China Entertainment started from Nortel 2002

Chapter 580 The Barbarian at the Door
“As the core of the content industry, the importance of screenwriters is unquestionable.

Alibaba Pictures' respect for screenwriters and other professionals has always been consistent and has never wavered, and it is also exploring and practicing realistic paths to jointly create the future of the industry with screenwriters and other professional colleagues."

Although Alibaba Pictures responded again and sincerely expressed its respect to the screenwriter, the discussion on this topic still seems to show no sign of waning.

Xu Yuanxiang took the initiative to clarify, saying that he had been "quoted out of context":
“First, I am also a screenwriter, I know the importance of scripts, and I have a long-standing respect for fellow screenwriters;
Second, the media quoted some quotes out of context. It is recommended that everyone read the full text and refer to the context of the conversation at that time;

Third, it has never been said that only IP does not require screenwriters, but only that IP and screenwriters constitute the front-end and back-end of the script industry chain.

Looking forward to cooperating with you! "

Xu Yuanxiang solemnly stated that he did not show disrespect for the screenwriting industry.

However, people like Li Mu saw clearly that Alibaba Pictures did not apologize from beginning to end.

Of course, this is also part of public relations. After all, if you apologize, you have confirmed the matter. If you don't apologize, you will have room for maneuver.

But this approach represents more of an attitude, the arrogance of capital.

In fact, Zhang Qiang himself knows that the Alibaba Pictures screenwriting controversy also means that the various contradictions hidden under the seemingly calm ice in the past regarding BAT's entry into the film and television industry have also been revealed.

At present, the Alibaba Pictures screenwriting controversy is obviously not over yet. Anyone with a discerning eye can see that no matter what further actions Alibaba Pictures takes, the screenwriting community will definitely react strongly accordingly.

When he saw the name of the caller on the screen, Li Mu was stunned.

Li Mu smiled. It would be nice to hear these words. After all, the full text of Xu Yuanxiang's speech that day has been released.

A simple greeting seems to convey different meanings.

"good."

"Director Li! The filming of the new movie went well."

But there is another aspect of the source of the matter here that cannot be solved by these media guidance, and that is the voices of industry leaders such as Li Mu and some well-known screenwriters.

It’s just that Alibaba Pictures was more high-profile than the others and caused trouble first.

"Director Li, you also know what happened in the past two days. The media quoted it out of context. Don't be deceived. We don't mean any disrespect to the screenwriter."

The caller was Zhang Qiang, CEO of Alibaba Pictures, who is currently in a public controversy.

Like Li Mu, he could only call him personally.

Media outlets such as TMTpost have published articles such as "I have offended screenwriters all over China, so I support Alibaba Pictures", and the voice in the public opinion field is no longer single.

Today's film industry may be entering a troubled winter with high public opinion crises.

In other words, every step of Alibaba Pictures' IP film business journey from now on may stir up new waves - from the perspective of public opinion management, it also triggers secondary risks.

Zhang Qiang explained that Alibaba Pictures' emergency public relations has been launched, and someone is handling it at the public opinion guidance level.

"Mr. Zhang, I have no prejudice against Alibaba Pictures, but in this matter, I feel that your Vice President Xu needs to apologize to the screenwriters and ask for their understanding. I am just telling the truth."

After Zhang Qiang hung up the phone, his expression didn't change much. Li Mu's reaction was what he expected. As long as there was no further extreme behavior, it was successful.

Li Mu said lightly,

However, there is no contradiction between the announcement and the so-called "quoting out of context", because Chinese culture is broad and profound, and a word can have multiple understandings.

At present, Alibaba Pictures has obviously spent a lot of money on public relations to prevent public opinion from being covered by the one-sided remarks of the screenwriter community, and to minimize the deterioration of Alibaba Pictures' public image into an arrogant capital image.

"Mr. Ma!"

Zhang Qiang had just been thinking for a while, and when he saw the person on the phone, he couldn't help but answer the call immediately.

"As a game-breaker in China's business game, Alibaba has always been the one who breaks the rules, but your handling makes me very disappointed."

Ma Yun has already begun to scold, "The overall crisis management system of Alibaba Pictures is extremely poor. There is a serious lack of research and judgment on the public opinion risks and public opinion environment of high-level speeches. There is also a serious lack of prediction of subsequent public opinion dissemination after the screenwriter exits the scene." It is estimated that the media failed to guide public opinion immediately and did not start crisis public relations until the incident completely exploded."

Zhang Qiang also nodded silently and could only agree.

After all, the corporate culture is here. If you contradict the boss at this time, there will be no fruit.

"I don't care what method you use. The first is to continue to express goodwill to public opinion and downplay the arrogant image of Alibaba Pictures. The second includes continuing to express the official position and attitude of Alibaba Pictures through high-level statements and other methods, especially the posture Go soft, third.
I want to hear your report tomorrow! "

Zhang Qiang didn't breathe a sigh of relief until he hung up the phone, and then he lay down on his office chair, not knowing what to think about.

In fact, when Ma Yun gave him the first instruction, his subconscious decision was already self-evident.

How to release goodwill and downplay arrogance, naturally you have to find someone to resist all public opinion and the condemnation of the screenwriting industry.

From whom it originates, it naturally ends in whom it originates.

"Director Li, what do you think Alibaba Pictures will do in the end?"

Wang Changtian seems to be quite concerned about this matter. In fact, not only the light industry, but also the entire industry is interested in this matter.

Taking advantage of others is one thing, but in the end, BAT’s entry into the film industry has unleashed a huge effect. Alibaba’s influence has already reached all levels of the industry.

"How can we deal with it? If something goes wrong, we have to find someone to take it over. We can just 'turn' it around in the end."

Li Mu looked at the people resting on the set. When there was no wind in the desert, the world seemed a little dull. "Too."

Wang Changtian smiled and then said with emotion, "Ma Yun is a master of crisis management. The trademark incident of last year's Double Eleven is still fresh in my mind."

Last year on October 2014, 10, as the annual "Double Eleven" online shopping carnival was approaching, the media revealed that Alibaba Group had successfully registered the Double Eleven trademark.

On the day of "Double 11", Ma Yun broke her silence through CCTV's "Dialogue" column.

He responded like this:
"First, the 'Double 11' trademark does not belong to us, and the festival 'Double 11' does not belong to us either.

But if a company from another country is also registered one day, which happens often, it will be a big headache. "

The brilliance of crisis management this time was that Ma Yun completed an agenda setting, using the word "turn" to elevate trademark registration to the level of national interests and national security, rather than being limited to Alibaba's own commercial interests, thus redefining the registered trademark event.

This kind of topic setting is obviously more in line with public expectations, thus trying to obtain the greatest "common denominator" in the dangerous situation of public opinion, laying the foundation for resolving the crisis.

"They are really disruptors in the industry. The future will not be so smooth."

"Mr. Wang, haven't you felt the expectations and fears of the entire industry for this 'barbarian at the door'?"

"I felt it, but Director Li, I didn't feel it from Mengying Media."

Wang Changtian smiled lightly.

"As we said back then, the film and television industry is a content industry."

"."

Alibaba Pictures released goodwill very quickly. In just a few days, rumors have been released that Xu Yuanxiang will resign and leave Alibaba Pictures. The handover is currently in progress.

The screenwriters' grievances were more or less released.

The film and television industry was slightly sluggish in November.

"Charlotte Troubles" is about to be released, and has already exceeded 18 billion at the box office, but there are only a few days until the end of the month, and there is no hope of 19 billion.

But what will follow will be the Lunar New Year stalls with overwhelming firepower.

"Mr. Li, we have communicated with the Emperor that "Ip Man 3" has been released for the Spring Festival and will not participate in the New Year celebrations."

Liu Weijuan will report back after communicating with the Emperor.

"it is good!"

Li Mu nodded slightly. There was a reason why "Ip Man 3" avoided the Lunar New Year season. It was not that the quality of "Ip Man 3" was not good enough, but that this year's Lunar New Year season was extremely intense and filled with smoke.

At the beginning of December, the animated movie got its first shot, with the world's most famous mop making its debut on the big screen, and "SpongeBob SquarePants" coming.

Then two love movies, "Pumping Heart" and "Du Lala Chasing Marriage" were released. The former chased stars and the latter chased marriage, and of course he eventually found love.

"The Thief" and "Son of Heaven" followed closely behind.

Starting from the 18th, the popular IP movie "Want to Expect" and the super IP novel movie "The Secret of the Dragon" will be released on the same day. One focuses on weirdness, and the other focuses on fantasy. Both of them are less fun and less topical.

However, the fighting in late December was even more violent.

Deng Chao's second directorial film "Bad Angels" collides with Feng Xiaogang's Golden Horse Award-winning film "Old Paoer". The former one sees Deng Chao and his wife playing tricks, while the latter one sees Xiao Gang and his brothers playing knife games.

"Detective Chinatown" and "囧" have concluded their Lunar New Year episodes.

It can be said to be a year-end buffet, with everything from romance, animation, action, comedy, and blockbusters to all kinds of special effects.

On the set, everyone’s faces were dirty and they were eating dirt.

There were several big explosion scenes, and the dust was flying all over the place, and everyone's mouths were somewhat stained with dust.

However, the sun was shining brightly, and after only two hours of shooting, I suddenly saw a black cloud approaching from a distance, and a strong wind blew inexplicably.

"Guys, rest, put the cameras away, it's going to rain."

Li Mu stood up, took off his hat, and felt helpless when he saw the dark cloud in front of him.

This happens all the time here, it comes and goes quickly, but it will come.

"Brother Jing, do you know what I'm looking forward to most right now?"

Zhang Yi lay down directly and said.

"Huh? What did you say?"

In the strong wind, the sound seemed to be quieter.

"Brother Yi said, do you know what he is looking forward to most?"

Huang Jingyu and others also lay aside and added.

(End of this chapter)