Shenhao started as a military training anchor

In the morning, Liu Yueqing was going to Beijing Normal University to visit his two teachers, Yu Hua and Mo Yan.

Holly was still sleeping, so she got up and went out.

Flying to Jiangcheng in the afternoon, Holly got up in the morning, had breakfast, and went to Qiangyin headquarters to sit.

Zhang Yiming and Zhang Nan were both there.

"Mr. Huo." Zhang Yiming warmly welcomed him, shook hands with Holly, and invited him to sit in the office.

"Mr. Zhang has been feeling haggard during this period." Holly asked with concern, "Are you under a lot of work pressure?"

"Maybe I didn't get enough rest." Zhang Yiming sat down and poured tea for Holly.

Holly drank tea and joked, "Then if I come to talk to you about this matter today, I might make you sleep poorly again."

"Hahahaha, Mr. Huo might as well just say it." Zhang Yiming said with a smile.

Holly said: "Does Mr. Zhang still want to make a final push on the long video track?"

Zhang Yiming and CEO Zhang Nan looked at each other and fell into thinking.

ByteDance has never given up on long-form videos. Its Xigua Video is the high ground for medium- and long-form videos. It has bought the copyrights of many old films to play, but it has not made any substantial breakthroughs in content.

On the one hand, I haven’t figured out how to do it? How to combine it with ByteDance’s advantages?

The advantage of Qiangyin lies in the algorithm, that is, data and large models. Short videos can complete hundreds of high-frequency interactions and large amounts of data calculations in a few minutes for the algorithm model to learn, and then customize recommendations based on the user's behavioral data. Content services.

Long videos, taking TV series and movies as examples, cannot complete this kind of high-frequency interaction and data calculation in a duration of 40-90 minutes, so the algorithm advantages of Qiangyin cannot be reflected in long videos.

To put it simply, if Zhang Yiming wants to make a long video, he will start from scratch and catch up with Aiyouteng.

On the other hand, the biggest difference between long and short videos lies in content and traffic.

The core data pursued by short videos are: display rate, completion rate, like rate, comment forwarding... etc., to determine users' video viewing habits and customize recommended videos.

But the core data pursued by long videos are: the classification of movies, TV series, and variety shows, as well as viewing duration, playback volume, and ratings.

It can be said that long video is a competition of comprehensive strength. The competition is content and the sustainability of the content. It requires hard power support from a large amount of IP, content creative mechanism and talent reserve...etc.

To put it simply, it is to build a content ecosystem.

Take Xigua Video as an example. Except for the novel platform built by Bytedance that can provide some IP value, its content ecology is almost zero.

Whether purchasing or making them, huge amounts of money are spent.

On the one hand, he couldn't find an entry point to do it, and on the other hand, he didn't dare to spend money easily. These two main reasons made Zhang Yiming salivate and daunted by long videos.

Qiangyin’s stock traffic has already reached the top. It’s just a waste of traffic to just imitate Meituan’s borderless approach and take the route of local life services.

What's more, even the big takeaway products, Qiangyin's products, have basically died.

With so much traffic in his hand and limited monetization channels, Zhang Yiming is more anxious than anyone else.

When Holly proposed to make a long video in front of him, Zhang Yiming's heart began to beat again.

Holly now owns Qihang Media, an entertainment group with a market value of tens of billions, which is the most important part of the long video content ecosystem.

He has the confidence to try.

Zhang Yiming was unsure: "Mr. Huo wants to collaborate with me to make a long video?"

Holly said: “My original idea was to acquire Qiangyin’s Xigua Video.

If Mr. Zhang is willing to carry out in-depth cooperation with me, it would of course be the best choice.

Let me save more cash to invest in content production. "

Zhang Yiming has no doubts about Holly's ability.

If the rise of Qihang Media is partly due to luck and speculation, then the dozens of days of battle between Yisu Travel and competitors such as Didi in the online ride-hailing market are enough to prove this young man’s ability.

"Mr. Huo, give me some time to think about it carefully." Zhang Yiming said.

Byte is actually already discussing the "Qiangxi Convergence" internally, merging Qiangyin and Xigua. In the future, long videos will be distributed directly on Qiangyin, and there will no longer be an independent operation strategy for Xigua Video.

The current daily activity of Xigua Video APP is on a downward trend, and the development trend is not optimistic. Qiangyin cannot find the talents to lead the team to take over Xigua Video. If Xigua Video continues to improve this year, it will definitely be merged into Qiangyin.

Zhang Yiming guessed that Holly also came to him to discuss acquisitions or cooperation because he saw the opportunity of Xigua Video's weak development momentum.

He himself is inclined to cooperate.

Still reluctant to give up the long video business.

Holly smiled and nodded: "I happen to be working on acquiring Jiaxing Media. Mr. Zhang has thought about it and let me know. Let's talk about the next step?"

When Holly said he wanted to acquire Xigua Video, it was actually a cover to stimulate Zhang Yiming's desire for long videos.

Acquisition is too expensive.

Instead of spending money on this, spend it on content production.

But they are also greedy for the existing traffic that Xigua has accumulated and Qiangyin’s traffic, so in-depth cooperation to jointly develop the content ecology of Xigua Video is the most ideal choice.

Zhang Yiming nodded, "Thank you, Mr. Huo, for once again choosing ByteDance as your in-depth partner."

Holly smiled and said: “With the previous successful cooperation experience, I think our future cooperation will be smoother.

Mr. Zhang and I have complementary personalities. "

Holly is good at management and marketing, has strong courage and takes big steps.

Zhang Yiming pursues technology and service and strives for victory in a stable manner.

The two have complementary personalities.

"Mr. Huo said this, it seems to be a little bit." Zhang Yiming laughed.

Now, like several other Internet entrepreneurs who have retreated behind the scenes, it is difficult for him to return to the public eye and make big moves.

Holly is now the most rapidly rising young entrepreneur in the country and also the most popular entrepreneur. It is obviously appropriate for him to take Xigua Video to fight this battle.

"I'm waiting for Mr. Zhang's reply, and I won't interrupt Zhang Nan to report to you." Holly stood up and said.

"No, Mr. Huo, you guys are chatting. I'm just here to study." Zhang Nan said modestly.

"Mr. Huo, will we have dinner together tonight?" Zhang Yiming invited.

"Not this time, Mr. Zhang. I'll fly to Jiangcheng in the afternoon and make an appointment next time." Holly said.

Zhang Yiming and Zhang Nan got up and saw Holly out.

"Oh, by the way, Zhang Nan, I have handed over the responsibility for the "National Style Ceremony" event to the editorial team of "Oriental New Rhythm". I will not go this time. Please ask the people below to take care of you. Cooperate.

With such a good traffic IP, don’t ruin your reputation. ", Holly instructed.

"Okay, Mr. Huo, I will pay close attention and communicate with Han Shangyou." Zhang Nan said.

"Okay, you two can stop here, Mr. Zhang. I hope the next time we meet is when we join forces again. I look forward to your answer."

Holly finally shook hands with Zhang Yiming and left ByteDance's headquarters.

Back at the hotel, Liu Yueqing also arrived.

"Is it done?" Holly asked.

"Yeah, let's go chat with the two teachers for a while and listen to their guidance." Liu Yueqing sat down next to Holly and leaned into his arms.

"Are you planning to write a second novel?" Holly asked.

"Not so soon. I want to give myself a long vacation, go out for a walk, and see more of the world." Liu Yueqing said.

"How long do you plan to go?"

"Half a year? A year? I don't know yet."

Holly stroked her long hair and encouraged: "Go, great writer, vision and perception are the source of creation, I support you." (End of Chapter)