China Entertainment started from Nortel 2002
Chapter 819: Taking advantage of the popularity of "The Wandering Earth"?
Chapter 819: Taking advantage of the popularity of "The Wandering Earth"? (Make up for the leave)
The cooperation level of Jiangbei International Airport is no different from that of Shuangliu International Airport.
The "staff" that need to be played are real airport staff.
After the crew had a brief communication with them, the filming began.
The first shots to be filmed were of self-service check-in. The airport staff behaved very calmly in front of the camera, which surprised Li Mu. This set of shots was completed very quickly.
Then came the shots of the crew.
At this time, the extras and leading actors also started to get busy, each with their own work. On one hand, the crew members were about to board the plane, and on the other hand, 119 passengers were going through security checks and boarding.
However, the ones that made the crew laugh were naturally the couple Luo Jin and Tang Yan. Whenever they had some free time, everyone would always make fun of them.
Li Mu just smiled when he saw this.
At this time, Mengying Media announced that "The Wandering Earth" will be released on June 6.
As soon as the news came out, it had a direct impact on both the industry and movie fans.
The industry naturally does not want to compete head-on with "The Wandering Earth". After all, whoever touches this movie will be in trouble. It is truly the pillar movie of this year.
Some organizations in the industry even predicted that the box office would be no less than 40 billion yuan and were willing to offer a minimum guarantee of 40 billion yuan, but Mengying Media remained unmoved, showing its full confidence.
"I guessed it would be a summer vacation movie, but I didn't expect it to be the first shot of the summer vacation!"
"It's not a big problem. Our youth film was in early June and we missed it!"
"."
Those in the industry who have not encountered this can't help but pat their chests and feel that they have "survived a disaster". The main reason is that this movie is destined to make a lot of money, and other major movies are not science fiction films, so they will definitely not be able to reap the dividends released by "The Wandering Earth".
Yu Dong also breathed a sigh of relief at this time. Fortunately, his "The Bravest" was not scheduled to coincide with "The Wandering Earth", otherwise it would be really troublesome, and he would be unable to retreat or advance.
And just at this moment, the official Weibo of "Shanghai Fortress", which had been in production for many years, spoke out.
“I am grateful to Director Li Mu for opening up the era of Chinese science fiction. Before Director Li Mu, there were no Chinese science fiction films. After that, there were The Martian, Gravity, and then this completely domestically produced The Wandering Earth.
"The Wandering Earth" was more difficult and challenging than ours. We are standing on the shoulders of giants. "Shanghai Fortress" did not want to be great, but only wanted to pass on the baton of Chinese science fiction. Let Chinese science fiction really be passed on from generation to generation. Please look forward to the official release on August 8th."
I have to say that the official of "Shanghai Fortress" is willing to take advantage of others, and it's so good that I don't know what to say.
After all, the first part is all compliments, and the latter part adds that "Shanghai Fortress" will be released on August 8th. What else can I say?
"Shanghai Fortress took six years to make, Lu Han and Shu Qi became the heroes of the end of the world"
“Following the release date of The Wandering Earth, the large-scale science fiction film Shanghai Fortress, which has been in production for six years, has announced a release date and will meet the audience on August 8.”
“Why did it take 6 years to produce Shanghai Fortress?”
The publicity was even more rapid than that of "The Wandering Earth", and it quickly occupied the reports of major entertainment media.
Li Mu was dumbfounded. He didn't know if the other party was just waiting for "The Wandering Earth" to announce its release date so that they could use the popularity to promote themselves.
"How shameless! This is clearly an attempt to steal attention."
"Yes, this is obviously to use the popularity of Director Li's movie to promote their own science fiction film."
"The Wandering Earth is the most anticipated science fiction film this year. The other party must have planned this for a long time. They didn't release any publicity early or late, but it came all over the place as soon as Mengying announced it."
"."
The leading actors in the crew were also standing up for Li Mu. After all, they were on Li Mu's side now, and the other party's publicity was indeed a bit ridiculous.
Li Mu’s fans were also a little unhappy.
"No, what do you mean, are you just waiting for The Wandering Earth to announce its release date?"
"Shanghai Fortress, this sci-fi movie is watchable, I can eat shit, they asked Lu Han to shoot it, and also brought Shu Qi, can these two people perform a sci-fi feel?"
"What a shameless publicity tactic. This is clearly an attempt to ride on the popularity of the company. You could even say it's stealing the popularity."
"."
However, for viewers who are not very clear, this kind of promotion is obviously useful, after all, it is a science fiction film.
"That's fine. After watching Li Mu's The Wandering Earth, I'll go watch this sci-fi film that took six years to make. It shouldn't be bad."
"It takes six years to sharpen a sword. I can look forward to it!"
"Another science fiction movie. Looks like I'll have something to watch during the summer vacation."
"."
Obviously, the other party’s publicity effect has been achieved, and they may even be able to reap the subsequent spillover dividends of "The Wandering Earth".
"Mr. Li, should we do this?" Liu Weijuan quickly called Li Mu, "The publicity department has come up with several plans to suppress the other party's behavior!"
"Let him go. If we take action now, everyone will see it. Besides, it won't help much for The Wandering Earth. The gain will not make up for the loss."
Li Mu thought about it and felt that there was no need to do it directly. After all, Mengying Media has been a leader in the industry over the years, and one careless move might easily give people a chance to criticize it.
"So, the release date of Nezha: The Devil Child Comes into the World hasn't been set yet."
"Yes, Director Tian said it will be in the middle of the summer vacation, and the intended date is July 7th."
"A few days later, July 7st." Li Mu couldn't help but smile, giving the other party a week, hoping that the other party could hold out a little longer. "Understood, I'll communicate with Director Tian right away!"
Liu Weijuan did not waste any time. After hanging up the phone, she immediately went to Tiangong Animation.
Liu Weijuan, Yang Yu and Tian Xiaopeng were all in Tian Xiaopeng's office.
"Then let's do as Director Li said. One week is just enough time for Nezha to ferment."
Both Tian Xiaopeng and Yang Yu couldn't help but smile. They were worried that there would be no one to compete with them, and now this opportunity has come to their doorstep.
The two of them are very confident about "Nezha".
"That's settled then!" Liu Weijuan nodded, then got up and left.
"The other party is really unlucky this time. Director Li probably calculated the time well. A week may be the peak period of Nezha."
After Liu Weijuan left, Tian Xiaopeng and Yang Yu couldn't help but discuss.
"In fact, the other party's publicity is a bit mean, it's too much of a traffic grab, and it also has a bit of a bundling meaning. Director Li has restrained himself a little. If he hadn't restrained himself, he could have defeated the other party with a counterattack in publicity."
Yang Yu couldn't help but sneer.
"That's true, but it's not good for The Wandering Earth. It's also easy to give people a bad impression of Mengying Media. We've made a lot of headlines in the industry, and many people are waiting for us to get into trouble."
After being the head of Tiangong Animation for many years, Tian Xiaopeng has obviously seen through a lot of these things.
As the saying goes, the tallest tree in the forest will be blown down by the wind, and this is not without reason.
"That's right, then let's go with the right path. If you lose, there's nothing to say. Just consider it bad luck."
Yang Yu is full of confidence in his masterpiece.
Tian Xiaopeng smiled when he heard this. As an animation director, he knew that "Nezha" had great potential.
Just as the crew was finishing work that afternoon, La Peikang from China Film Group also called Li Mu.
"Director Li, the promotion of Shanghai Fortress was not done by China Film Group, don't get me wrong"
La Peikang obviously didn't want to get into any trouble. After all, his relationship with Li Mu had gone bad, which would be a big loss for China Film. He also didn't want to take the blame, after all, it wasn't China Film's fault.
"Boss La, I understand. It's CTS in Hong Kong."
Li Mu naturally knew who was behind this operation, but he was obviously pleased with China Film's attitude.
Although Han Sanping is no longer with us and the relationship between the two sides is not the same as before, Li Mu has collaborated with China Film Group several times since then. If the other party did this, it would be disheartening.
After exchanging a few words with La Peikang, Li Mu hung up the phone.
And the very next day, Tiangong Animation announced that "Nezha: The Devil Child Comes into the World", which took five years to produce, will be released on July 5st.
When this news was announced, many anime fans were delighted.
There are too few animated films in recent years, and Tiangong Animation has been silent for 4 years since "The Return of the Great Sage". I finally see a work of Tiangong Animation again.
“Looking forward to it, hoping for another “The Return of the Great Sage”!”
"Wow, I finally waited for you. It wasn't easy!"
“Looking forward to it, can’t wait”
"."
Movie fans were leaving messages on the Weibo of Tiangong Animation, which had been silent for a long time, but at this time, the industry noticed the actions of Mengying Media.
Obviously, this release date is set for "Shanghai Fortress".
"Li Mu is still too merciful. He actually gave us a week."
"Using an animated film to make a general? Isn't that too arrogant?"
"It's a pity that The Wandering Earth cannot be rescheduled, otherwise it would be too deliberate. Otherwise, we can see the scenes of the two movies collided together."
"I really want to see Mengying Media being defeated."
People in the industry are speculating, some with good intentions and some with bad intentions, but none of them are particularly optimistic about "Nezha: The Devil Child Comes into the World".
After all, the highest-grossing animated film in China today is only "The Monkey King: Hero is Back", which only grossed over 1 billion yuan, but the ceiling for science fiction films is too high.
However, Wang Changtian, who was familiar with Li Mu, felt that things were not simple at this moment.
"It's a pity that I didn't persist back then. This movie might be extraordinary."
Wang Changtian recalled that he had missed the investment in this animated film, which was a bit too casual, and couldn't help feeling a little annoyed.
Wang Changtian believes that there is a possibility that everyone has overlooked this animated film, which was specially given a week's release by Li Mu.
After all, he trusted Li Mu's vision and had never made a mistake over the years. Even based on this consideration, it was worth pondering.
On the other hand, when La Peikang of China Film Group saw the news about Tiangong Animation, he couldn't help but think of the animated film that he did not invest in that year.
"Did I really miss it?" La Peikang knocked on the table and muttered to himself.
"."
(End of this chapter)
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