Shenhao started as a military training anchor

Chapter 342 The name Instructor Huo is worth tens of billions

The accurate sports live broadcast room.

The products in the little yellow car are all marked with the logo of "Supporting Instructor Huo Cup Country Basketball League", and they are directly discounted by a certain amount of yuan.

"Don't you have any activities during Double Eleven?"

The female anchor saw the barrage and responded: "Baby, we don't do Double Eleven promotions, but we are also doing promotions now.

If you follow us, you will see that what we do is to support the promotion activities of the Country Basketball League.

The price is even lower than last year’s Double Eleven, with a 6.8% discount.

This price is unique. If you like it, please snap it up. It’s only available during the village BA event. "

Lin Chenyao, the owner of Zhunzhe Sports, took a different approach to gambling and soon achieved the desired results.

After all, the Double Eleven promotions are also about grabbing traffic. The "Huo Instructor Cup National Rural League" is so popular right now, and there are tens of billions of traffic support from the platform. Why not grab the ready-made traffic?
Zhunzhe Sports itself is in the low-end sports consumer goods market, which fully meets the needs of this rural basketball league.

There is a huge demand for basketball sports products in various regions. Being able to seize this opportunity is much better than going to Double Eleven to try to steal the limelight of other sports brands.

During the Double Eleven event, Zhunzhe Sports saw a surge in unit sales.

Most of the orders are from country leagues, and some are attracted by the 6.8% off discount.

By the end of the Double Eleven event, Zhunzhe Sports ranked among the top three sporting goods brands with sales of 5.6 million.

The first is Nike, with a transaction amount of 7.36 million.

The second is Fila, a subsidiary of Anta, with a transaction volume of 6.28 million.

The third is Zhunzhe Sports, with a transaction amount of 5.6 million.

Anta ranked fourth with a transaction volume of 3.45 million.

Adidas ranked fifth with a transaction value of 2.94.

Li Ning ranked sixth, with a transaction volume of 2.86 million.

After that came Skechers, NB, Puma and 361…

No one expected that Zhunzhe Sports, the least famous team, could reach the top three positions.

You must know that its sales during Double Eleven last year were only 3000 to [-] million yuan, but this year it has soared, increasing by [-] to [-] times.

While this brand has attracted attention from the capital market, it has also become the subject of peer research.

Why can he suddenly break out of the siege?
After research, it was found that the main reason lies in "Instructor Huo", an Internet expert.

Although Zhunzhe did not participate in the Double Eleven battle, he seized the popularity of the "Huo Instructor Cup National Rural League" and continued to go to the low-end market to realize traffic monetization.

And it is the sporting goods brand with the lowest return rate during Double Eleven.

Not only peers, but also brands in other industries quickly noticed the counterattack of Quanzhi.

Gradually I realized how high the commercial value of the name "Instructor Huo" was.

Many financial institutions and financial media have assessed that the commercial value of the name "Instructor Huo" exceeds [-] billion.

To put it simply, if you use the name "Instructor Huo" to do profitable activities such as live streaming and selling goods, you can firmly occupy the throne of the best selling brother in the entire network.

Li Jiaqi, Xingba, Xiao Yang... no matter how many billions you sell, they are all younger brothers in front of "Instructor Huo".

Hawley paid little attention to online public opinion.

However, in the past few days, senior executives of e-commerce platforms have been contacting him, hoping that he would join, live-stream and deliver goods, and even offer shares as inducements.

Holly smiled.

Everyone is really willing to spend a lot of money.

If this continues, will Jack Ma and Liu Qiangdong also call him?
Live streaming, not interested.

So what if it sells for tens of billions a year?
Billions of profits are just one or two months' income after the system upgrade.

Brother Huo has no time or energy.

Brother Huo may be interested in building another e-commerce platform to compete with you.

Jack Ma and Liu Qiangdong didn't call, but Zhang Yiming called him.

Holly answered the phone and said with a smile: "Mr. Zhang, are you also persuading me to do live streaming, right?"

Zhang Yiming said: "Mr. Huo misunderstood. Mr. Huo hasn't paid attention to online public opinion recently, has he?"

Holly: "Huh? I'm looking at land recently and plan to buy a piece of land to invest in my hobbies."

Zhang Yiming said: "If Mr. Huo is free, come up to the platform and take a look.

Zhang Nan told me that the platform is already suppressing public opinion, but its influence is too great and it is somewhat difficult to control the situation.

If necessary, Mr. Huo is also asked to respond positively to netizens’ concerns. "

Are there still public opinions that the platform cannot suppress? "Okay, Mr. Zhang, I'm going to take a look now." Holly responded.

Online with a confused look on his face.

Good guy.

I came across several video accounts analyzing "Instructor Huo".

It hasn't been online for a few days, and various self-media accounts and financial accounts analyzing the commercial value of "Instructor Huo" are flying all over the platform.

various analysis.

Rumors arose that "Instructor Huo" would live broadcast cutting leeks.

There were similar posts in all major comment areas. Holly shook his head when he saw them.

Also served.

There are also some loyal fans who are vigorously defending, saying that Instructor Huo has paid so much and burned so much money on the live broadcast. You have been whoring for so long in vain. Isn't it natural for Instructor Huo to get some blood back?

The two opposing parties started to fight.

Holly responded to a video using the account "Instructor Huo".

Only six words.

"No goods, but money to spend!"

As soon as the six words came out, it immediately became a hot search again.

"The instructor responded that he didn't bring the goods. Is that a slap in the face? He also gave me a brief analysis."

"Having money to spend means confidence."

"I told you that Instructor Huo doesn't care about those three melons and two dates."

"If you think about it with your toes, you know that Instructor Huo cannot bring goods. I have been playing for more than a year. This account has spent at least 20 billion on it. If you want to cash it out, you have already cashed it out. Can you wait until today?"

"Haha, the public opinion must be too big to dare to live broadcast. It's hypocritical."

"This is why you are poor. Even if your vision is narrow, your mind is still small."

"It's over, it's over. Instructor Huo has already responded. Stop arguing. Did you make money on milk powder today?"

"..."

After Holly responded, he was too lazy to pay attention.

Holding the land transfer map in his hand, he picked it and said, "Sister Wen, go and take a look here."

Zhong Yiwen nodded.

This [-]-acre piece of land is not far from the city, with direct access to the Inner Ring Expressway and convenient transportation.

It turned out to be an idyllic farm, but it did not continue to operate and the owner ran away.

The government expropriated it and relisted it for sale, with the right to use it for 70 years.

Holly walked around the land and found it pretty good. There was an artificial lake of fifteen acres, which should have been used to raise fish, and there was a small river flowing next to it.

Several acres of flowers grown on the farm are still there.

Nice environment.

Holly asked Zhong Yiwen: "What's the price?"

"2200 million, the transfer period is 70 years." Zhong Yiwen said.

"Collective land?"

"It used to be collective land. After the government expropriated it, it is now state-owned land."

Holly nodded: "Let's just register a company here, go to the relevant department to sign the contract, and then find a designer to come over and plan, so we can start construction as soon as possible."

Private individuals now have no way to buy land from the government. They can only buy it in the name of a company, and the land value-added tax will be very high.

But Holly didn't care. He bought it and built a manor for himself to enjoy first.

Zhong Yiwen responded: "Sir, I will hurry up and do it."

Holly nodded.

……

At the end of the month, Holly was going to Xiamen to attend the Golden Rooster Awards ceremony. Liu Yueqing happened to be on annual leave and took her on a vacation.

Jinlu declared the route, and Holly's private plane landed in Jiangcheng to pick him up.

(End of this chapter)