Shenhao started as a military training anchor

Shanghai Zhaojun Jewelry Headquarters.

After Holly learned about the situation, he temporarily changed his schedule and came to handle this public relations incident in person.

The public opinion aroused on the Internet now is too huge. If it is not handled properly, hundreds of millions of advertising campaigns will be useless.

This kind of social topic cannot be suppressed by coercive means.

It will only backfire and further arouse hatred among the general public.

What Holly was most worried about at this moment was his employees.

The person involved cannot bear such great pressure from public opinion. If he is further attacked online and goes to extremes, resulting in death, not to mention Zhaojun Jewelry, even Holly's own image may not be able to stand.

The main reason for this incident was a video posted by a blogger with tens of millions of followers.

She had a conflict with the salesgirl while looking at jewelry at Zhaojun Jewelry.

There were heated exchanges of words and physical confrontations.

After the editing, she questioned the service of Zhaojun Jewelry in a critical tone.

One of the sentences was the key to arousing public opinion.

“I didn’t expect to be discriminated against when shopping at my own luxury brands in China.”

This sentence instantly pushed the video to the top of the trending searches.

There is a strong divide between luxury goods and the general public.

With just a little incitement, public opinion will arise.

What's more, the word "discrimination" has great power to incite public opinion.

It easily has tens of millions or even hundreds of millions of views and topics of discussion.

Holly took a look at the other videos of this multi-millionaire internet celebrity.

The character created is that of a rich girl.

She lives in a big mansion, drives a luxury car, shares her jewelry, daily life, and has many videos of traveling abroad, staying in high-end hotels... and so on.

Every video is filled with a strong smell of money.

Many people speculated about her identity in the comments.

The daughter of a certain pharmaceutical giant.

The granddaughter of a wealthy overseas Chinese.

There are even speculations about a red background.

……

Each has his own opinion.

The girl nicknamed "Yizhen" has never officially responded to her identity.

Holly doesn’t want to discuss whether the persona she created on the Internet is real or not, she just wants to find out the authenticity of the video she posted?
Is there any attempt to cut out the beginning and the end and deliberately guide public opinion?

As the only domestic luxury jewelry brand that has exhibited at the three major world jewelry exhibitions and is recognized by European and American customers, Zhaojun Jewelry has attracted much attention since its inception.

It cannot be ruled out that some internet celebrities with ulterior motives use Zhaojun jewelry to generate traffic.

If this is true, the matter will be easier to handle.

Holly arrived at the Zhaojun Jewelry headquarters and went directly to the conference room.

CEO Chen Xiaoyun is meeting with the Public Relations Department and the Publicity Department to urgently discuss how to handle this matter.

We cannot allow public opinion to continue to ferment.

"Mr. Huo."

Holly walked into the meeting room and everyone stood up and greeted him respectfully.

Holly nodded, "You guys continue."

Move and take a seat.

Chen Xiaoyun handed the plan to Huo Li, "Mr. Huo, this is the result of our discussion just now, please take a look."

Holly took a quick glance.

He shook his head and rejected the PR suggestion, “We cannot handle this matter using traditional PR methods.

Don't rush to express your position until the matter is fully clarified.

Make your statement to the society first.

Simply issue a statement to let the public know that we have taken this matter seriously, accepted supervision and are actively investigating, and will ultimately restore the truth.

When writing a statement, you must pay attention to the wording you choose so as not to allow people with ulterior motives to seize on your words and magnify them infinitely, thereby avoiding causing secondary public opinion.

You have to be rigorous.”

Public relations in the Internet age is very difficult to do.

Many international brands have suffered losses in this regard.

Rather than playing word games with the public and evading responsibility, it is better to be sincere and accept supervision. Correct your attitude first, and the final real result will be easier for people to accept.

Holly has been on the Internet for so many years and knows the mentality of netizens very well.

Only by analyzing from the perspective of netizens' concerns can we truly calm public opinion.

Traditional public relations methods have no effect and may even be counterproductive.

Chen Xiaoyun instructed the public relations department: "Write it according to Mr. Huo's requirements. I will review it myself after it's finished."

The head of the public relations department responded and left the meeting room to do it.

Holly asked with concern: "How is the person concerned now?"

Chen Xiaoyun said: "My emotions are not very stable. After the incident, many people have already exposed her online.

Some people even went to the counter at IFC and the residential complex where she lived to take pictures of her.

We have informed her to suspend her work and find her a new place to live.”

Holly nodded. This was what he cared about most.

In his heart, employees are much more important than this matter itself.

Even if it was her fault, the company should have handled it according to rules and regulations and should not have been subjected to public opinion and online attacks.

"Has the surveillance footage been checked out?" Holly asked with concern.

“It’s tuned out.”

Chen Xiaoyun put the computer in front of Holly and played the video.

The video circulating online is real. The internet celebrity "Yizhen" did have an argument and physical conflict with the salesgirl at the counter.

Holly pointed to the area where the conflict occurred in the video and asked, "Is this part of the high-end area?"

Chen Xiaoyun nodded, "Yes, Mr. Huo, the high-end area of ​​the store in the IFC is different from other counters.

It’s bigger and more forward.”

Holly asked, "Have you clearly informed the customers that the jewelry in the high-end area does not provide trial wearing services?"

Zhaojun Jewelry has set up a high-end jewelry display area in its city center store in every major city.

What is on display are the designer's haute couture creations.

Most of these jewellery are custom-made for wealthy people and celebrities in China, or are jewellery that is prepared to be auctioned at auction houses.

The price is in the millions or tens of millions.

Stores like Shanghai IFC even have jewelry worth tens of millions on display.

The haute couture display area is designed to showcase the cutting-edge design concepts and exquisite craftsmanship of Zhaojun jewelry.

Simply put, it is used for advertising.

Guests are allowed to view and take photos of the jewellery, but are not allowed to try it on.

Because they already have buyers.

Companies must respect buyers.

People spend hundreds of millions or even tens of millions to customize jewelry, and let you wear it and post videos and moments on your social media. What’s the difference between this and something that costs just a few dozen dollars on the street?
But it’s different if it is placed there for you to see and appreciate. The buyer will feel a sense of accomplishment.

The buyer may even be able to watch a video of his or her own customized jewelry on the Internet and hear others bragging about it.

It is impossible for a woman who buys these things to be free of vanity.

What she pursues is the class difference and how others see her.

Chen Xiaoyun seemed to understand what Holly meant and played the surveillance video again.

In the surveillance video, internet celebrity "Yizhen" expressed to the salesgirl her desire to wear high-end jewelry.

Although the salesgirl spoke in a low voice, I could still hear some key words as she informed the customer of the company's regulations in detail.

But before she could finish, Yizhen became a little excited.

Chen Xiaoyun said: "This internet celebrity may have felt that our rules were targeting her, and she started arguing with the salesgirl."

Holly nodded and said, “I’ll ask someone to check this Yizhen.

If she is really a rich girl, it will be easy to solve. In the circle of wealthy Chinese, they should give me this face. "

Chen Xiaoyun guessed: "If it was packaged by the guild, Mr. Huo..."

Holly said seriously: "After investigating the truth and calming down public opinion, she was banned along with the financial sponsor behind her.

The legal responsibility for this investigation shall be handed over to the Ministry of Justice.”

Chen Xiaoyun nodded.

Holly stood up and said, “Take me to see the salesgirl first.

We are not the kind of company that will just pass the buck to our employees when things go wrong.

I am also concerned about her mental state now, and I hope the little girl can hold on." (End of this chapter)