Shenhao started as a military training anchor

Yi'an Racing Team, China's first F1 team, is extremely influential.

The combination of Zhou Guanyu, Lance Stroll and Newey needs to be popular, skilled and full of gold.

The three people arrived at the scene to stand up for the Yi'an brand, and the marketing effect was full.

Just when everyone thought Holly had taken marketing to the extreme, a bombshell came.

Visible to the naked eye, an elusive smile appeared on Holly's face.

The steps on stage are also somewhat careless.

Suddenly looking back, the PPT turned around.

The price of Yi’an T0 has surfaced.

Holly: “Standard version, 348000.

Deluxe version, 368000.

Racing version, 398000! "

Now came the deafening shouts.

Hundreds of millions of netizens who watched the live broadcast were also collectively excited.

"Damn it, God Huo!"

“The price is unbeatable.”

"It's all black technology, but it only cost more than 300,000 yuan."

"Mr. Huo is losing money in a price war and wants to quickly occupy the market."

"My dear mother, my heart is moved."

"The price is outrageous. What are you waiting for? Just go ahead."

"..."

The expressions of the car company representatives in the audience were equally difficult to fathom.

After reading Yi'an's product introduction, I thought it would be sold for more than 40 yuan, or even yuan.

With such a configuration, it is not an exaggeration to sell it for half a million yuan.

As a result, Hawley lowered the final price to such a low price.

Lei Jun looked solemn and shook his head.

BYD Wang Chuanfu slapped his thigh directly, "No more playing, just flip the table."

Li Xiang said to his investor Wang Xing: "Mr. Wang, you must be prepared to lose money in the next one or two years."

The meaning is very clear. If Yi An does this, once it enters the family SUV market, the ideal car will have no competitiveness and can only follow the price war.

Great Wall Wei Jianjun: "I'd better focus on my off-road and pickup trucks."

Yu Chengdong: "Huawei will soon be unable to stand if Holly does this."

When the venue calmed down a bit, Holly smiled again.

“This price was set just two days ago. The opinion given to me by the group’s expert group was that it was 2 to 3 yuan higher than the current price.

Our CEO has already introduced the T0 car in detail, so I won’t continue to talk about the technology here.

Go directly to welfare. "

Another spin on the PPT.

Holly introduced: “From now until twelve o’clock tonight, customers who place orders on Yi’an’s official website and mini program will enjoy the following benefits.

What about leather sofas... We won’t use these standard features for marketing purposes. "

Upon hearing this, Lei Jun's face turned green.

At the Xiaomi Automobile launch conference, he used these auto parts as benefits and launched a vigorous marketing campaign.

Holly said: "Go straight to the real stuff.

The standard version comes with a Yi'an car satellite system worth 28888 yuan.

The deluxe version comes with the Yi'an Chongtong smart driving platform worth 68888. "

Anyone who pays attention to cars knows the value of this benefit.

Whether it is Tesla or domestic new energy, smart driving systems cost money to purchase. Although FSD has not yet been launched in China, the reference price ranges from 80,000 to 100,000.

Other brands of City Noa also cost tens of thousands of yuan to open.

The smart driving system of Yi'an T0 is now known as the most powerful smart driving system. It competes with Tesla FSD autonomous driving and Huawei 3.0 smart driving platform. The market price is 68888, which is very reasonable.

Place an order on the day of the press conference and it will be delivered directly.

Cheers have surrounded the entire National Expo Center.

Holly continued: "The racing version, in addition to the on-board satellite system worth 28888 yuan and the double-pupil smart driving platform worth 68888 yuan, will also come with racing modification accessories worth 38888 yuan."

Compared with the small favors given by other car companies at new car launches, Yi'an's set of benefits is simply crazy.

"Everyone, is Yi An's sincerity okay?" Holly smiled and spread his hands, saying confidently.

"It's crazy to kill, Mr. Huo is crazy to kill."

"The luxury version is the most cost-effective and saves two bucks at once." "It's really difficult for other car companies to imitate."

"Mr. Huo, you are my biological father!"

"I'm going to lock the order first."

"Wait a minute, Mr. Huo seems to have something else to say."

"..."

After introducing the price, Holly smiled and said: "The last key question is, when will the car be delivered?
It is no exaggeration to say that since the founding of Yi'an, I have been preparing to deliver the car.

Three years ago, I told CEO Fu at the board meeting that if we succeed in building a car and the product is popular, we must not keep customers waiting too long.

So from that day on, we did three major things. "

PPT one turn.

Holly introduced: “The first thing: spent 3 billion to acquire two factories of Landwind and obtain the qualifications to build cars.

The second thing: Complete the renovation and intelligent upgrade of the workshop within two years.

The third thing: invest tens of billions to build the Yi'an Super Factory.

The three factories can meet the annual output of 100 million vehicles.

No matter how many orders there are today, we can produce and deliver the vehicle in the shortest possible time.

Prepared people and capable companies do not need to engage in hunger marketing.

I am here to assure you that all orders placed today will be fully delivered within ten working days. "

Applause and cheers once again enveloped the National Expo Center.

Other new car-making forces simply cannot do this.

Even if Lei Jun made full preparations, he would only deliver 7 Xiaomi Su units in a month.

Wei Xiaoli is even slower. Some of them still rely on other car companies because they do not have the qualifications to build cars. Output is a big problem.

But Yi'an can do it. Not only does it have the qualifications to build cars, but it also has three 4.0 smart factories that can start construction at any time.

Of course, Holly also made a rough assessment before he dared to boast about the delivery in Haikou within two weeks.

He estimates that the order quantity is around 100,000 units. After all, with a price of more than 300,000 units, most people will think rationally and will not make impulsive purchases.

With the three factories operating at full capacity and the existing inventory, we can complete the delivery task of less than 200,000 yuan within two weeks.

At this point, all car company representatives in the audience had nothing to say.

There was some indignation just now, but now it's all admiration for Holly.

None of them would be able to use this marketing model.

This entire conference set a marketing model for all car companies.

First, technology marketing, CEO Fu Qiang took the stage to introduce various black technology technologies.

Then there is Holly’s personal IP marketing to convert his personal traffic to the car.

Next came the emotional marketing, where twelve warriors who participated in the Sichuan-Tibet Line Challenge came on stage and spoke heart-to-heart.

Next is event marketing, integrating the F1 Yi'an Team into the car brand to increase brand value and influence.

Then price marketing, a wave of king bombs came directly.

Finally, we grasped the customer's eagerness and promised to deliver the vehicle within ten working days.

A complete set of marketing skills.

It raises people’s desire for consumption to the extreme.

This kind of marketing method is so high-end that no one dares to imitate it.

Because it’s all made with money.

The selling point of vehicle-mounted satellites is that rocket and satellite R&D alone loses 2 to 3 billion a year.

Huo Li's personal traffic was also obtained by using his identity as instructor Huo to spend billions on the Internet.

F1 team, the threshold of tens of billions.

Even emotional marketing, no one can bring together several tens of billions of entrepreneurs to explore with their lives.

Price marketing also takes to the extreme how companies lose money.

Holly seemed to be talking calmly on stage, one link after another, but the cost of this marketing mix is ​​tens of billions.

unprecedented.

Others do not have such a large industrial layout to support them as Holly.

They were convinced.

After the press conference, Holly came down from the stage to be interviewed by the media.

CCTV reporter: "Mr. Huo, are you confident in the sales of Yi'an Automobile?"

(End of this chapter)