Shenhao started as a military training anchor

Reporters’ interviews with drivers and random interviews with users have once again pushed the online ride-hailing platform Yisu Travel into a social hot spot.

Open the short video platform, and view ten videos, seven or eight in a row, to Yisu Travel.

Housing and social security issues are social issues that have always existed, but very few companies pay attention to them.

The last one to be pushed up was Pangdong Lai Supermarket in Henan.

The reputation exploded.

Almost zero negative reviews.

But the scale of Pangdonglai’s company is incomparable to that of Yisu.

Yisu has more than 40 full-time drivers. Facts have proved that large companies can also help their employees solve housing and social security problems.

It’s just a matter of whether you are willing to sacrifice your interests.

More than half a month of hot searches have greatly improved Yisu's brand image and reputation.

It can be said that it has been far ahead of its peers.

This is a very successful marketing.

At the same time, Yisu will be soaring in this battle for transportation capacity.

Opponents can no longer see the Yisu rear lights.

Not only did Didi fail to actually solve the problem of insufficient transportation capacity, but it also fell into a storm of public opinion.

Peers are most afraid of user comparison.

By comparison, Didi’s stains are magnified infinitely.

Public opinion affects the judgment of ordinary people.

If a group of people think something is good, then it is good.

If a group of people think something is bad, then it is bad.

Obviously, Yisu has become a new benchmark in the online ride-hailing market and the first choice for users.

A battle over transportation capacity initiated by Amap and Didi ended in less than a month.

Facing the two trump cards thrown by Holly, they had no way to follow.

In order to stabilize their own drivers and the market, they can only use various public relations methods.

……

In the President's Office of Yisu Global Headquarters, CEO Zhao Dong walked into the office excitedly and reported the results with a series of data.

There were more than 30 million new users, and the number of registered users exceeded 200 million.

The number of registered drivers exceeded 250 million, and the number of active drivers reached million.

Its market share in second- and third-tier cities overtakes Didi, and its market share in new first-tier cities such as Jiangcheng, Chengdu, Xi'an, etc. is close to Didi's.

In several first-tier cities in Beijing, Shanghai, Guangzhou and Shenzhen, with millions of orders per day, the market penetration rate of Yisu Travel is close to 20%.

The average daily order volume has remained above 10 million for two consecutive weeks.

And there is a rising trend.

According to the latest brand value assessment given by professional organizations, the market value of Yisu Travel has exceeded 100 billion.

Holly smiled and poured tea for Zhao Dong: “Although the say in the online ride-hailing market has fallen to us, we are not yet the ones to dominate the market.

I heard that Cheng Wei is frequently in contact with investors and foreign capital in preparation for listing in Hong Kong. "

Zhao Dong said: “Didi has been spreading this news since it was delisted from the US stock market.

There has been no movement for several years. "

Holly said: "It should not be underestimated. According to the assessment given by professional institutions, Didi's current market value is more than 5000 billion, five times ours, not to mention that it is a brother-in-law with Uber, the global online ride-hailing overlord.

The decisive battle between us and Didi has not yet come, so we cannot let our short-term victory get to our heads. "

Zhao Dong nodded: "What Mr. Huo reminds us is that after all, we are facing a leader who has been in this industry for ten years.

Yisu has only been established for less than two years, and we must face up to the gap. "

Holly exhorted: “Now the order volume is exploding and the number of drivers is growing rapidly, technology and services must keep up.

Marketing is easy, but maintaining reputation is difficult. Four regions, 238 cities, and 36000 city service stations must implement the company's rules and standards at all levels.

The service level can also be raised to a higher level.

AI big data, order dispatch system, deployment and coordination system, security system, scoring system, map navigation... we also need to improve our technical level.

This year, another 15% of profits will be invested in scientific research.

Stick to technology. "

"I will definitely convey Mr. Huo's attention and concern to the scientific researchers." Zhao Dong nodded and said, "If Mr. Huo has no other instructions, I will go down and get busy."

Holly smiled and nodded.

Picking up the tea cup, he turned around and walked to the floor-to-ceiling window, looking at the plan of the entire high-tech zone with a smile. In such a large national high-tech zone, there is only one hundred-billion-dollar company, Yisu.

It smells a bit lonely.

After drinking tea, we took a private helicopter back to the manor.

In the afternoon, I sat in the pavilion and spent time fishing.

After dinner, Qianqian, a personal therapist, came over to give him a full body massage.

After the physical therapy, I took a hot shower and felt relaxed and comfortable all over.

Walk to the music room and feel the charm of classical music.

When I was in the highest mood, I received a call from Lei Jun.

"Mr. Lei!" Holly lowered the volume and answered the phone.

Lei Jun said politely: "You're not disturbing Mr. Huo's rest, are you?"

Holly said concernedly: "No, Mr. Lei, how are you doing recently?"

Lei Jun has been very haggard recently.

It’s a lot of mental pressure.

He is no longer the CEO who dominated the smartphone market back then.

Now netizens call him "Jun'er".

Jun'er's three-year car-making journey was very uneasy. Xiaomi Su7 has already been interviewed, but the price has not been announced yet.

Now facing the pursuit and interception of his friends and businessmen, Mr. Lei is miserable.

BYD, Geely, Changan... are smashing bowls and plates. All A-class and B-class cars have experienced major price cuts. How should Mr. Lei's Xiaomi car enter the market? There is full of worry.

However, the collective price cuts of Chinese car companies are not aimed at Xiaomi. Mr. Lei will not drive such a huge market, and Xiaomi cars will not cause such a big stir.

The main reason is that the United States and European countries have begun to impose sanctions on China's new energy vehicles.

Last year, the export sales performance of major brands was so dazzling that foreign car companies and politicians could no longer sit still and began to resort to underhanded tactics.

The road to export sales is blocked, expanding domestic sales is the only way out, and price reduction is a routine operation.

Mr. Lei just happened upon this opportunity.

Privately, Holly and Lei Jun still have a good relationship, and they often party and drink in the capital.

Lei Jun said: "Thank you Mr. Huo for your concern.

I haven’t seen you for a while and I want to have a drink and chat with you. "

"Does Mr. Lei want to have a heart-to-heart talk with me?"

“Do you have a good bar at home?”

Holly suddenly realized that Jiangcheng will hold a new energy vehicle conference early next month. It will be led by the municipal party committee and government and hosted by the Commerce Committee. Well-known domestic car dealers have been invited to Jiangcheng.

As the second largest automobile production base in the country, Jiangcheng, known as China's Detroit, has this appeal.

Holly is also one of the invited guests. He is the richest man in Jiangcheng and the leader of Jiangcheng entrepreneurs. It is impossible for him not to participate in this kind of gathering forum.

What's more, there are so many friends from the entrepreneurial circle coming over.

But what interests him the most is how these car dealers would feel if they knew that he was about to enter the car manufacturing industry.

Brother Huo is not the boss of a certain big company, nor is he a soldier of Xiaomi.

Brother Huo wants to take a bite of the big cake in this market.

Holly responded to Lei Jun with a smile: "The wine cellar is open and you can pick whatever you want.

Mao Zi in 87, Rafi in 82... both. "

Lei Jun smiled and said: "Just kidding, I came here to attend the New Energy Vehicle Conference at the beginning of the month and took this opportunity to get together. I haven't seen each other for a while.

The last time I came to the capital to have a drink with Lao Zhou, he didn’t call me. "

Holly smiled and said: "Mr. Lei, how dare I call you? I heard that you are staying up late and working overtime. If something happens while drinking at my wine table, I cannot bear the responsibility.

This time I came to Jiangcheng as a two-day vacation for myself and to get together with old friends.

Relax and relax. "

"Let's call you then." Lei Jun said.

Holly smiled and hung up the phone.

In addition to Lei Jun, there are also new car-making forces such as Li Xiang, Li Bin, and He Xiaopeng coming to visit.

Wang Chuanfu, Li Shufu, Yin Tongyue, Wei Jianjun... these senior car companies are also on the invitation list.

As the host, Holly should give him a warm reception.

(End of this chapter)