This top guy only treats celebrities as his job

Chapter 457: I've seen people grabbing the show, but I've seen people giving it up for the first time
August 8th, Imperial Capital.

Lin Xing originally thought that "The King's Guards" was just a simple promotion. After all, it was just a short film, not a big movie.

What he didn't expect was that "The Imperial Guards" was made based on the online movie.

Even the short film "The King's Guards" can truly be called a web movie.

Moreover, Lin Xing has been busy with "Death on Earth" and the Hundred Flowers Awards, and he has not paid attention to the promotion of the short film "The King's Guards".

how to say? ? ?

Penguin Pictures' online movies this year are actually far inferior to those of several other video websites. That is why Penguin Pictures has been promoting "The King's Guards" as an online movie from the very beginning.

Not only that, they also bought out the exclusive broadcasting rights for this short film. But you have to know that it is just an exclusive buyout and the share of the box office revenue remains the same.

In addition, there is all the necessary publicity.

This makes many online movie stars envious and jealous.

Do you know if a short film is worth such publicity? ? ?
After all, "The King's Guards" was screened at the Hundred Flowers Awards as the opening ceremony for short films, but there were only so many people watching it. Apart from some people in the industry and some audiences like Yan Xiaofang, there was no one else.

This is exactly the case. The popularity of "The King's Guards" is actually not that great, so it doesn't really make much sense even if people praise this short film.

The reason is very simple.

The overall film promotion is now completely out of control.

As I mentioned before, no matter how bad a movie is, there will basically be a bunch of people praising it.

Just like many directors who lost their defense not long ago, they thought that the movies they made would easily make over 100 million yuan at the box office no matter what, and even there were a circle of people around them praising them.

The results of it? ?

This movie didn't even make 500 million, and with some luck it might even break 2000 million at the box office, so it would be strange if they didn't give up.

Moreover, movies nowadays are not made for art’s sake, and even the entire film market is being used as financial products.

To be precise, today's movies are not considered art, but rather financial products.

Because the film industry consists of three major parts: production, distribution, and release, and investment is required during production, and investment is actually a financial chain.

There are multiple companies behind a movie to invest and raise funds, and even when a movie is about to be released, investment shares will be bought and sold.

So, you see, all of this is basically financial operations.

It is also because of this that everything in the current film industry relies on financialization.

That is the pursuit of quick returns.

Be it the investors or the filmmakers, they will do it as fast as they can. Many movies can even be completed in just one month, but they insist on investing hundreds of millions just for a few scenes.

In short, everything is directed towards the box office.

Therefore, during promotion, various short videos will be used to attract more users. You can see that even Master Guo’s movies use this method.

At this time, a movie might even be completed in just one month.

Some movies don’t even dare to be screened in advance, or even have a premiere, and just rely on early publicity + a bunch of star appeal to make a quick buck.

Isn’t that what happened in the art film you saw before?

It was originally a bad movie, but it was packaged and hyped as a financial product, and as a result, this bad movie made hundreds of millions at the box office.

But to be honest, doing this is actually destroying the foundation of the movie.

But who cares??
Whether a movie is a failure or not doesn’t matter to most people. Besides, even if it is a failure, so what?
Anyway, we're all going to fail together, and the big ones will fail first, right?

So you can see that basically every movie promotion nowadays is just a sham.

It's just a bad movie. You know, many directors definitely know how their movie is when they are halfway through filming, but later on they can only cooperate with the promotion in order to make money.

There is no such thing as true character in the entertainment industry.

It's all human nature.

Apart from other things, didn’t Wang Ruo’an also make a bad movie just to repay a favor? And didn’t he still promote this bad movie? ?

Just get used to it.

For this reason, many people at this time felt that Lin Xing was making a bad movie, and he actually charged for a short film. Isn't this just crazy for money? ?
Even Penguin Pictures is currently promoting that Lin Xing is the absolute protagonist, as if this short film was starred by Lin Xing.

To be honest, Lin Xing doesn't really like this publicity.

At first he thought that "The King's Guards" was broadcast for free on Penguin Pictures. After all, this could also bring huge traffic to Penguin Pictures.

Why is this still charged?

Now many people are scolding Lin Xing for cutting leeks.

"How is this going??"

After Lin Xing returned to the imperial capital, he went straight to Situ Hui and asked.

Situ Hui said: "If it becomes an online movie, then it is very important for the students. And Ah Xing, don't worry, I have discussed with Li Jing that the subsequent box office revenue of "Jin Yi Wei" will be all yours after deducting the cost..."

In Situ Hui's opinion, this short film is the first graduation blockbuster of Jingwu Hall, and being able to become an online movie is actually a strong addition to the resumes of all the students.

This is very important for students.

What’s more important is that this short film has now been rated S+ by Penguin Video, which is the highest rating in terms of online movie box office revenue.

Penguin Video’s price is higher than other companies, with a direct unit price of 5 yuan. But this time, in order to win "The King's Guards", Penguin Video raised the unit price to 6 yuan.

You should know that the membership price of online movies for Penguin Pictures is 6 yuan, while the non-VIP price is 12 yuan.

So this price means that all the share of the members’ purchases goes to “The Imperial Guards”.

Not only that, Penguin Pictures is still promoting "The King's Guards", and the publicity costs are huge.

Obviously, Penguin Video attaches great importance to this short film, so they also strongly support Lin Xing in the promotion of this short film.

You should know that Yan Xiaofang mentioned before that this movie has a very high star content, and Yan Xiaofang also talked about how awesome Lin Xing is in this movie.

Fans are like this, they will often do everything they can to praise. Many people even didn't see the screening of "The King's Guards" at the Hundred Flowers Awards, and both "The King's Guards" and Penguin Video basically promoted Lin Xing as the leading actor.

This is a bit much.

In Lin Xing's opinion, you can promote me, but you can't just promote me to deceive the audience.

It is especially unacceptable if it requires the audience to pay real money.

As for the box office share that Situ Hui mentioned, Lin Xing really didn’t care much about it, because how high could the box office of this online movie be? ?
You should know that the top online movie box office share of Penguin Video in recent years was only 3000 million, and this year's top online movie box office share was 600 million.

The filming and production cost of "The Imperial Guards" is not low. You have to know that the students are all performing on a voluntary basis, even Lin Xing is performing on a voluntary basis.

Situ Hui thought that since "The King's Guards" was going to be broadcast online, it was natural to pay Lin Xing a salary.

But based on Lin Xing's current salary, shouldn't the box office revenue of "The King's Guards" start at 3000 million? ?
But is it possible? ?
Lin Xing himself didn't hold out much hope. He didn't think that a short film could make everyone pay to watch it.

Besides, there are still pirated copies on the Internet.

So Lin Xing said directly: "Sister Hui, please discuss the specific salary of "Jin Yi Wei" with my agent. To be honest, I really don't care. I made the short film just to practice..."

This is what Lin Xing really thinks.

You have to know that for Lin Xing, he came to [Jingwu Hall] to learn action scenes, and it just so happened that Li Jing was particularly good at this.

From the very beginning, people have been trying their best to teach Lin Xing. Now they are going to make a short film, a graduation short film, so of course Lin Xing has to help. Moreover, after reading the script, he thinks the role of Qi Wei is not bad, so he decided to play the role.

However, Lin Xing never expected that this short video would suddenly become popular on the Internet.

Just now on the way, Ding Chunling also called Lin Xing. This was a good thing for Ding Chunling. Anyway, no matter how others promoted this short film, Lin Xing was not the protagonist, so he didn't need to carry the box office of the online movie.

But that’s not the way it works for Lin Xing.

He still always agrees with the approach of Movie King Stephen Chow, that he must be responsible to the audience.

Situ Hui listened to Lin Xing and said, "Okay, I will communicate with Penguin Video, but Ah Xing's online press conference later..."

"Of course I will participate in this. Not only that, there will be an interview this afternoon that I will also attend..."

Lin Xing smiled and said, "Since we are going to do it, we must do it to the best of our ability."

Half an hour later, Lin Xing returned to the studio and Ding Chunling said that she had already signed the contract with Situ Hui.

"Everything depends on the contract. Situ Hui thinks that Jin Yi Wei's online movie won't make much money, so she's so generous. But what if we become a big hit?"

Ding Chunling shook her head and said, "I've seen too many cases where people talked about things well but ended up completely breaking the contract later. After all, everything still has to be implemented in the contract..."

"You can decide for yourself. Let the studio first make it clear that I am only a supporting role in this film, The Imperial Guards..."

Lin Xing said to Ding Chunling.

Ding Chunling said, "We don't need to rush this. Let them promote it now. We can see the box office performance later. If the box office is good, we don't need to say anything. If the box office is not good, we can just shirk responsibility and say we had no idea..."

"Sister Ling, I told you before that I don't need this kind of routine."

Lin Xing was somewhat speechless: "Don't treat all the audience as fools. In many cases, the audience is much smarter than us. Most of the time, they just don't say anything..."

The silent majority of audiences will vote with their movie tickets, which can be seen from the box office of each movie.

Let's put it this way, you can fool the audience once, but you can't fool the audience countless times.

Why did everyone say they owed Chu Shen a movie ticket? ?
Isn’t it because Chu Xingrui’s films have always maintained excellent quality and standards? ?

As a result, Chu Xingrui started to make money, and his movies became worse and worse, so the audience naturally stopped saying that they owed them movie tickets.

Isn’t it the same for Mr. Chen?

What a masterpiece Chen Sheng's movies were back then?

And now look at it???

When Chen was young, he said in an interview: "I can't tolerate my movies being perfunctory, and I can't tolerate my movies being disappointing to the audience."

This is what Mr. Chen said and did back then. At that time, even if a popular card player was unprofessional on the crew, Mr. Chen would scold him.

Because of this, every movie Chen Sheng makes is better than the last.

But now? ? ?

Everything Mr. Chen said back then seemed to have become a boomerang, and even the audiences had no interest in watching his movies anymore.

Even some of Chen Sheng’s die-hard fans said, “Brother Sheng, please stop.”

Think about it, even Chu Xingrui, Chen Sheng, Guo Shi, idols of several generations, people who were popular with the public in the past, would be abandoned by the audience when they started to perfunctorily treat the audience, so why does Lin Xing think he can manipulate public opinion? ?
So Lin Xing directly stopped Ding Chunling's plan to manipulate the hype and he planned to tell the truth.

Half an hour later, Lin Xing's studio directly stated: "Jin Yi Wei is an excellent work, but the leading actors of this work are Xie Long, Meng Fei, and Zhang Ming, and Lin Xing is a supporting role..."

"Oh my god, I've seen people snatching the spot, but I've never seen anyone give up the spot like this."

"No, is "The Imperial Guards" such a rubbish? Is this short film really not good? Otherwise, why would Lin Xing give up the ranking directly?"

"Wow, this is something I've never seen before. Lin Xing is really unconventional. I didn't expect him to give up the position directly."

"In recent years, in every movie or TV series, basically all actors are considered the leading actors, whether they are the main actors, special starring actors, co-starring actors, friendly starring actors, etc. In short, everyone is the leading actor. Not many people are as direct as Lin Xing in saying that they are supporting actors."

……

"Lin Xing's behavior reminds me of Zhou Xing'an's refusal to promote his role as the lead actor. He is not like some shameless people who want to take the box office as their own achievement even if they are a supporting actor."

"When Lin Xing was compared with Zhou Xing'an, everyone thought that Lin Xing was just trying to scam me, but now Lin Xing really has the ability to do it."

"That's right, but I still think the short film "Jin Yi Wei" must not be very good, otherwise Lin Xing would definitely not give up the ranking."

……

Because of this statement from Lin Xing Studio, many people think that "The King's Guards" is not a very good short film, and it is not even worth spending money to watch.

Situ Hui and Li Jing were both a little confused about this. How could they have thought that Lin Xing was so tough? ?
But it’s really hard for them to say anything, after all, Penguin Video is indeed engaging in malicious propaganda, right?
……

……

(End of this chapter)