Shenhao started as a military training anchor

Holly really doesn't have much interest in money. From a consumption perspective, he is already at the ceiling.

After enjoying material desires, I feel that money is just a number.

Nowadays, there are billions, tens of billions, or even hundreds of billions of investments and acquisitions at every turn. Holly is a little numb to the number of money.

Doing business in China is nothing more than pursuing two things, social status and changing certain unfair phenomena.

When he goes abroad, he can create a private armed force and be the honored guest of government officials in any country he goes to, receiving high-level receptions. This kind of pursuit of fame and fortune has a certain appeal to Holly.

Even addictive.

After dealing with matters in Laos, Holly left for Thailand.

Mr. Api, the Minister of Transport of Thailand, has extended invitations to him many times, inviting him to Bangkok as a guest to talk about the development of Thailand’s online ride-hailing industry.

The development history of Thailand's online ride-hailing industry is not as early as that of China. It was suppressed 18 years ago and was even an illegal industry.

But this Internet trend has spread around the world. As long as the country is not closed like North Korea, it will be affected.

An international tourism capital like Thailand cannot stop this.

So in 18, the Thai royal family drafted a draft to legalize online ride-hailing. The impact was huge at that time. The Thai taxi industry collectively submitted compensation to the royal family. The amount of compensation was as high as billion baht, which is equivalent to billion yuan.

Because the taxi industry in Thailand is somewhat similar to that in Hong Kong, it also requires high license fees.

Many small Thai consortiums make money from taxi licenses.

Once online ride-hailing is legalized, the impact on Thailand’s taxi industry can be imagined.

That’s why there was the taxi turmoil in 18.

However, after several years of governance and the efforts of the Thai royal family and various capitals, online ride-hailing has been operating in major cities in Thailand and has become a regular tool for travel.

The first taxi-hailing software to enter the Thai market was Southeast Asia's Internet overlord Grab. This company was founded and developed in Indonesia and later moved to Singapore.

It's a bit like Meituan in China, which takes a local life service route. In addition to taxis, it also has e-commerce and other businesses.

Its online ride-hailing market in Southeast Asia is equivalent to Didi’s position in China.

However, with the entry of international ride-hailing giants such as Uber and Didi, Grab's market share has been squeezed.

When Didi launched its global strategy, its first destination was Southeast Asia. However, it suffered a defeat from Grab at the time and later abandoned the direct operation model and switched to investment.

Bolt, Thailand's second-largest ride-hailing platform by market share, is invested by Didi, as well as the European Investment Bank and other shareholders.

Yisu is the second domestic online ride-hailing platform to enter the Southeast Asian market.

At that time, domestic peers and capital markets were not optimistic about it.

After all, Didi’s defeat in Southeast Asia serves as a reference.

However, Yisu relied on its unique "driver partner model" and "commission lump sum model" to quickly enter areas where Chinese people gather.

Become one of the most popular online ride-hailing platforms.

In the Thai market, relying on its market share in important tourist cities such as Bangkok, Chiang Mai, Pattaya, etc., it has entered the top three online ride-hailing companies in Thailand.

The number of users exceeds 30 million.

You must know that Thailand’s total population is only over 70 million.

However, Thailand still receives 30 million tourists every year.

There are 500 million tourists from China alone.

A small city with a population of 100,000 people like Pattaya is considered a sinking market for online ride-hailing services at the district and county level if analyzed from the domestic market. However, this city receives tens of millions of tourists a year.

There is no doubt that this is the market that online ride-hailing platforms are competing for.

Not to mention Bangkok and Chiang Mai.

EasySu's operators in Thailand copied the domestic model and achieved great results. In less than a year, EasySu's market share in Thailand reached 23.6%, second only to Bolt.

The growth rate is fierce, further narrowing the gap with Grab. Received the attention of the Thai royal family.

It was local evening when Holly arrived in Bangkok.

The Minister of Transport, Mr Apppi and the Minister of Tourism and Sports, Ms Sudaywan, received Hawley at the Rosewood Hotel in Bangkok.

Holly's car arrived at the door of the Rosewood Hotel, and the waiter quickly stepped forward to open the door.

When Holly got out of the car, Mr. Api came up to him with a smile, extended his hand and said, "Hello, Mr. Huo, welcome to Bangkok."

"Your Excellency Api, thank you for inviting me many times. Due to personal work reasons, I have never given you a definite reply. I hope Your Excellency Api will understand." Holly greeted politely.

He is a member of the royal family.

Courtesy and face must be given.

"Mr. Huo, it's my honor for you to attend the appointment." Api introduced the people around him, "Sudayan, Minister of Tourism and Sports."

Sudawan and Holly hugged each other politely and called him respectfully, "Hello, Mr. Huo. Nice to meet you."

"Ms. Sudawan, have you been to China? I have some impressions of you." Holly said.

Sudawan smiled and said: "Yes, Mr. Huo, I went to China to study and communicated with the president of Ctrip about the development of OTA (business travel)."

Holly smiled and nodded, “Liang from Ctrip and I have always been friends.

Welcome to visit China again. "

"Thank you Mr. Huo for the invitation." Sudawan smiled.

Api invited: "Mr. Huo, we have prepared dinner for you. Please follow me to the restaurant to eat. It has been a hard journey."

"Your Excellency Api is interested, please."

Holly followed the two officials to the private room.

At the dinner table, Api mentioned the market potential of Thailand’s online ride-hailing industry, affirmed the huge contribution made by Easy Travel in Thailand, and looked forward to better development of Easy Travel in Thailand.

Hawley also expressed his gratitude to the royal family and all levels of government.

Then we talked with Sudayan about the development of tourism in the two countries.

The long-term interconnected visa policy has deepened the friendly situation of "China and Thailand are one family" and opened a new chapter in the friendly tourism cooperation between the two countries.

The development of tourism in both countries has played a positive role in the economic growth of the entire Asian region.

Sudawan knew that Holly was not only the boss of Easy Travel, but also the boss of Qihang Media and the boss of Haikuo Investment Group.

Whether it is the tourism investment hotel industry operated by Haikuo Investment Group or the film and television production industry operated by Qihang Media, they have laid the foundation for cooperation in tourism, cultural exchanges and economic cooperation between the two countries.

On behalf of the royal family, she welcomed Holly to Thailand for investment, tourism, and filming.

Hawley thanked the royal family for its support.

At the dinner table, he communicated smoothly and happily with the two officials.

At the end of dinner, Holly suddenly mentioned, "Sir Appi, I would like to take this opportunity to ask you whether Thai Airways International's bankruptcy and reorganization plan has been affirmed by the Central Court?"

Abi reacted and asked Holly, "Mr. Huo, do you have any good suggestions for this?"

Holly smiled and said: "Although Thai Airways International is currently facing some difficulties, as a channel for Thailand to go to the world and a window for Thai tourism, I am very optimistic about its future prospects.

I heard that in the new restructuring plan, the Ministry of Finance intends to transfer shares. If the royal family trusts me as a partner, I am willing to make some small efforts to help Thai Airways get out of the predicament. "

Abi tilted his head and looked at Sudaywan. The restructuring plan applied by Thai Airways to the Central Court did include suggestions for reforming Thai Airways. The royal family gave up its control of Thai Airways and transferred its shares to turn Thai Airways into a joint-stock company to facilitate financing and solve the financial problems of Thai Airways. crisis.

I just didn’t expect that Holly would come to Thailand as a guest this time and fall in love with Thai Airways.

(End of this chapter)