glance."

Holly smiled and said: "You are taking a different approach, but to be honest, I think your bet is a bit big.

Instead of participating in a mature promotional event like Double Eleven and chasing short-term popularity and traffic, do you think Instructor Huo is more influential than several e-commerce platforms? "

Lin Chenyao flattered him and said, "Li Jiaqi's pre-sales on Double Eleven are close to [-] billion. Can his reputation be comparable to that of Instructor Huo?"

Holly waved his hand and said, "No need to compare me with him. I never use Instructor Huo's reputation to make profit."

"Sorry, Mr. Huo, I said the wrong thing, he can't compare with you." Lin Chenyao said, "I just want to help Mr. Huo's country basketball league.

Of course, I am a businessman, and I do not deny that I want to make money from this popularity, but I can give the lowest discount to consumers. "

Holly said: "Can it be lower than the discount price during the Double Eleven event?"

Lin Chenyao raised his hand and said: "6.8% off, this is an unprecedented discount since its establishment."

Holly smiled. Mr. Lin had really spent a lot of money. His reputation couldn't compete with the big names, so he started to compare sales.

(End of this chapter)