This top guy only treats celebrities as his job

Chapter 394: Relying on art films to save the market? The summer season is over (asking for monthly tickets)

June 6th is the Dragon Boat Festival after all, so there are a total of five movies released today, which can be considered an effort in this summer schedule.

Among them, "Sunspots" is of course needless to say, the screening schedule of this movie is far ahead.

Following closely behind is the comedy film "No Casualties", which is a film that satirizes the entertainment industry and is currently quite popular in the short video circle.

The industry is very optimistic about this movie, and it also received unanimous praise at the Weibo Movie Night.

First of all, the director is Huang Ning, who has never failed in the film industry. At the same time, the actors in this drama are led by Liu Hai and Guo Yu, who have box office appeal. As for the other actors, they are all well-known actors.

Let’s put it this way, although “No One” does not have as many screenings as “Sunspots”, the industry’s box office forecast for “No One” is to start at 10 billion.

Yes.

Just think about it, what happened when Lin Xing in "Sunspots" said that the box office would be 10 billion and was ridiculed by everyone? ?

However, the box office of "No One" was said to be 10 billion, but it turned out to be a guaranteed minimum.

With a director of over 30, plus billionaire movie star Liu Hai and billionaire movie star Guo Yu as the male lead, do you think 10 billion is a lot? ?
Therefore, today during the Dragon Boat Festival, although the screening schedule of the movie "No Casualties" is not as high as "Sunspots", it has also reached 25%.

In addition to this, there is the Hollywood movie "Back in Time". This movie is considered a Hollywood blockbuster, but the special effects are average, and the script is a piece of shit. However, even so, it was given 18% of the screening time.

The only other film left is the romance film "I Want to Marry You", which also accounted for 8% of the screenings.

These four movies accounted for 81%, and the rest was for each of their own screenings.

However, at present, the Hollywood movie "Back to Earth" has the fastest reputation collapse. Obviously, everyone is really fed up with the decline of Hollywood.

To put it bluntly, this means that theaters are still willing to give Hollywood a chance. Otherwise, "Back to the Past" would have difficulty reaching 18% of the screening rate, let alone 10%.

You should know that the attendance rate on the first day of its release during the Dragon Boat Festival was not as high as that of the romance film "I Want to Marry You".

In short, the reputation of "Reverse Time" is the first to collapse.

As for "Sunspots", its reputation is quite good. Apart from that, the reputation of "No One" is also average, because everyone feels that this movie is a bit of a wolf in sheep's clothing.

Judging from the short video promotion of "No One", it is a satirical comedy that satirizes all the quarrels in the entertainment industry, such as ranking, cheating, prostitution, two female artists fighting for the favor of their godfather, famous scenes at award ceremonies, celebrity personalities, etc.

All are topics.

"No Casualties" has even been called the most daring satirical entertainment film in the past thirty years, but for some reason Huang Ning seems to want to make some changes in this film.

He said in an interview: "If I just keep shooting movies that the audience likes to watch, I may continue to get billions of box office revenue, but I don't know how painful it is for me to shoot such movies. I think the audience won't like them in a few years. I always feel that I have an obligation to improve the audience's appreciation level..."

Then before the release of "No Casualties", many people sent press releases to Huang Ning.

What makes Huang Ning truly understand the audience?

What Huang Ning is doing is truly responsible to the audience.

I hope everyone can learn from Huang Ning’s serious attitude towards the audience.

In short, "No One Was Casualty" is not the kind of show that pops champagne at halftime, after all, it really has the strength.

The highest box office of Huang Ning’s previous films even reached over 30 billion, which is quite impressive.

That's exactly why Huang Ning has enough confidence to say this.

And to be honest, most of the time, as long as directors like these have their own representative works, or even have proven their box office appeal, they will not lack investment.

On the contrary, if a director fails twice in a row, it will be difficult for him to attract investment again.

Just look at Diane before and you will know that after he failed, even his teacher no longer had confidence in him.

However, no matter what Huang Ning shoots, people are willing to invest in him because several of his films have had quite good box office success.

People always like to do something unconventional, or people always grow old.

Just like many actors may have a good reputation when they are young, and even when they do something, there will be passers-by who will help explain it for them.

What should I say? ?
Passersby can be said to be very tolerant of them, and even these actors were quite talented when they were young.

Or it could be called talent.

But if an actor doesn’t think about improving himself, or even about learning, and always wants to rely on talent, then his talent will eventually expire.

There are many actors like this. When they get older, they will gradually be abandoned by the audience, and even be considered by the audience as greasy or have lost their spirit.

As for the director, it's almost the same.

Just like Huang Ning, when he was filming "No Casualties", someone reminded him that it would be better not to make it into an art film, because if it was made into an art film, the box office would probably not be high.

But Huang Ning just refused to listen.

He always felt that audiences were not necessarily unwilling to watch art films, and he believed that the market for art films was quite large.

One billion can also be achieved in art films.

So Huang Ning became firm in his thinking.

This is the control power of a great director. The entire crew is basically under the director's responsibility system, and even the actors are not under the control of Huang Ning.

Simply put, Huang Ning has his own company, which also invested in this movie. He really thinks he can turn the market around.

For this reason, Huang Ning said almost the same thing in several interviews.

He believes in the audience's level of appreciation, and "No One" is not just a commercial film, or a comedy. It is a movie that requires you to calm down and pay attention to understand it.

Then, Huang Ning underestimated the audience after all.

He felt that after making several films, he could make the audience believe in him, and he even felt that he could educate the audience.

But he forgot what he was thinking when he made his first movie 20 years ago?
At that time, Huang Ning was just a nobody in the circle, and not many people were willing to believe him. He took great pains to raise more than 100 million yuan, and then used it to make a comedy movie, which made him a hit.

Then Huang Ning just kept running wild in the field of directing.

But at that time, he basically believed in the audience, and he even felt that he was a server, and all he had to do was to make the audience happy.

In other words, as a director, what he does is to sell a movie, and not only sell it, but also sell it well.

This was what Huang Ning thought at the time, and this is what Huang Ning did.

But now, Huang Ning, who is almost 50 years old, is thinking about educating the audience.

Or he began to think that since he had made so many movies, he believed that he understood the market very well.

Moreover, at today's premiere, when Huang Ning was asked about the box office of the movie "No Casualties", Huang Ning was relatively calm.

"I actually know that 'No One' may not have a high box office, but I still believe in the audience's aesthetic taste. And as I said before, the market for art films is still huge. What we filmmakers need to do is to open up the market." Huang Ning apologized to many audiences on the spot: "Also, I want to apologize to the audience. I had many arguments with the publicity and promotion department. I told them to promote a down-to-earth film, but they ended up promoting it as a comedy. Next, I will urge the publicity and promotion department to correct it..."

Ok.

What is a big guide?
This is the great director.

Huang Ning has always been outspoken, and his straightforward words later became a hot topic.

Of course, because of the reputation of Huang Ning’s previous movies, not many people scolded him.

"In fact, if No One Was Casualty had been called an art film earlier, it would have been pretty good, because Huang Ning's ability is quite strong."

“Yeah, don’t try to sell dog meat under the guise of sheep meat, but “No One Lost” is really too boring as an art film. Overall, I think it’s a bit lacking.”

"Yes, it's so peaceful. I find it hard to believe that this was taken by Huang Ning."

……

Many people are really disappointed with "No One", a movie that satirizes the entertainment industry.

This movie was promoted so heavily before that it was even called the strongest satire in the past thirty years.

As a result, everyone really wanted to vomit blood after watching it.

Because that's it? ?
Looks ordinary.

What a satire???

If you want to say that "No One Lost a Life" is not well made, that's not the case. On the one hand, Huang Ning's acting skills are there, and on the other hand, the two best actor awards are no joke???

Another thing is that many of the actors in "No Casualties" are talented.

But it just doesn't work.

If it doesn’t work, it doesn’t work.

So even though "No One" had a 25% screening schedule on the first day, its reputation wasn't bad, but it was not discussed very well.

Just think about it, a lot of people criticized "Back to the Past", thinking that this movie is rubbish.

However, the word of mouth for "No One" is okay. Most people think it is a qualified art film, and many people criticize it for being a wolf in sheep's clothing.

At the same time, because it's boring, not many people want to watch it.

As for the promotion, the first wave of audiences were disappointed after entering the theaters. Despite their disappointment, they still gave "No One" positive reviews, so the film's reputation did not collapse on the first day.

Then there is "I Want to Marry You", which is obviously aimed at the Dragon Boat Festival. The leading actors are all popular stars, and the purpose is to make a fortune. No one even cares whether it is a bad movie or not.

Because if you are in a relationship and you make an appointment to watch a movie together on the Dragon Boat Festival, then you must watch this romantic movie together.

You can't just watch a show like "Sunspots" where all three main actors died in the end.

Speaking of which, this summer season has become lively again today with the release of 5 movies, especially since no one expected that art films would be the leading ones.

That's right.

Art films are the top ones.

"Sunspots" and "No One Lost" are both fucking art films.

Who would have thought that the summer season would rely on art films to save the market? ?
Many people may not have thought of this.

In fact, during the Weibo Movie Night, many people discussed "Sunspots" more, although it was because this film was an art film and was directed by the very high-end Ning Ping, but everyone felt that the summer season would depend on "No One".

After all, in terms of box office, all of Ning Ping’s movies combined are not as good as Huang Ning’s one.

It was also because of this that many people at the time thought that as long as "No One" could earn 20 billion yuan, it would definitely become popular during the summer vacation.

But as more and more people promoted it, people in the industry were reluctant to say anything after watching "No One Lost a Lifetime".

How to praise?
You can't boast that this art film made 20 billion.

Just as Ning Ping himself said, he couldn't believe that an art film could make 10 billion. He felt that 5 million would be enough for "Sunspots".

Even though "Sunspots" accounts for 30% of the screenings this time, many people actually feel that the box office revenue may not be that high.

The summer vacation is over.

The market never heated up after all.

After watching "Sunspots" and "No One Lost", Lao Zhong wrote this on his Weibo.

"I think Sunspots is a good movie, and No One is also a good movie. Isn't it funny that they can rely on two art films to save the market???
Especially this summer, how much box office can these two art films earn? ? ?
The market was already cold, and what was needed at this time was a phenomenal film, the kind that could have the potential to gross over 30 billion to completely boost the market.

But it seems difficult at the moment.

This summer season is really over.

……

This was a rare time that Lao Zhong did not praise Lin Xing again, because she felt that Lin Xing no longer needed to be praised, and the box office of "Sunspots" should not be too bad, but it was really impossible to save the market.

As for "No Casualties", Lao Zhong was even less optimistic. She even said: "I hope Huang Ning will stop being hypocritical and just make movies well instead of always thinking about literary youth."

I have to say that what Old Zhong said is quite right.

The box office of "Sunspots" will definitely not be too bad. With such a schedule and high quality, Lao Zhong believes that 5 million+ will be no problem.

But 5 million+ is absolutely not enough to save the market.

At the same time, Lao Zhong feels that "No Casualties" is likely to flop, and the flop here means a big flop.

In a cold market, how can a movie with lots of gimmicks but nothing to watch become popular? ? ?

Not only "No One", even Lao Zhong thinks that the box office of the two movies "Back to the Past" and "I Want to Marry You" will not be too high.

All in all, this year's summer season is over.

There were many people who had the same idea as Lao Zhong, but on June 6, when they looked at the box office, they were speechless.

……

……

(End of this chapter)