In this life, we don’t even talk about love dogs.

Chapter 525: How did you dig it here?

"A whipped coconut latte, thank you."

"I want a cup of Sakura Kotetsu."

"A cup of Matcha Reina Ice + a small black forest cake, which is the same as the Ye Dog in the advertisement."

The door of Ruixing Coffee in Yuhang University Commercial Street is already crowded with people, and the shop assistants are spinning like a top.

The part-time delivery boys who are college students ride back and forth on electric scooters.

In comparison, drink shops in other places, especially the Starbucks not far away, look much deserted.

Although the work is very hard, every staff member is filled with smiles.

These are all achievements!
If there are so many people every day, my salary + bonus will be tens of thousands!

I would rather be so tired every day.

Of course, this premise is that Ruixing Coffee will grow bigger and bigger, spreading all over the country, so that everyone can see it everywhere.

And according to estimates from the financial department, Luckin Coffee will be able to recover its capital in about two months at most.

Although it was losing money in the first week, many people bought the drinks for free, but many people would repurchase, so although they were losing money, the degree of loss was not high!
So far, Ruixing Coffee has received unanimous praise from customers.

Luckin Coffee’s first week financial results are very good.

Many people who come to Hangzhou will go out of their way to buy a "Bili Bili Cake" and a cup of "Luckin Coffee" before checking in.

Therefore, the hidden advertising effect is difficult to estimate.

At the same time, at the headquarters of Ruixing Coffee, Ye Ge held a meeting on the first week of opening.

Otherwise, if there are only a few stores, how could people choose you?
Only when you become bigger, stronger, and even recognized nationwide, others will follow you and recognize you. This kind of herd mentality is quite common today.

Everyone gave a work report to Ye Ge.

However, these employees did not expect that the advertisement shot by their boss would be so effective.

But in the future, when they have money and want to drink coffee or drinks, they will definitely feel a sense of intimacy when they see Luckin Coffee.

Especially in the main store where Ye Ge, Yuan Guoxue, and Su Yue filmed the advertisement.

Because it is summer vacation and the peak tourist season.

In the face of the same price, or when they have a little more money, they will definitely choose Luckin Coffee.

Even if some customers only buy one or two drinks for free, they will stop buying after drinking.

Even Luckin Coffee has become an internet celebrity drink on the Internet.

There are many people checking in there, and there is a vague phenomenon that it has become a tourist destination.
“The success in the first week shows that our marketing strategy is right.”

Wu Di from the marketing department said.

"Because the commercial shot by Mr. Ye and the three of them has caused a lot of enthusiasm, now everyone on the Internet is talking about our Luckin Coffee." Chen Shen smiled: "This is the first time I have seen such a situation. Under normal circumstances, everyone avoids advertisements when they see them. As a result, the number of views of our Ruixing Coffee advertisement on Station B reached five million. This is really an exaggeration.
This is the first time I have seen that someone would come to see the advertisement. This is really outrageous. "

Luo Ye hurriedly flattered: "This mainly comes from the overwhelming traffic of the three of us, Mr. Ye. The three of us, Mr. Ye, endorsed it. Not only did they not have to worry about overturning, but the effect was excellent and they even saved a lot of money." endorsement fees.”

Ye Ge, who was sitting in the main seat, smiled: "Okay, okay, don't flatter me. Marketing methods are important, but the most important thing is quality and reputation. Otherwise, things like traffic will be taken from the cake." Become poison!"

Ye Ge looked at the director of the product research and development department: "Mr. Chen, I still say the same thing. We have to launch a new product every month, and there must be new products corresponding to each season. As for R&D expenses, you don't have to Don’t worry, good taste is the most important thing, and sometimes we can also introduce some novel and niche drinks. Although the sales volume will not be that good, it can also add a gimmick. "

"Okay, Mr. Ye!" Chen Wen nodded vigorously.

Chen Wen was actually a research and development executive of a beverage company, but he was poached by Xu Xin.

Ye Ge was also very curious at the time and asked Xu Xin, "How did you dig it here?"

Xu Xin rolled her eyes at Ye Ge and gave an extremely simple, but very reasonable answer: "I told him, especially when you are fighting in this big company, it is better to go to my side and show your strength. After all, he understands you." , or do I understand you better?”

Xu Xin said that after she said this, the other party followed her, and even brought his entire team.

Then Ye Ge hired some people from the R&D departments of other beverage companies to form the current R&D department of Ruixing Coffee.

Although the R&D department is patchwork.

But let’s not talk about it, it’s quite useful.

"Okay, that's it for today's meeting. Everyone is a little tired during this period. We must deal with the user's problems well. The most important thing is that there must be no food problems!
Who dares to have food problems? I will uproot everyone involved! Sue them all! Do you understand? "

Ye Ge's last words were very serious, and could even be said to be merciless.

Everyone nodded, indicating that they understood, and no one dared to touch the bottom line.

After this meeting, Ye Ge will take Su Mu, Su Yue and Yan Cici back to Linhai.

After all, my mother is still at home waiting for her to return.

As for Yuan Guoxue, her mother will be in Linhai this summer vacation, so she won't go back. Anyway, Yuan Mei bought a villa in Hangzhou.

Yan Cici could have gone back with Chen Ji, Wang Hui and the others, but Yan Cici said she would wait for Ye Ge, and Ye Ge couldn't say anything, so she could only agree.

After Yan Cici's confession, Ye Ge actually didn't have much contact with Yan Cici, and the relationship between the two was not bad, not too embarrassing.

Ye Ge drove the three of them back to Linhai, and Ms. Song came to pick up her son and the others at the airport.

"Cici, you can go back and eat with us." Song Yanxia said.

"No, auntie, I'll go back and eat. My mother must be waiting for me at home." Yan Cici declined with a smile.

"It's okay, it's just Mom who asked you to go to my house to eat." Song Yanxia took Yan CiCi's little hand.

"Eh?" Yan Cici was stunned for a moment.

"Your mother said there are some things, and neither your father nor you are free today."

(End of this chapter)