Shenhao started as a military training anchor

The Westin Hotel Beijing.

Holly asked iQiyi CEO Gong Yu to eat here so that he could go upstairs to rest after eating.

Also take this to give Gong Yu a little reminder.

Gong Yu arrived at the hotel box on time, walked into the room, shook hands with Holly warmly, and respectfully addressed him as "Mr. Huo."

There is a huge gap between their current wealth and social status.

The Mr. Huo in front of him is no longer the Mr. Huo who was all-powerful in the entertainment industry a year ago, but a well-deserved young leader in the Internet industry.

When Gong Yu saw Holly again, he lowered his status a little bit.

Holly invited Gong Yu to sit down.

Gong Yu raised his glass to toast Holly and sighed, "I didn't expect that a year ago, I could have a drink with Mr. Huo and talk about business cooperation.

One year later, you are already an Internet entrepreneur that I respect very much.

What I never expected was that we would be sitting here drinking as opponents. "

Holly smiled and said, "Mr. Gong understands me as a person. Business is business, and friends are friends."

"Yes, yes, I will learn from you." Gong Yu finished it in one gulp.

While eating the dishes, he said, "I should treat you to this meal, but it cost Mr. Huo money again."

Holly smiled and said: "Mr. Gong, there is no need to be polite to me now.

In the past, when we came to Beijing, there was a distinction between home and away games between you and me.

Now my business has come to Beijing, and Beijing is also my home court.

I just bought the Westin Hotel, and before I had time to invite guests to celebrate, I invited Mr. Gong to come over and sit down. You, my old friend, will always be in my heart. "

Qihang Media currently has several times more dramas on iQiyi, and will continue to carry out content cooperation in the future.

It’s just that S-level dramas will no longer be sold to external parties.

These resources will serve as exclusive film and television resources for Xigua Video.

Heard Holly bought the Westin Hotel.

Gong Yu's expression changed slightly.

He knew about the Westin being put up for sale. After all, in the Beijing hotel industry, it has been the leader in the hotel industry for so many years and has received so many foreign dignitaries. It can be regarded as a business card of the Beijing hotel.

Holly mentioned this matter intentionally just to remind him that he had enough chips.

If the 28 billion funds spent to buy the Westin Hotel were used in film and television production, it would be at least the cost of more than six S-level dramas.

iQiyi only releases one S-level drama per quarter, which is a top five or six per year. If the number increases further, the company's funds will not be able to support it.

It is enough to show that Xigua Video is now so strong that no one can touch it.

Gong Yu also learned that Xigua Video has begun to purchase film and television copyrights in large quantities, including some films and televisions copyrighted by iQiyi. This copyright introduction also cost hundreds of billions.

If nothing else, Xigua Video will make big moves this year under the management of Holly.

Gong Yu was very stressed, but he didn't show it. He raised his glass to Huo Li and said, "Congratulations, Mr. Huo."

Holly raised his glass and smiled: "Thank you, Mr. Gong, for your blessing."

After drinking the glass of wine, Gong Yu stopped beating around the bush and said bluntly, "We very much welcome Mr. Huo to join the long video track, and let's work together to create a high-quality content video platform.

I also believe that this track will usher in some new changes with Mr. Huo joining us.

Very much looking forward to it. "

Holly said: "Mr. Gong thinks highly of me too much. You are the representative of this industry and I can learn from you.

The last time I had a drink and dinner with Zhang Chaoyang, he also mentioned you and was full of praise for your junior brother. "

Gong Yu smiled and nodded, "Since Mr. Huo said this, I will just tell you what's on my mind."

Holly stretched out his hand: "But it doesn't matter."

Gong Yu said: "Mr. Huo, having been engaged in the long video industry for more than ten years, the biggest feeling and the biggest lesson I have learned is that we must make profits early.

If iQiyi had realized cash one year earlier, or even half a year earlier, things would be different now.

It is the best time for Xigua Video to enter this track. With the existing traffic accumulated by the Qiangyin platform and the paid ecosystem established by Aiyouteng, it can be said that Mr. Huo has a monetization foundation right from the start. Mr. Huo must start from the perspective of profit. "

Holly smiled and could feel that Gong Yu was a little anxious.

But it is undeniable that his point of view is correct. The paid ecosystem built by long videos cannot be easily changed.

To put it simply, don’t use a free model and lower membership prices.

The main sources of income for long videos are payment and advertising.

Among them, payment accounts for the largest proportion.

It is definitely impossible to make up for losses by relying solely on advertising revenue. The main purpose of the free model is to generate traffic.

The current stock and traffic of Xigua Video is very optimistic, and there is no need to take this path.

As for the membership price, in fact, Holly also agrees with the current price of Aiyouteng, which is 30 yuan per month.

The reason is very simple. If the price of watermelon is lowered, the other three companies may also lower the price. Once it is lowered, it will not be easy to raise it again, and a large group of paying users will be lost.

Not worth the candle.

On the premise that membership prices are the same, we also want to improve our competitiveness. In addition to the quality of video content, another important factor is technology and services.

Obviously, iQiyi has done a very bad job in this regard.

Issues such as advertising, screencasting, picture quality, secondary payment, compression of membership rights... and other issues arise one after another, and have been brought to court many times by consumers.

The reason why Gong Yu dares to do this has an underlying logic, which is "Pua!"

To put it bluntly or harshly, iQiyi has been using various means to "pua" its paying users.

Cut off the entire rights and interests that users originally bought with money, and then sell each part separately, and finally use various word games to kidnap users morally and brainwash them for consumption.

The bottom line of paying users is tested again and again, and paying users are forced to compromise again and again.

This "pua" marketing method has spread from iQiyi to the entire long-form video field, becoming a barrier of interest that everyone shouts about but cannot break.

The breakthrough point of Xigua Video is here.

In the membership system established by Holly, all rights and interests are bought out at one time. There are only rights and interests derived from the membership level. There is no model of secondary consumption and separate sale of rights.

Hit the snake seven inches.

Xigua Video’s membership system hits the opponent’s sore spots.

At the dinner table, Holly did not reveal any information that would alert his opponents, but smiled and said, "Mr. Gong's words are worthy of my careful consideration.

Since you choose the long video track, you must go for its market returns.

I think I am not a stupid manager in Mr. Gong’s eyes, right? "

Gong Yu quickly explained: "No, no, Mr. Huo, you misunderstood.

Your wisdom is worth learning from. I am just sharing some professional experience with you.

Win-win cooperation is the best result.

I also want to make this cake bigger with Mr. Huo. "

Holly nodded: "Mr. Gong also misunderstood, I just made a joke.

I can understand Mr. Gong's current mood. In fact, you have found the wrong opponent.

Don't be so panicked. "

Gong Yu nodded in agreement.

But my mind was thinking about the profound meaning of Holly's words.

"You chose the wrong opponent!"

Is it because he doesn’t need to regard Xigua Video as his biggest competitor, or is it that iQiyi is not Xigua Video’s opponent at all?

Coming from Holly's mouth, such ambiguous words need to be taken more seriously.

In fact, Holly did not regard iQiyi as a rival at all. Xigua Video started with the layout of animation, sports... these classified videos, and it was aimed at Tencent Video.

Xigua Video wants to be a long-form video platform with strong comprehensive strength and wide ecological scope, rather than a video platform like iQiyi that only has strong drama series.

(End of this chapter)