Shenhao started as a military training anchor

Chapter 410 It all depends on Brother Huo’s face!
Looking at the development process of Taobao's live broadcast e-commerce, there are actually traces to follow.

Transition from graphics and text to short video cultivation, cultivate users’ habit of watching video ads, and finally transition from short video cultivation to live e-commerce.

The reason why JD.com performs so poorly in the field of live streaming e-commerce is because it directly skips the stage of short video planting and does not allow JD.com users to develop the habit of watching video ads.

17 years ago, Taobao and JD.com, the two traditional e-commerce companies, were all about content cultivation.

The so-called content planting, to put it simply, is "soft article advertising", which uses experts to write soft articles to attract traffic.

Between 17 and 19, Taobao began to use short video content to cultivate grass. At this time, JD.com was the best at cultivating images and texts.

Jingdong Express, good product list, discovering good products... These pictures and texts have brought huge traffic, and also brought benefits to the merchants who have settled in Jingdong.

Therefore, JD.com does not pay attention to and cultivate users’ habit of watching short video advertisements.

However, the sudden rise of Li Jiaqi and Wei Ya, two leading anchors supported by Taobao, made JD.com instantly realize that they had fallen behind on this road.

Immediately afterwards, Taobao's major anchors and brands... successively joined the live broadcast e-commerce, and it flourished. Coupled with the rapid rise of Qiangyin interest e-commerce, JD.com became even more anxious.

At this time, JD.com’s retail CEO did something. He directly cut off the content cultivation model that he was proud of, and strongly integrated live streaming e-commerce on JD.com’s homepage.

This move not only did not allow JD.com to catch up with Taobao and Qiangyin Live e-commerce, but instead caused a large loss of content visitors to JD.com.

It is a very unwise move to take a big step into live streaming e-commerce without cultivating users’ habit of watching video ads.

Therefore, starting from 21 to 22, JD.com began to focus on short video content cultivation to make up for its own shortcomings and develop live streaming e-commerce at the same time.

However, the effect is still not obvious.

At this time, Liu Qiangdong took a step forward and directly removed the group's retail CEO, and the group CEO, Xu Lei, took charge.

His intention in doing this is to "take back power." Not only the e-commerce sector, but also the power of various businesses such as logistics... has begun to be taken back, and he will be responsible for overall planning and scheduling to avoid strategic mistakes.

On the contrary, the old rival Alibaba has taken the initiative to delegate power. Not long ago, Jack Ma's family trust fund cashed out RMB 60 billion from U.S. stocks, and there was talk online that Jack Ma was going to run away.

There are also many netizens who complain about him.

In fact, the investors behind Jack Ma are not panic at all, even though Alibaba's market value has been declining.

Ali is now also taking the next step in life and death.

Split the group's business and leave it to the CEOs of their respective business segments to work on their own.

If these spun-off subsidiaries can IPO independently, then the money cashed out by Jack Ma will be used to increase and support these subsidiaries.

One listed company may become several or even dozens of listed companies.

The 60 billion he cashed out may become 600 billion, or even a hundredfold return, 6000 billion.

Faced with the huge challenge from strong voices, the two traditional e-commerce companies have taken two different paths. It is impossible to determine who is right and who is wrong. We can only wait and see who will have the last laugh when the e-commerce industry is reshuffled.

The reason why Liu Qiangdong attaches great importance to Instructor Huo's "Everyone Brings Goods" activity is simply because he wants to use the traffic of Instructor Huo and the Qiangyin platform to fully develop live broadcast e-commerce.

Behind this is not only the competition and cooperation between JD.com and Qiangyin Platform, but also the interconnection between Tencent and Qiangyin.

Ma Huateng and Zhang Yiming went from talking to each other to competing with each other, and then trying to cooperate. In fact, the Tencent system and the Qiangyin system have achieved interconnection in many aspects.

In 21, JD.com and Qiangyin signed a 200 billion contract, and JD merchants settled in Qiangyin stores.

In 22, JD Express and Qiangyin E-commerce signed a cooperation agreement to create Qiangyin’s high-end logistics “Yinxuda”.

The two platforms are constantly trying to cooperate and making breakthroughs in e-commerce business.

Then there are video content, games...etc.

Zhang Yiming himself knows that it is difficult to challenge the dominance of Tencent and NetEase in terms of games, video content, etc., but Qiangyin needs this part of the traffic.

I have been working on games for several years but there has been no improvement, so I just stopped working on them.

In the end, we can only cooperate with Tencent and NetEase...

At the beginning, Tencent set up game live broadcast barriers in order to protect its Huya and Douyu platforms. Qiangyin was unable to obtain the live broadcast copyrights of popular games such as LoL and Honor of Kings.

However, as the first brothers of the two platforms changed jobs one after another, and Xuxu Baobao and Zhang Daxian joined Qiangyin, Tencent made appropriate compromises.

Coupled with the incident involving Douyu CEO’s gambling, Tencent’s live broadcast industry has reached a bottleneck.

Holly speculated that when he met senior executives from Ma Huateng and Tencent in Hainan, they might have discussed the competitive and cooperative relationship with Qiangyin.

It is an inevitable trend for the two major manufacturers to interconnect.

Only the Alibaba group is still "closing itself off". It originally had a good relationship with Qiangyin, but after Qiangyin's two service fee adjustments, the relationship also became tense.

This also caused Ali to fall into a situation where he was attacked from both sides.

And it faces not only the challenge from Qiangyin e-commerce, but also the challenge from Qiangyin to Alibaba’s local lifestyle market.

Originally, the concept of "local life" was first proposed by Alibaba, but Meituan's Wang Xing used a "borderless" approach and gradually became a giant in local life.

Immediately afterwards, Qiangyin also began to develop its efforts in various business sectors of local life, relying on strong traffic support.

In the past few years since Xiaoyaozi Zhang Yong took office, he has been unable to withstand repeated attacks from his opponents.

Now Alibaba is starting to split up. The goal is to fight on its own, and eventually each will become the king and hit the IPO.

Now that Holly has chosen to enter the game, these major manufacturers are both friends and opponents.

Interconnection is imperative, and this is his opportunity.

Liu Qiangdong will definitely go to this dinner.

Maybe it can also lead to further cooperation between Liu Qiangdong and Zhang Yiming, and further interconnection between Tencent and Qiangyin.

When you have huge prestige and traffic in a certain field, these platforms will take the initiative to make concessions for you for their own interests.

For example, Zhang Daxian, the first brother of the King, can still live broadcast King of Glory even if he switches jobs to Qiangyin, a privilege given by Tencent.

Honor of Kings is Tencent’s cash-rich industry. Is it willing to throw it away?
King Official and Tencent Games are well aware of how much traffic Zhang Daxian has.

He can make the two platforms work together.

Not to mention a well-known online player like Instructor Huo.Whether it's Qiangyin or JD.com, Holly has what they want.

Then you have to look at Brother Huo's face.

Holly and Xu Lei agreed on a time to go north to Beijing to attend Liu Qiangdong's dinner.

At Haikuo Investment, general manager Zheng Fanghua led members of the Internet investment team to conduct detailed market research and analysis, and then recommended a social media entrepreneurial product to Holly, Star Community.

A social platform that specializes in information content about internet celebrities and celebrities.

And it received $100 million in angel round financing from IDG Capital.

If the angel investor is IDG, it will be easier to talk to. IDG Capital partners Zhou Hongyi and Holly are old acquaintances.

Star Community is also a company in Beijing.

It seems that I will be very busy heading north to the capital this time.

Brother Huo first supports "Star Community" to take off your Sina Weibo arm and teach you a lesson.

If you continue to act pretentious with your backer Ali behind you, Brother Huo will bring Tencent and Qiangyin into the game. I wonder how you, Cao Guowei, will respond? .

Brother Huo has the final say whether the Internet world is in chaos or not.

Brother Huo doesn't have much else, he has a lot of cash, a lot of friends, and Instructor Huo is very famous.

After reading the Internet product "Star Community", Holly said to Zhong Yiwen, "Sister Wen, please contact Jinlu. We will fly to Beijing soon."

Zhong Yiwen nodded, "I'll contact Jinlu now."

……

In the middle of the month, Holly flew to Beijing on a private jet.

After landing in the capital, Jingdong CEO Xu Lei sent a car to greet Holly and take him to the hotel to check in.

At 07:30 in the evening, Holly received a call from Xu Lei.

"Hey, Mr. Xu."

"Mr. Huo, I'm downstairs in the hotel. Please take two steps down."

"Mr. Xu came to pick him up personally. Thank you for your hard work." Holly said politely.

Went downstairs and got into Xu Lei's car.

Xu Lei smiled and shook hands and said: "Mr. Huo, I have long admired you.

Your name is like thunder, and today I finally met you. "

Holly smiled and shook hands and said, "Mr. Xu, nice to meet you. When I was still studying, I heard the teacher mention your legendary story."

Xu Lei is a very bloody CEO with a strong sense of the market.

It may be related to some of the ideas he accepted since he was a child growing up in a military compound.

When he arrived at the mall, he also brought with him the wolf's keenness and bloodthirsty for prey.

After years of training, he has gained a touch of stability, which is why Liu Qiangdong gave up his position to him.

On the way to the hotel, the two of them exchanged business compliments.

The car stopped at the hotel, Xu Lei got out and invited, "Mr. Huo, Mr. Liu is already here, let's go up.

Mr. Huo, please. "

Holly stretched out his hand and said, "Mr. Xu, please."

The two went upstairs together.

Walking to the door of the box, Xu Lei knocked gently, "Mr. Liu, Mr. Cheng, and Mr. Huo are here."

Holly froze for a moment.

He didn't expect to see Cheng Yixiao.

Cheng Yixiao showed up at tonight's dinner, was he having dinner with his friend Liu Qiangdong?
Probably not, after all, Kuaishou is also a member of the Tencent family.

The two are considered allies.

Liu Qiangdong and Cheng Yixiao stood up and greeted them with smiles on their faces.

He took the initiative to reach out to Holly and said, "Mr. Huo, I have admired you for a long time, and finally you can see me."

"It's my honor to be warmly invited by Mr. Liu." Holly smiled and shook hands with Liu Qiangdong, "I have long wanted to come and visit you, my senior."

"Hahahaha, it seems that the meal is a little late." Liu Qiangdong smiled.

Holly laughed and said, "Isn't there an old saying that you won't be afraid of being late if you have a good meal?"

"Yes, yes, Mr. Huo is right." Liu Qiangdong smiled.

"Mr. Huo, we meet again." Cheng Yixiao shook hands with Holly.

"Mr. Cheng, thank you for giving me face regarding the New Year's welfare." Holly smiled and shook hands, "I didn't give any money, did I?"

"Little things." Cheng Yixiao said with a smile.

Holly said: "You just paid out the benefits, and Yu Chengdong called me and said that Huawei was willing to pay for it out of its own pocket."

"Hahaha, let Mr. Yu do it by himself next time." Cheng Yixiao said with a smile.

Liu Qiangdong invited: "Mr. Huo, Mr. Cheng, Mr. Xu, sit down and chat while eating. The food will get cold in a while."

　It's the end of the month, dads, don't let your monthly passes expire.

　　
　
(End of this chapter)