China Entertainment started from Nortel 2002

Chapter 642 The seven-year itch
"The General Administration issued another notice, the notice on the TV drama industry involves the selection of key TV drama projects, the rectification of "magic dramas" and "thunder dramas", the comprehensive solution to the problem of over-emphasis on ratings and click-through rates, and the curbing of "sky-high" pay and celebrities showing off their wealth."

The regulation of TV dramas is always changing.

This time, what attracted the most attention in the industry was undoubtedly the second half of the sentence: the "sky-high" pay.

Because the "IP fever" that started in 2015 has intensified, the price of actors in the TV drama market has become more and more expensive, the cost of producing dramas has become higher and higher, and the price of selling dramas has become higher and higher.

2015 is considered the "first year of IP". Almost overnight, the concept of IP swept the entire TV drama industry at lightning speed.

Judging from the situation in the television market this year, major film and television companies still regard "IP" as the most important selling point. There will be several works under the banner of IP on each booth. The "plan to invite certain star" that was common in posters in the past has also been replaced by the words "adapted from top IP".

Most of the IP works that have become popular on the Internet are concentrated in the categories of ancient costumes, fairy tales, youth, idols, etc. Many young actors and actresses have also quickly achieved "screen domination" by taking advantage of this trend.

The IP fever and the rapid rise of fresh actors have brought a youthful atmosphere to the television market, but have also given rise to jaw-dropping "sky-high copyright prices" for TV dramas.

According to media statistics, more than a year ago, the online copyright of "Legend of Miyue" was still 300 million yuan per episode, but three months ago, the online copyright of "Ruyi's Royal Love in the Palace" was already priced at 3 million yuan per episode.

These prices are almost breaking the ceiling, making many people in the industry uneasy.

CCTV News Channel even set up a special topic on the issue of "actors' sky-high pay."

"Mr. Li, the General Administration has just issued a notice." Liu Weijuan hurriedly reported to Li Mu.

Li Mu rubbed his forehead, he knew that the meeting was coming again.

"The symposium on innovation of radio and television programs aims to strengthen value guidance, enrich ideological connotations, improve quality, and provide the people with better, more healthy and beneficial spiritual food!"

Li Mu looked at the wording used in the official document. The title of the meeting is naturally the most important. There is nothing wrong with putting innovation first in the title.

But the first sentence is intriguing, 'aimed at strengthening value guidance.' Obviously, this is aimed at the problem of "sky-high" film pay and celebrities showing off their wealth.

"Tell them to keep a low profile. The first bird to stick its head out will be shot down now!"

Li Mu smiled and then said to Liu Weijuan.

Although he thought there would be no problem, he couldn't help but worry if someone made a mistake and got caught in the trap. That would be a disaster.

"Understood, Mr. Li."

Liu Weijuan nodded.

At the same time, the circle suddenly became lively because of the announcement from the General Administration. Major media outlets, like sharks smelling blood, frantically collected information and reported in turns.

"A sky-high pay! Baby's pay for the drama is 8000 million, higher than Zhao Yanzi!"

"Sun Li's salary for "Legend of Miyue" was 6000 yuan, and Fan Binbin's salary for "Empress Wu Zetian" was 3000 million yuan."

"Lu Han accepted the role in Fighter of the Destiny for a whopping 100 million yuan? His studio denies the rumor."

"Yang Yang responded to the dispute: No price hike, no sky-high pay!"

For a time, various pieces of news emerged one after another, and those that needed to be debunked were debunked as soon as possible.

After all, no matter whether it exists or not, we have to deny it first.

High film pay has been a hot topic of discussion recently, and the Wang Baoqiang incident is still hot, with new developments occurring from time to time. At this moment, Zhang Jizhong was not to be outdone and set off another big wave!
When there was a rumor that Zhang Jizhong's wife cheated on her godson, the other side immediately responded and accused Zhang of supporting a mistress, which was really exciting to watch.

Sina then created a special website to record this incident.

"Boss Cao, you guys don't let go of any traffic at all."

Li Mu joked that there was a special topic on Wang Baoqiang and Ma Rong before, and now there is a special topic on Zhang Jizhong, which is really keeping up with current events.

"This is what Sina's entertainment section does."

Cao Guowei didn't feel embarrassed at all. Netizens like to watch these things in the entertainment section.

"Director Li, Sina Weibo will soon be seven years old. We have organized an event and would like to invite you to have a conversation and talk about your 'seven-year itch' with Weibo."

"It's the seventh anniversary already?"

Li Mu did not expect that seven years had passed since the birth of Weibo.

"I'm a behind-the-scenes staff member, so there's no need for me to stand in front of the stage. I'll ask Yife." Li Mu was not very interested in this kind of conversation, so he thought it would be worth a try to find the interview genius "Liu Yife".

After all, Weibo is also one of its own industries, although it is only a shareholder.

"Okay, then wait for good news from Director Li."

Cao Guowei had long guessed that Li Mu would not agree, but Li Mu was not his original target. So why bother asking who has more fans and more traffic?

At night, Liu Yifei leaned against the bed, her fingers like white jade, gently flipping through the pages of the book. If it weren't for her naughty hair hanging in the air, she would have looked like a flawless sculpture.

But a playful strand of hair makes her look even more charming, with a touch of literary and intellectuality in her gentleness.

“How to teach a six-month-old baby to speak.”

Li Mu saw the title of the book from the page and couldn't help but chuckle.

Nowadays, there are really all kinds of books.

Now the little kid can only utter monosyllabic words occasionally, and it will take some time for him to fully say "Mommy" and "Daddy".

Li Mu gently held Liu Yifei's shoulders and whispered, "Are you so impatient?"

"My mother told me that language should be taught from a young age, and the earlier one learns it, the better, proving that one is smarter," Liu Yifei said slowly after putting the bookmark in it and then slowly putting it down.

"Don't worry, little bastard, if you're like me, you'll be smart. If you're like me, then..."

Li Mu shook his head and was met with a burst of coquettish words from Liu Yifei.

"Like me what? Are you stupid if you're like me?"

As she spoke, Liu Yifei's fingers had already reached Li Mu's waist.

"I'm not stupid, but I'm a little silly." Li Mu couldn't help laughing, and then he felt that his waist had been controlled by Liu Yifei's fingers.

"You can tell me I'm stupid! You can tell me I'm stupid!"

Liu Yifei threw herself into Li Mu's arms, and the two started playing on the bed.

"Surrender! Surrender!" Li Mu felt his armpits being tickled and quickly tried to change the subject, "Let's talk business!"

"What's the matter?"

Liu Yifei raised her head, her hair was obviously a little messy, and because of the fight between the two, her face couldn't help but blush, which was very charming.

"Weibo is holding an event. Do you want to participate? It's a dialogue event. Tell us your story about the 'seven-year itch' with Weibo."

"Hmm? It's been seven years already?"

Liu Yifei immediately shared the same expression as Li Mu had this afternoon.

“I remember when I first used Weibo, I took a photo with you and the crew and posted it online. At that time…” Liu Yifei suddenly looked at Li Mu and pinched Li Mu’s face with her delicate little hands.

"What are you doing?"

"Back then you weren't as mature as you are now. It felt like the term we use now, 'fresh meat'." Liu Yifei burst into laughter as she spoke.

“Is it a positive or negative word?”

"That's definitely a compliment. Yeah, he's much more masculine than those young handsome guys." Liu Yifei straightened Li Mu's body, then nodded heavily and said solemnly.

"Oh, I have to thank you. By the way, do you want to go? If you do, just tell them."

"Go ahead. It won't get in the way anyway. Weibo is one of our own businesses. Besides, many fans have urged me to start working earlier."

Liu Yifei said proudly, then picked up her phone, opened her Weibo, and showed it to Li Mu, "Look, a lot of fans are leaving me messages."

Li Mu touched Liu Yifei's head and smiled.

At the same time, this year's Oscar competition has officially begun.

Sony Pictures Classics has sent the films "Jazz and Soul" and "Maggie's Plan" to Oscar voters, becoming the first films to be sent out in the Oscar race.

Back home, after Li Mu participated in a symposium on innovation of radio and television programs, Tong Gang also asked about Li Mu.

"The International Exchange Office said that Mengying Media has no plans to submit a film for the Oscars this year. Should we find a theater to show Operation Red Sea in advance so that it can be in time for this year's Oscars selection?"

"Forget about it this year. Operation Red Sea won't be shortlisted, so it won't take up a spot."

Li Mu declined with a smile. How could a film with such a strong ideology win an Oscar, even if the director was Li Mu?

"That's it." Tong Gang thought about it and nodded, "That's fine!"

However, in the coming September, the curtain will also be raised in Venice.

Guo Fan also gathered the crew members and prepared to fly to Venice.

The media has already prepared for the coverage and rushed to Venice a day in advance to report on the international stars who have already arrived.

With the end of August, the 2016 summer movie season officially comes to an end.

"Summer box office is 125 billion, the same as last year, and no domestic film has exceeded 10 billion!"

"Most of the high guaranteed tickets are losers, and whether the ticket subsidy will be extinguished has become the focus!"

"."

This year's summer vacation season was really not very good, with 89 domestic films collectively failing. The highest-grossing domestic film was "Grave Robbers' Chronicles" with 9.87 million yuan, followed by "Skiptrace" with 8.89 million yuan.

Among the imported films, only "Warcraft" exceeded 10 billion.

However, with blockbusters failing, many small and medium-cost films had surprising performances. The Hong Kong-style gangster film "Line Walker" grossed 5.84 million yuan, and the art film "Picnic at Hanging Rock", which cost only 20 yuan to shoot, grossed 643 million yuan in the film market. Although it did not sell well, it can be said that it brought more diverse choices to the audience.

But in terms of guaranteed releases, the summer vacation period was a complete failure.

A total of five domestic blockbusters were released with a guaranteed release. From what is known, only "Skiptrace" came close to the actual profit point of 5 to 8 million yuan. Even so, it can hardly be called a winner.

At the same time, Weibo’s seventh anniversary special events featured a series of face-to-face meetings with big names, which attracted great attention from Weibo netizens.

"Who's the last one?"

"I've finished reading the previous ones, why haven't you updated the last one yet?"

"A little anxious, look, the avatar has been updated"

(End of this chapter)