I have a thousand suites in Shenzhen

Chapter 183 I have the final say (please vote for me)
"Actually, the film and television entertainment industry is very simple. All problems can be solved as long as you have money. It doesn't matter whether you understand it or not." Zhao Liying said with a smile.

"As long as you have the money to invest, you can find any director you want. It doesn't matter what kind of star you want. It only takes one sentence to find the actor you want to make famous."

"Do you know why directors are so popular? It's because he can decide who can be the lead actor. Whoever becomes the lead actor will become famous easily. If you start filming after you become famous, the price will be high."

"But investors are better than directors, because investors can directly decide who will be the director."

Yi Anguo nodded and said, "Since you are so smart, you will manage this film and television media company yourself. Is there any problem?"

"Are you telling the truth? Do you really want me to manage the film and television company?" Zhao Liying asked in surprise.

"Of course, do you think I'm joking with you?" Yi Anguo asked.

"I have no experience in managing a film and television company. If you invest so much money to establish a film and television company, aren't you afraid that I will lose money if I manage it for you?"

Zhao Liying was surprised and happy, but still couldn't believe it.

"If you lose, you lose! But the opportunity is only this once. If you lose, there will be no next time. After you lose, you will be my woman obediently. How about this condition?"

Yi Anguo said nonchalantly, but in order to put some pressure on Zhao Liying, he inevitably put forward a condition.

"Okay! I'm willing to give it a try. If I fail, I will accept my fate and be your woman honestly from now on." Zhao Liying said stubbornly.

"But how much do you plan to invest in this film and television company?"

"I don't understand this either! How much investment do you think is enough?" Yi Anguo said helplessly.

"I can't tell you this right now! It mainly depends on the first project after establishing the company. If it is a movie, what is the investment scale of this movie? If it is a TV series, then the investment of this TV series What’s the scale?”

"It doesn't cost much to simply set up a film and television company. It mainly involves investment in specific film and television dramas."

"After you decide on a film or television series, you can invest all of it yourself, or you can seek outside investment."

"Then invest 3000 million yuan to establish the company first, and then decide how much investment is needed, and then make additional investments!" Yi Anguo said angrily.

"Is 3000 million that much? That's enough to make a movie." Zhao Liying said with surprise and joy.

"Well! You first try to make a film and television drama. In addition to creating a film and television company, I also plan to create an Internet video playback website and a theater chain, so that the films and television dramas we produce in the future will not I'm worried that there is no place to play it." Yi Anguo nodded and told his subsequent investment plan.

"Wouldn't it be possible to make money if you broadcast it online? Isn't it free to watch movies and TV shows online?" Zhao Liying said a little puzzled.

Can movie theaters still understand that if they are broadcast online, wouldn’t they all be pirated?Zhao Liying couldn't understand it.

At this time, although there were many video websites in the country, none of them charged a fee. Even if there were, only a few websites were conducting tests, and they basically relied on advertising revenue to maintain them.

It is naturally impossible to make a profit by relying solely on advertising revenue, so some video websites are actually struggling to maintain it. To put it bluntly, they rely on capital to burn money, and all they burn are investors' money.

But after 2010, major video broadcast websites began to enter the paid era. If you want to watch dramas, you have to pay a membership fee of 20 yuan or 15 yuan per month.

However, during this period, piracy was rampant, and the public had no awareness of copyright payment. Major video websites had small copyright libraries, and only movies constituted the main body of paid content. Member privileges were single, and they only limited to on-demand paid movies and jump-to videos. At the advertising level, membership growth is slow.

As of 2013, the total number of paying users of major video platforms was only 80. The market was so foggy that it was difficult to see the way forward.

The paid market is struggling, and the money-burning video industry is beginning to see mergers and acquisitions.Youku acquired Tudou, SMG BesTV entered into Fengxing.com, Renren acquired 56, and Shanda acquired Ku6.By 2013, Baidu iQiyi married PPS, and Suning married PPTV.

Fortunately, crises also breed change.It was also in the past two years that video websites have joined forces to combat piracy, content copyright has been taken seriously, and the introduction of relevant policies has created a healthy environment for the development of the video industry, and at the same time opened up a gap for the development of the paid market.

During this period, the profit logic of video websites still revolved around advertising revenue, purchasing copyrighted content at high prices in exchange for user traffic, and then using user traffic in exchange for advertising revenue. On this basis, the possibility of membership payment was explored.

This model has caused video platforms to have an urgent desire for exclusive copyrights, which has directly led to higher and higher copyright costs, and the platforms have fallen into a whirlpool of money-burning wars.

At the end of 2013, iQiyi paid a price of 5 million yuan to obtain the 2014 exclusive online broadcast rights for five popular variety shows from Shonan Satellite TV.

At this time, the continuous shortening of the "window period" has promoted the growth of paying members to a certain extent.

A large number of movies have been launched on video platforms with "zero window period", attracting users to pay for content and accelerating the growth of the paid video market.

By 2014, the number of paying users reached 945 million, a growth rate of more than 10 times.

However, compared to the advertising revenue segment of the video industry, it is still a drop in the bucket.

In 2015, the payment market reached an inflection point and entered a period of explosive growth.

The launch of "Tomb Raiders Notes" was the most iconic event of the year.

It adopts a new scheduling model of "members can watch the entire episode at once", which has opened up a new attempt for domestic video websites in the field of paid dramas, and also allowed the market to see the huge potential of the paid market.

As soon as the news about watching the entire episode at once was released, the platform immediately gained over 100% of new members on a week-on-week basis.

On the day of launch, there were 5 million instant playback requests within 1.6 minutes, and the influx of paying users overwhelmed iQiyi’s servers.

At this time, video websites no longer rely solely on introducing movies to develop the paid market, and paid content has begun to become diversified.

On the one hand, the platform still does not give up the fight for copyrighted works and spends a lot of money on top dramas and top variety shows to create possibilities for member conversion.

On the other hand, the platform has successively launched member-made dramas to attract paying users, prompting the video payment market to usher in the first round of explosive growth.

In this platform self-produced drama competition, "Tomb Raiders Notes", "Soul Ferry", "Prince Concubine's Promotion", "Forensic Qin Ming", and even the subsequent "To Our Simple Little Beauty", "Ghost" "Blowing the Lamp: The Ancient City", "White Night", and other high-quality online dramas have left a strong mark.In the field of variety shows, major platforms have also launched a "member first look" model.

"Celebrity Detective 2" launched by Mango TV and "Mars Intelligence Agency 2" created by Youku have tried to pay for viewing in the form of members' first viewing.

iQIYI's stand-up comedy variety show "The King of Traps" has tried the all-pay-to-view model of online variety shows.

In addition, by accurately targeting user needs, paid content during this period also began to expand into the new blue ocean. Children's programs, VR concert live broadcasts, and sports events are all powerful supplements to paid video content.

In 2016, Faye Wong's "Fantasy Music" concert adopted a VR paid live broadcast model. The total number of viewers exceeded 2000 million, and the cumulative total views reached 3.5 million.

At the same time, in this new competition, "new things" online movies have also begun to emerge. In 2014, the concept of online movies was officially proposed. "The Taoist Comes Down the Mountain", which was the first to take the lead, is the most representative work. It achieved a miracle of 85 yuan in box office and leveraged 2000 million box office, stimulating the enthusiasm of content producers.

By 2015, the number of online movies exceeded the total number of theatrical movies throughout the year. Although the quality varies, the number has become a powerful supplement to the paid film library.

The account-sharing drama, which was only launched in 2016, developed relatively slowly during this period.

This is a highlight moment in the development history of the paid market that deserves to be recorded.

In 2016, there were 239 paid online dramas, a year-on-year increase of 560%, more than 2500 online movies, a growth rate of 260%, and the number of paid users was refreshed to 7500 million.

At this time, top self-made content has already begun to generate member paid revenue, competing with traditional advertising revenue. For example, iQiyi launched "Old Nine Gates" and Sohu Video exclusively broadcast "Forensic Qin Ming". The paid revenue accounted for more than 50%. %, the payment mechanism of online dramas is also continuing to mature.

In addition to diversifying paid content, during this period, video platforms also explored more models.

"War of Shushan" is the first broadcast model to be broadcast on the backend of the Internet. Members can watch the entire season at one time, creating a pattern of reverse output of video platforms to TV stations.

The first online drama "Old Nine Gates" with a traffic of over [-] billion is also a model of network and channel linkage, realizing the full IP development of online drama + game + extra chapters.

Purchasing high-quality exclusive broadcast copyrights, developing self-produced dramas, introducing a split account model, establishing content barriers, and the successful implementation of the membership system have revolutionized the development of the video industry, and also allowed video platforms and production companies to see the dawn of profitability.

In 2017, the number of paying users exceeded 1 million.During this period, while platforms were grabbing copyrighted dramas and vigorously developing self-produced dramas, the sub-account market had grown into a force that cannot be ignored.

从《成人记2》的63.4万到《大蛇》的5078万，梳理2014年至2018年网络电影年度最高票房走势，很难不为这一市场规模扩展之迅速而感叹。

From barbaric growth to intensive farming, the introduction of policies in 2017 has prompted online movies to break away from the previous state of "hunting for novelty to win" and enter a new stage of more industrialized and large-scale competition, with the market structure becoming increasingly stable.

At the same time, the split-account drama market has also ushered in a good time for development. "Chef Fang", which was launched in 2017, has truly achieved the dual feedback of word-of-mouth and market feedback for split-account dramas. "Waiting for the Rain to Harvest" and "Peerless Daughter" are among the best in the split-account drama market in recent years.

Among them, in 2019, "Peerless Daughter" refreshed the amount of the split-account drama to 4000 million.More and more small and medium-cost online dramas are gradually adopting the split-account model. The number of split-account dramas continues to rise, and the amount of split-account dramas is also full of imagination.

At the end of 2018, iQiyi and Tencent Video successively announced the number of members, and they exceeded the 8000 million mark.

And the war in the paid market doesn’t stop there.With the advent of the 5G era and the popularization of VR and AR technologies and applications, more innovative content forms and business models are being developed, and new categories such as vertical screen dramas and interactive dramas have also become new growth points for payment.

"Life Has Attacked Me" and "The Director Has Attacked Me" have opened up the vertical screen drama market, and the interactive dramas "Celebrity Detective: Prime Suspect" and "His Smile" have been launched, allowing the market to see the market possibilities of interactive dramas.

During this period, in order to compete for users, Uaiteng's three major industry giants used ecological or cooperative methods to create a pan-entertainment industry chain to achieve larger coverage.iQiyi centers on the big tree of video business, and connects the entire IP chain around literature, comics, and light novels that are the source of IP, as well as live broadcasts, games, malls, and movie tickets that realize IP monetization.

In 2018, China Literature Group, a subsidiary of Tencent, acquired Xinli Media, an established film and television company, and established a complete industrial chain of China Literature IP library + Xinli Media film and television production + Tencent video playback platform. Based on the social media pan-entertainment system, Tencent Video It also has incomparable advantages over other video platforms in terms of interaction and joint marketing.

In view of the fact that Alibaba Entertainment covers multiple sectors such as film industry, music, literature, sports, live entertainment and so on. Backed by Alibaba Entertainment, Youku's membership system has also received strong support.

For example, Youku, Alibaba Pictures, and Taopiaopiao have varying degrees of business synergy in big data, membership service systems, etc. One VIP event packaged the membership rights of Youku, Tmall, Ele.me, and Taopiaopiao.

With content payment as the core, major video websites are transforming video payment to multi-dimensional payment to expand member rights in different dimensions.

For example, it provides high-definition picture quality, Dolby audio, and develops offline activities such as celebrity meetings, celebrity visits, exclusive activities, etc., and many unique rights and interests attract users to become members.

Standing on the cusp of video payment, major video platforms are in full swing.In an era when content is king, “1 million” is just a short-lived node.

"Can video websites make money? You don't have to think about this. If I want to invest in a video website, I must have my considerations. You just need to do a good job in the film and television company and produce good quality film and television dramas." Yi Anguo laughed. said with a smile.

"As for the cinema chain, it is also a good investment project and has good future development potential."

"The most important thing is that I don't want the movie you worked so hard to make and no theater is willing to play it. Then won't my investment be in vain?"

"I don't know if I can do a good job as a film and television company. What if I don't do it well by then and I disappoint you?"

Zhao Liying was a little unsure and felt that she was under a lot of pressure, so she said worriedly.

"Don't worry, I'm very optimistic about you. I believe you won't disappoint me." Yi Anguo said with a smile.

"I'm a good judge of people. You just lack resources and exposure opportunities now. Now that I have invested in establishing this film and television company, you will not lack resources and have exposure opportunities. As long as you get exposure If you have the chance, you will definitely become famous and become a famous star across the country."

"Are you telling the truth? Why do you think so highly of me? In the film and television industry, I am still a newcomer and can only play supporting roles. No director who makes a film or television drama would think of me as the leading role. Right?" Zhao Liying said still looking a little unsure.

"You're talking about the past. From now on, we will be the investors ourselves. Who will be the leading actor? Aren't we the ones who have the final say? Even if the director objects, it will be useless." Yi Anguo said without any worry.

"If any director objects to you playing the leading role, then change to another director until you find a director who is willing to let you play the leading role."

"I don't believe that no director is willing to use you as the protagonist to make a good film or television drama."

(End of this chapter)