Shenhao started as a military training anchor

The penetration rate of Yisu Travel in first- and second-tier markets has reached 25%, an increase of percentage points in half a year compared to the beginning of the year.

This penetration rate is a fatal blow to Didi, a small player in the online ride-hailing industry.

Didi, which prides itself on its first- and second-tier markets, has not performed satisfactorily in lower-tier markets. It has maintained its leading position with a market penetration rate of more than 50% in major cities.

Yisu Travel continues to impact its dominance in first- and second-tier cities, causing Cheng Wei and Liu Qing a headache.

Holly originally launched a "driver-partner" system, allowing partner drivers to share equity, which is equivalent to giving you a high year-end bonus at the end of the year in addition to your usual sports car income.

Who is not greedy for drivers in this industry?

Of course, the standards for driver partners are relatively high, accounting for only 15% of Yisu Travel’s full-time drivers.

In order to stabilize the remaining 85% of full-time drivers, Holly introduced another "commission package".

After full-time drivers pay a one-time commission based on different regions every year, the platform will no longer take a commission.

Take Jiangcheng as an example. Full-time drivers only need to pay a commission of 7000 yuan per year, and the platform will no longer charge a commission based on the order.

Last year it was 6,000 yuan. This year the market has expanded, the order volume has increased, and the commission has increased by 1,000 yuan.

After all, the commission is only 20 yuan a day.

According to the commission ratio of other platforms, if you run short distances in the city, you will get 20 yuan for ten orders.

The daily order volume of full-time drivers is basically maintained at around 20 orders.

If you encounter long-distance customers, other platforms charge more than 20 yuan per order.

Easy Travel is very friendly to full-time drivers.

The fission of "driver partners" and the promotion of "commission package" have caused the number of registered drivers of Yisu Travel to skyrocket.

Before May Day, the number of registered drivers in Yisu Travel nationwide had exceeded 500 million, including 200 million active drivers and 40 full-time drivers.

On the May Day holiday, the single-day order volume of mobile travel exceeded 10 million.

In May and June, the single-day order volume exceeding 20 working days exceeded 10 million.

There is no doubt that Yisu Travel has become an online ride-hailing platform with a single volume of tens of millions, and is also the second platform in China with a single volume of tens of millions.

Although there is still a long way to go before Didi’s daily order volume of 30 to 40 million, it only took less than a year and a half for Yisu Travel to achieve this goal.

The current penetration speed far exceeds the opponent's expectations.

As the three giants of aggregate taxi-hailing platforms, Didi and AutoNavi are unable to sit still.

If no response is made, the market share will be further squeezed by Yisu Travel.

The subsidy war cannot be fought blatantly. Relevant departments have strict supervision. The only remaining solution is to start from the upstream of online ride-hailing.

Grab the transportation capacity.

It can also be simply understood as robbing the driver.

AutoNavi has brought together Alibaba’s online ride-hailing platforms to form a “commission-free alliance.”

No commission is charged during the morning peak period.

It has increased the driver’s income to a certain extent, which is attractive to online ride-hailing drivers and is willing to take orders from Amap.

Didi saw that the situation was not right and restarted the "Thunder Plan" that it was proud of back then.

Provide drivers with a guaranteed salary.

In the past, there was a guarantee of 4800 per month. As long as the driver ensured 5.5 hours a day and 40 hours of commuting time per week, he could get a guarantee of 1200 a week and a guarantee of 4800 to 5000 a month.

At that time, Didi relied on the "Thunder Plan" to soar and become the platform with the strongest transportation capacity.

Now Didi has once again launched the slogan of guaranteed minimum wage. The commuting time remains unchanged, the minimum wage is 1600 per week, and 6400 can be obtained in a month.

This is undoubtedly a huge temptation for novice drivers.

Not only that, in order to recruit more new drivers, Didi has also lowered its vehicle standards. It used to stipulate a displacement of 1.8, but now a displacement of 1.5 can also pass Didi's review.

At the same time, a series of reward plans are also launched, such as bonuses for completing orders...these are old tricks.

Only the amount has increased.

Cheng Wei even came out in person and played Liu Qiangdong's "brother tactics". He wanted to make friends with the drivers and become brothers, promising to provide the best treatment, making Didi's full-time drivers the most respected and happiest in the online ride-hailing industry. people.

Holly couldn't help laughing when she saw these words. To say that Dadongzi is doing real things, Jingdong has been so difficult in the past two years. It still insists on buying insurance for couriers and spending billions to build employee housing. Cheng Wei, you just talk empty words?
What kind of guarantee plan, incentive plan... are these small favors really so tempting in the eyes of drivers?
It's just a compromise made after comparing with peers.

It's really not enough to use this little method.

So Holly didn't panic when he received Zhao Dong's WeChat message.

He just asked Zhao Dong to reasonably adjust the commission ratio according to the market conditions.

T3, Cao Cao Travel... These second-tier platforms have successively reduced the commission ratio to the lowest, some to 14%, which is already the lowest level in the industry.

Yisu Travel also has one or two million part-time drivers, all of whom are commissioned by the platform. Normally the commission ratio is between 15% and 20%. Now it is declining, and Yisu will definitely follow suit.

As for AutoNavi and Didi making a fuss about upstream transport capacity, Holly also has ways to deal with it.

The main issues that full-time drivers in first- and second-tier cities consider are housing issues and social security issues... Online ride-hailing has always been called the "three no jobs", which makes online ride-hailing drivers less respected by society.

Hawley will next tackle these two big questions.

At present, the real estate industry is sluggish, and the state has introduced many policies to rescue the market and stabilize housing prices.

One of them is to solve the problem of housing stock.

The People's Bank of China has launched a rental housing loan support plan to support housing rental companies in acquiring existing housing for rent.

Very large loan support was provided.

State-owned enterprises in some places have already taken the lead.

Purchase existing housing stock in bulk for rental and talent apartments.

Only when the housing stock is resolved can housing prices be stabilized and demand increase.

Holly has no interest in collecting rent and harvesting leeks, but he can seize this opportunity to solve the housing problem of Yisu Travel's full-time drivers.

I already have a corresponding plan in mind.

The social security and housing issues have been solved, but are you still worried about running out of transportation capacity?

Compared to Didi’s short-term charity, Holly is more willing to solve the fundamental problem.

"mob."

After reading the message, he put away his phone and shook his head.

Goddaughter Jiang He looked at Holly in confusion, "Who is messing with godfather again?"

Holly turned around and said, "Your godfather was too cruel, and the friend and businessman were furious."

Jiang He smiled sweetly and said, "My godfather is invincible. I wish my godfather a successful start this time in advance."

Holly stroked her delicate face, "You still have a sweet mouth."

"Would you like to try it?"

Jiang He teased Holly and deliberately closed his lips to prevent him from kissing him.

"If you don't kiss the mouth, I can only kiss other places." Holly said with a wicked smile.

Jiang He still held his lips and shook his head with a smile.

Holly slowly untied her shoulder straps and kissed her from her shoulders down.

"Ahhh~, I give up, godfather." Jiang He smiled happily.

Take the initiative to cater to your godfather.

Enjoy this beautiful afternoon together.

The waiter sent dinner to the top floor. After dinner, Holly asked Yu Huan to contact Jinlu and fly to Jiangcheng tomorrow.

Go back and deploy your strategy. This time you need to create a good momentum and see if your friends dare to follow suit?

"Godfather, my daughter has just come back and you are leaving again. Didn't you agree to stay for two days?" Jiang He leaned into Holly's arms and pouted.

"If I don't go to work to make money, how can I provide you with a safe haven?" Holly said dotingly, "Isn't there still another night?"

"My daughter will rub your back." Jiang He smiled and ran to the bathroom to fill the water. (End of chapter)