China Entertainment started from Nortel 2002

Chapter 823 Magical Awkward Ye Ning

"Old Li, I heard that you, Wanda, and several theater chains spoke out for domestic films. Is that why the screening schedule has dropped?"

The next day, Ning Hao also called Li Mu with a smile on his face.

"You are well-informed. You knew the information in our group so quickly?"

It is basically difficult to keep secrets in group messages unless they are private chats. Generally speaking, people will not discuss sensitive matters in the group.

But for things like scheduling films, we can just talk about it.

"There's no such thing as an impenetrable wall in our circle. If you think about it, it's either this one or that one that's connected."

"That too."

"But I think it doesn't matter whether the schedule is adjusted or not. You see, no one wants to watch the off-season box office, and as a result, it has become a fixed box office for Hollywood movies to harvest our market. In the final analysis, this is not about whether the schedule is fair or not, but that most people have not figured out how to make movies."

Ning Hao also rarely complained about these domestic filmmakers.

Indeed, no one wants the off-season, and everyone is heading for the peak season and holidays. As a result, foreign works are gaining increasingly higher box office revenue in this off-season that "even domestic films dislike" thanks to their high-quality content, while some domestic films are relying on the peak season to reap the rewards.

"That being said, we still have the necessary support. Local films are our roots after all."

Li Mu smiled helplessly. He also understood this truth, but it was wrong to completely give up his support because of this.

"That's true, but others may not appreciate it."

"That's other people's business."

The cinemas lowered the screening schedule of "Avengers 4", and the internet was also very lively. After all, this was a victory for themselves after speaking out.

But the good times did not last long. After the box office figures for the first day of the May Day holiday came out, the producers of the May Day period and many netizens were suddenly silent.

Because "Avengers 4" took 59% of the total box office with 86.8% of the screenings.

The recently released Western art film "Capernaum" accounted for 7% of the screenings and 4.5% of the box office. In just the first half day of its release, this art film surpassed Wong Kar-wai's "A Sheep Killer".

Next is the domestic film "The Ex", which had 15.6% of the screenings and 8.1% of the box office. Its reputation collapsed on the first day. Its scores on Maoyan and Tao Piaopiao were only 5.8 points, and its Douban score was 2.8 points. The rate of negative reviews below three stars was as high as 98.4%.

Snowstorm, 8.6% of the screenings, 1.8% of the box office, average reputation, Douban score is only acceptable, 6.1
As for other domestic films, let alone.
When this result came out, netizens were silent.

"I am so blind, what a rubbish movie this is, and that "Next: The Ex", I really fuck you, the worst movie of 2019, no rebuttal, please give the screening to "Avengers 4"."

"If it was just a bad deal, it would be fine, but you are a fraud, you know that."

"Don't say anything. If you keep talking about scheduling issues, I'll give you two slaps!"

"."

Netizens used to be very supportive of domestic films, but after being messed up by the May Day movie schedule, some netizens were so angry that they begged for the screening to be returned to "Avengers 4."

The cinema and "Avengers 4", which were criticized by the media and netizens in the previous second, apologized in the next second.

"It's really magical. You've wasted your time trying to get them some screening time."

Liu Yifei felt very sorry when she saw the comments online. The domestic films released during the May Day period were not up to standard at all.

Not to mention "Avengers 4", even the foreign-language art film "Capernaum" crushed them. "Someone has to fight for this ray of light"

Li Mu said calmly that he didn't think it was a pity, that's how inheritance came about, but the domestic films this time were really too lame, all of them were just trying to make money.

After the May Day holiday, the global box office of "Avengers 4" has reached 21.887 billion US dollars, which has successfully surpassed "Jurassic World" and "Titanic" and became the third place in the global box office list.

The only ones left on the list are "2012" and "Avatar".

And a piece of news quietly appeared on major portals.

"Recently, the National Copyright Administration and the National Film Administration took the lead in establishing the country's first cinema film copyright protection alliance, and officially launched it at the 2019 China Internet Copyright Protection and Development Conference.

The 18 first members of the alliance, including China Film Group Corporation, China Film Group Corporation, Maoyan Entertainment, Mengying Media, Alibaba Pictures, and Wanda Film and Television Media Co., Ltd., witnessed the establishment of the alliance together.

The establishment of the Cinema Film Copyright Protection Alliance is good news for the industry, but for netizens, it is not even a piece of gossip and they don’t take it to heart at all.

But what everyone doesn’t know is that after the establishment of this alliance, the resources of movie copyrights will be completely changed, and piracy will face an epic blow.

But when Ye Ning saw this news, he couldn't help but shook his head.

Huayi’s performance in the first quarter was already terrible, but as a senior executive of Huayi, he knew better than anyone that this was just the beginning. If Huayi could not turn things around in the next six months, it would suffer huge losses this year and its capital chain would have serious problems.

However, the film industry has always been planning ahead. Only if the film is shot in 2018 or the first half of 2019, it will be possible to be released in the second half of the year.

However, Huayi neither got the resources for a tribute film nor a major blockbuster that could turn the tide. "Cell Phone 2" was difficult to produce and Feng Xiaogang had to remain silent. Under this circumstance, Huayi's defeat in the second half of the year was almost sealed.

After the huge losses, it is almost obvious to anyone with a discerning eye who will take the blame.

"Mr. Ye, President Wang wants you to come over to discuss plans for the second half of the year." Just then, the secretary knocked on the door and came in and said.

"Okay, I'll be there now." Ye Ning stood up, buttoned his suit, and then strode out of his office.

At this time, "The Wandering Earth" has begun to formulate a new round of publicity strategies.

The early "Planetary Engine" version of the trailer, science fiction special, creative special, concept drawings and other materials have released signals of high-quality science fiction, constantly infiltrating the audience's worldview and showing the audience the film's industrial texture and quality assurance.

This time, as the domestic films during the May Day period were not doing well, "The Wandering Earth" quickly filled the expectations of domestic audiences, and the publicity department planned to start marketing activities targeting different audience groups.

This is also an indispensable step in making a good movie, because highly acclaimed movies never rely solely on word of mouth, solid publicity and promotion are the key to breaking through.

"Mr. Li, our current strategy is to promote the film in a down-to-earth manner targeting female audiences and their families. This is mainly to avoid the high threshold of hard-core temperament and science fiction from "turning many people away" and losing potential audience groups.

Therefore, we started to take a "warm and emotional" approach in terms of materials, using the emotional relationships between Chinese people and their families, and between humans and the earth in the film for publicity. The materials also focused on the emotions between the characters, such as the "Father and Son Edition" trailer and the father and son special.

Li Mu sat in the audience, listening to the report from the propaganda department.

“Okay, this is a good direction.”

Li Mu nodded. He had to admit that this was quite targeted.

Although he believes in his appeal, he has to admit that by focusing on the marketing of "family" and "love", the film's audience range can be continuously expanded, from female audiences to audiences of different age groups, from core science fiction fans to audiences of different identities and professions.

Whether it is making movies, promoting marketing, or various content and creative industries, emotions have always been the bond between people, enabling people to overcome obstacles and generate sympathy.
(End of this chapter)