Chapter 392 Opening Business

After leaving the hotel, Ye Ge went directly back to the company.

When the employees at Station B saw their boss coming back, they were all curious about where the boss and secretary went yesterday.

And why did the boss come to work, but the senior student didn’t come?

But they also know that this is not something they can ask at their level.

After Ye Ge returned to the company, he went directly to the Taobao team in the marketing department. The Taobao team is mainly responsible for the sales of various peripheral products at Station B.

Now Taobao Group has opened a store in Taobao, and has put some products on the shelves, which will be officially launched for sale today. It has been promoted on the homepage of Station B for three days.

Many users are looking forward to the opening of the Bilibili online store.

These products are all related to various anime on Bilibili.

For example, there are kunai from "Naruto", stickers from "One Piece" and Zanpakutō from "Bleach", plus various anime-themed pillows, COS suits and themed clothes, etc.

The first batch of goods at Station B is in the form of pre-sale. It will be shipped ten to fifteen days after you place the order, and each category has a quantity limit. Once it is gone, it will be gone.

The reason for pre-sale is because Ye Ge is not sure how the market response will be for these animation peripheral products from Station B.

Moreover, online stores have just started and have not yet reached the very popular stage. Many people are skeptical about online shopping.

In addition, the reason for the quantity limit is actually a marketing method that Ye Ge thought of.

That’s hunger marketing.

Ye Ge once heard a story.

There is a family whose father runs a store.

Once, his father was moving, but the store had accumulated some goods that needed to be sold as soon as possible.

The father wanted his son to write a slogan to make the products sell better.

Then the son wrote the words "Sale of Tears" on the board.

My son felt very proud and felt that he used the word "crying" very well.

But after my father saw it, he shook his head and wrote a few words on the board again——

"Inventory is tight, each person is limited to one item."

As a result, these goods were emptied out in a short period of time.

That's pretty much what Ye Ge meant.

But Ye Ge couldn't stay hungry forever.

At most, it’s just this once.

Because Ye Ge wants to seize the market.

This time, we will first arouse everyone's enthusiasm and passion, and then consider the large supply of the second batch of goods and the third batch of goods.

And in order to ensure the reputation of Bilibili, Ye Ge has stated in the store that there will be no reason to refund within 15 days.

If there are any quality issues, I will replace them for you. As long as you don’t give negative feedback, everything is easy to say and discuss.

As for people who deliberately write bad reviews, they are still relatively rare this year.

And for a store the size of Bilibili, ordinary people really don’t dare to think too hard.

Otherwise, if you give me a bad review, I will be rude.

Which manufacturer shipped the goods was recorded by Ye Ge.

Ye Ge asked people to talk to these manufacturers.

The return rate is the lowest, and you will pay an extra 5% on your side.

If the two companies with the highest return rate are sorry, then our cooperation will be terminated. In other words, two suppliers will definitely be eliminated.

For these small factories, Ye Ge is their biggest customer. Ye Ge fills up their production lines, so they naturally dare not slack off.

As for inventory.

Ye Ge originally wanted to build a warehouse by himself.

But after thinking about it carefully, I still feel like forget it.

This is too much trouble.

Ye Ge asked these manufacturers to ship directly. In this way, Station B also saved money on warehouses.

Actually, for Station B, this is not much money. The main reason is that Ye Ge wants to see which factory owner can do the best.

When buying something, you must have inventory. You cannot produce it casually. If there is too much inventory, it will not be sold, which will take up space.

If the inventory is low, it will be even worse if the supply here cannot keep up. Then I will make a lot less money. I am afraid that there will be problems with the cooperation with Station B.

Therefore, whether there is more or less inventory is a science.

Ye Ge needs to evaluate the directors of these factories. When he acquires and integrates these factories, capable people will naturally be in charge, and inventory is only one part of it.

At that time, Xu Xin will still have to take action personally to select one or two people in charge.

"Mr. Ye, don't worry, we have done a user survey, and there are actually many people who are willing to buy our products." The leader of the Taobao team said to Ye Ge.

"Yes, Mr. Ye, I think all the goods we have prepared will be sold out in half a month at most!" Another employee followed.

Ye Ge just smiled at them and didn't say anything.

Ye Ge knew that they were actually quite nervous.

Because so what if you did more research?

Although there is only one word difference between "I want to buy" and "I want to buy", they are actually very different.

After all, it doesn’t cost money to think about it.

Not to mention that in 2010, online shopping was just emerging, and there were even fewer people selling such two-dimensional themed clothes and peripherals online.

And all the products in the store, whether they are clothes or figures, add up to 70,000 pieces, large and small.

If it can be sold out within half a month, it will be very extraordinary and totally worth setting off firecrackers to celebrate.

"I feel relieved, but it's you, why are you nervous?"

Ye Ge took a can of Coke from under the table and placed it on the table.

"Drink water, you have to believe in the spending power of our users. It is really impossible for our users at station B to buy something that costs several thousand yuan, but goods that cost hundreds or dozens of yuan can be consumed by others. The will is still very strong.

Chen Qiang, since you said we can sell out in half a month, how about we make a bet?

Each of the ten of you will tell you the time when these 70,000 pieces of goods can be sold, and then I will tell you a time.

Whoever sells the goods at the closest time will get an extra 20,000 yuan as a year-end bonus this year.

How about whoever guesses the most outrageous time will treat the entire group to dinner? "

"No problem, I guess it will be sold out in twenty days."

"Well, I guess ten days."

"Boss, it's not that we don't have confidence, it's just that there are too many goods. Although online shopping has become popular recently, no one has confidence in the product. I guess it will take a month!"

Everyone expressed their guess.

After saying that, everyone looked at Ye Ge.

Ye Ge just smiled slightly, stretched out his finger, and made a "1" sign:

"One day I guess."

(End of this chapter)

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