China Entertainment started from Nortel 2002

Chapter 671 Ghost Field

"I Am Not Madame Bovary" took another victory on Saturday, breaking through 7000 million, and the total for two days exceeded 1.3 million.

But Wanda continued to do its own thing and ignored Feng Xiaogang's clamor.

Wang Sicong also knew that the other party intended to use this for publicity, so he ignored it.

However, just when everyone thought that the matter ended here, unexpectedly, on the evening of November 11, the People's Daily directly released an official Weibo comment #Feng Xiaogang calls out to Wang Jianlin#.

"The movie I Am Not Madame Bovary had a quarrel before it even had a tune. The quarrel revealed the competition and the gambling, and also reflected the box office myth.

Fang Li also pleaded for the box office, and many people supported "A Hundred Birds Paying Homage to the Phoenix" by kneeling down. The feelings were different and the quality was different. Movie promotion is no longer "unspoken", but it will always be "the taste speaks".

The battlefield for good directors is in the studio, so it’s better to have less verbal attacks and more word of mouth.”

The pictures used to illustrate the article are by Wang Sicong and Feng Xiaogang.

Once the tone was set, netizens immediately applauded.

"Yes, it's OK to sell feelings, but it's not OK to kidnap. Business has its own operating model. Trying to incite public emotions to achieve one's own goals should be stopped!"

"That makes sense, and it's a correct view!"

“This time I support the People’s Daily.”

This time, the people were very discerning and understood Feng Xiaogang's intentions.

However, Feng Xiaogang's propaganda purpose was achieved in the past two days, but the People's Daily's statement was unexpected.

Feng Xiaogang's face suddenly became gloomy.

This has a huge impact on "I Am Not Madame Bovary".

However, the next day, when Li Mu was still adjusting and reviewing the script and design draft of "Aquaman" in a targeted manner, a sudden call from Zheng Zhihao broke Li Mu's train of thought.

"Director Li!"

"Ok?"

"Daily Economic News reporters found on major online ticketing platforms such as Maoyan, Gewara, and Tao Piao Piao that in different parts of the country, even in remote counties and cities, late-night shows of I Am Not Madame Bovary were suddenly full, and it was suspected that there were 'ghost shows'.

The National Special Fund Office requires Maoyan to assist and report the box office, number of viewers, number of screenings and other data of the corresponding screenings in real time."

"Yes, cooperate actively."

Li Mu nodded. The National Film Special Fund Office is a directly affiliated institution of the State Administration of Radio, Film and Television. Maoyan will definitely cooperate with this requirement.

The so-called "ghost theaters" are actually a common method used by distributors to inflate box office revenue.

They spend their own money to buy a large number of movie tickets for booking a theater in the early morning, and then give them away or sell them to the audience at a low price. This not only squeezes out other films in the same period, but also creates the illusion that the film has a high box office.

Movies that arrange "ghost screenings" are going to spend a lot of money on theaters, which is a small investment for a big return.

Once the image of a "super blockbuster" is created through this method, the movie will become a hit, and the number of viewers and the number of screenings will increase significantly;

When the box office of a film is pushed up, the stock price of the film and television company behind it will also rise;

A film that creates a “high box office” can also retain investors or attract new investors for future films.

But "the wool comes from the sheep", and the audience has to pay for it through high ticket prices.

Therefore, the "ghost field" in the film industry will cause great deception to the audience, maliciously exclude good films, and even create a bubble of false prosperity in the film industry.

If the bubble continues to grow bigger and bigger, once it bursts, it will deal a heavy blow to the film industry.

Therefore, this kind of behavior has been clearly defined in the Film Industry Promotion Law, and the General Administration has cracked down on it severely in recent years.

"Mr. Li, I just looked at the information I collected and found that it was most likely done by Yaolai Films, and it was done very cleverly. According to the current definition rules, it should be difficult to identify it as a 'ghost field'."

Zheng Zhihao also did some analysis. After all, it is well known to people in the industry that the National Film Special Fund Office defines "ghost scenes" according to four dimensions.

First, the films are usually played after midnight; second, all the screening halls in the cinema are full; third, the servers of the theaters shown as showing films are actually not turned on; fourth, there are abnormalities in the movie ticket prices.

But as long as you understand the rules thoroughly enough, you can make use of them.

“We don’t need to worry about these.”

It was done so professionally, basically it was done by professionals in the industry. Obviously, Yaolai Film and Television tried every possible means to win the bet.

However, the film was released only two days ago, and reporters went to investigate so promptly, and then expressed suspicions. It seems that Wanda has also made a lot of targeting moves.

This offensive and defensive confrontation is really exciting.

The strange "full theaters late at night" led to widespread discussion about the "manipulation of box office" by the investors of "I Am Not Madame Bovary".

Whether it is the 500 million yuan guarantee of Yaolai Pictures, a subsidiary of Wengtou Holdings, or the "betting agreement" between Huayi and film director Feng Xiaogang, they have become the focus of heated discussions among all parties.

"Tsk tsk tsk, Feng Xiaogang is a famous director, but he still does this, what a shame" "I knew it, this circular lens is a good gimmick, but it's such a waste of the big screen, how can so many people watch it!"

"Anyway, everyone else said it was okay, but I watched it and didn't quite understand it, and I didn't really like it."

Anyway, the noise was very loud. Although Feng Xiaogang wanted to be popular, this was definitely not what he wanted.

"Xiaogang, you need to handle this matter well"

Wang Zhongjun would not let Huayi take the blame. This was not Huayi's fault. After all, the movie had already been packaged and sold.

“It will not be defined as a ‘ghost field’.”

Feng Xiaogang's face didn't look very good at the moment. After all, according to the current situation, he might have to give up some of the profits, but he still answered patiently.

"Okay, that's good."

Wang Zhongjun nodded. It seemed that Yaolai Film and Television should have made a plan in this regard, but without this method, the box office of "I Am Not Madame Bovary" might not be stable on Monday.

On Monday, "I Am Not Madame Bovary" only earned 5000 million yuan at the box office, although the National Film Special Fund Office also issued a statement that it cannot be identified as a "ghost theater" for the time being.

But everyone in the industry knows that under such circumstances, although "I Am Not Madame Bovary" has grossed over 200 million yuan in three days, the days ahead are likely to be difficult.

At this time, the Academy of Motion Picture Arts and Sciences officially announced the list of candidates for the Oscar for Best Animated Feature Film.

"The Monkey King: Hero is Back" appeared prominently on the list of competitors.

It really makes movie fans excited.

"What's going on? Didn't the relationship between Chinese-language films and the 89th Academy Awards end after the Best Foreign Language Film Oscar went to "Journey to the West: Conquering the Demons Strike Back"? "

"The Monkey King: Hero is Back seems to have been released in North America in May this year and sold to a distributor, so it also meets the reporting rules."

"This is a bit surprising. Is 'The Monkey King: Hero is Back' competing for the Oscar for animated feature film?"

However, after reading the list of candidates, Li Mu and Tian Xiaopeng couldn't help but smile bitterly.

Because according to the film list and number released by the Academy of Motion Picture Arts and Sciences, a total of 27 animated feature films submitted applications this year. This number not only far exceeds that of previous years, but also set a record high.

And the quality is also quite high, such as "Kung Fu Panda 3" released at the beginning of the year, two billion-dollar box office blockbusters "Zootopia" and "Finding Dory", and "The Secret Life of Pets" and so on.

Judging from this year's competition and the overall popularity of the works, this year will probably be the most brutal year in history for the Oscar for Best Animated Feature Film.

"Director Li, it looks like there's no hope."

Tian Xiaopeng was also a little discouraged, mainly because there were a series of animated feature films like "Zootopia" and "The Red Turtle" that had both strong box office and critical acclaim, which were all huge obstacles for "The Monkey King" to reach the top.

“The most important thing is to participate. Just because it’s not possible now doesn’t mean it won’t be possible in the future. Besides, the Big Three also have their own animation field.”

Li Mu comforted him, saying that there was really no other way, as this happened to be the strongest year in the history of the Oscars for feature animation.

Many years ago, the five nominations for feature-length animated films were not enough, and in several sessions there were only three or four.

"This is also a good thing, proving that the global animation industry is on the rise, and there will definitely be a place for it in China!"

Although Tian Xiaopeng was disappointed, he didn't care too much. Instead, he was happy for the animation industry.

“Maybe it’s because I really love this industry.”

Li Mu secretly thought that Tian Xiaopeng was just like him rushing into the film industry to become a director back then.

Li Mu also stopped by to check the progress of "Nezha: The Devil Child Comes into the World". This movie is currently the focus of Tiangong Animation, and "Deep Sea" is still in its early stages.

"In the first half of the year, every day here was like a struggle session. Now the script has finally been finalized, and the character models are almost done."

Tian Xiaopeng smiled and pointed to the model on one of the screens for Li Mu to see.

When Yang Yu saw Li Mu and Tian Xiaopeng coming, he quickly stood up.

"Mr. Li, Mr. Tian!"

"It's okay, I'll just take a look, this character model is quite special"

Li Mu smiled and pointed at Nezha's appearance. The heavy metal dark circles under his eyes, the decadent corners of his mouth, and the devilish smile were completely different from his image in TV dramas and movies.

"Mr. Li, this is mainly about returning to the origin. We have consulted a lot of information and found that Nezha is not actually a Chinese original god. Nezha originated from the mythology of ancient Persia and ancient Hinduism, and later came to China with ancient Indian Buddhism.

According to the Buddhist classic "Buddha's Deeds", Nezha's Sanskrit name is Narajna, which originated from one of the Buddhist sects, Tantric Buddhism, and is a Yaksha god.

In Buddhism, Yaksha is one of the eight guardian gods. He is fierce, swift and intimidating in appearance. We thought about it and decided to make the film more realistic anyway, as the name of the film is "The Devil Child". This is also to subvert tradition and give people a refreshing feeling.

In this movie, Nezha is fighting against prejudice."

(End of this chapter)