China Entertainment started from Nortel 2002

Chapter 200 February 2009, 7

李牧在全球声明中表示：“我们要做的是前所未有的事情，这将是一次社会营销的试验。我们将于7月18日在世界范围内的许多IMAX 3D影院和部分3D影院进行放映，我们要让全球的影迷们都能免费观看这《2012》部分片段。”

"This day will become 'Exclusive Day 2012'."

The marketing of "2012" is different from the traditional promotional activities of releasing trailers and marketing promotions.

At present, the latest wave of 3D movies has just emerged, but there are still a wider range of movie audiences who have not yet had the opportunity to enter 3D cinemas, and some audiences are still discouraged from 3D movies due to the high ticket prices.

The promotion method of Li Mu's new film can allow more people to enter the theater and learn about 3D movies for free, which is a very forward-looking initiative.

Especially in China, where most people have never been exposed to it, this move is of great significance.

5 minutes of clips from three scenes of the official movie + 10 minutes of IMAX-3D highlights version specially selected from the edited materials, totaling 15 minutes.

Tickets are required for the trailers, which can be booked through the official website. No more than two tickets per person are allowed.

Li Mu and Warner also worked hard to ensure that this large-scale production can fully penetrate into all parts of the world.

"Boss, everything has been arranged!" David also took a deep breath. Although he was very confident in the movie, in the end it still depends on whether the audience will pay for it.

"Then let's wait until the time comes."

"."

"2012 Exclusive Day" caused a huge stir on the Internet.

In China, Mengying’s official website has been trampled to pieces.

Netizens are waiting for this day to come.

Li Mu is in the office of China Film and Television Film and Television Film and Television Reviews, and many theater leaders such as Ye Zhu, Chen Lianbao, and Gao Jun are also here.

"Director Li, this is a good move. In all these years of working in a theater chain, this is the first time I've seen this kind of announcement!" Ye Yan said to Li Mu with a smile.

Chen Lianbao, the head of Xingmei Cinemas, broke his thigh: "I regret it, there are too few Imax theaters!"

Ye Zhu's face burst into laughter: "Fortunately, I believe in Director Li!"

The crowd burst into laughter.

Li Mu smiled: "Then I'll help you all."

"Mr. Li, this is a win-win situation, no trouble."

“It’s all a win-win situation!”

Han Sanping looked at this scene and felt a little emotional. When these people can have this attitude towards other people's movies in China, Chinese movies may really take off.

In the imperial capital, at the filming site of "Three Guns", Zhang Weiping was a little surprised when he saw the news about the "2012 Exclusive Day".

"This Li Mu's publicity level is comparable to mine." Zhang Weiping carefully studied the gameplay of this exclusive day and said with emotion.

When it comes to who is the best at marketing in the industry, Zhang Weiping believes that he has never lost to anyone in the industry, even though Li Mu was evenly matched with him before.

But now this move is indeed above his level.

Zhang Yimou listened secretly from the side, although his old friend had recently forced someone to modify the script, which made him extremely dissatisfied.

However, when it comes to movie promotion, he also admitted that Zhang Weiping does have some skills.

The success of "Hero" back then was indispensable to Zhang Weiping's publicity.

I, my junior brother, may have come up with something new this time!

Li Mugang had just returned from China Film Academy, and Liu Yifei's happy face was written on her face: "Ah Mu, the author has agreed to meet. She is still our junior sister, a graduate of the Nortel Literature Department in 06."

"What date did you make the appointment?" Li Mu was not surprised. When he saw the name of the book, he knew who the author was.

Liu Yifei smiled sweetly at Li Mu: "I'll go too the day after tomorrow."

Li Mu was not surprised that Liu Yifei, a reader, also wanted to meet the author of the novel.

"Well, let's get together then."

As July 7.18th gets closer and closer, the discussion on the Internet becomes more and more heated.

In a high-end private coffee shop in the imperial capital, because this conversation was not particularly formal, Li Mu did not want to talk in Mengying.

There are many green plants between each seat, and there are cabinets dedicated to various kinds of pothos next to them for people to enjoy.

Liu Yifei wore a black short-sleeved top today, but the collar was white, and there was white chiffon as decoration under the collar.

But she did not reveal her beautiful waist. Instead, she chose to wear a pair of white high-waisted wide-leg pants. This kind of high-waisted wide-leg pants can actually highlight the proportions.

"Does it look good?" Liu Yifei turned beautifully in front of Li Mu, asking with expectation in her eyes.

"You always look so good, sit down." Li Mu smiled.

The two of them were bored staying at home, so they came here in advance to drink coffee and relax.

Not long after, a girl in her early 20s with baby fat hurried over.

Seeing that someone was already seated at the appointed seat, Bao Jingjing recognized it at a glance and said quickly: "Senior Sister Liu Yifei, Brother Pastor Li, I'm sorry, I'm late!"

"No, we're here early, sit down quickly!" Liu Yifei quickly sat up to welcome her.

After Bao Jingjing sat down, she looked at Liu Yifei and Li Mu with a look of admiration on her face, "Well, can you please sign your autograph for me later?"

"Of course it's no problem." Liu Yifei smiled sweetly.

"I didn't expect Senior Sister Liu Yifei to be a fan of my novels. I'm so happy." Bao Jingjing was so happy after learning about Liu Yifei's identity as a book fan.

"No, you wrote really well."

"Has the book been completed?" Li Mu asked.

"Not yet, but the ideas behind it are already there, and I promise it won't be unfinished." Bao Jingjing quickly raised her hands and swore, "I really want to thank you, senior sister Liu Yifei, and other book lovers. In fact, when I was halfway through writing, I thought about not writing anymore. , but seeing the fans’ follow and encouragement along the way has supported me in writing until now.”

Upon hearing this, Liu Yifei quickly said: "What a good story. It would be a waste not to write it down!"

"Actually, I started writing this book after a fierce quarrel with my boyfriend to express my anger and "pass the time."" Bao Jingjing scratched her head, still a little embarrassed.

"Write it down carefully. After this book is written, you will be the screenwriter. Mengying will find a director to film this story. Aren't you from the Department of Literature at Nortel? This should be your dream!" "Really? Senior brother!"

"Didn't your senior sister tell you?"

"No, it's just that it's very exciting when you say it."

Liu Yifei pretended to look sad: "Oh, it turns out that only great directors can be convincing when they say it, so sad!"

Bao Jingjing quickly comforted: "Hey, Senior Sister Liu Yifei, that's not the case, I just..."

Bao Jingjing felt that it was more difficult to comfort people than to write a book. She was so stupid that she didn't know what to say.

"Then can you make it up to me?" Liu Yifei blinked her pitiful eyes, which instantly made Bao Jingjing confused and nodded subconsciously.

Liu Yifei suddenly asked excitedly: "Okay, can you tell me the next development of the plot? I can't wait."

"Senior sister, how can there be such a thing!"

"Hehe, just tell me, I promise not to tell anyone else!" Liu Yifei vowed.

Liu Yifei's coquettish skills are getting better day by day. Just when Bao Jingjing can't stick to the writer's bottom line and is about to reveal the plot, Li Mu interrupts.

"Don't think about taking shortcuts when reading." Li Mu tapped Liu Yifei's little head with his finger.

"Someone from Mengying Media will contact you specifically later."

"Thank you, senior brother, thank you, senior sister!" Bao Jingjing quickly stood up and bowed in thanks.

It feels like a dream for her to be able to write movie scripts directly and have the right to authorize her before she graduates.

"You're welcome."

The three of them continued chatting for a while. Before leaving, Bao Jingjing took a notebook and asked Li Mu and Liu Yifei to sign it.

"Bad guy, I almost knew the plot behind it." After Bao Jingjing left, Liu Yifei muttered, very dissatisfied.

"All readers are like you and can just read books honestly."

"It's just a little bit close. What a pity."

Li Mu smiled and ignored Liu Yifei's whisper.

July 2009, 7, an ordinary Saturday.

But no matter which time zone you are in, you can't escape the allure of the mantra "2012".
在“2012专属日”这一天内，全美248家imax影院和其他77个国家地区的438家影院约700块3d银幕，共同放映了这支需要佩戴3d眼镜观看的《2012》片花。

The online version trailer of "2012" will also be released on YouTube on that day.

"2012" seems to have been recognized as a super masterpiece during the production. Just the words "took 3 years to produce", "invested 2.5 million U.S. dollars", "Mayan civilization" and "the end of the world" are already confusing. People's hearts are full of expectations.

Behind this masterpiece is Li Mu, the director of "The Pursuit of Happyness" and "I Am Legend". His name alone is enough to guarantee the quality and box office of "2012".

The eagerly awaited movie fans around the world have been whetted by the two-minute and nine-second trailer of "17" released on the online platform at 10 a.m. Eastern Time on the 2012th.

After the release of this preview trailer, the Internet has received rave reviews for the movie's special effects, but there are mixed opinions on whether it can meet the expectations. However, this cannot fully measure the true power of a 3D-IMAX masterpiece, because its visual sense It's something that can't be experienced at all in 2D.

MEGABOX, Kowloon Crescent, Hong Kong, the first IMAX commercial theater in Hong Kong, will show the 18-minute trailer of IMAX's "0" starting at 2012:15 a.m. on the [-]th.

The audience waited impatiently for a while, and finally waited for the preview of "2012". On the screen, Cheng Long came to greet the audience first. Li Mu specially arranged it. Cheng Long was in Xiangjiang as the home court, while Li Mu was in the Imperial Capital.

Cheng Long pretended to be cool and urged the audience to put on the special IMAX glasses quickly. He explained with a smile that this film is not so much a "preview" as a collection of sneak peek highlights, and his words were quite sincere.

Li Mu and Liu Yifei will appear in their own 3Dimax theaters in the imperial capital, while Charlize Theron and other actors will appear in North America.

Fans have to say they are still very enthusiastic.

Except for the last part of this long-form trailer, which is similar to the 2-minute version and is similar to scattered clips, every scene in it is exquisite enough and can be considered a climax, but the weight is well controlled and the most important thing is not taken away. part revealed.

The fragments are connected according to the narrative sequence of the work. The structure is relatively clear and the dialogue is complete. Combined with the story outline, we can roughly grasp its position in this feature-length film.

As mentioned before, these 15 minutes in an IMAX theater are a visual experience that cannot be replaced by any 2D image. Therefore, it is obviously biased to judge "2" based on more than 2012 minutes of footage on the Internet.

The free experience really impressed many people in the audience, and some people who didn't watch movies very much also went to join in the fun.

Major theaters are overcrowded. Fortunately, each show lasts 15 minutes and can be held multiple times a day, which relieves a lot of pressure.

The popcorn and cola in the theater are selling well. After all, with such a huge flow of people, there will still be people who are thirsty and want snacks.

"After watching these 15 minutes, I really understand why it took US$2 million to invest and why it took so many years to complete this masterpiece. It's really great!"

"If the movie can maintain the same level as it did in these 15 minutes, I would have paid $100 to watch the 3dimax version and I think it was worth the price of admission!"

"The 2012D effect of "3" surpasses all 3D movies in recent years. It can be said to be a new 3D realm. In addition, the realistic and realistic special effects are also a new milestone in the history of the film industry."

"Damn, I feel like I won't be able to get 3Dimax tickets on the day of the release!"

"After watching 3Dimax, I feel numb. Is this expensive? It's really different!"

“I urge everyone to take a look, and you must watch the 3Dimax version!”

People all over the world burst out in admiration for this movie that day, and they all praised 3Dimax. This effect is so great.

Tian Zhuangzhuang also saw the picture in the Imax Hall of the Imperial Capital that day. He was shocked and couldn't help but smile bitterly: "This graduation work exceeds the standard. Who can break this record?"

It's only one day, so naturally some movie fans won't be able to see it, after all, the number of people it can accommodate is too small, but people who have seen it will spread the word of mouth, and the public opinion will spread instantly.

Especially everyone uses words like shocking to describe it, which makes people who haven't watched it curious.

The most painful thing is for the third- and fourth-tier movie fans, who can only wail in pain as they watch others boast about it online, but there is no 3Dimax theater in their area.

Major theater chains have already started purchasing 3Dimax equipment in a hurry, and maybe they can still get a little bit of the rest.

And the 3Dimax format blockbusters are not only "2012", but "Avatar" half a year later is also ready to go!
"Ah Mu, is this what the movie we made looks like?" Liu Yifei also followed to see the effect. After watching it, she was still a little unbelievable. Is this the movie she made in 06?

I can't imagine it at all!
Li Mu smiled and remained silent. These flowers were only part of the film. When the movie starts to be released, those exciting parts will be the moment when the real fangs of this blockbuster show are revealed.

This movie is a whopping 153 minutes long!

(End of this chapter)