China Entertainment started from Nortel 2002

Chapter 569 Universal Screening Plan
"In 2015, the total box office of China's domestic movies reached 440.69 billion yuan, of which the share of domestic films reached 61.58%. Currently, in the face of powerful Hollywood, there are very few countries that can gain obvious advantages in domestic films in the local market, and China is one of them. one.

However, compared with this impressive achievement, the performance of Chinese films in overseas markets is embarrassing - also in 2015, the overseas sales revenue of domestic films was only 27.7 billion yuan. Although it has increased by 48.13% year-on-year, it was only Accounting for 10% of the box office of domestic films in the Mainland”

The simple beginning made Li Mu stunned for a moment, and then he returned to normal.

If he guessed correctly, this meeting was probably to prepare for the launch of overseas distribution.

Low overseas sales revenue has actually been a weakness of Chinese films in recent years.

But the time has come for China to "build ships and go to sea." If it wants to truly "go out" and "do well", it cannot just rely on "borrowing ships to go to sea."

Currently, there are several types of overseas distribution:

China's other official promotion agencies mainly promote some mission-based and promotional films overseas, as well as some niche literary and artistic films, and even some exchanges of old films, and are less involved in commercial films.

For example, there are some big-budget commercial films by big directors. After achieving good results in the country, or through the introduction of acquaintances, they will get overseas distribution opportunities in certain regions.

Film Festival Party, as the name suggests, is a film that is pre-sold, distributed or sold through a film festival or film market. These films are almost all literary and artistic films. Generally, after a certain film shines at a certain film festival, it is Distributors and copyright buyers take a fancy to it and then it can be released in art theaters or mainstream theaters.

However, the above-mentioned overseas distribution methods of domestic films have great limitations in terms of channels, regions and sustainability.

For this reason, it is obviously a wise move to take the initiative in overseas distribution.

"It is the dream and goal of countless filmmakers to have films with Chinese culture widely disseminated and screened around the world. Chinese filmmakers have also been exploring ways to go overseas. However, due to various innate and acquired restrictions, China The film’s overseas journey has been difficult.”

"To this end, we will prepare to launch the Chinese film universal screening plan!"

As Director of the Film Bureau Zhang Hongsen called out the name of the project, everyone applauded.

"The reason why we are preparing for the 'Universal Screening' plan is because the overseas distribution business of Chinese films has reached a turning point, and the overseas journey of Chinese films has reached a time when we must step up our pace."

"Chinese films must actively seek new growth points and enhance the international influence of Chinese culture."

"Mengying Media is at the forefront here, and Director Li Mu is one of the representatives. I would also like to ask Director Li Mu to share his successful experience with everyone!"

"."

Facing the applause, Li Mu was very calm at the moment. He had had too many experiences sharing experiences in such meetings over the years, and he had all kinds of examples at his fingertips.

"Chinese films actually have a large audience overseas. Not to mention foreign audiences, the 4500 million overseas Chinese scattered around the world have a very strong consumer demand for contemporary entertainment culture from China."

Li Mu naturally wouldn't say anything sarcastic at this moment.

In fact, domestic overseas distribution is very difficult. For example, Huashi Films, a pioneer in "building ships and going overseas", a company specializing in the simultaneous overseas distribution of Chinese films, has suffered losses for consecutive years since its establishment in 2011 and has not yet made a profit.

There is a long way to go before distribution, and no one can do it unless the country takes the lead.

But although the road is long, it is possible to reach the destination if you start walking first.

As the meeting progressed, the first overseas distribution national team came into being - Chinese Pictures.

Even the launch time of the platform has been set, which is consistent with the planned official launch time and is scheduled for early next year.

Cheng Long and Gong Li will serve as promotion ambassadors for the "Chinese Films·Putian Screening" global distribution platform for domestic films.

“From the simultaneous global release of Chinese films to building our own global distribution system
Enhance the international influence of Chinese films, enhance the identity of global Chinese, enhance the cohesion of the Chinese nation, and show the affinity of Chinese culture.

This is exactly the responsibility that Chinese films should shoulder in the next decade. "

As Zhang Hongsen finished his concluding remarks, the meeting officially ended.

"Director Li! Wait a moment."

Li Ruigang called him out as soon as the meeting ended.

"Director Li, congratulations, Chinese culture has created a new platform and reached a higher level."

Li Mu cupped his hands and smiled.

Chinese Pictures is built by Chinese Culture Holdings Group, and Li Ruigang, the chairman of Chinese Culture Industry Investment Fund, is self-evident.

Li Ruigang is also smiling, and building an overseas distribution platform is naturally a good thing.

"Speaking of which, I need your help, Mr. Li."

Li Ruigang also said bluntly, "Director Li, I believe you know how difficult it is for domestic overseas distribution at present. In the early stage, we plan to complement Huashi.

However, the best box office of Chinese films released in North America is less than 50 US dollars, and most of the films only have a few hundred thousand or even tens of thousands of US dollars.

And usually the number of movies released in North America does not exceed 50 theaters. Many movies are only released in five or six theaters, and the box office is pitiful."

Li Mu nodded. This is indeed the current situation of most domestic movies overseas.

"After the platform is launched next year, we plan to select a few high-quality movies every year to hit overseas!"

Li Ruigang seems to have already thought about it, "But we need a work as a representative work to launch the platform next year."

"Director Li, what do you want to say is "Operation Red Sea"?"

Li Mu also sat down at this moment. Li Ruigang's intention was not difficult to guess, and then he smiled bitterly and said, "This movie hasn't even been released in China yet, and it hasn't even been shot yet. Isn't it too hasty?"

"Director Li, I am reassured about your movie, and even the whole country is reassured. You also know that the only overseas success that the country can achieve in the true sense is you, Mr. Li.

And I also learned about "Operation Red Sea". This movie has a huge effect on enhancing the sense of identity of the Chinese and enhancing the cohesion of the Chinese nation."

Li Ruigang is still striving for it. After all, this is of great significance to the Chinese film industry. Just the addition of the word "Li Mu" represents the box office overseas.

"Director Li, you should know that the probability of success of this movie overseas will be much lower than that of my other movies."

Li Mu did not agree immediately because "Operation Red Sea" has a unique ideology. Whether it will be accepted overseas depends on the global audience.

"Director Li's name is enough, at least it's not that bad!" Li Ruigang said with a smile, "And when I chose "Operation Red Sea", I naturally considered that the overseas box office of this movie might not be too high. Just like Director Li As you said, there are 4500 million overseas Chinese distributed around the world, and I believe that is enough."

"I want to make "Operation Red Sea" the largest domestic film released so far on the domestic overseas distribution platform."

Li Ruigang spoke eloquently.

"Okay, since Director Li said so, then..."

Li Mu stood up and extended his hand, "Happy cooperation!"

"Director Li, happy cooperation!"

Li Ruigang also stood up and solemnly shook hands with Li Mu.

During the conversation between the two, it was confirmed that Chinese Pictures' first overseas distribution film would be Li Mu's first film to be handed over to a domestic and overseas simultaneous distribution company.

Although this company has not been established yet, it will have to wait until early next year.
"Enhancing the sense of identity of global Chinese and enhancing the cohesion of the Chinese nation is the responsibility that Chinese films should shoulder in the next decade!"

While driving, Li Mu couldn't help but think of the summary speech at the meeting, and then thought of "Operation Red Sea", and his eyes couldn't help but become firmer.

The Mid-Autumn Festival is not far away, but Li Mu has already received piles of mooncakes.

“These mooncakes are too fancy and they don’t even have five-nut filling!”

Mother Li complained, now all kinds of tricks are starting to come out.

"Mom, I think the double yolk lotus paste is more delicious."

Liu Yifei gently twisted a piece and put it into her mouth. Then she picked up another piece and placed it on Li Mu's mouth.

This kind of feeding method makes it difficult for Li Mu not to eat. .
"Isn't this the case now? Otherwise, who would eat mooncakes?"

Li Mu looked at the exquisitely packaged mooncake boxes and flashed a wry smile. These mooncake merchants really put a lot of effort into them.

"And who will eat the five-nut stuffing now?"

Li Mu also replied.

"That won't work. How can mooncakes be without five kernels? I have to go out and buy a box and bring it back."

Mother Li stood up and said, as if it was incomplete without one flavor.

"."

Just two days before the Mid-Autumn Festival, a new film registration notice was exposed, and a weird movie made people a little stunned.

Liu Yifei couldn't stop laughing at this moment.

""Jindong Milk Tea"!"

"Which company is so talented to create such a movie?"

Li Mu also couldn't help laughing.

And according to the public announcement sheet, "Jindong Milk Tea" tells a love inspirational comedy story about struggle.

Courier Liu Jindong and his friend Birdman have both rewritten their lives to varying degrees through hard work.

The love-minded young master Wang Dancong lost to Liu Jindong in the process of pursuing Zhang Hanxi, an employee of Momoda milk tea shop, which shows that struggle can rewrite life.

I have to say, this is quite inspiring and full of positive energy.

But the characters are too easy to guess.

Netizens who saw such an intoxicating plot and character setting also exclaimed that they were so drunk!

"Are you here to be funny?"

"One of my colleagues in Jindong is named Ma Yun, and Wang Dacong's nickname is Lin Hexin!"

"Based on a true story!"

Apparently everyone was happy too.

There are actually quite a few such spoof movies in the United States, and there are also movies that have made money in this way. For example, "Transformers" was released before the release of "Transformers", and they were professionally made into bad movies.

But this kind of gameplay is really rare in China.
(End of this chapter)