Shenhao started as a military training anchor

Holly, the honorary chairman, and Chen Daoming, the chairman, finally followed the leaders of the Federation of Literary and Art Circles and the Film Bureau into the venue.

The weight of Holly, the honorary chairman, can be seen from the seating arrangement at tonight's venue.

The front row was filled with leaders of various departments, with only Holly and Chen Daoming sitting in the first row.

The second row is the vice presidents and directors of the Filmmakers Association.

Wang Changtian, chairman of Enlight Media, Yu Dong, chairman of Bona Pictures..., actors Jackie Chan, Wu Jing, Huang Bo..., directors Zhang Yimou, Chen Kaige, Feng Xiaogang... these famous figures in the film industry are all sitting in the second row and third row. row position.

Later he became a well-known actor in the film industry.

Holly has a good relationship with these actors and directors in private, and has some cooperation projects, but sitting in the front row today, he is destined to act in accordance with the ideas of the superior department leaders.

At the beginning of the meeting, the leaders of the Federation of Literary and Art Circles came to the stage to speak.

After the speech, Chen Daoming, Chairman of the Filmmakers Association, and Yu Dong, Vice Chairman, took the stage to give their work reports.

Finally, Director Wang of the Film Bureau introduced the new "Honorary Chairman of the Filmmakers Association" Holly.

Holly walked onto the stage, shook hands with Wang Ju, faced half of the film industry and smiled, and the audience burst into warm applause.

Everyone still gives him a lot of respect as a producer.

"Dear leaders and film colleagues here, good evening."

Another round of applause.

Holly continued: “Thank you for the applause, it’s an honor to join the Filmmakers Association family.

Today I come with a mission. Before talking about the mission, I hope that everyone here will be mentally prepared. "

As soon as these words came out.

The atmosphere of the venue changed slightly.

These old people in the film industry began to feel that Holly was not here to receive their welcome and congratulations today, but to give them an injection.

No wonder there are so many leaders here today.

In the past, each conference only sent two representatives from each department.

It seems like the higher authorities are going to do a major operation on the film industry.

And Holly is the scalpel invited from above.

Holly glanced at the silent venue and smiled, "I'll share some data with you.

In 2019, the Chinese film market exceeded 600 billion, and last year it was 550 billion. Do you all feel that the Chinese film market is beginning to recover?

Mr. Yu, Mr. Wang, has your company's financial situation improved?

Director Kai Ge, Director Xiaogang, and Director Yimou, have you seen the filming ratio and attendance rate of your films? I believe what you are most afraid of looking at is Douban’s ratings.

Don’t be fooled by the false prosperity in front of you.

The 550 billion last year, to a certain extent, was defrauded by us from consumers.

If major theater chains launch a refund mechanism for unsatisfied tickets, this figure will be cut by at least one-third. "

There was silence.

Producers and directors know it.

It’s just that no one has made these things clear. Today, Holly lifted the fig leaf of the film market on such a formal occasion, just to cooperate with the higher authorities to rectify the film market and the film industry.

Holly continued: "I watched an interview a few days ago. The reporter interviewed the two-time Oscar-winning best director and asked him what he thought of Chinese movies.

The director was very polite and didn't say anything too harsh. He just smiled lightly and spread his hands, implying that he had nothing to say.

I remember Wu Jing said something in an interview, why are there all kinds of blockbusters abroad, one against a hundred, and the audience shouts that they are awesome, we can't have such awesome characters, and ask the audience if they are cheap?

Director Xiao Gang also said that junk films in Chinese movies are endless because of junk audiences.

Good guy, the audience paid to see the movie and ended up taking the blame.

Is the audience unjust?

What do you think about the box office performance of the Hollywood blockbusters introduced in the first quarter of this year?

Also a mess.

You blame the audience, the audience doesn’t pay now.

So here’s the problem? Who to blame now? "More than 200 people in the venue all looked at Holly.

We all know that Wu Jing and Holly have a good personal relationship, but on this occasion, Holly was not merciful. He was no longer knocking the mountain to shake the tiger, but wanted to push the entire mountain down.

Holly said: "I know that what I say from this position today will offend many people, but for the development of Chinese films and the dignity of Chinese filmmakers, I will not only tell the truth, but also use practical actions to change the film market.

Everyone will wait and see.

Let’s talk about several major problems existing in Chinese movies.

First of all, the proportion of subject matter is seriously imbalanced.

Looking for one or two themes can even be described as overwhelming, which is the most taboo thing in commercial movies and market environment.

In fact, I can understand why the producers and directors here like to follow the trend and make movies with one theme, such as the main theme.

Insurance awareness is too strong.

When investors choose investment projects, they first insure themselves, and when the director takes over, they insure themselves again.

An insurance document for the leaders to see.

It was posted on insurance for the audience to see.

As long as the leaders are satisfied, as long as the projects they invest in can pass the review and be released as scheduled, there will always be a part of the audience to pay for it. Even if the same theme is filmed over and over again, there will still be people to watch it.

Colleagues, if we continue like this, not only will the international film market not be optimistic about us, but even the audience will think that our filmmakers are incompetent and lack innovation. How many people will be willing to pay? "

Everyone looked at Holly with shocked eyes.

No one dares to say such a thing.

When everyone was afraid that Holly's words would offend the leaders present today, Director Wang of the Film Bureau applauded.

Then Chen Daoming and Jackie Chan also applauded.

The rustling applause started to get louder.

Holly raised his hand and smiled: "I know many colleagues are unwilling to give me this applause, because what I just said hurt you.

I’m not saying that main theme movies are not good. On the contrary, I think the Chinese film market has become richer and more culturally artistic because of main theme movies.

However, the proportion of subject matter must not violate the laws of the market.

To give an inappropriate example, if you ask the audience to spend money to go to the cinema to watch documentaries or youth studies, will they be willing?

the answer is negative.

For the film market to prosper, it must return to the essence of commercial films.

The market that consumes the sentiments of the Chinese people has to stop at its limit. Besides, I don’t think that the current main theme movies can reflect the truest dedication of our ancestors.

I don’t think our director took hundreds of millions or billions of dollars from investors just to make a documentary.

I also made a documentary myself, "Veteran". In order to make this film well, I brought together the best documentary directors and teams in the country, regardless of investment. As long as they are willing to continue filming, I will use the money to support them.

It has been two years, and the filming is less than halfway progressed. After the filming of this film is completed, I will cooperate with the Qiangyin platform to open it to the public for free, so that they can see the most realistic battlefields and veterans.

Arouse their national sentiments and respect the veterans and awe of war from the bottom of their hearts.

Establish a lofty ideal goal of national rejuvenation.

Movies with too single values ​​cannot be spread.

How to balance the market proportion and how to create high-quality movies are worth pondering.

Film culture is the most powerful way to showcase the culture of a great country, and going global is an inevitable choice.

In this regard, I admire director Yimou very much. He tried Eastern mythology films. Although the box office was not good, his spirit of exploration deserves recognition.

Come down and let’s communicate more and have more opportunities to cooperate. "

(End of this chapter)