I have a thousand suites in Shenzhen

Yi Anguo's Anjing Group has many chain stores, such as Anjing Cinema, Anjing Supermarket, Anguo Hotel, Anjing Convenience Store, Anjing Coffee and Milk Tea Shop, Anjing Furniture L Brand Store, Huaxing Mobile Phone Flagship Experience Store, and Anguo Real Estate Agency stores, etc., including Sanjie’s Mingzhu Fruit Shop and Guohui Fresh Food Supermarket.

It is inevitable that Guohui Fresh Food Supermarket and Jingjing Supermarket, Jingjing Online Supermarket and offline physical stores, Jingjing Convenience Store and Jingjing Online Supermarket and offline convenience stores will compete with each other.

Even Third Sister's Mingzhu Fruit Store will inevitably have to compete with Guohui Fresh Supermarket from time to time. These are inevitable and very normal things.

Every commercial center that is built must give priority to chain stores such as itself. The remaining good locations will also be reserved for rental by property companies. Only shops with not very good locations will be sold directly.

In fact, there are no stores that are not very good now. After all, the mobile Internet era has not really arrived yet. There are not as many people shopping online as there will be in a few years. The era of online shopping has not really arrived yet.

So at this time, the business of the physical store is still good, and there are many people on the street, making the street a bustling scene.

A few years from now, probably six or seven years from now, people at that time will be used to ordering takeout at home and using their mobile phones to shop online. Many people like to stay at home and are unwilling to go out, and the streets have become a bit crowded. It’s deserted, a large number of physical stores have begun to close down, and a large number of shops are vacant and cannot be rented out.

Many people spent a lot of money to buy a popular shop, thinking that it would be prosperous for three generations. As a result, they lost it in their own hands and could not rent it out or sell it.

It is still only 2010, and it is still hard to find a shop in many places. The price of a shop is much higher than the house price. Commercial streets, pedestrian streets, and shopping malls are still very lively and overcrowded.

Major supermarkets are also overcrowded, and the checkout counters are full of customers waiting to check out.

After seven or eight years, things began to get worse year by year. There were high-rise buildings everywhere, but there were no people on the streets, only a steady stream of vehicles on the road.

Today's large supermarkets have at least more than 100 cashiers. A dozen years later, most of them will only have a few cashiers. On the one hand, self-checkout machines have replaced cashiers, and on the other hand, many supermarkets have also moved to online sales.

In addition, there are many large supermarkets that will be eliminated in the brutal market competition.

The first batch of more than 20 commercial development projects developed by Anguo Commercial Real Estate Development Company were all developed and constructed according to the design of urban complexes. They have a unified name, Quiet Times Square, and they are all landmarks in the local area. The building is the local commercial center.

Even before the sales started, it has already attracted widespread attention in the local area. Countless people are looking forward to the early sales and early opening of Quiet Times Square. Many people in the local business district are gearing up. Get in early and make money early.

Therefore, when the sale officially started, the entire sales department and leasing and sales center were overcrowded with people who came to consult, buy or rent shops. The scene was unprecedentedly popular, and the police were once dispatched to maintain order on the scene.

Since it was sold according to the local market price, many people lined up to buy the shop, paid a deposit, and then transferred it to others at a high price, making a lot of difference.

Under the hype of these scalpers, the prices of these shops have directly increased a lot.

The same goes for apartments in apartment buildings. Since the purchase of apartments is not affected by the purchase restriction policy, many people buy several or even dozens of apartments at one time for investment and rental, waiting for the value to increase.

There are still many smart people. Many people believe that housing prices will continue to rise, so they choose to speculate in real estate.

However, many big cities have introduced purchase restriction policies. It has become very difficult to buy ordinary houses and many units.

At this time, many people turned their attention to apartment buildings. Some people bought dozens of apartment buildings and rented them out while waiting for appreciation.

Of course Yi Anguo also knew that house prices would definitely appreciate, but he had to sell.

But it doesn’t matter. Earn the money you should earn first. Only by continuous flow of funds can you maximize the value-added benefits, so you still have to buy when it’s time to buy.

Moreover, commercial real estate also costs a lot of money. If it is only developed but not sold, no matter how rich it is now, it will not be able to afford it. Sooner or later, the capital chain will break.

Only like now, while strengthening land reserves, constantly acquiring land at low prices across the country, while constantly developing new properties, and collecting funds after sales, can the company continue to grow and develop.

Think about Hengda Group, including many domestic real estate development companies, using this method to continuously expand the company.

As long as housing prices keep rising, there will basically be no problems.

One of the biggest drawbacks of this model is that when house prices suddenly drop sharply, it will be the end of this kind of real estate development company.

For example, two years ago in 2008, many real estate development companies went bankrupt. The main reason was that housing prices plummeted, causing the capital chain to break. In addition, banks had no money. They tightened money and not only stopped lending, but also Many companies cannot survive due to the collection of previously issued loans. In the end, it can only go bankrupt and close down.

The situation in 2008 was actually relatively good, because when they acquired the land for real estate development, they basically acquired the land in 2006 and 2005. The land price at that time was not too high, so in 2008 At that time, even though housing prices were cut by half, or even two-thirds, from 2007, many companies still gritted their teeth and came through.

After all, it didn't last long. Housing prices began to rise continuously in 2009. By the end of the year, they not only recovered to the 2007 prices, but even exceeded the 2007 housing prices.

However, since the beginning of 2009, housing prices began to correct and rise, until 2021, reaching a peak in housing prices, and then began to fall. Although it did not cut in half like in 2008, it lasted for a long time, and at that time House prices have increased at least 2008 to 10 times compared to 20.

Therefore, many large real estate development companies have begun to be unable to bear the burden. The projects they spread out are too big, the capital chain is broken, and eventually big problems occur.

First of all, Hengda was in trouble, with total liabilities as high as 2.4 trillion yuan. Xu Tiehe didn't want to take care of it at all and wanted to run away. He even went to the United States to file for bankruptcy and was eventually arrested and imprisoned.

Immediately afterwards, Guoqiang Real Estate also exploded. It could not repay the foreign debt it owed, so it simply chose to settle down.

In addition, there are several large-scale real estate development companies that have exploded. They have one thing in common, that is, they develop blindly and increase the leverage of funds. If housing prices continue to rise, they will definitely be fine.

But as a result, house prices have fallen, and they have been falling for a long time. There is no hope of rising again, and in the end they can only wait for death.

Since Yi Anguo has known about it in advance, he will naturally not follow these old paths. He will definitely stop buying land at the appropriate time, develop the land in advance, sell the properties in advance, and liquidate directly instead of If a large amount of real estate is ruined in your own hands, you won't be able to sell it even if you want to.

But it is still early, and there is no problem in buying a large amount of land to reserve it and selling a large number of development properties, because the market space is huge.

At this time, the domestic real estate industry has officially entered a stage of rapid development. Urban upgrading and transformation are being carried out across the country. High-rise buildings are rising one after another in various cities. The real estate industry has entered an unprecedented stage of prosperity and development.

A large amount of land is being sold in various places to build residential communities. Various places have obtained a large amount of funds by selling land, which is used to improve the city's infrastructure and build the city like a garden, which is very beautiful, neat and clean. Many inland cities The third and fourth tier cities, and even the fifth and sixth tier cities, seem to have a new look. There are beautiful newly developed communities everywhere.

Even many people in rural areas are rushing to the county to buy houses, especially houses in school districts. In order to prevent their children from losing at the starting line, parents have to buy houses for their children in the city.

One of the conditions for many young men and women in rural areas in the mainland to get married is to have a house in the county.

During this period, Yi Anguo has been flying to various places to inspect the quiet Times Square that has been completed there.

The designs of quiet Times Squares in various places are almost the same, but they vary in size. They are similar to many modern cities. In addition to the rows of high-rise buildings, there are also rows of high-rise buildings. It seems that without these tall buildings, there would be no way to reflect the prosperity of this city.

Quiet squares everywhere are constantly selling, and the available apartments and shops will soon be sold out, and the rest are reserved for your own use, or left to the property management company for rent.

As for office buildings, they are basically not for sale and are only reserved for rent.

This is the benefit of commercial real estate development. As long as you have the financial strength, you can sell it or keep it. It all depends on the company's own decision.

Even if it is an apartment building, you can choose not to sell it but only rent it out. However, the recovery of funds will be slower, but you can rent it out to maintain and increase the value. When the house price continues to rise to a certain level, you can then sell it and you will make more money.

However, Yi Anguo still felt that he should just sell it and make the money he should earn. Don't be too greedy, otherwise funds will be very tight and it will be difficult to smoothly continue the development of the next batch of commercial real estate development projects.

Originally I thought I would sell it if it was easy to sell, and if it was not easy to sell, I would keep it and rent it out, but in the end it was too good to sell, so all the apartments were sold.

However, even if it is sold, you can still collect monthly property management fees and continue to bring income to the company.

After selling all the excess shops and apartment buildings that should be sold, the development costs have basically been recovered. The remaining office buildings, hotels, shopping malls, supermarkets, shops, etc. are equivalent to Purely earned.

If all these office buildings, hotels, shopping malls, supermarkets, and shops are sold out, they will be worth a lot of money. It can be said that the profits from this commercial real estate development project are really considerable, and it is simply a huge profit.

Yi Haiyang also quickly took action, sending many people to the mainland for investment inspections, and directly acquiring a number of local companies that were on the verge of bankruptcy, so that they could directly carry out production rectification, and there were also skilled production workers, who could greatly Improve time efficiency and production speed.

The first acquisition was a bedding production company with more than 1 employees in the provincial capital of Xijiang Province, and then it acquired an underwear production company with more than 800 employees.

After that, they successively acquired towel factories, clothing factories, mat factories, etc., and carried out drastic reforms.

The first is to hire a group of excellent production enterprise management employees, recruit some skilled workers with good technology, and purchase high-quality fabrics and other production materials.

Without good materials, you will definitely not be able to produce good products.

Without good workers, it is impossible to produce good products.

Only when everything is ready can it be possible to produce good quality products.

At the same time, production costs must be strictly controlled. No matter how good the product quality is, if the production cost is too high, the final sales price will be too high. If the sales price is too high, there will be no competitive advantage at all.

The main purpose of the products manufactured by Jingjing is to be of good quality but at the same time low in price.

It’s no use having good quality but high price! If the price is higher than those of big brands, then how can consumers choose to buy products made by Quiet?
Although Jingjing Online Supermarket or offline physical supermarkets have won the support of many customers, when faced with high-priced products, customers will still choose not to support you.

At the same price, even lower than yours, I can buy products from big brands, and the quality of big brand products is equally guaranteed, so why should I choose to buy products made by Quiet?

Moreover, the products of big brands are all produced by old companies for many years, while the products you quietly manufacture are just a company that has just produced products. Whether the quality is good or not, you will only know after using it.

If the quality of the products you quietly manufacture is not as good as those produced by big brands, then I am not at a huge loss.

Even if the quality of your products is not much different from those of big brands, your price has no advantage. Why should I choose you?
Therefore, if Quiet Manufacturing wants to carve out a niche in the market, it must not only ensure quality but also ensure low prices, otherwise you will not be able to compete with those big brands.

If you don't compete with those big brands in the market, you have to compete with those products with low prices and poor quality, then you still have no advantage in price!

Many people clearly know that the quality of those products may not be very good, but the prices are low enough! The cost of buying two other people's products may not be as expensive as the price of one of your products, so how do you expect these customers to support your products?
If you want to win the market, you must be cheap and high-quality. The price must be cheap and the quality must be guaranteed. Only in this way can you win the trust of customers and ultimately win the market.

Again, Yi Anguo's quiet manufacturing does not need to make money, but he does not want to lose money. He must at least maintain a balance of payments and be responsible for his own profits and losses.

I can invest at the beginning as start-up capital, but you can't let me keep investing in you over the long term, right?

You don’t have to make a profit, but you can’t keep losing money.

After the first batch of trial production samples came out, Yi Haiyang had someone send them over for Yi Anguo and his family to use and give some suggestions.

Yi Anguo tried on the sandals and underwear made by Anjing. They felt pretty good and comfortable to wear. Then Yi Anguo asked Yi Haiyang how much he planned to sell them in an online supermarket.
After listening to Yi Anguo's quotation, Yi Anguo looked at the price of similar products in Jingjing Online Supermarket. The price was actually not cheap.

However, compared with those products of average quality and relatively low price, the price of Quiet Manufacturing may be higher, or even much higher than the price of some products.

But thinking about the quality, Yi Anguo felt that Yi Haiyang's quotation was not high and was still acceptable.

"What is the cost price of these things? What is the profit?" Yi Anguo thought for a while and asked.

"The calculated cost price now, according to the quotation I just quoted, still has about 30% gross profit." Yi Haiyang said.

"But our online supermarket also requires operating costs, as well as advertising and promotion costs. In addition, the factory also needs to make profits. Without profits, it is difficult to sustain it for a long time."

"So I personally feel that the total gross profit of 30% from factory and sales is not too much. In addition, we also have tax expenses."

"I'm asking you about the cost. It should have included these costs. What I'm asking about is the total cost? It's the cost after deducting all expenses." Yi Anguo asked a little unhappily.

"After deducting all the costs, how much profit can there be from selling at this price?"

"Because this is still in the trial production stage of samples, there is no way to fully calculate the specific cost." Yi Haiyang said a little embarrassed.

"When mass production is officially launched in the future, the cost will definitely be further reduced. Only then can we truly calculate the total cost of a product."

"And this is also related to production and sales. If the sales volume is greater, the production volume will be greater, then there will be room for further reduction in cost price."

"After all, the purchase quantity of raw materials also determines the purchase price. The larger the purchase volume, the cheaper the price will definitely be."

(End of this chapter)