Shenhao started as a military training anchor

#Didi driver threatens passengers#

#Didi driver discriminates against passengers#

#Didi driver harasses passengers#

……

Overnight, many pieces of negative news about Didi were trending on the short video platform.

The leader behind this is Yisu Travel, or in other words, Holly’s counterattack.

In fact, Didi Chuxing has a daily order volume of 20 to 30 million, and there must be some problems.

This has nothing to do with platform technology, it’s human nature.

The quality of drivers varies, which is normal. Some passengers don't take it seriously, and some passengers will complain about it in WeChat Moments or short videos, but they won't make a big splash.

In other words, Didi's public relations team has been monitoring and will not let these things ferment and have a negative impact on the company.

But this time they are facing Holly, a man who controls public opinion.

Relevant negative news was pushed endlessly, quickly fermented, and appeared on hot searches, attracting netizens to watch and criticize.

The online ride-hailing market is booming right now, with "fixed price" and "special discounts"... these promotional methods bringing great discounts on services.

Many drivers are unwilling to accept "fixed price" or "special discount orders" because they have no money to make, but if the platform wants to dispatch orders, they have nothing to do.

In this mood it is easy to quarrel with passengers.

This is what Holly grasped and pushed Didi Chuxing into the limelight of public opinion.

Take the opportunity to seize the market.

Business wars are like this, and within the legal framework, any means is not surprising.

There are even some means of crossing the red line.

This public opinion storm came very quickly, and even Didi's Cheng Wei and Liu Qing were aware that it was their opponent's tactics, but they were a little at a loss.

Because Holly hit their pain points, Didi has a history in this regard.

Now a large number of various problems have emerged, and netizens have attacked them.

Didi’s public relations team is very busy.

Just pushing Didi into the spotlight of public opinion will not achieve the effect that Holly wants, because Didi delisted from the US stock market last year and is not a listed company now. He wants to use public opinion to influence its market value and make it suffer heavy losses. Reality.

Therefore, we have to proceed from reality, on the one hand, let consumers see the negative aspects of Didi, on the other hand, let consumers see the positive image of Yisu Travel.

When the two are compared, the effect is obvious.

It just so happened that among the outstanding employees that Yisu Travel had just reported, there was a heroic driver who jumped into the river to save others.

Holly called CEO Zhao Dong to the office.

"Mr. Huo, are you looking for me?" Zhao Dong walked into the office and said.

Holly pointed to the names of outstanding employees and said, "The company should pay more attention to the incident in which Li Shanyang, an outstanding employee in Wuhan, rescued people. Please write and distribute the promotional materials.

According to my request, the driver was promoted to driver partner and given a bonus of 100,000 yuan.

As the CEO of Easy Travel, you will present this award in person.

Do your own propaganda work. "

Zhao Dong nodded: "Okay, Mr. Huo."

He understood what Holly meant. For him to present the award would better reflect the company's emphasis on its employees.

Promote a positive image to attract the attention of netizens, in sharp contrast to Didi’s recent negative news, and enhance the brand image of Yisu Travel.

Holly then arranged: "This is for netizens to see. Didi's negative news breaks out frequently, and the higher-ups must be paying attention to it all the time. We still have to do something to show it to the higher-ups.

Didn’t they expose data before and use the power of relevant departments to put pressure on us?

Let them have a taste of the same feeling this time.

Within a week, an Easy Travel party branch was established based on each city site, and regular training on vocational skills, safety knowledge, business literacy, etc. was carried out. "

It is the driver's own business whether to listen to the class or not. If they understand the company's intention, they will naturally cooperate actively. Once a week, it will not waste too much time.

Of course, this move is mainly for the higher-ups to see.

Zhao Dong instantly understood Holly's intention.

As Holly guessed, due to the fierce competition in the online ride-hailing market and various online ride-hailing operation problems that have been frequently exposed recently, they have attracted great attention from above.     and made the news.

It’s not just Didi Chuxing that’s been in the news, but also Yisu Chuxing.

It is also an online ride-hailing platform. One has frequent problems, while the other is completely opposite. It has a positive image of heroic drivers, party branch training, etc.

The brand influence of Easy Travel has been further strengthened.

The power of today's Internet is so terrifying that it can make or break a company.

The number of user registrations of Easy Travel has skyrocketed, exceeding 70 million.

The number of registered drivers has reached 13.

The single-day order volume exceeded two million orders, and it is sprinting towards three million orders.

By the end of March, Yisu Travel’s market share had exceeded 10%, reaching 11.9%.

In less than two months of subsidy war, Yisu Travel has become the second largest online ride-hailing platform in terms of market share, with a valuation exceeding 300 billion.

Full of energy.

Become the darling of capital again.

Didi Chuxing, which has just recovered from the impact of public opinion, has once again received news of raising funds and going public.

Trying to seize the market by raising funds through listing.

If the listing is successful, it will solve the problem of shortage of capital chain.

However, the valuation of Didi Chuxing by major evaluation agencies is not ideal.

The valuation is only 200 billion yuan.

You must know that when it went public in the United States, its market value reached more than 16 billion, and its opening price was US$. However, in less than a year, it fell to a few US dollars per share, and it was delisted from the US stock market.

It was delisted and returned to China less than a year after going to the United States. The biggest problem here is the management, which is full of problems.

Therefore, the authenticity of the news coming out this time is still uncertain, but Cheng Wei and Liu Qing, including the investors behind them, are very dissatisfied with the valuation of 2000 billion yuan.

Didi is a little confused now.

What’s the next step?

is something they should consider.

Holly is not in the mood to care about Didi's internal conflicts. The subsidy war is still going on, so we cannot take it lightly.

At the beginning of April, Yisu Travel once again increased driver subsidies. The platform commission dropped from 10% to 8%, and two more points were released.

Hit the goal of five million orders in a single day.

T3 could no longer hold it anymore and did not continue to follow. Other small platforms simply gave up and continued to drink soup while guarding their own one-third of an acre of land.

Only Yisu Travel and Didi are left fighting.

Suburban estate.

Zuo Yingying had a day off and drove over to drink tea with Holly.

Tea master Yu Huan cooked the tea, and Holly took Zuo Yingying to the tea room.

"Sister, would you like to rest here tonight? Your house has been decorated according to your requirements." Holly said.

When building the manor, Holly designed individual rooms for his women.

"Go home after dinner." Zuo Yingying sipped tea and said with concern, "These battles have been beautiful, but don't underestimate the enemy. Didi is still the dominant player in this market."

Holly nodded: "Thank you, sister, for reminding me, but based on my understanding of Cheng Wei, he may not continue to follow.

His biggest weakness is that he is not decisive. He has many ideas in his mind, but he does not have the courage to die one way.

Had Liu Qing not been by his side to assist him, Didi might have surrendered last month. "

Zuo Yingying said: "How long do you think we will continue to fight?"

Holly picked up the teacup and smiled: "It should be over soon."

"Do you need me to do anything?" Zuo Yingying asked with concern.

Holly hugged Zuo Yingying's waist and said, "You don't have to do anything, just watch the show. Cheng Wei probably requested a truce."

(End of this chapter)