Shenhao started as a military training anchor

Chapter 487 Ten billion acquisition of European giants

Although there are no Chinese brands in the international luxury jewelry market.

But that doesn’t mean China doesn’t have luxury goods.

The jewelry made from the filigree inlays among the eight specialties of Yanjing must be of the luxury level.

The gold is drawn into hair-thin threads, then woven into various types of jewelry, and then inlaid with gems and diamonds. To be honest, this craft is top-notch in the world.

However, these jewelry lack circulation and brand value, so even if they are luxurious, it is difficult for them to enter the international market. They are mostly kept as collectibles.

What Zhaojun Jewelry has to do is to cooperate with the inheritors of these intangible cultural heritage skills to create jewelry with circulation.

Culture and products can sometimes go hand in hand, but sometimes they can go against each other.

If you want an international market, you have to consider the culture of other countries, absorb cultural elements from other countries, and use China's traditional skills to create products suitable for the international market.

International high-end luxury brands and jewelry brands also do the same.

Respect the Chinese market, absorb Chinese cultural elements, and design products that suit Chinese consumers.

Of course, it is difficult for Zhaojun Jewelry to reach the sky in one step. Only by taking a steady step step by step can it be possible to break through the blockade of European and American jewelry and rush to the world.

However, the exhibits brought by Zhaojun Jewelry this time did not consider circulation and were purely presented as "conspicuous bags".

It is to let tourists and media remember this Chinese luxury jewelry brand.

Although the Zhaojun jewelry exhibition area is small, it attracts the largest number of tourists.

Next to it, international big-name jewelry such as Bvlgari and Buccellati, and even the Italian national treasure Pomelo, are somewhat overshadowed by the filigree inlay, the first of the Eight Wonders of Yanjing.

Comparing the two, it feels a bit luxurious, expensive and magnificent.

It gives people an intuitive feeling that filigree inlay represents a higher status.

But it still has the same flaw, the circulation is too poor, tourists and the media are more surprised and admired, and have little desire to buy.

It is my first time to come to a world-class jewelry exhibition, and it is enough to bring the name Zhaojun Jewelry into the world’s jewelry market.

The designers of Zhaojun Jewelry will present jewelry that is in line with public aesthetics and market circulation.

Holly walked around the site and said, "Manager Chen, what is your actual feeling about the jewelry exhibition these days?"

Chen Xiaoyun told the truth: “We still have a long way to go to integrate with the world jewelry market.

Mr. Huo, I have an idea. Zhaojun Jewelry has signed many talented young jewelry designers, and we can support them to study abroad.

We need more fresh blood and newer fashion thinking. "

Holly said: "Okay, you can take care of this matter yourself when you return to China."

"Thank you, Mr. Huo, for your support." Chen Xiaoyun responded.

During the few days when Holly was attending the jewelry art exhibition in Vicenza, he asked Li Heng to accompany Zhong Yiwen and Song Wenwen to Rome and Florence.

The two cities were the cradle of the Roman Empire and the Renaissance respectively.

My little wife likes to pursue history.

Just let her have enough fun.

In addition to participating in the jewelry exhibition, Holly also had to go to Milan to inspect the investment projects of Serie A giant Inter Milan.

Zhang Kangyang, the chairman of Inter Milan's board of directors and Suning's young club, can't bear it any longer.

Watching Inter Milan rise again, winning five championship trophies in two years, winning the Serie A title, and reaching the Champions League final, the team's valuation is not very ideal, and its financial situation is very bad. Capital from the Middle East and the United States is already eyeing Inter Milan. .

The sovereign funds of Middle Eastern countries recently provided an offer of 13 billion euros to the Board of Directors of Inter Milan Club.

Equivalent to RMB 101 billion.

To be honest, compared with the Premier League and Bundesliga, the market in Serie A is not very good.

Even Ligue 1, the lowest level, has better money-drawing ability than Serie A.

Suning originally acquired Inter Milan for 2.7 million euros, or nearly 20 billion yuan, accounting for 68.5% of the shares and absolute control.

If Zhang Kangyang decides to sell Inter Milan for 13 billion euros, then based on this investment alone, Suning will make a lot of money and gain a lot.

Hawley has the idea of ​​blocking Middle East sovereign funds and US capital.

Although the financial situation of this Serie A giant is somewhat bad and it suffers losses every year, it is now its strongest time.

Forward Lautaro, midfielder Varela... these world-class players are in their prime, and there are also young talents on the back line. If this team can win the league again or reach the Champions League finals, the team's valuation will definitely increase.

Now it is 1.3 billion euros, and in two years it may be 1.5 billion euros, or even higher.

Although Arab countries are rich, they are not stupid enough to throw money around. Inter Milan's current lineup and ability to attract money are the most worthy of investment.

The reason why Zhang Kangyang couldn't bear the loss was because the loan with Oaktree Capital was about to expire, and Suning itself was also in trouble.

It started as an e-commerce leader in the early days, but later struggled to survive, and was finally sold to Alibaba. With Alibaba's back, it no longer had much ability to transfuse blood for a team that was losing money every year.

Even if Zhang Kangyang is unwilling to buy and insists on holding on, this is the best time for Holly to invest.

Whether it is loaning money to Inter Milan to collect interest or acquiring part of the equity, the future returns will be huge.

Arabia has been staring at this European giant team for a long time.

Having just dealt with the internal troubles within the domestic Suning Group, Zhang Kangyang returned to Milan to lead the future direction of Inter Milan.

The information released to the outside world is whether Inter Milan will sell or continue to operate. He will give the answer in the near future.

Zhang Kangyang was excited when he received the news from Holly.

Holly controls two investment companies, one is Shunwei Capital, which manages tens of billions of private equity funds, and the other is a powerful investment company, Haikuo Investment.

Whether it is selling or in-depth cooperation, he is a good partner.

Zhang Kangyang sent a strong invitation to Holly to visit the Inter Milan Club.

After attending the jewelry show in Vicenza, Holly left for Milan.

Song Nuannuan and Zhong Yiwen also joined him in Milan.

After completing the investment inspection of Inter Milan, he took a private plane directly back to China.

Four Seasons Hotel Milan.

Booked a Renaissance Suite for 50,000 yuan a night.

During dinner time, Zhong Yiwen and Song Wennan also arrived at the hotel.

"Honey, I haven't seen you for a few days. I miss you so much." Song Wenwen hugged Holly and kissed him first to express her longing for him.

"Did you have fun?" Holly asked concerned.

"Well, it feels so great that the scenes in the history books have come into reality." Song Wenwen said with satisfaction.

Holly smiled and nodded: "As long as you are happy, let's go eat."

Zhong Yiwen asked with concern: "Sir, did the jewelry exhibition go well?"

"Well, everything went well. I just spent a little more money, which can be ignored." Holly didn't take it seriously.

Doing business abroad still involves people and sophistication.

got used to it.

"Husband, why did you ask us to come to Milan to find you?" Song Wenwen asked curiously.

She thought she was finally returning home from Rome, the capital of Italy.

Holly smiled and said: "I'm interested in a Serie A team. Come and talk to the club."

"Inter Milan?" Zhong Yiwen said.

"Sister Wen also watches football?"

"Watching the World Cup last year, Argentina's striker Lautaro was in Inter Milan, but his performance in the World Cup seemed to be very poor and he missed many opportunities.", Zhong Yiwen said knowingly.

Holly smiled and said: "No goals in six games, but it does not affect Argentina's championship. Messi is really good.

Although Lautaro did not realize his talent in the World Cup, he was really good in Serie A.

He is worth over 100 million euros. "

Zhong Yiwen nodded: "Inter Milan's current valuation is very high, right?"

Holly said: "13 billion euros, more than 100 billion yuan."

(End of this chapter)