Shenhao started as a military training anchor

Liu Qiangdong did not question the analysis of those financial media. The name Instructor Huo was worth tens of billions.

In the field of hobby e-commerce, its traffic and fan stickiness are much better than those of Li Jiaqi, Xingba, Xiao Yang, etc. on each platform.

If Holly wanted to do hobby e-commerce and build his own supply chain, it would not be difficult to earn tens of billions a year.

But the calmness Liu Qiangdong saw on his face suggested that he didn't value the [-] billion income very much.

It also proved his suspicion that Holly, a young man, was very ambitious and was planning a big move.

It is very likely to cause a sensation in the Internet market.

There are very few young people who can stand out in today's difficult entrepreneurial environment. There is no second young person like Holly who can reach success in one step.

Unless your background is hard enough.

Liu Qiangdong appreciates Holly more and more, and is even a little jealous and envious.

If he had the resources and courage of Holly when he was young, JD.com would have followed a three-tiered model, with e-commerce, finance, and technology investments developing together.

If the parallelization of the three fronts succeeds, JD.com will not be the JD.com it is today.

It was because I was relatively conservative at the beginning that I took it step by step, first doing e-commerce, then finance, and finally investing money in cloud computing, big data and other fields.

So he is always one step behind his old rival Ali.

However, he also knows that his ability to take risks is far less than Jack Ma.

So looking back, this path was not wrong.

If he could do it again, maybe he would be bolder.

The word "bold" is reflected in Holly around him.

Only then did he recall his regrets again.

The number of viewers of the "National Delivery" final reached 1.21 million.

After a day of recording, the contestants competed fiercely, and the top three were born. The event was concluded successfully.

Liu Qiangdong personally presented awards to the top three, including certificates of honor and employment contracts from JD.com.

Holly went to their live broadcast room to buy a bunch of gifts and spent more than [-] W, which was equivalent to Instructor Huo's cash reward.

After the award presentation, Liu Qiangdong and Holly walked out of the studio together.

Xu Lei suddenly said: "Mr. Huo, I may need a little help from you here."

Holly and Liu Qiangdong looked at Xu Lei at the same time.

In front of Liu Qiangdong, Holly gave the JD.com CEO face and smiled, "Why is Mr. Xu so polite? Just tell him directly."

Xu Lei said: "That's right, Mr. Huo, the 618 promotion timeline is very long, and we will invite some celebrities to be guests in the JD e-commerce live broadcast room.

I know that you have a strong appeal in the entertainment industry, so I asked Mr. Huo to help recommend two people. "

JD.com’s influence in entertainment is not strong. Unlike Alibaba, as long as you open your mouth and give enough money, celebrities and artists will come and sit down.

Therefore, celebrities and artists like to get together in Taobao's major live broadcast rooms to be guests.

On the one hand, it is to make money, on the other hand, it is also to accumulate personal connections.

Especially TV drama actors who want to develop into the film market, even if they don't pay, they will be friendly guests.

TV dramas and movies are two different circles. Unless you are strong enough, you will take the initiative to find financial sponsors and find ways to integrate into the circle.

Obviously, Alibaba has a high say in the film market.

Popular artists visiting e-commerce live broadcast rooms can bring traffic and stimulate consumption.

To put it bluntly, it is the fan economy.

Holly understood the meaning of Xu Lei's words and said bluntly, "Mr. Xu just gives me a list, and I'll let Mr. Sun communicate."

Xu Lei said: "Thank you for your hard work, Mr. Huo."

Holly smiled and said: "It's a small matter. You give me money and the celebrity makes announcements. I'm just going along with the favor."

Liu Qiangdong patted Holly on the shoulder and said, "I owe you another favor."

Holly said: "Mr. Liu is too polite sometimes. If you regarded me as a friend or a business partner, you wouldn't keep saying this."

Liu Qiangdong smiled and nodded.

The two left the scene in a government car and went to a restaurant to eat.

……

This year’s 618 is different from previous years.

The biggest difference is that the two major short video platforms, Kuaishou and Qiangyin, have taken a back seat and no longer participate in direct competition, supporting traditional e-commerce.

In the past few years, interest e-commerce has blindly pursued GMV, creating a short-term prosperity. However, as traffic costs increase, it is becoming more and more difficult for merchants to do e-commerce on short videos.

The traffic cost that used to be one yuan has now increased a hundred times, exceeding one hundred yuan.

The traffic of the short video platform is relatively stable. When merchants build their own stores, they either rely on the free model of matrix promotion to attract traffic. However, after doing so, the free traffic to their hands is not large.

You can only rely on paid traffic. Whether it is Qiangyin or Kuaishou, the cost of paid traffic is getting higher and higher, causing many merchants to be unable to continue.

It directly affected last year’s Double Eleven promotions.

During last year’s Double Eleven, Qiangyin’s e-commerce results were hard to see.

Interest in e-commerce for short video platforms has begun to wane.

It was precisely after Zhang Yiming saw this that he signed a 2000 billion GMV order with Liu Qiangdong and turned it into a service platform.

The traffic costs that are difficult for individual merchants to pay are not worth mentioning in the eyes of traditional e-commerce giants like JD.com.

So this year’s 618, Kuaishou and Qiangyin also participated, but they no longer pursued scale and sales...these data were more about earning service fees and traffic fees from traditional e-commerce platforms.

618 pre-sale has just started.

On Taobao, Li Jiaqi reported good news, with pre-sales exceeding [-] million in one minute.

This time, JD.com spent heavily on subsidies to promote the live-streaming e-commerce talents it signed. The purpose is to attack the advantages of Taobao anchors such as Li Jiaqi in categories such as beauty and home furnishings in the carefully selected supply chain.

L'Oréal Paris, Lancôme, Estee Lauder, Proya, Olay, La Mer, Helena, Sk2... these big-name beauty brands have begun to launch unprecedented promotions in the live broadcast rooms of JD anchors. Li Jiaqi has a strong influence in this industry and can negotiate with big brands to keep the price to the lowest while also asking the brand to provide minimum gross profit margin protection.

This means that if I help you sell it, the price must be lower than others, but the profit cannot be lower than others.

Playing like this, it is almost impossible to find an opponent.

But this time, JD.com continued to follow last year’s Double Eleven strategy and subsidized it themselves.

If there is no gross profit margin protection, just post it yourself. The profit can be low, but the market share must be grabbed.

The top three companies in the country that “bring goods to everyone” have also relied on Qiangyin’s huge traffic and JD.com’s low-price subsidies to carve out a bloody path.

Although it did not reach the exaggerated figure of breaking [-] million in one minute, it achieved pre-sales of over [-] million in ten minutes.

Chasing the gods on the mountain still requires experience and precipitation.

This data has far exceeded JD.com’s sales data in the beauty field in the past few years.

Li Jiaqi's entire live broadcast on the day of pre-sale was 50 billion, and Taobao's pre-sale in the beauty field was 85.9 billion that day.

Jingdong anchors broadcast the entire live broadcast and pre-sold 34 billion, and Jingdong pre-sold 62 billion in the beauty field that day.

The gap is still obvious.

But compared to last year, beauty pre-sales have more than doubled.

In previous years, when JD.com released battle reports in this field, they would not even mention it and it would not be noticed at all.

Jingdong made two moves to recover from its shortcomings in the field of live broadcast e-commerce.

Participated in sponsoring the activity of "Instructor Huo Brings Goods to Everyone" and signed an in-depth strategic cooperation agreement with Qiangyin Platform.

Overnight, JD Live e-commerce became a hot search topic and quickly entered the public eye.

In the next promotional activities, JD.com began to focus on electrical appliances and 3C, providing tens of billions of subsidies to defend Pinduoduo’s offensive.

In Hawley's words, holding the position is victory.

Of course, there will be steady growth compared to last year.

After all, in the sinking market, JD.com is the big brother in the traditional e-commerce industry.

It was also the first to sink the market to districts, counties and towns, which reflects the advantages of self-operated stores and self-operated logistics.

Today’s Capital Xu Xin originally invested heavily in JD.com to build logistics and warehouses. Hillhouse Capital’s Zhang Lei forced Liu Qiangdong 15 billion, which made him worth hundreds of billions.

However, Liu Qiangdong still has regrets. If he had accepted Xu Xin's 200 billion loan investment plan, JD.com would have basically monopolized the sinking market.

If Brother Dong can make up for his several regrets, it is possible to become an e-commerce eldest brother.

Even if he can't be the eldest brother, there won't be that big gap between him and Ali.

Alibaba’s 2.5 trillion market and JD’s [-] trillion market are still [-] JD.

……

After the 618 event ended, JD.com immediately issued the report card.

Put the live broadcast e-commerce business at the top of the report card.

Sales are growing in all major categories.

However, no actual figures were given for this year.

Not only JD.com, but also Taobao, Pinduoduo, Xiaohongshu, Meituan... these e-commerce platforms that participated in the 618 promotions did not publish specific sales data.

Holly gave it a cursory glance.

After reading it, turn on your phone and send a wave of gifts to the contestants who came out of your own event.

They achieved outstanding results, he was proud of them, and his face was bright.

As for who they work for and how much money they make, it's not that important to him.

While gaining experience, it also helped him expand his network of contacts.

[Instructor Level: Level 8]

[Experience: 2500 million/100 billion]

[Military training funds: 45.8 million]

[Military training attendance: 180 million/1000 million]

After the event, the system panel is also refreshed.

When he was about to take a rest after brushing the gifts, Liu Qiangdong called.

"Mr. Huo, I'm disturbing you so late."

Holly said: "I haven't rested yet, what's wrong with Mr. Liu?"

Liu Qiangdong said: "There will be a celebration banquet at Jingdong tomorrow night, come and sit down."

Holly said: "I'll definitely be there. From Mr. Liu's tone, he should be quite satisfied with the results of this 618 promotion, right?"

"Very satisfied."

Liu Qiangdong also laughed out loud on the phone, "Thank you, Mr. Huo, for your help."

Holly said humbly: "Mr. Liu, you're welcome, I don't have that much energy, your cooperation with Mr. Zhang is the key.

This is at best the icing on the cake for me. "

Liu Qiangdong said: "Mr. Zhang will come over tomorrow, sit down and have two drinks together."

"Okay, Mr. Liu has been quite tired during this period. Now he can relax and have a peaceful sleep." Holly said.

"Mr. Huo also go to bed early."

After a brief chat, Holly hung up the phone.

Tomorrow night's celebration banquet, it's his turn to stand up and perform. Brother Huo has decided to book a Wanda movie.

(End of this chapter)