Shenhao started as a military training anchor

The news that Dior was acquired by the Chinese company Tianhong Trading Group quickly became a hot topic on the Internet, and the discussion volume exceeded 100 million.

The online number of Dior Beauty official flagship stores on major e-commerce platforms has soared.

Holly went to the Qiangyin Dior Beauty flagship store to check out the store. The number of people there was over 10.

The anchor lady is stupid.

Never seen such high popularity.

There are usually only a few hundred people in the live broadcast room.

Dior Beauty is different from those mass consumer products. It is mainly aimed at consumer groups with fixed needs. The live broadcast room will not engage in the three-two-one live-streaming sales model of Internet celebrity live broadcasts, so its normal popularity is about a hundred or ten people.

Consumers and netizens who have needs in this area come directly to place orders. After purchasing, they basically leave. Occasionally they stay just to listen to the professional explanations of the anchors.

The anchor lady continued to live broadcast as usual today. As she continued to broadcast, the number of people in the live broadcast room suddenly increased sharply.

I didn't feel anything at first, but when it reached 10,000 yuan, I was shocked.

A few minutes later it broke 100,000.

She was immediately confused.

It’s impossible to see clearly what netizens are saying.

"This is the official live broadcast room of Dior Beauty. The Miss Dior perfume I have is a brand new upgrade..."

After being reminded by her assistant, the young lady came to her senses and continued to work, explaining Dior beauty products to netizens.

“Buy, buy, buy, buy!”

"Congratulations, congratulations, congratulations!"

“Support Chinese Dior!”

"Young lady said it very well."

"..."

The little yellow cart frequently pops up sales data.

Hot Selling 1532+

Hot Selling 2869+

Hot Selling 4333+

……

The anchor lady was very excited.

what's the situation.

Has this incredible wealth fallen on her?
The director at the scene quickly stepped forward and whispered to her that Dior (China) had been acquired by a Chinese company.

The anchor girl's eyes widened, "Really?"

The director nodded.

The anchor lady suddenly realized.

His brain reacted quickly, "Welcome to the Dior Beauty Live Room. We are a genuine beauty sales live room authorized by Dior. We are a subsidiary of Dior (China). The company is located on Nanjing West Road, Shanghai..."

While introducing the new identity of Dior Beauty, they also introduced the products.

If you seize this opportunity tonight, you may be able to achieve financial freedom.

Holly smiled as he watched sales numbers soar.

It was consistent with what he expected.

There is no need for any marketing methods at all. The acquisition of high-end luxury goods by Chinese companies is the most awesome marketing.

It is estimated that the sales data released by Dior Beauty tomorrow will be very scary.

After reading the hot discussion on the Internet, Holly got up to wash up and rest.

Early the next morning, I went to Dior (China) headquarters to host a group meeting.

Gao Hong, chairman of Tianhong Trading Group, attended with Holly. Marco Antoine, president of Dior Greater China, led the group's top executives to wait for their new boss at the entrance of the headquarters building.

When Holly got out of the car, Malik stepped forward and politely called, "Mr. Huo, welcome to inspect the work of Dior's China headquarters."

He has been in China for many years and is relatively familiar with the domestic business culture. He shook hands with Holly warmly.

Holly smiled and said: "President Bernard wanted to transfer you back to France. I asked you to come here from him. Malik, there is no one more suitable for the position of president of Greater China than you."

Holly was very impressed with him.

The Dilraba endorsement incident was in full swing, and the eldest princess came to China and had a conflict with Holly, and it was he who mediated in the middle. Holly had just returned from France after investing in Dior, and he had already informed city managers across the country of the relevant news, giving Holly enough face.

Today, Holly came to the company for the first time as the new boss to inspect the work. Malik also did a good job of respecting the work and welcomed him warmly.

"Thank you, Mr. Huo, for your trust. The Greater China market is the place where I have been least willing to leave since I joined Dior. I like the culture here and my colleagues here." Malik said, "I am willing to stay in Dior China to contribute. own power.”

He is not stupid either. The Greater China market accounts for 20-30% of Dior's revenue. Putting aside the rest, he will not leave Dior China easily just considering the interests.

The heads of each department stood at the door and applauded enthusiastically to welcome the new boss Holly to the headquarters to inspect the work.

No one expected that their workplace would change from a foreign-funded enterprise to a domestic private enterprise.

how to say?

There is a certain sense of pride.

But there are also concerns. After all, foreign-funded companies generally receive much better treatment than domestic private companies.

Holly came here in person today to dispel their concerns.

At the meeting, it was clearly mentioned that Dior China will maintain its original business model, and no changes will be made to corporate management such as remuneration, benefits, personnel work, etc.

There are only slight changes in brand operations, market pricing and design of finished fashion products.

The changes are also to better adapt to the Greater China market.

Holly looked at Malik Antoine and asked with concern, "How was the e-commerce sales performance of the beauty department yesterday?"

Malik said excitedly: "Mr. Huo, I am preparing to report this matter to you.

Dior Beauty’s e-commerce sales exceeded 500 million yuan yesterday.

This is an incredible number.

During my tenure, I have never achieved such good sales results.

This also shows that beauty products still have great potential and space in e-commerce sales channels. Next, we will make efforts in e-commerce sales channels. "

Sales of 500 million in a single day are an absolute ceiling among beauty brands.

However, after the heat passes, sales will also drop.

So Hawley didn't pay much attention to the number.

Dior Beauty still needs to continue to make efforts in e-commerce sales channels.

As for fashion, we still go to offline stores.

Try to use offline entities as the basis and combine e-commerce big data for precise promotion.

It will definitely not work for luxury goods to take the popularization route of e-commerce.

Luxury goods are not department stores that cost a few dollars, and their market positioning dictates that they cannot be distributed via e-commerce.

Luxury goods cannot control the problems of fake goods such as package swapping in e-commerce processes such as warehousing and logistics, which seriously damages the brand image and company credibility.

On the other hand, if e-commerce brands are authorized, the stable price system of luxury goods will be seriously affected. In order to compete for the market, major e-commerce platforms often spend money on subsidies to attract consumers. The war has spread to the luxury goods industry, which can easily cause the price of luxury goods to rise. The system collapses.

This is very deadly.

In addition, various reasons such as output, purchasing agents, over-exposure, and user experience are not conducive to e-commerce distribution channels for luxury goods.

You can only rely on platform big data for precise marketing.

The e-commerce model of precise sales promotion based on big data proposed by Holly has been unanimously recognized by Dior China's senior management.

Next, the company will also try to cooperate with WeChat, JD.com and other companies to develop a new retail model suitable for luxury e-commerce sales.

After the meeting, Holly went to various departments of the company to visit and express condolences to employees.

Speaking in front of employees and company executives: "Dior China is an international company, our employees come from all over the world, and everyone has the same goal.

While striving towards this goal, the company needs to take into account the personal cultural, religious, etc. differences of employees and give them sufficient respect and care.

Let Dior China become a diversified and more open international company. "

The employees applauded warmly.

Thanks to the new boss for caring and respecting them.

After expressing condolences to the company's employees, Dior China's senior executives accompanied Holly to visit his stores.

The first stop was the Dior boutique in Plaza 66.

(End of this chapter)