This top guy only treats celebrities as his job

Chapter 152

Deng Ying was ready to take a gamble.

Whether you can win this one depends on the quality of "Bad Kid" and Lin Xing.

Panda Video's rating for "Evil Child" is A. In addition, Panda Video is currently focusing on cost-saving. Panda Video will definitely win this segment of the suspense market.

But as I said before, Deng Ying is just a director of the content department, and this "Evil Child" is just a test of the waters for Panda Video. As a test of the waters, naturally most of them are cannon fodder.

Because what Panda Video is really going to shoot next is a suspense trilogy adapted from the best-selling author Ye Cheng in the industry. These three works are well received in the industry, and all have a score of 8.7 on Douban.

Even the movie "It's Your Turn" scored 9 points.

Precisely for this reason, Panda Video announced the plan for a suspense theater last month, and the first project to be approved was "It's Your Turn."

Moreover, the screenwriter of this drama was adapted by Gao Qing, a master in the industry, and the director was Mei Lei, a well-known director in the TV drama industry.

The lineup of Gao Qing + Mei Lei is already a huge pie.

According to Panda Video's initial plan, they feel that the current episode count of "It's Your Turn" is around 13, and it can be made into a high-quality web drama of suspense theater.

High-quality online dramas will be a trend in the future.

So Panda Video has already begun to lay out the web drama. In fact, it is not just Panda Video. After the web drama "Portrait of the Murderer" by Penguin Video actually crushed "Independent Correct Opening Fang Gong", it also brought a lot of attention. Few people’s reflections.

There is a saying in the industry called Feng Shui turns.

20 years ago, or even 30 years ago, basically a TV series with more than 25 episodes was considered a long-running TV series, and many TV series even ended in seven or eight episodes.

But later, the number of TV series episodes became higher and higher, from 20 to 30 episodes, from 30 to 40 episodes, and there were even some costume dramas that were added to almost 90 episodes.

The audience gradually went from being unaccustomed to it, to getting used to it, to now being disgusted, and then the number of episodes also began to gradually decrease.

This is the market, and many times the market determines what type of works the producer produces.

Why did everyone criticize popular artists, trashy dramas, and bad dramas before, but there are still people filming them? Isn't it just because of making money?

Even if you just get a bunch of celebrities and make a platter of movies, the amount will be over one billion.

But now it’s not that easy to defraud the audience of their money.

In the same way, it is not that easy to make the market pay for bad dramas or dramas with popular artists.

Because of this, because many dramas hit the market, and because high-quality dramas such as "The Black Lives Matter" and "Portrait of a Murderer" were successful with relatively few episodes, the market began to change quietly. .

Spring River Plumbing Duck Prophet.

For Deng Ying, he didn't want to be that cannon fodder.

He believes that the script of "Bad Kid" is solid, the actors' acting skills are quite good, and even though Dong Ha is acting like crazy, at least her acting skills are not compromised, and other factors combined.

Stud it for a while and there should be no problem.

Deng Ying even used all her resources and connections, and then wanted to apply for it, and finally applied for publicity funds from A level to A+ level.

how to say? ?
A little more counts.

The day before the premiere of "Evil Child", a launch press conference was held. Compared with "Portrait of a Murderer" which omitted the launch press conference, "Evil Child" still paid more attention to it.

After all, less than half of the publicity funds are spent on this.

Among them, Panda Video is live broadcasting the whole process, and the official V of Panda Video has been helping to promote "Bad Kid" these days.

The launch press conference lasted almost an hour. Of course, Dong Xia still didn't come to the press conference. In her words, she didn't agree to publicity after filming.

What's more important is that Dong Xia has heard from her sponsor that this "Evil Child" is nothing more than cannon fodder, and the sponsor is only planning to let her act in this drama for a while, and later plans to stuff her into the drama. The crew of "It's Your Turn".

This made Dong Xiale blossom, and she felt that this was her chance.

Even Dong Xia is ready to do nothing recently, just serve the benefactor well and satisfy the benefactor from top to bottom.

However, the lack of Dong Ha made the "Bad Kid" crew more harmonious.

At the launch conference, Lin Xing was the absolute focus. Just like when the media visited the show, most people basically only cared about Lin Xing.

Because others reported the same lack of traffic.

But Lin Xing had already brought as much water as he could.

For example, three young actors, Wan Jie, Xu Liang, and Lin Ni.

For example, Kong Tian, ​​Lin Xing said that he had always followed Kong Tian to learn lines and acting skills.

For example, there are several other actors. These actors are all familiar faces, but no one can name them. Their chances are actually similar to those of some actors in "Portrait of a Murderer".

They are all capable, but have little chance.

Lin Xing naturally turned the topic to them.

"The launch press conference of "Evil Child" will be held in the Imperial Capital today. Let us wait and see whether this online drama can create another legend."

""Bad Boy" is the successor to "Portrait of a Murderer". This drama will prove whether Lin Xing really has the ability to carry a drama??"

"Lin Xing claims that the drama "Bad Kid" is a suspense drama with positive energy, mainly to bring some warmth and healing to everyone."

……

After the press conference for the release of "Bad Kid", the announcement basically started.

Xuanfa also spent all his money on Lin Xing.

If you mention the same topic to other netizens, they are not interested at all.

Then we can only buy hot searches and keywords for Lin Xing.

Fortunately, there is a more critical point, that is, the drama "Portrait of a Murderer" is still quite popular. After all, this was the main reason why "Bad Kid" decided to film and broadcast it in the first place.

Eat Lin Xing's current dividends.

When Lin Xing arrived in Shanghai the next day, basically the hot searches for "Evil Child" were still at the top of the hot search list.

"Teacher Lin, I have to trouble you to promote as much as possible in the past two days. We will use all the publicity funds this week..."

This is what Deng Ying said to Lin Xing after the launch conference yesterday.

Basically it’s all stud.

The bet is market recognition.

In response, Lin Xing advised Deng Ying to be more sensible. Firstly, the appeal of "Bad Kid" was indeed weak. Secondly, Lin Xing felt that the weekly drama was the biggest test for the audience.After all, we are now in the era of short videos. Many people are easily impatient to watch even a long video. Some dramas are watched at double speed. Are you asking the audience to wait for weekly dramas? ?
The difficulty is still great.

A good drama is worth waiting for, but some viewers will definitely keep it up.

What is needed at this time is patience.

Therefore, Lin Xing felt that it was unwise for Deng Ying's gambling-style publicity or even all the studs in the early stage.

Just like "Portrait of a Murderer" was also on the street three days before its premiere. Later, it relied on tap water to hit the hot search list, and then relied on "The Right Way to Open Independence" to gradually counterattack. .

Do you think "Evil Child" will definitely be able to continue to rely on tap water to stay on the hot search list? ?
No one dares to say this.

In Lin Xing's opinion, the update of "Bad Kid" is a flaw. Not to mention the simultaneous filming and broadcasting mode, just say that other TV series update two episodes a day, and you update two episodes a week, no matter how good it is, the audience will keep it.

But in today’s society, in the era of short videos, you might not be able to remember many things once you watch them.

The same goes for the audience.

No matter how good your show is, after watching two episodes of your show and feeling good about it, and then not being able to watch two episodes until the second week, many people may feel that they really can’t put it away.

"So Teacher Lin, you don't have confidence in "Evil Child" either??"

Deng Ying asked worriedly when she heard Lin Xing persuade her not to stud.

"of course not……"

Lin Xing knew that Deng Ying had misunderstood him. He explained: "I have enough confidence in "Evil Child". The current audience has eaten enough pig food. They are eager to have a good meal, and to be honest The audience's requirements are not high, and they don't ask for delicacies. As long as you don't fool the audience, the script is not stupid, the scenes are not PPT, and the actors are not paralyzed and only know how to read their lines, then the audience will be very satisfied."

Would you say the audience is very demanding?
Deng Yingze was a little confused: "What do you mean, Teacher Lin?"

Lin Xingdao: "I think the launch of "Evil Child" is because of the pre-heating of the drama "Portrait", and Panda Video has recommended it on tomorrow's homepage. At least the launch is far better than "Portrait" "The Murderer" was very strong at that time, so instead of doing a lot of work in the early stage, it would be better to promote it in the third week."

Deng Ying was puzzled: "Why promote it again in the third week?"

Lin Xing explained with a smile: "After updating 4 episodes in two weeks, many viewers should recognize this drama, but our update is a flaw. At this time, we are afraid that some people will become addicted to the drama, so we simply wake it up in the third week." Let’s all…”

Deng Ying suddenly realized.

When he thought about it carefully, it was indeed such a truth.

So today, when "Bad Kid" is about to premiere, the pre-heating is done with great fanfare, but some funds are indeed left for promotion in the third week as Lin Xing said.

Anyway, it's enough for "Bad Kid" to air on its first day.

Whether it will be a blockbuster or a hit when it first airs, whether it will receive negative reviews or positive reviews, all depends on the update at 10 o'clock tonight.

On May 5th, at 4 o'clock in the morning, 9 hours before "Bad Kid" was to start airing, Lin Xing came to Shanghai and had already arrived at Shanghai TV Station.

This time, "Can I Come to Your House for Dinner" is jointly produced by Modu TV and Penguin Video. It is a reality show about food observation, using a meal to observe the tastes of the world.

"Hello, Teacher Lin, we are having a meeting at home this morning to get to know each other..."

The person in charge of receiving Lin Xing was the staff of the Magic City TV Station. She first took Lin Xing to settle down in the hotel next to the Magic City TV Station, and then came to the TV station.

Zhao Fang sent Lin Xing the details of this variety show on the second day after the "Portrait of a Murderer" celebration party.

To put it bluntly, it is no different from other so-called reality show variety shows. There are 3 permanent guests in total, and each episode will invite 3 guests in teams of two to knock on other people's doors.

As I just said, this is an observation reality show, so in addition to the reality show, there is also observation, that is, there will be three observers in the hall and the host Zhao Fang will chat together.

It is both a show and I hope to give everyone some thoughts.

This is the original intention of the program team of "Can I Come to Your House for Dinner"?

They are planning to start from the Magic City as their first stop, and then go to Pingjiang and then Qiantang as their next stop. They are also planning to go to some third- and fourth-tier cities.

According to the discussion of the program team, they plan to either randomly interview and ask questions on the street, go to the community and knock on doors, or assign tasks randomly.

What’s interesting about this kind of thing is that ‘celebrities may get rejected even if they try to get a meal’, ‘how can celebrities get passers-by to agree to come into their homes for dinner’, or can celebrities succeed by just brushing their faces?
Lin Xing only knew that the three permanent guests invited by "Can I Come to Your House for Dinner" were Luo Yi, Xu Fang, and Qi Hong. As for who the other two invited guests were, Lin Xing did not know before entering the conference room. .

As the staff came to the conference room, Lin Xing found that Zhao Fang had arrived.

In addition to Zhao Fang, there were several other artists, but Lin Xing couldn't recognize them all.

"Axing, let me introduce you..."

Zhao Fang arrived in front of Lin Xing a few steps first, and then introduced the three guests Luo Yi, Xu Fang, and Qi Hong with a smile.

Everyone said hello to each other.

"Teacher Luo, Teacher Xu, Teacher Qi..."

Every time Zhao Fang introduced someone, Lin Xing greeted them very politely and respectfully.

Regardless of whether you know someone or not, in the entertainment industry, you have to call me "teacher".

"Hahaha, Axing, what's your name, Teacher Luo? Just call me Lao Luo."

Luo Yi said with a smile: "Next, our variety show will have to work hard for you."

Xu Fang also said: "Yes, Ah Xing, I heard from Lao Guan that you were born to do variety shows."

Although Qi Hong disagreed, she didn't say anything.

While chatting, the remaining two guests also arrived.

A popular artist named Liu Tian is a singer and dancer. The company supported him in several TV series, but they were all lukewarm.

The other one is the female guest Chen Qianmei. She doesn't usually participate in variety shows. She mainly shoots movies and TV dramas. Of course, Chen Qianmei has never thought about making movies, but both of them were rejected.

So Chen Qianmei simply continued filming TV series.

This time, Chen Qianmei came to "Can I Come to Your House for Dinner" at the company's request, because Chen Qianmei has been rumored to have been banned. After all, the TV series she filmed have not yet started airing.

If that's the case, let's just go on a variety show.

The company thinks this food observation variety show is quite suitable. Anyway, it only records one episode, and this episode starts airing quickly.

What's more important is that Chen Qianmei doesn't need to say too much when the time comes. She can team up with Luo Yi and let Luo Yi enjoy the meal.

That's right.

If Chen Qianmei is a social fear, then Luo Yi is a social ox.

The two people are completely different.

(End of this chapter)