Shenhao started as a military training anchor

Chapter 706: Must be at the forefront of the market

The municipal party committee stepped in to facilitate Yi'an Automobile's acquisition of Changan's shares in Landwind Motors. This move was made brilliantly by Holly, which caught Changan Chairman Zhu Huarong off guard.

The parent company Ordnance Group has issued a document, and it has to sell whether it sells or not.

Yi'an finally fully acquired Landwind Motors for 16.3 billion. If it weren't for AIWAYS's bankruptcy filing and the court's enforcement, this price would not have been achieved.

The 16.3 billion purchased not only Landwind’s car-making qualifications, but also the production capacity of 30 vehicles in two major production bases, and also attracted a technician team of nearly 600 people.

Together with the team of more than 400 technicians from Gaohe, Yi'an's talent pool for new energy vehicle manufacturing projects has reached 1,000 people.

This is just the beginning.

Before the advent of automobile products, it was a huge expense just to train talents, plus the costs of research, experiments, factory construction, etc.

Just throw in 30 to 50 billion a year.

Those who invest billions to build cars, if there is no foundry, they will probably only be able to make PPT with this money.

After completing the acquisition of Landwind, Hawley met with two executive candidates.

The two executives, president and vice president, were recruited with the help of international headhunting firm Heidrick & Struggles.

Holly's industries have cooperated with Heidrick & Struggles, an international headhunter, for many times. Especially after the establishment of Yisu International Business Unit, senior executives from many countries and regions were recruited by them.

This international headhunting company owns more than 75% of the business in this industry. It is known as the purest headhunting company and is the favorite partner of Fortune companies.

This time, the headhunters from Heidrick & Struggles Beijing International Business Department provided two candidates for Yi'an.

One is the marketing director of FAW Audi. He has been in the industry for 20 years and knows the automotive industry very well.

Having someone who understands cars as the CEO is naturally the most reassuring thing for Holly.

FAW Audi has been popular in the domestic market for so many years, and the marketing director has contributed a lot to it.

In addition to management capabilities, he also has marketing buffs and is a multi-functional talent.

The candidate for vice president is a former senior technician of Toyota Motor's new energy project.

If Yi An wants to research and produce batteries by himself, he cannot do without the talent reserve in this area.

The hydrogen fuel faction of Japanese car companies, led by Toyota, has been taking root for more than ten years. Even though it was impacted by the electric car industry and its share in the Chinese market dropped by 10%, it did not give up its bet on hydrogen fuel.

Japanese car companies firmly believe that electric vehicles are just a transitional period, and only hydrogen fuel is the ultimate destination of new energy.

Putting aside whether this technical research direction is correct or not, in terms of market strategy, Japanese car companies must have made mistakes.

Since Tesla’s open source and patent sharing, electric vehicles have sprung up like mushrooms after a rain, developing rapidly and becoming the mainstream of new energy vehicles.

Even if we may transition to hydrogen fuel in the future, will we not want the huge cake of electric vehicles?
By the time Toyota reacts and realizes that the global development of electric vehicles is unstoppable, it will be too late to enter the electric vehicle industry.

After several years of making electric cars, I found that sales were not good, so I continued to bet on hydrogen fuel.

This has caused the battery R&D teams of major Japanese car companies to be very embarrassed.

One moment he is treated like a biological son, the next moment he is not even considered a godson.

Many senior technicians and even chief engineers have changed jobs.

Katsumi Ada, a car battery research expert recruited by Heidrick and Struggles for Holly, is a senior technician, but he is the general person in charge of Toyota's car battery research and development project, and his status is equivalent to a chief engineer.

The technology is quite mature.

The current trend of automotive battery research is clear. Whether it is CATL's condensed matter batteries, BYD's blade batteries, Honeycomb's dragon scale batteries, and various forms of batteries produced by major new energy manufacturers, they are all just raw materials and forms. difference.

R&D and production is not a difficult task.

When Yi'an enters the market now, it must not follow the old path, otherwise it will fall far behind. It must follow the three major development trends of automobile batteries to study.

Trend 1: Cathode materials are developing towards high nickel content, gradually reducing the content of cobalt and manganese. Cobalt resources are scarce, and domestic reserves are less than % of the world. Over-reliance on imports will not only be strangled by trade barriers, but also unable to reduce costs.

CATL, Panasonic and LG are all trying to research cobalt-free ternary batteries.

Trend 2: Research direction of silicon-based and other anode materials. What is currently popular is that silicon-carbon composite materials and silicon-oxygen composite materials are gradually replacing the anode material market dominated by graphite.

Trend 3: The power battery structure is innovating towards large modules and no modules.

The traditional new energy vehicle power battery is a three-level configuration of "cell + module + battery pack". However, the space utilization of this configuration is very low, squeezing the space of other components, so battery integration has become the main research direction. .

The mainstream research in the market is CTP and CTC.

CTP is battery cell + battery pack + chassis, minus the module.

CTC is bolder, directly composed of batteries + chassis.

In the future, electric vehicle batteries must develop in the direction of refinement, efficiency and safety, returning excess space to important components of the vehicle.

When Holly met with Toyota senior mechanic Ada Katsumi, they talked about three development directions.

In terms of future trends, Yi'an must increase investment in scientific research, keep up with the general direction, and if possible, explore better battery development directions and get ahead of other new energy companies.

We must also be based on reality and first research and manufacture popular and universal batteries in the market to meet the requirements of automobile production and reduce costs to expand the market.

Adakji deeply felt the new boss’s emphasis on car battery research.

It is a blessing for a scientific researcher to have a boss who respects him.

Hawley also gave him the position of vice president, so that he would have enough power to coordinate scientific research efforts and deepen the automotive battery project.

The two hit it off.

Of course, the salary package is also much higher than that at Toyota.

But Holly also arranged a pair of eyes, a very good domestic battery engineer to keep an eye on him.

Both talent and technology are needed by Yi An.

If it comes to a decision, keep the technology and let the domestic team continue to study and overcome it.

No one can guarantee that Adakatsuki will not miss the cherry blossoms in his hometown.

Prepare with both hands.

After chatting with Adakji, Holly met the CEO candidate Fu Qiang and praised, “Mr. Fu’s abilities have long been heard in the industry.

FAW Audi accounts for 91% of the total domestic Audi sales, and Mr. Fu is indispensable.

A4L, A6L, and Q5L, these three models that are the main sales force in the Chinese market are all produced by Mr. Fu, making friends and businessmen jealous.

I hope Mr. Fu can continue your sales miracle after coming to Yi'an.

Together we will carve out a niche in the new energy market. "

"Thank you Mr. Huo for your recognition and encouragement," Fu Qiang flattered, "Mr. Huo's business legend is so popular that if I were invited by other man-made cars, I might refuse.

But Mr. Huo blocked the mouths of Wang Chuanfu and Wei Jianjun at the New Energy Conference, which makes me admire you.

Although Yi'an is taking the path of BYD, I think the future will be more brilliant than BYD.

The future of a company depends to a certain extent on the vision of its leaders.

I don’t need to flatter Mr. Huo for his vision and structure. Everyone in the domestic entrepreneurial circle knows it.

I have the confidence to be your vanguard general. "

As expected of a professional manager with many years of experience, his outlet is a beautiful serial fart.

Holly smiled and shook hands with Fu Qiang, "Mr. Fu, dinner is ready, and Mr. Zhao happens to be here too. Please communicate with us about the relevant work.

Think of it as the welcome banquet I prepared for you. "

"Thank you, Mr. Huo, thank you." Fu Qiang said with a smile. (End of chapter)

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