Shenhao started as a military training anchor
Chapter 769 Ceiling Level Marketing
Holly's dual-model Maybach Pullman drove into the convention and exhibition center and instantly attracted the attention of the media and reporters at the scene.
As soon as Lei Jun finished shaking hands with Wei Jianjun, the chairman of Great Wall Motors, he came up to him, knowing that it was Holly who had arrived.
Privately, the two have always had a good relationship. Zhou Hongyi and Zhang Chaoyang often have meals and drinks in the capital.
Reporters and media followed Lei Jun's footsteps and rushed over to see which big boss had arrived?
When Holly got out of the car, the media reporters were very surprised.
Whether it is spending 200 billion to build a car or spending trillions to conquer cutting-edge technology, the name Holly has become the focus of social attention.
The reputation is too high.
Is he also here to support Lei Jun today?
"Mr. Lei, how are you feeling? Are you nervous?" Holly smiled and stretched out his hand.
Lei Jun shook hands and said: "To be honest, I was very nervous, but Mr. Huo came to support me and made me feel more confident."
Holly smiled.
Lei Jun looked at the reporter beside him, "Mr. Huo, is it okay?"
Holly shook his head: "It's okay, just shoot whatever you want."
"Mr. Huo, please!" Lei Jun took Holly to the Xiaomi Automobile booth and said directly, "As a friend, I want to give you a small gift, Xiaomi su7MAX. I believe you young people like this car more than me.
In addition, I will give you a Xiaomi 14ultra mobile phone as a matching key. "
There is suspicion of using Holly marketing, otherwise there would not be so many reporters following.
But Holly didn't take it to heart. Since he was here to cheer up his friends, he had to give Lei Jun a little more dignity.
Holly smiled and said, "I will accept this great gift from Mr. Lei. When my car is built, I will give it to you as well."
"Really looking forward to it."
The two smiled and shook hands.
"Mr. Huo, you go inside and rest first. I'm going to touch up my makeup and get ready to go on stage." Lei Jun said.
Holly nodded.
Enter the press conference.
There are many old acquaintances.
Needless to say, internet celebrities and self-media bloggers all know Instructor Huo.
Come up and say hello quickly.
"Mr. Huo."
"I didn't expect Mr. Huo to come today."
"Mr. Huo."
"..."
It feels a bit like my own home court.
Holly smiled and nodded, walking to the front row.
Wei Xiaoli The CEOs of the three car companies stood up almost at the same time.
Li Bin: "Mr. Huo, I owe you a drink. I must pay it back in the capital this time."
Holly smiled and said, "Give you this chance."
He Xiaopeng: "Did Mr. Huo come from Jiangcheng?"
Holly: "I am taking classes at Tsinghua University and have been in Beijing during this period."
Finally, there is Li Xiang. Facing Holly again, it will definitely be embarrassing. Last time he ridiculed Yi'an Automobile at the New Energy 100-person Conference, but Yi'an held a 200 billion press conference and invited Frank, the world's famous automotive engineer. Arrive at the press conference.
His face and that of Li Auto have been slapped countless times by netizens on the Internet.
Even at the previous Wuzhen Summit, he was too embarrassed to attend and sent his vice president there.
Today I can't avoid it, so I have to respectfully address him as "Mr. Huo."
Brother Huo smiled and patted Li Xiang on the shoulder, "I heard that Ideal's sales have been dismal recently, and its market value has dropped sharply.
Did you find the reason? "
Li Xiang smiled and shook his head: "Please give me some advice, Mr. Huo."
Holly smiled and said: "If you can't find the external reason, look for the reason within yourself."
A very ironic statement.
But Li wanted to accept it, smiled and thanked, "Thank you, Mr. Huo, for reminding me, and I also wish Mr. Huo's Yian Automobile to be launched soon.
Mr. Huo, please sit down. "
Holly nodded.
Sitting next to the two chairman of Great Wall Motors and BAIC.
Chatted for a while.
The lights in the venue suddenly dimmed.
The press conference begins. Lei Jun appears.
According to the conventional routine, we should first talk about the history of struggle.
Today there is an extra link to pay tribute to friends and businessmen and introduce friends from car companies to the scene.
Starting from BAIC, we will introduce them one by one.
"Among the guests who came to the scene today, there is also a colleague of mine, Mr. Holly Huo, the founder of Yi'an Automobile." Lei Jun finally introduced.
Holly, like several others around him, stood up and waved to the audience.
"Yian Automobile? Isn't it the brand that boasts of spending hundreds of billions?"
"Yes, Li Xiang teased Yi An, which aroused a lot of public opinion. It was reported on the Internet that Yi An died in infancy. As a result, the CEO directly came up with the figure of 2000 billion at the press conference and slapped Li Xiang in the face. "
"I just saw Mr. Huo talking to Li Xiang. Mr. Huo reminded him to look for the reasons within himself."
"Li Auto is now one of the world's top 500 companies. Does Mr. Huo have such a company?"
"Don't talk about ideals. At the new energy conference, President Wang of BYD and President Li of Geely were both blocked by President Huo."
"The Hurun rankings say that Mr. Huo is worth close to 200 billion. I think it is far more than that. In terms of cash, no one in China can compare with Mr. Huo."
"The industry is unknown, the funds are unknown, in one word, Hao."
"Mr. Huo's appearance at Xiaomi's press conference today shows that he is ready to dominate the new energy vehicle industry."
"Just wait and see, Yi'an will definitely become a super giant of domestically produced cars."
"..."
The audience sitting behind Holly and the others were also discussing.
These words reached the ears of the car company boss in the front row. Li Xiang must have felt the most uncomfortable hearing this, and his face had darkened.
The others just listened for fun, after all, Yi An's car hadn't come out yet.
After paying tribute to his friends and businessmen, Lei Jun still talked about his struggle.
He Xiaopeng and Li Bin are definitely the ones most looking forward to the pricing of Xiaomi cars at the scene. The two new cars of Xiaopeng and NIO are expected to take into account the competitive pressure brought by Xiaomi.
They are all C-class sedans.
When Holly came here today, he actually didn't care about how much Xiaomi sells. He came to see how Mr. Lei, the best marketer in the country, does the marketing of Xiaomi cars.
After watching the whole show, I have to admire Lei Jun.
It can be said to be ceiling-level marketing at car launches.
Initiated the "popular science pricing" model.
First, let’s do some popular science to whet the appetite of users, then compare the prices, and finally release the king.
Not only that, he understands user needs very well. He repeatedly emphasizes that elements such as refrigerators, color TVs, and large sofas are free of charge.
It also uses a "sun protection" function, which is like rubbing the marketing of its friends on the ground to win the favor of little fairies.
The hunger marketing of the last 5,000-unit founding edition also saw the marketing routine of Xiaomi mobile phones.
After setting the price and concluding the press conference, it is natural to add some value and sublime it with a BGM.
The entire press conference was designed to arouse consumers' emotions, and finally let consumers say "fuck".
Mr. Lei can become a god by playing marketing.
Perfect.
The press conference is over.
The chairman of Great Wall followed Holly out and asked Holly, "What does Mr. Huo think of Xiaomi's pricing?"
"That's not my concern," Holly said concernedly.
Wei Jianjun smiled and nodded, then asked, "Does Mr. Huo feel the pressure from friends and businessmen?"
Holly: "Wei always talks about your Great Wall, or these new car-making forces?"
"Forget it!"
Holly smiled: "Hurry up and sell it. You can make as much as you can before Yi An comes out."
"Hahahaha, Mr. Huo is still so humorous and confident." Wei Jianjun said with a smile, "Lei Jun has prepared dinner, let's go over and sit down together?"
"Mr. Wei, please."
Holly went to the hotel first with a few acquaintances in the car circle.
Lei Jun tidied up briefly and came over.
Wei Jianjun: "Excellent as always."
Li Bin gave a thumbs up: "I have an additional idiom in my vocabulary, as steady as Lei Jun."
He Xiaopeng: "How can our friends survive with Mr. Lei's price?"
"Learn from each other and make progress together." Lei Jun smiled, walked to Holly and sat down next to him, "Mr. Huo, please evaluate my performance today."
(End of this chapter)
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