China Entertainment started from Nortel 2002

Chapter 945 Deterrent Effect
On January 1, the news that "The Yin-Yang Master: Dream of Eternity" was removed from the shelves was still in doubt, but it had already sparked heated discussions on the Internet.

Many people are still trying to verify the authenticity of the news.

However, on the evening of January 1, the relevant screening schedule could no longer be found on the ticket purchasing platform, and it even disappeared from the box office list.

As soon as this news came out, it instantly caused heated discussions among netizens, and even the topic of "The Yin-Yang Master: Dream of Eternity" was taken offline" rushed to the top of the hot search list.

It is worth noting that the film was stopped after being released for a period of time, which is very rare in the domestic film and television industry, and naturally caused quite a stir inside and outside the circle.

However, people in the industry clearly felt the regulatory authorities' attitude of firmly protecting intellectual property rights.

The fact that they can stop a movie that has passed the review shows the attitude of the regulators.

Although there are still many people crying out for injustice and blindly sympathizing with Guo Jingming at this time, such sympathy is of no avail because the industry is applauding.

At this time, Li Mu also received a call from Zhang Hongsen. Li Mu originally thought that Zhang Hongsen would call to inquire about the affairs of Guo and Yu in the past few days.

After all, the participation of Li Mu and others directly expanded the impact of the incident several times and caused huge public opinion. Li Mu himself did not inform the bureau, and if he was caught in a public opinion crisis, it would be somewhat unpleasant.

However, during the call, Zhang Hongsen did not seem to care too much about the affairs of Guo and Yu. Instead, he first asked about the filming progress of "Changjin Lake".

Li Mu couldn't help but sigh, this was worthy of being a task issued by the Central Propaganda Department, and it made the bureau attach so much importance to it.

"Don't let your guard down here. This movie is the most important one among the celebration films for the 100th anniversary of the founding of the Party."

"Director Zhang, don't worry. We will not let you down. Even if the weather warms up, we will make artificial snow for you."

Hearing Li Mu's confident reply, Zhang Hongsen felt relieved.

"By the way, Director Zhang, has the bureau taken any action in Guo Yu's matter?" Li Mu also asked subconsciously.

"I don't have that ability, and the matter was not under the jurisdiction of the bureau in the first place."

Zhang Hongsen couldn't help but smile when he heard this:

"It's mainly because of your participation, coupled with the change in the direction of intellectual property protection, that we must take action to rectify plagiarism and infringement chaos. Guo and Yu have had a very bad impact on the overall development of the entertainment industry. They have been caught in the crossfire."

Obviously, the complete removal of "The Yin-Yang Master: Dream of Eternity" this time sends a clear signal that there is "zero tolerance" for tainted artists, which will also have a deterrent effect on other public figures.

Because plagiarism is a very serious mistake for a literary creator.

But Guo Jingming had not paid enough price for this mistake before.

Such a phenomenon is undoubtedly a harm to social order and morality.

Therefore, the more regrettable it is that "The Yin-Yang Master: Dream of Eternity" is taken off the shelves, the stronger the deterrent effect will be.

“By the way, I heard that you were the leader in signing this time!” Zhang Hongsen said slowly.

"Director Zhang, I have a clear conscience. As a writer or screenwriter, you need to be able to endure loneliness and concentrate on your creation.

Traffic-based text merchants represented by Guo and Yu have divided up the profits and resources that belong to the creators. The bad money drives out the good money, squeezing the living space of the original creators, and leading to unhealthy trends that are constantly imitated, further deteriorating the ecological environment of cultural and entertainment creation.

In the past, although most viewers were disgusted by the two's behavior, they could do nothing about it. Many people in the industry were in the same circle and could not get angry. I think it's okay for me to speak out for the people. Moreover, the screenwriters were not collectively attacking the two themselves, nor did they want to "kill them all".

What people are protesting is that the two refused to apologize after being found guilty of copyright infringement, and that the online platforms and TV stations failed to distinguish right from wrong and promoted them as mentors.

Li Mu said confidently that he had no selfish motives anyway, he just simply couldn't stand the attitude of these two people who said "I copied it, and I made a lot of money, what can you do to me?"

"I didn't say there was a problem. Don't misinterpret my meaning. But you know your influence well. Be careful not to cause a public opinion crisis. Sometimes informing the bureau in advance can prevent the bureau from being so passive."

"I understand, Director Zhang. I'll definitely do it next time." Li Mu also knew what Zhang Hongsen meant and said without hesitation.

When Zhang Hongsen heard this, he thought it sounded like a polite refusal. He pursed his lips, didn't bother to argue with Li Mu any more, and hung up the phone.

The removal of "The Yin-Yang Master: Dream of Eternity" has caused its official Weibo and hot search topics to remain very lively.

However, many Marvel fans expressed their warm celebration below, because many of the film's plots and special effects are highly similar to the Marvel movie "Doctor Strange".

Of course, there are also many people who speak out for his innocence, but such voices basically cannot stir up any controversy.

On the other hand, among the three Christmas movies, although "The Yin-Yang Master: Dream of Eternity" was taken off the shelves, the other two have broken the 1 billion box office. "Assassination of Novelist" has earned 5 billion as of January 13, and "Shock Wave 2" has just broken the billion box office.

The recovery of the schedule is already obvious, because several movies in the New Year's Day schedule should not be underestimated.

"Send You a Little Red Flower" also showed the potential to break one billion.

The major movies during the Spring Festival are also getting ready to go, and short videos and "cloud roadshow" live broadcasts have become the main battlefield for the promotion and marketing of the films during the Spring Festival.

As Mengying Media, which has the closest ties with Douyin, naturally was the first to bring "Hello, Li Huanying" to the Douyin stage.

Fancy ways to send movie tickets, grab tickets in the live broadcast room, "joint creation" by stars, create momentum, and perform the magical dance of Li Huanying to summon Jia Ling.
This wave of publicity and promotion has really made the industry shine.

Because of the promotion of "Hello, Li Huanying", it has taken the lead in occupying the first wave of users' minds.

The event brought together many celebrities such as Xu Juncong, Zhang Xiaofei, and Bao Wenjing to participate in the challenge, helping the topic's playback volume reach 4.1 million directly, becoming a hot topic on the site, and its efficiency is almost ten times that of Weibo.

"Learn, learn from everyone, and see how other companies do their advertising."

Zeng Maojun is still giving a speech to the team at this moment.

Wanda Films has not had an easy time in recent years. The performance of "Detective Chinatown" is not only important to Chen Sicheng, but also crucial to Wanda Films.

"Mr. Zeng, I have a plan, but it will take Director Chen some time." A responsible person spoke first.

"Talk about it."

"As long as the plan is suitable, I have no problem with it." Chen Sicheng was eager for the publicity to be more intense. How could he refuse? If he refused again, the performance of the bet would become a problem.

“Director Chen can shoot a TVC exclusively for Douyin, linking the big movie screen and the small mobile phone screen. With the exclusive benefits for Douyin users of “Go to Douyin, search for “Detective Chinatown 3”, and watch the exclusive movie Easter eggs”, a wave of publicity and promotion will be carried out before New Year’s Eve.”

(End of this chapter)