China Entertainment started from Nortel 2002

Chapter 29

Mr. Han from China Film Group called and asked Li Mu to come over and watch the finished film of Manslaughter.

Li Mu didn't waste any time and took a taxi there immediately.

In the screening room, Li Mu watched the finished film alone.There are two versions of the film, only the ending is slightly different.

After watching it for a long time, Li Mu was still sitting in the screening room, still thinking about something.

Li Mu did not expect that the degree of completion of this film was actually higher than the two previous films.The Indian version was directed by Nisikat Kamat, and the domestic remake was directed by Ke Wenli and produced by Chen Sicheng.

In his previous life, Li Mu's favorite ending was of course the Indian one. The Inland one was a bit more self-justifying and pretentious. In Li Mu's opinion, it was just to pass the review, maybe because of the director's ambition.

In view of the current situation in the inland, Li Mu naturally would not ask for trouble.

Regarding the schedule, Li Mu has his own ideas.You have to convince this person, Li Mu thought.

In the general manager's office, Mr. Han was looking down at the outside with a cigarette in his mouth, looking like a boss.

"Director Han, I've seen the movie, that's it, let's set a schedule." The door was not closed, Li Mu knocked on the door and walked in.

Mr. Han took out this year's schedule from his seat, put it on the table, and motioned to Li Mu to make whatever decision he wanted.

"Then I have a choice, don't regret it!" Li Mu said with a smile, picked up the arrangement document and read it.

In fact, he had already made his choice in his heart, but he just went through the motions.

"Choose whatever you want. It's still false. I, Han Sanye, keep my word." Han Sanping held a cigarette in his hand, shook the ashtray, and said nonchalantly.

"It will be released on December 12th. What do you think? It's a good time." Li Mu put down the document, spread it out on the chair, and said seemingly casually.

"Cough, cough, cough!" Mr. Han coughed out of breath, waving his hands and saying,
"This cigarette is too low-quality, hurry up! Try another brand some other time."

Li Mu looked at his Yellow Crane Tower in silence, waiting for the final decision.Everyone knows some things, it just depends on how you make a choice.

It is estimated that if the leaders above know this, they will also say that Li Mu does not understand the general situation and has no overall view.

But so what, you are not frivolous when you are young, why are you waiting for me to become a teenager?
He, Li Mu, is only in his early 18s this year, and he still has a long life ahead of him. Besides, it's just competition, and it's not like there's no way to survive. Everyone should rely on their abilities.

"Are you sure you want to do this? "Mobile Phone" has already recovered 1500 million in production costs through advertising placement before it was released." Mr. Han is still trying to persuade. He also knows about Huayi's evil hand last time. , which made Li Mu feel grudge.

But as the maker of domestic film rules, he still has some words to say and persuasion.

That is Li Mu. If he asked anyone else, he would never ask this question.

"The size of the market is here, and the Lunar New Year period cannot accommodate two high-box office movies." Mr. Han did not refuse directly, and was still describing the facts.

"I understand, but I want to give it a try. People compete for a breath, and Buddhas compete for a furnace of incense. I am still young, and I have decided on this battle." Li Mu said decisively.

"And "Manslaughter" will not lose money. Contact the Southeast Asian countries, they will like this kind of film."

Seeing Li Mu's attitude, Mr. Han was not going to persuade him.

"I will tell you above whether we need to increase investment in publicity." Since we have decided to fight, we must win.Regardless of how much money you make, you can't lose face. Han Sanping's first thought was to spend more money for publicity.

"I have ideas for publicity. Once the schedule is set, I will arrange it." Li Mu's eyes flashed.

Li Mu's decision to start a war with Huayi this time was not something he came up with on a whim.

Naturally, I have already thought about the follow-up. You must know that "Mobile Phone" has a box office of 5000 million in its previous life and won the box office championship of domestic movies that year. This quality cannot be overshadowed.

Of course, Feng Dapao and Huayi's publicity credits are included, and moreover, there is no one who can fight in the schedule. This is very important.

Li Mu went back to school to wait for the notice from China Film Group, and the filming here required some gaming by Han Sanjing.Li Mu can't participate in these.

After waiting for more than a week, when Li Mu saw Han Sanping again, he was already a little tired. It seemed that he had been busy with this matter.

"Is it done?" Li Mu asked. "It's done!" Mr. Han looked at Li Mu and paused.

"Boy, some of the people above are not very satisfied with you, but there are also some who are satisfied with you. They say that you are young and dare to venture into the world. Someone has spoken for you, otherwise this time it will be a bit confusing."

"Hehe!" Li Mu smiled modestly, as long as the final goal was achieved.

"I'm calling from the publicity booth, let's go together." Mr. Han didn't continue to struggle. The deal was already done. All that was left was to prepare the food and grass.

"You didn't tell me earlier. I'll call someone from my company." Li Mu asked Liu Weijuan to quickly call the person in charge of publicity in the company and bring over the prepared publicity plan.

Fortunately, the company was not far away, so I only had to wait an extra ten minutes.

Li Mu took out the publicity plan he had written and began to talk.

"First of all, I have already informed Warner that they will invite a group of foreign film critics to write reviews of the movie. They will type out these non-spoiler reviews in advance during the promotion. You should understand what I mean."

Li Mu moistened his mouth. Under the current environment, the moon abroad is rounder than at home.

As for film critics, Li Mu and Warner have already stuffed their money. This is to focus on one thing, let foreigners take the lead, and you can follow the rest or not.

By then, domestic film critics and audiences will definitely have preconceived subjective consciousness. Having this idea about the movie is already half the battle. Watching the movie with your own filters is the effect Li Mu wants.

"Secondly, when the movie promotional draft is marked with the word montage, everyone should pay attention to it. We have to link the movie and montage. When writing the draft, montage does not need to be explained too clearly. It must be vaguely understood."

This is actually an attempt to market the concept of high-end, high-end movies and implant this concept in the audience.

I seem to understand but not understand, and want to find out.

High-end and high-end products give consumers the mentality of taking advantage of products at the same price point.

Further squeezing the living environment of "Mobile".

You must know that the audience at this time is blind and a mob. Li Mu knows this very well.

Otherwise, the first thing everyone does after watching "The Promise" is to doubt themselves instead of doubting Brother Chen Kai.

"Finally, we put a similar survey option in newspapers and online articles, and did a comparison between me and Feng Xiaogang, "Manslaughter" and "Mobile Phone". We are not trying to guide the audience to choose, but to help them choose. "

The ultimate goal of marketing is never to guide consumers, but to create demand.

Li Mu has not reached this level yet, but he can directly help consumers make the so-called right choice through marketing methods.

Li Mu's last move was the last straw that killed "Mobile Phone", at least in the early stage.

If "Manslaughter" is a bad movie, it may come back in the future, but will "Manslaughter" be a bad movie?Obviously not.

Li Mu's two films have grossed over 10 million yuan domestically, and the global box office has exceeded [-] billion yuan, and he won the Hollywood Academy Award for Best Original Screenplay.

Feng Xiaogang's several films combined have not exceeded [-] million, and his reputation in foreign awards is almost zero, at least the audience does not know about it.

"Manslaughter" claimed a production cost of 3000 million (actually 2500 million)
The production cost of a mobile phone is 1500 million. Which movie is bigger? Is it necessary to ask?
The people at the propaganda outlet below were stunned for a while and didn't react when Li Mu and Mr. Han walked out.

"I'm afraid Huayi won't be able to catch your series of moves." Mr. Han said with emotion. This was the first time he heard this kind of propaganda method, which was a bit eye-opening.

"This is called high latitude hitting low latitude, dimensionality reduction attack. Although the trick is easy to use, if it is used in a movie of poor quality, the backlash will be fast and fierce, but if it is used in a movie of high quality"

Li Mu did not continue. We are all smart people and there are some things that do not need to be said clearly.

Everything is ready, and the rest is a game between the two sides.

　The work cannot be liked by everyone, so please be more considerate.

　　
　
(End of this chapter)