China Entertainment started from Nortel 2002

Chapter 1013: Warming up or the beginning of a cold winter?

"60.35 billion! The 2022 Chinese Spring Festival movie box office and reputation win-win, ranking second in the Chinese Spring Festival box office in Chinese film history!"

"'A Thousand Miles Home' won the 21.28 Spring Festival box office with 2022 billion yuan, and 'The Professional' won the runner-up with 13.87 billion yuan, which is a big gap from the 2021 Spring Festival box office."

"."

The afterglow of the Spring Festival has not yet dissipated, but the golden period of the 2022 Spring Festival has ended.

From New Year's Eve to the sixth day of the first lunar month, the total box office was 60.35 billion yuan. This is the answer sheet for the just-concluded 2022 Spring Festival. Judging from the box office figures alone, the result is second in history, second only to 2021.

However, whether it is the nearly 30% drop in moviegoers compared to last year, or the record low attendance of 29.7%, it is somewhat worrying.

The people who are most sensitive to these data are naturally Wang Changtian, Yu Dong and others. After all, they rely on this for their livelihood. The box office figures are misleading, but the number of moviegoers and the attendance rate are real because they reflect the audience's wishes.

"The Chinese film market is about to usher in a new pattern. The film industry is in crisis."

Han Sanping glanced at the published data and couldn't help but sigh.

"I think the impact of the epidemic and the diversion of the Winter Olympics have caused an imbalance between the increase in ticket prices and the supply of comedy films. Cinemas also need to make dynamic adjustments. It is very good to achieve this data. It is not that serious."

Han Jianu shook her head, not quite understanding Han Sanping's judgment.

"Not yet, but habits will eventually form. If the Spring Festival period continues to dominate, I'm afraid other periods will lose out."

Han Sanping said with a wry smile that this trend is actually already very obvious.

Because take 2021 as an example. While the Spring Festival period created a box office miracle, the May Day and summer vacation periods were completely lost. The imbalance in output throughout the year reflects the dangerous situation in which the audience has turned watching movies into a single consumption action.

If this continues, a super period will be formed, which is unhealthy.

But this is not just the reason for the Spring Festival period, and Han Sanping is very clear about it at this moment.

At the same time, Li Mu also frequently participated in online meetings.

Events such as the "2022 Spring Festival Movie Phenomenon Expert Seminar" were held one after another.

Li Mu also made a lot of speeches, such as constructive discussions on the types of films, market performance, and characteristics of the Spring Festival period, and summarizing experiences and lessons learned.
Obviously, everyone has felt the changes in the film and television industry, especially movies, but it seems that Li Mu has not really hit the point after talking about it over and over again.

"How's it going? Another one was held. Have you come back with any summary?"

Liu Yifei saw Li Mu walking out of the study and rubbing his head, and couldn't help but ask with a smile.

“In summary, crisis is crisis, but there are opportunities in crisis. They have sensed the changes, but the solutions are too vague. There is enough theory but not enough practice.

We are in the content industry, and the most important thing is actually the content. As for the so-called economic level, that is no longer within our reach."

Li Mu sat down on the sofa and started eating the apple from the fruit basket. He didn't take the meeting seriously.

It's just a group of theoretical experts doing all kinds of analysis. In fact, everyone understands the problem and knows where the core point is, but the solutions are less reliable than each other.

"Why don't you wash it?" Liu Yifei couldn't help but laugh and cry when she saw this.

"Hasn't it been washed?"

"Yes, it has been washed, but it will be covered with dust if it is left for a long time."

"It's okay to be dirty. You won't get sick if you eat it." Li Mu said nonchalantly, "When I was a kid, I would eat anything that fell on the ground. What's the big deal?" "Next time, give it to me and I'll wash it for you." Liu Yifei couldn't help but scold, "By the way, has there been a call from Hangzhou?"

"I didn't come, but I sent a message saying that everyone will meet at the end of the month, and some general directions for the opening ceremony need to be determined."

For Li Mu, the next biggest thing is the Asian Games, and everything else has to be put aside.

The biggest gossip in the film and television industry in February was the divorce rumors between Liu Shisi and Wu Qilong, although both of them denied the rumors as soon as possible.

However, in recent years, there have been many cases of divorce rumors coming true. The last one was between Huang Xiaoming and Yang Ying. After all, the divorce rate is already high, so it is normal to have one more couple.

For a moment, everyone seemed to have gained experience.

Time flies and it is already the end of February. What makes the industry happy is that the box office output in February this year exceeded 2 billion yuan, reaching 2 billion yuan, ranking third in single-month box office output since the industrialization of Chinese film. It is also the fourth time that the single-month box office output in the Chinese film market has exceeded 103.57 billion yuan.

In the first year after the end of the epidemic and the comprehensive relaxation of the film and television industry, this start also made the industry feel hopeful.

For a time, the industry felt that the crisis had passed and was gearing up to make a big move to welcome this era of retaliatory consumption.

"Boss Wang, take it easy. Even if you want to do something big, you need a good script. You can't just make a bunch of rubbish and expect the audience to pay for it, right?"

When Li Mu heard Wang Changtian's bold words on the phone, he couldn't help but smile and persuade him.

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As a good friend and a director of Maoyan, Li Mu still hopes that Guangguang will not go bankrupt in a muddle. After this retaliatory consumption, there will be another cold winter.

"I understand this. We are all veterans in the film and television industry. I have made this point clear." Wang Changtian said with emotion, "Surviving is the most important thing. We have experienced everything before. We have always been through it when it was difficult."

"Mr. Wang, that's hard to say. The film and television industry we experienced was on the rise for twenty years. Looking back now, it was called the golden twenty years."

"That's true!" Wang Changtian nodded. "Okay, thank you Director Li for the reminder. Sometimes you may lose just because of a few movies, so it's better to be careful."

"By the way, Director Li, let's have dinner together and chat when you have time."

"That'll have to wait until next time I come back. I just arrived in Hangzhou today!"

"Oh, yes, I almost forgot. Okay, remember to call me when you come back. Just let me know if you need any help!"

"Don't worry, I'll speak up."

Li Mu smiled, then hung up the phone and called Liu Yifei again.

I had just gotten off the plane and arrived at the hotel, and was about to make a phone call to report that I was safe, but unexpectedly Wang Changtian called first.

After talking to Liu Yifei, Zhao Qiang called again.

"Director Li, I called several times, but your line always showed busy."

"Sorry, Director Zhao, I just came over to call my family."

"It's okay. I understand. Let's go. I have to treat you guys to a meal today."

Upon hearing this, Li Mu smiled bitterly and said, "Okay, Director Zhao, just don't order the West Lake Vinegar Fish!"

"Hahaha, don't worry, I won't order this this time. Let's change it. You Cantonese people are really good at eating fish."

(End of this chapter)