This top guy only treats celebrities as his job

Chapter 124: Not stupid, not embarrassing, very reasonable, right? (Begging for a monthly ticket)

Although the current '315' party is becoming less and less interesting.

People are becoming less and less interested in many things that have been exposed, because some things will be like that after the exposure.

Some people even expressed confusion as to why these deceptive things had to wait until March 315 to be exposed in a concentrated manner?
But even so, many people still paid attention to the CCTV exposure on this day.

After all, even if we know that '315' has gone bad, after all, some exposures are closely related to people's lives, especially some scams. Everyone still wants to know what is going on?
Therefore, on this day, not only "Portrait of a Murderer" will choose to preview, other TV series will naturally choose to preview.

For example, the TV series "The Right Way to Be Independent", which will be aired on April 4, has also released a final trailer. This is a drama with two female protagonists. According to the plot, it mainly tells the story of how to fight against a scumbag.

But the propaganda was aimed at independent women, and even the title of the play was "The Correct Way to Be Independent."

No, on March 3th, the official V of "The Correct Way to Be Independent" posted on Weibo: "I hope every woman can be independent and autonomous, and I hope every woman can see through the falsehoods wrapped in sugar-coated bullets. , sometimes what fights against counterfeiting is about concepts, attitudes, conduct, and work. It is the constraints that this society has always placed on us women..."

This declaration is quite inflammatory.

After this post was posted on Weibo, the drama's leading actors Zhao Yining and Xu Tong, as well as the leading actors Han Long, Lin Yu, Wei Hai and others all reposted it one after another.

The lineup of this TV series is quite good. Both Zhao Yining and Xu Tong are actors who are partial to acting, and they have a certain degree of popularity in the TV series. As for Han Long, Lin Yu, and Wei Hai, they also have certain popularity in the TV series. Influence.

For this reason, this TV series basically attracted the attention of many people in the industry when the lineup was announced.

What's more, Zhao Yining and Xu Tong are both rising artists, and their traffic is also huge.

As mentioned before, not only popular artists can do data.

For rising artists like Zhao Yining and Xu Tong, they are also good at doing data. The number of comments or retweets on Weibo cannot be less than 3000 at least.
In addition, they also need to maintain things like support clubs, Chaohuahua, and other live broadcast activities.

To stay popular, sometimes you have to fake it.

In the entertainment industry, everything can be fake.

including people.

Of course, Zhao Yining and Xu Tong are really popular, at least they have a certain degree of appeal. You see, there were several celebrities who falsified their own data before and you believed it. As a result, the live broadcast sold goods for even 5 yuan. Not sold.

Therefore, Zhao Yining and Xu Tong were the first to repost this Weibo, followed closely by Han Long, Lin Yu, Wei Hai and others.

In less than half an hour, the number of retweets of this official V has exceeded 5.

Naturally, hot searches have been arranged long ago.

"The Correct Way to Open Independence" is not comparable to small online dramas such as "Portrait of a Murderer". This TV series is exclusively broadcast on Tan Province Satellite TV, and as for the online platform, it is exclusively broadcast on 'Yikan Video'.

This drama is invested by 'Tan Province Media', and as mentioned before, Tan Province Media has a good way of promoting and releasing it, not to mention that this drama focuses on women.

For this reason, the main theme in publicity is 'women should strengthen themselves'.

"The schedule is finally set. This drama is the urban drama I am most looking forward to in 2024."

"To be honest, I have watched too many middle-aged and greasy urban dramas in the past few years. I really want to watch TV dramas with female protagonists."

"If nothing else, if you have Ning Ning and Tong Tong, you must see it."

"That's so good. It's really not easy to be born as a woman in this world. We are always bound by various constraints, and sometimes we are even aborted before we are even born."

"I want to say that what everyone said is absolutely right. We support female independence and "The Right Way to Be Independent." I must watch this TV series."

……

At present, many propaganda on Weibo about "The Correct Way to Be Independent" are basically the same. They are nothing more than how difficult it is for women and how vulnerable they are to threats from all aspects.

Do you think it makes sense?

Have.

But is this society not only difficult for women?

If we talk about a few years ago, the public opinion environment of "The Correct Way to Open Independence" was quite popular with this kind of propaganda, but in the past two years, people have not been so popular.

With the division of public opinion, if you speed up this time, no one will listen if you continue to do this.

But the promotion of "The Correct Way to Open Independence" was really full-force. Within half an hour, it was directly on the hot search list.

At the same time, the 5-minute trailer contains a lot of the same classic words.

They are all more in line with the current environment.

What woman shouldn't be a housewife?

A woman should never abandon her career at any time.

and many more.

All in all, the trailers are pretty good so far. This drama is a bit unconventional. At least that's what it looks like so far. It can basically be regarded as 'Revenge of the Housewife'.

Many marketing accounts and many big Vs basically retweeted this trailer.

Someone else said: "I'm used to watching domestic urban dramas where mistresses are frequently beaten and housewives hold back. I'm looking forward to this revenge drama."

This drama is currently a popular drama.

Compared with the popularity of "The Right Way to Open Independence", the current "Portrait of a Murderer" is much shabby.

The official announcement was also posted on Weibo at about the same time, but the current popularity of "Portrait of a Murderer" is quite low.

There are only 9000 retweets on Weibo.
Still the same.

Except for Lin Xing's repost, which contributed some of the popularity, many other celebrities are basically useless.

Originally, Marvin wanted to take advantage of the popularity of 315 on the day of 315, but it turned out that all the popularity was taken up by the "Independent Correct Way to Open".

Because many people’s thoughts are the same as those of Marvin.

The heat of 315 is so hot that I can’t help it.

Today, in addition to "Portrait of a Murderer" and "The Right Way to Be Independent", there are about seven or eighty-nine dramas that are being promoted, scheduled, and finalized and launched.

In short, the heat is not something you can just grab if you want.

Basically, in addition to 315 on the hot searches, the only drama "The Correct Way to Open Independence" is listed on the hot searches.

After all, this drama is really popular, the cast is good, and the director is Wang Feilong, who is famous for his urban dramas. Because of this, many people are still paying attention to it.

It's topical and popular. I don't know if the script is good or bad yet, but the director is relatively reliable.

Tell me, what does "Portrait of a Murderer" use to fight against others?

In other words, how can a small web drama compete with TV dramas with a good lineup? ?

If he had money, it wouldn't matter. Marvin could definitely promote "Portrait of a Murderer" vigorously, but the problem is that if he doesn't have money, he can't be careful with his budget.

"There is no need to buy hot searches for the time being."

Marvin shook his head and said: "The current situation is that it doesn't make much sense to buy a few hot searches. It's better to wait until the variety show of "Tonight's Drama" is finished before making plans."

"Okay, I think so too. Our publicity fee is too low."

The staff member in charge of publicity sighed and said: "In addition, except for Lin Xing, everyone else has no traffic."

"Let's wait until it starts airing. We'll start promoting "Portrait of a Murderer" on the day it airs. I'll communicate with Penguin Video and see if they can give us a recommendation for opening the screen..."

Marvin thought for a while and said: "Even if we buy a recommendation spot ourselves, we must make "Portrait of a Murderer" have a little sense of existence."

Anyway, after all, Marvin put a lot of effort into this web drama.

"Old Ma, is there any other way??"

Wang Yi said with some worry: "It's only half a month until the launch. How about we also hold a launch press conference???"

"It's useless."

Ma Wen smiled bitterly and said: "If it is a popular drama with a strong lineup, then holding a launch press conference is very effective. But ours is a web drama, and few people care about it. It is not you who holds the launch press conference." Slap yourself in the face??”

Some dramas, due to their strong lineup of creators and numerous celebrities, have their own traffic and topics, so many media reporters are not qualified to attend the launch press conference.

But "Portrait of a Murderer" is different. This is a small web drama. The script is okay and the cast is acceptable, but except for Lin Xing, there is no traffic.

Actors, don't be afraid if you have dark spots. What you are afraid of is that you don't have any dark spots, but you don't have many white spots either.

Just like a glass of boiled water, no matter how good your acting skills are, not many media reporters are willing to interview you.Wang Yi was a little angry: "According to this, the drama we worked so hard to create can only be killed? Can't Penguin Video and your company see how good this drama is??"

Liu Zhou laughed: "Old Wang, you are still too young. As a director, I am not in a hurry. Why are you, the screenwriter, so anxious??"

Wang Yi: "I..."

"Any drama thinks it will be popular before it is aired. But for any drama that can be approved and produced, who would think that they are making a bad movie??"

Liu Zhou interrupted Wang Yida with a smile: "But how many truly popular dramas can there be? It still needs to be tested by the market. There are not a few S-level dramas that hit the market."

Wang Yi sighed and said: "That's what I said, but now our evaluation is A+, and we don't have any publicity resources, how can we not be in a hurry??"

Logically speaking, the screenwriter is actually finishing writing the script. Even if there is a team of screenwriters, then the work of the screenwriter is over after the filming of a drama is completed.

But after all, the script of "Portrait of a Murderer" was written by Wang Yi in three years. It is like a child who has been pregnant for three years. You will not be willing to watch this child grow up.

But growing up is only the first step. You also want your children to grow up and become talents.

Therefore, during the Spring Festival, Wang Yi also stayed in the later stage. He wanted to see the finished film of "Portrait of a Murderer" and that "Portrait of a Murderer" could be launched steadily.

The most important thing is to gain the audience’s approval.

"So, we still need to keep working hard. Didn't you see how Mr. Ma went out to socialize and drink every day?"

Liu Zhou smiled and said: "I also asked my wife to help promote it in their group of ladies recently, but Lao Wang, whether a drama can be popular or not is not something we can decide. If everyone is like you, all kinds of I feel uneasy, so do you want to do anything in the future? You are a screenwriter, you should be able to appreciate the benefits of tranquility better than me."

"Old Liu, I know."

Wang Yi nodded lightly: "But I just can't control it."

"I know, this is the first time."

Liu Zhou said jokingly: "It was the same when I was filming a TV series for the first time."

Wang Yi was speechless: "This is not my first time, but this is indeed my first time writing a drama about criminal investigation, and it took me three years to write it, so maybe my expectations for this drama are too high. Worrying about gains and losses.”

On this point, Ma Wen can understand Wang Yi best.

After all, in the past few years, he had personally watched Wang Yi create the script for "Portrait of a Murderer" bit by bit, especially after it had been revised several times.

"Okay, Lao Wang, what Director Liu just said is right. As long as a drama can be launched, it is a victory."

Marvin said with a smile: "Since you have confidence in this show, then we will just wait for it to start airing and see if the audience likes it after it starts airing..."

At this point, Marvin paused and said, "I'll make another call to Lin Xing. He will be participating in the recording of "Tonight's Drama" the day after tomorrow. Then these people will have to rely on him."

"Tonight's Drama" is Tan TV's flagship program. Let's talk about it. It's really not easy to be on this show.

It is not easy for many TV series and movies to be promoted on "Drama Tonight".

Marvin used his connections to help the cast of "Portrait of a Murderer" to participate in "The Tonight Show".

Among them, Lin Xing is considered the biggest, followed closely by Zhou Wei and Ning Rong, a total of three people.

But their crew went there to serve as a foil.

The real protagonists are still the crew of "The Correct Way to Be Independent".

In addition, there are two actors from another crew.

Three crews gathered together for "Tonight's Drama".

"Tonight's Drama" is a guest interview variety show. Minnie has been hosting it since the first episode. At that time, Minnie was still a newcomer. She later became the head host of this variety show step by step.

Speaking of which, Feng Gang's departure also has something to do with the variety show "Tonight's Drama".

Because "Tonight's Drama" was the ceiling of variety shows at the beginning. Many variety shows are trying to copy and follow suit. Every artist is proud of this variety show.

But later, the ratings of "Tonight's Drama" gradually began to decline, and Feng Gang has always been the chief director of this variety show.

The station hopes that "Tonight's Drama" will upgrade its host, and at the same time further expand the style of interviewing guests as a game, so that it becomes a variety show competition.

There is also the fact that today's artists are changing too quickly. In the past 20 years, except for the first few host changes in "Tonight's Drama," they have always been the same people.

The audience will also get bored.

The station wanted to add popular artists, at least young artists to serve as hosts, so that it could attract some young viewers, but Feng Gang refused.

Feng Gang believes that adding young artists will destroy the original chemistry of "Tonight's Drama".

In addition to "Tonight's Drama", Feng Gang and Taili's various development methods are also different.

So, when the conflict broke out and there was no way to reconcile it, Feng Gang was kicked out.

After he was kicked out, that is, after Feng Gang's new variety show "Farming" started airing, "Tonight's Drama" began to be fully renovated and upgraded.

The number of hosts has been upgraded from the original 5 to 10. Then Minnie and the original veteran Shang Wei will be responsible for hosting, and the remaining 8 people will be responsible for bringing guests in pairs.

The main thing is fun.

This is also what the audience likes to see.

No connotation or anything like that is needed.

After the guests arrive, everyone basically plays games together. Because there are many guests invited, and they are all people with traffic, then naturally there will be popularity.

It can be said that the upgrade of "Tonight's Drama" means a compromise between traffic and public opinion.

Because in this market now, you have to be lively.

You can see why even the interviews conducted by Minnie are starting to be done in one day.

There is no shame in compromising with the market.

It’s all about having enough food.

Ma Wen knew that Lin Xing had recorded Minnie's "A Day with Mi" and that he had recorded Minnie's new variety show "Let's Go Now", so Ma Wen thought about letting Lin Xing promote the recording the day after tomorrow.

"Axing, thank you for your hard work. Now our show has to rely on you in addition to you."

Marvin said with a hint of gratitude while talking to Lin Xing on the phone.

"Mr. Ma, I said before, this is my job."

Lin Xing said with a smile: "Since it is work, no matter how hard you work, you have to do it well. What's more, so far, I don't feel that I have worked hard."

"Hey, that's what I said, but after all, our web drama's rating is not high, and its publicity resources are also poor..."

Marvin said helplessly: "I originally thought about buying a few hot searches today to use 315, but who would have thought that suddenly everyone would rush in today."

This is true.

Lin Xing has already listened to Xiao Nan.

It really all happened today.

Not to mention anything else, the big V named Lao Wang also made it today.

But there is a good thing. If it were normal, Lao Wang would scold himself like this... eh.

Thinking of this, Lin Xing suddenly laughed: "Mr. Ma, actually you can buy a hot search, and we will cooperate with you."

"which one??"

Marvin asked quickly.

"Now there is a big V on Weibo called 'Laowang Kanmo'. He claims to be quite neutral..."

Lin Xing explained the situation.

I buy my own smut.

It's quite reasonable.

……

……

(End of this chapter)