Shenhao started as a military training anchor

Chapter 619: There is no circle in China that does not welcome Brother Huo!

Beijing Xigua Technology Building.

Xigua Video Headquarters.

As the group CEO, Holly convened a board of directors to plan the next strategic work and deal with the sanctions imposed by Tencent Entertainment.

Xigua Video was originally split from ByteDance and operated independently, and launched strategic investment. Huo Li, Zhang Yiming, and Ren Lifeng personally held more than 20% of the shares.

Qihang Media and Qiangyin are both shareholders of Xigua Video and members of the board of directors.

Holly said bluntly: "Everyone is aware of Tencent's sanctions.

The three directors of Qiangyin should have a deep understanding. You have been fighting with Tencent for more than a year or two. Tencent has sanctioned you countless times in terms of traffic, games, etc.

What I want to express is that sanctions are not terrible. As long as we find a way out, everything will be bright again.

Currently, we have eight self-produced TV series on hand, and there are 13 projects that have been negotiated and are being implemented. Together with procurement, we can ensure that there will be no gaps in the video series.

So next we need to increase investment in IP and copyright operations. "

I used to talk to these physical writers about how to build a bridge between literature and dramas and bring more excellent literary works to network television.

Fairy tales, science fiction, ancient machinations... are still popular IPs for TV series.

If we can reach a willingness to cooperate with Beijing Normal University, we will proceed according to the model and enter the liberal arts colleges of major universities across the country, and even the liberal arts colleges of world-renowned universities, to provide Xigua Video with soil for script creation.

"I understand, Mr. Huo.", the person in charge of the novel responded.

Finally, relying on the influence of short video platforms provides a platform for people who love literary creation and gives them the courage to create boldly.

Several directors looked at Holly unanimously, confirming his analysis of the current situation.

A long-term reward mechanism needs to be introduced to stimulate creators’ creative desire and tap their creative potential.

This is an era that is short of scripts, and we need more and better creators.

I also believe that common people’s literature can provide a lot of golden ideas. Maybe their writing is not that good and not literary, but the stories are very suitable for adaptation and put on TV. Our screenwriting team can also use their original abilities.

I believe that if we go down this road, it will be a bright one.

But it won't last long.

On the novel side, we must not only expand the number of content creators, but also improve the quality.

First, the group established an independent copyright operation division, responsible for purchasing, mining, developing and operating popular IP and copyrights.

The subject matter of the drama is inseparable from traditional literature. Mo Yan, the director of the International Writing Center of Beijing Normal University, sent me an invitation letter and invited me to attend their tenth anniversary celebration.

Holly continued: “We mainly start from three aspects.

It is possible to unearth some treasure works and writers, but the main purpose of doing this is to do market research and see what themes people like now?

Let the audience have the right to choose, and we will produce excellent dramas according to the audience's taste.

The above three directions are the strategic adjustments I have made to sanction Tencent.

Enrich our content ecosystem. "

Holly continued: "In addition to popular IPs on the Internet, dramas still occupy the broadest market and are also the areas that top entertainers in the entertainment industry most want to challenge and try.

Change the original idea of ​​​​what to watch. In an era where traffic is king, we also require changes.

Directors, do you have anything to add? "

Several directors also expressed their own ideas and contributed to the three general directions proposed by Holly.

The board of directors is very confident that it can break through Tencent's IP blockade.

Holly nodded: "Let's implement today's plan first. If we encounter any problems, we will communicate and solve them."

The directors nodded, stood up to say goodbye, and went to implement their respective tasks.

Holly is a very tenacious entrepreneur. In his eyes, the sanctions imposed by Tencent Entertainment are at best a reminder and a scare, but have no real effect.

... This morning, Holly formally attended the 10th anniversary celebration of the International Writing Center of Beijing Normal University.

Beijing Normal University has always had a very profound tradition of cultivating literature, and it can also be said to be the university with the deepest literary heritage in China.

During the Republic of China, Lu Xun, Qian Xuantong, Shen Congwen... these people taught at Beijing Normal University.

After the resumption of the college entrance examination, Beijing Normal University has produced a large number of outstanding writers, such as Mo Yan, Yu Hua, Su Tong, Chi Zijian, Liu Zhenyun, etc., who are all giants of contemporary literature.

After Beijing Normal University established the International Writing Center in 13, it once again introduced more than a dozen writers in residence, including Jia Pingwa, Xichuan, and Alai, to form a well-known literary creation and sharing platform domestically and even internationally.

It can be said that the current School of Literature of Beijing Normal University represents the highest level of literary creation in China today.

At this tenth anniversary celebration, well-known domestic writers gathered together, and many representatives from academia, magazines and government leaders attended. Holly was the only Internet entrepreneur representative invited to attend.

This is also due to his personal relationship with writers such as Mo Yan, Yu Hua, and Su Tong.

In fact, the Internet, entertainment and literary circles do not have deep connections with each other. Even in business dealings, it is the writer's studio or company that handles the work, and the writer is only responsible for collecting copyright fees.

What Holly has to do is to build a friendly and comfortable communication bridge and bring these writers' classic works to the film and television screen.

To put it more bluntly, Hawley treats them like walking film and television scripts.

The important leaders who came to participate in the 10th anniversary celebration of the International Writing Center of Beijing Normal University today are very high-level.

The leader of the Federation of Literary and Art Circles and the Writers' Association.

It is half a level higher than Mr. Li who gave Huo Li Shangfang Baojian to reform the film industry.

Holly got out of the car and was greeted warmly by several old friends with smiles.

Yu Hua said: "I thought Mo Yan didn't send you an invitation letter. He sent it to you personally a few days ago. But today he told me that he sent it to you years ago."

Mo Yan smiled and said, "In the final analysis, you just don't trust me."

Su Tong said: "We must invite Mr. Huo to be our guest no matter what."

Holly greeted him with a smile and shook hands with some old friends.

Then Jia Pingwa, Liu Zhenyun, Xichuan, Alai... these famous writers also came over after hearing the news, and Yu Hua introduced them.

Everyone called him enthusiastically.

Holly shook hands and said hello to his fellow writer friends.

The first and second leaders of Beijing Normal University also arrived.

Secretary Zhang stretched out his hand and said enthusiastically: "Mr. Huo, it's a pleasure to meet you. Welcome to Beijing Normal University to guide our work."

Holly smiled and said, "Secretary, you're welcome. I'm here today to feel the influence of literature."

Secretary Zhang smiled and Principal Ma shook hands warmly and said, "Today I finally saw the true face of domestic young entrepreneurial leaders. Welcome to the school as a guest."

"Thank you Principal Ma and the school for the invitation." Holly said politely.

"Chairman Iron is here."

An official car stopped at the door of the building, and everyone stepped forward to greet it.

Holly also went up to greet the head of the Federation of Literary and Art Circles and introduced himself, "Iron Chairman, Holly."

Chairman Tie reacted instantly, "I know, Mr. Li mentioned you to me.

I watched the report of the last Filmmakers Association conference, and Mr. Huo’s speech made my eyes shine. However, this road is not easy to walk. I hope you can bear the pressure and move forward bravely. The country is your solid backing. "

"Thank you to the country for your training, and thank you to the leaders of various departments for their support." Holly added.

Chairman Tie stretched out his hand to invite: "Mr. Huo, please."

"Chairman Iron, please." Holly extended his hand, and together they entered the academic lecture hall of the building to participate in the tenth anniversary celebration.

(End of this chapter)