Shenhao started as a military training anchor

Auto Weekly: "Another new car-making force is suspected of suspending work..."

Sina Auto: "Entering the market with a high profile and leaving in disgrace. Building a car is not that simple..."

A car blogger said: "Li Xiang, the founder of Li Auto, broke the news about the demise of Yi'an Automobile. Half a year has passed since Yi'an Automobile was founded. There has been no movement in the market. It is very likely that it has given up on building cars.

Be careful when building a car! "

Netizen: "The tram market is really eye-catching, with revenue of hundreds of billions at every turn, but the investment is too high."

"No way, didn't Yi An announce the acquisition of Lu Feng not long ago?"

"Sure enough, the last new car-making force in China is Xiaomi."

"Jun'er is also being tortured now."

Much like what Hawley predicted, Li Xiang’s teasing at the Capital Tram 100-person meeting aroused groundless speculation among online media and netizens.

Everyone thought that Yi'an Automobile had gone bankrupt and stopped making cars.

Lei Jun has also been through similar rumors in the past three years. Even though the Su7 car has been exposed, there are still people spreading rumors that Xiaomi only made a ppt.

It's not just a rumor, it's a vicious business war.

In the era of national Internet, online public opinion is the best weapon in business warfare.

Unsatisfactory after all attempts.

At present, Yi'an Automobile has become the laughing stock of netizens.

Holly not only needs to make a comeback, but also seize this opportunity to convert public opinion into traffic.

Create the "Internet celebrity" product of Yi'an Automobile to increase attention.

When he was about to leave for Wuzhen to attend the Internet Conference, he received a message from Fu Qiang, CEO of Yi'an Automobile.

Frank Stephenson, a world-renowned automotive engineer and one of the most influential automotive designers of the century, accepted Yi'an's invitation to stay in China to serve Yi'an Automobile.

The group and he himself are already handling relevant work procedures.

This is exciting news for Holly.

Frank's name is well-known in the automotive circle, especially his works during his tenure at Maserati and McLaren, which have been best-selling around the world and gained a large number of loyal fans.

His joining in new energy vehicle manufacturing and the Chinese automobile brand Yian is definitely a big news.

Holly told Fu Qiang that it was time to make some noise.

Fu Qiang understood what Holly meant and began to prepare for Yi'an Automobile's press conference to vigorously fight back against unfavorable comments from his peers and online.

……

Holly landed in Hangzhou on a private plane and met with the leaders of Zhejiang and HZ City to discuss cooperation possibilities.

In a few days I will go to Wuzhen to attend this year's Internet Conference.

Old friends such as Yu Chengdong and Zhou Hongyi also arrived in Hangzhou in advance.

We had a meal together in the evening.

They all pay attention to the recent news about Yi'an Automobile.

Zhou Hongyi also builds cars, but instead of building cars himself, he invested in Nezha Automobile, a brand that became very popular and won the national new energy sales championship.

It’s just that in the past two years, Wei Xiaoli and Huawei have suppressed the limelight.

He knew how difficult it was to build a car, so he clinked glasses with Holly and comforted him, "Everyone in the industry knows Li Xiang's character, so don't take it to heart.

To be honest, such controversial words should not be said in such a formal occasion.

I have been paying attention to the news these days, Mr. Huo. From what I know about you, you are not an entrepreneur who falls down so easily. "

Holly smiled and did it happily, "Old Zhou, in the country, who is better than me in playing with public opinion?

It hasn't reached its peak yet, so let public opinion fly for a while. "

"That's right, I want to learn from you." Seeing Holly's confident look, Zhou Hongyi guessed that Holly was already preparing how to respond.

Yu Chengdong said: "Mr. Huo wants to build a car, and I should be the first person in the country to know about it.

A layman would just watch the excitement, and the more silent he is, the more likely it is that Yi An is ready to make an effort. "

Yu Chengdong still understands Brother Huo's style of doing things.

Yian Auto develops its own motors and batteries, and will still cooperate with Huawei for its smart cockpit. Huawei is not only far ahead in technology, but also comes with its own marketing buffs, making it an ideal partner. Regarding the issue of in-vehicle chips, Holly has not decided whether to use Huawei or Nvidia. Huawei's current ecosystem cannot be globalized, and it must consider future export issues.

I definitely tend to support Kirin chips in my heart.

Holly clinked glasses with Yu Chengdong and joked, "Mr. Yu has seen through it again. I seem to be a transparent person in front of you.

If I don't cooperate with you, I'm afraid that your opponent will single out my fate in the future. "

Yu Chengdong smiled and said: "Mr. Huo is being humble. I have dealt with all of Huawei's business partners, and I can say that I know their tactics well.

On the contrary, Mr. Huo is the person I can’t understand the most right now.

Cooperating with you actually reduces a powerful opponent for me. "

Holly smiled and said, "Mr. Yu, this is a bit of a business compliment."

The two laughed and drank the glass.

After talking about building cars, the three of them talked about the hot topic of this Internet conference, AI.

Zhou Hongyi and Yu Chengdong have absolute say in the AI ​​industry.

Zhou Hongyi has talked about AI development many times on his short video account and is very professional.

Yu Chengdong talked about AI, chips, algorithms, and Huawei's Pangu model, and he was even more confident.

Relatively speaking, the industry in Hawley's hands does not have that deep contact with AI. However, at this Internet conference, he will take the stage as a forum guest to discuss the issues with the best AI technology companies in the country.

Zhou Hongyi and Yu Chengdong didn't know how well Holly knew about this?

As a friend, I am actually a little worried about him, fearing that he will not be able to speak on stage and will be posted online by media reporters, which will expand infinitely and affect his image as an entrepreneur.

Holly smiled at the two of them and said: "Among the three of us, the one who knows the most about AI technology must be Lao Zhou, but the one with the best technology is not 360, but Huawei.

People who understand technology may not necessarily be able to make technology the best, but people who understand management may have the opportunity to make technology the best.

Mr. Ren and Mr. Yu are both very good management talents. "

After hearing what Holly said, the two people's expressions became relaxed.

Understand what he means, Holly is positioning himself as a management talent.

Leave professional matters to professionals.

The three of them laughed and clinked a drink together, and Holly said, "After today's meal, I'll see you at Ding Lei's Wuzhen dinner next time."

Yu Chengdong: "After I participate in the event, I have to go to Shanghai. I estimate that I can make it over that evening."

Holly smiled and said: "Shanghai is not far away, I will leave some food for you."

"Hahahaha, then I'll trouble Mr. Huo."

……

After dinner, Holly returned to the hotel arranged by the organizer.

Communicated with Fu Qiang about the press conference.

This press conference of Yi'an Automobile still focused on the word "high-profile".

Since the Internet is full of comments about "entering the market with a high profile and leaving the market with a low profile", then just go with the trend and continue to be "high-profile".

Holly believes that this press conference will not only change the direction of public opinion, but also slap his colleagues in the face.

……

In the morning, Jiangcheng Yian Automotive Global R&D Center.

The press conference site.

Hundreds of online media came, as well as dozens of influential automotive short video bloggers.

The official account of Yian Automobile broadcast the press conference live.

This is the first time that Yian Automobile has spoken to the public through media reporters and online channels since its establishment.

With much anticipation, Fu Qiang, CEO of Yi'an Automobile, walked onto the stage wearing a suit, holding a card and smiling.

The background panel of the big screen behind him also changed, with the conference theme of "Disruption and the Future" written on it.

There was warm applause. (End of chapter)