Shenhao started as a military training anchor

Haikuo Investment Holding Group.

Holly sat in the president's office and listened to CEO Zheng Fanghua's work report.

From last year to now, Haikuo Investment Holding Group has invested in dozens of projects in various industries such as cultural tourism, hotels, sports, and the Internet.

The investment amount exceeded 100 billion.

This is a huge business market, and Holly himself is also using the system's funds to continue to inject blood into the group to ensure the safety of cash flow.

"Have you followed up on the Bulgari Hotel Shanghai project?" Holly asked with concern.

This is the third star hotel project that Haikuo has followed, following the Hainan Wanning International Resort Hotel Project and the Anhui Dahu Resort Hotel Project.

However, this Bulgari project is different from the first two. The first two are self-built projects, while Bulgari is an acquisition project.

OCT (Asia) Holding Group, the property owner of the Bulgari Hotel in Shanghai, recently listed the Bulgari Building for sale on the Beijing Real Estate Exchange with a listing price of 24.3 billion.

From an investment perspective, this is a very good asset.

As a representative of Shanghai's high-end luxury hotels, the Bulgari Hotel has always been very popular in terms of prime location and market positioning. On New Year's Eve, it was even difficult to find a suite worth 30 yuan a night.

There are two main reasons why OCT is put up for sale.

First, due to the impact of masks in the past three years, the hotel industry has suffered a heavy setback, and it has not yet recovered to the market conditions of 19.

Second, OCT itself has major operational problems. Last year, the group's annual loss exceeded 100 billion, and in the first quarter of this year, it lost another 13 billion.

There is an urgent need to repatriate funds, and the most valuable asset on hand must be a high-quality asset such as the Bulgari Hotel, so it is listed at a price of 24.3 billion.

With a scale of 8 square meters, the average price is 20 per square meter. The price is actually not expensive. The price of the nearby community has exceeded per square meter.

The Hilton Hotel previously listed in Jiangcheng also sold for 3 per square meter. The price of the Bulgari Hotel is almost six times that of the Hilton. Based on this ratio, the Bulgari would have to sell for 18 per square meter.

It was sold at a price of 24.3 billion, and many companies were covetous.

But Bulgari requires a one-time payment, which will test the company's cash flow.

Holly has the ability.

Before starting a certain project, as long as the cash on the company's account is three times that amount, it will be safe and will not affect the advancement of other projects.

Holly focused on this hotel and asked Zheng Fanghua to follow up.

Zheng Fanghuahui reported: "Mr. Huo, we have paid a deposit of 6.8 million in advance.

The property transfer is expected to be completed soon. "

Holly nodded, "You continue to follow up."

"Okay, Mr. Huo." Zheng Fanghua said.

This time, the fashion festival of "Oriental New Rhythm" was also held at the Bulgari Hotel.

The stage is set up with the old Shanghai Construction Chamber of Commerce next to it as the background.

In a few days, Huo Lihui and Sun Guolan, CEO of Qihang Media, will attend the event.

After listening to the report and explaining things, Holly left Haikuo Investment and went to Qihang Media to listen to Sun Guolan's work report.

The 10-billion-dollar new film plan was announced the year before last, and it is progressing in an orderly manner, with one-third of it completed.

Two of the films were released on the National Day holiday last year and the Spring Festival holiday this year respectively, and both achieved good results, with one of them exceeding 1 billion in box office.

There will be six movies produced and invested by Qihang Media released this year. Holly is very confident in his bet with Wang Jianlin.

When Qihang Media was first raising funds, Holly valued Wanda's theater resources, looked for investment from Wang Jianlin, and signed a gambling agreement.

Wanda Film has invested 300 million in Qihang Media. Qihang Media must ensure the performance of five films with a box office of 1 billion in three years, otherwise it will repurchase the shares at a high price.

Last year, Holly took advantage of Lao Wang's opportunity to sell Wanda Films, acquired Wanda Investment, and holds shares in Wanda Films. Although they are now one family, the gambling agreement between him and Wang Jianlin is still there.

If it cannot be completed, it will either buy back the shares at a high price, or use the shares of Wanda Film held by Qihang Media as compensation, and then it will go back to Pharaoh's hands.

However, Hawley is very confident. Last year, the film market reached 550 billion, which is almost the same as the 19 billion film market in 600. It has already recovered. With the strong rise of Qihang Media, it has also stimulated the vitality of major film producers. They have begun to dig into good themes and create high-quality films.

Hawley predicts that the movie market will explode this year.

The six movies that Qihang Media has to be released this year are all sincere works and will not be bad.

Maybe the bet will be completed this year.

After hearing Sun Guolan's report, Holly asked with concern, "How are the preparations for the fashion festival of "Oriental New Rhythm"?"

Sun Guolan said: "The planning team went to Shanghai last month and has been preparing."

Holly nodded, "In a few days, you come with me."

"Okay, Mr. Huo." Sun Guolan said, "By the way, Mr. Huo, there is one more thing.

Mr. Wang of Shanghai Film Group invites you to attend the celebration banquet of "Flowers". "

Holly smiled and nodded: "I understand, I will reply to Mr. Wang personally."

In the shopping mall, although Holly has many methods, he has a big pattern.

The drama "Flowers" was a huge hit. As the producers, Shanghai Film and Television and Tencent made a lot of money. Qihang Media immediately sent blessings on social media.

Not only the dramas of Shanghai Film and Goose Factory, but also the dramas of major domestic producers are huge hits, Qihang Media will send blessings.

Even if Holly and Yu Dongdou of Bona Pictures are incompatible, Qihang will congratulate the film produced by Bona if it achieves good results.

On the one hand, it is for the sake of a harmonious film competition market and to show it to the leaders of relevant departments.

On the other hand, this is a marketing tool.

Both "Friend Business Tactics" and "Tribute Tactics" were created by the same person, Mr. Lei Jun of Xiaomi.

He is also the most powerful entrepreneur in China at marketing.

Recently, Mr. Lei has begun to pay tribute to major car companies in the automotive field.

The marketing effect is achieved, but the friendly businessmen don't seem to be friendly.

Geely and BYD have successively released new new energy vehicles, lowering the price to less than 20, or even 15.88.

Mr. Lei is probably having a headache now. How to price his "Baoshi Rice"?

This "tribute tactic" feels a bit like a bitch setting up a memorial arch, but in the era of traffic, the marketing effect is very good, and netizens say you have a "pattern."

……

At the end of April, Holly flew to Shanghai on a private jet and landed back at the 200 million villa he bought in an old alley.

Zhang Ruonan was recording a show in Changsha, and Holly didn't disturb her.

Went to the celebration party of "Flowers" in the evening.

After the celebration banquet on the stage was completed, Wang Jian, chairman of Shanghai Film Group, took several celebrities to the private room to dine.

Holly and Sun Guolan then went to the box.

When he reached the door, Wang Jianli stood up immediately, greeted him with a smile, shook hands warmly, and said, "Mr. Huo, welcome. I thought you wouldn't come. Thank you for your support."

Holly smiled and said: “We private enterprises should learn more from the big brother of state-owned enterprises.

As a young man, I also have to learn more from Mr. Wang. "

Wang Jian smiled and said: "Mr. Huo is too humble. As long as you don't treat me as Yu Dong, I will feel at ease."

Holly said: "Mr. Wang is joking. You and he have different personalities. I am also a person who gets stronger when I am strong and loves face, so sometimes I am a little harsher. I am usually very kind."

"Hahahaha." Wang Jian smiled and looked at the celebrities in the private room, "You guys, do you need me to introduce you?"

The actors in the "Flowers" crew smiled and respectfully called, "Mr. Huo." (End of chapter)