I have a thousand suites in Shenzhen

Chapter 36: Don’t be too authentic
Li Xiao finally sat down. What his daughter said made sense. The purpose of opening a restaurant is to make money. The rent here is expensive, labor is expensive, and the ingredients are definitely expensive. In addition, the decoration is high-grade and the environment is good. The service is good, and the price of the dishes is high, which is normal.

This is just like a small hotel and a five-star hotel. You can stay for one night in a small hotel. A night in a small hotel only costs tens of yuan, while a night in a five-star hotel costs several hundred yuan. The consumption that everyone faces The groups are different, so there is no comparison at all.

I want to open a larger Sichuan and Chongqing restaurant, and it needs to be upscale. First of all, I need to change my thinking. It can't be like a small restaurant at home. A fried dish costs only a few yuan for a vegetarian dish, and the meat dish is only 20 yuan at most. Many bucks.

This is the city center of Shenzhen, a city with a developed economy. As my daughter said, store rent is very expensive and labor is expensive, so the cost of opening a store is also expensive. If the vegetables are sold too cheap, where is the profit?
After the food arrived, because Yi Anguo had to drive, he could not drink with Li Xiao. Li Xiao and his wife opened a bottle of 38-degree Wanjiu King together.

"Dad! How does this dish compare to yours?" Li Sisi asked.

"It looks pretty good, but the taste is just like that! The taste is a bit lacking, not very authentic, not numb enough, and the amount of Sichuan peppercorns is too little." Li Xiao commented.

Yi Anguo smiled and said: "Sichuan and Chongqing cuisine comes from Sichuan and Chongqing, but it can't be too authentic! Only by adapting to local conditions can the fittest survive."

"Not every place can accept it. The taste is too spicy, especially in Guangdong Province. The taste is a bit lighter, so the taste must be appropriately changed."

"Can Sichuan and Chongqing cuisine that has changed its flavor still be called authentic Sichuan and Chongqing cuisine?" Li Xiao asked.

"What I mean is to retain the traditional taste of Sichuan and Chongqing cuisine and make some corresponding changes to cater to the local mainstream people. It does not mean to completely change the taste of Sichuan and Chongqing cuisine." Yi Anguo explained.

"Many people cannot accept the too numb taste at first, so you can add less Sichuan peppercorns and the spicy taste should not be so strong, so many people can easily accept it."

"Many people like to eat Sichuan and Chongqing cuisine, but they can't tolerate the spicy taste. Many people can tolerate a little spiciness, but they can't tolerate it being too spicy."

It was difficult for Li Xiao to accept it for a while, or he was a little confused, but if he wanted to open a Sichuan and Chongqing restaurant in Shenzhen, he had to improve the taste of Sichuan and Chongqing cuisine, face the reality, and recognize the reality.

Although there are quite a lot of Sichuan and Chongqing restaurants here now, in fact, in a few years, Sichuan and Chongqing restaurants will be in retreat, and Hunan restaurants will catch up and bloom everywhere.

Why do many people choose Hunan cuisine and abandon Sichuan and Chongqing cuisine?The main reason is that many people can't accept the spicy taste, but they can accept the spicy taste.

The catering industry must also keep pace with the times and adapt to the local environment, otherwise it will be eliminated.

There are actually many such examples, such as the Guilin rice noodle shops that are everywhere now, as well as Shaxian snacks and wooden barrel rice, which will be eliminated in more than ten years.

Instead, there are Liuzhou snail noodles, Changde rice noodles, Sichuan and Chongqing noodle restaurants, grilled fish, etc.

Although Sichuan and Chongqing cuisine has not completely retreated, it is definitely not as popular as it is now, with Sichuan and Chongqing restaurant signs everywhere.

Yi Anguo actually prefers Sichuan and Chongqing cuisine, but he can’t stand it if it’s too numb. What he likes the most is the slightly numb texture, so when he usually orders food at a Sichuan and Chongqing restaurant, he will specifically tell the store to use less Sichuan peppercorns and not use it. It's so numb, it doesn't matter if it's a little spicy.

However, Yi Anguo also stopped talking. It would be better if Li Xiao could listen, but there was nothing he could do if he couldn't.

There are many tourist attractions near Houhai. Li Sisi took a few days off to go shopping with her parents and two younger sisters, and also got familiar with the surrounding environment.

Of course, Yi Anguo accompanied him throughout the whole process. After all, Li Sisi's parents thought that he and Li Sisi had already received a marriage certificate. It would be unreasonable not to show off properly!
"Anguo! If you are busy with work, you don't need to accompany us. It's enough to have Sisi accompany us around." Li Xiao said to Yi Anguo.

"Young people live under great pressure in big cities. How can you two take time off to play with us?"

"Dad, my job is to collect the rent. It doesn't matter if it's a few days late." Yi Anguo said with a smile. "Collect rent? Didn't Sisi say you work in a real estate development company?" Li Wanhua asked doubtfully.

"Mom! Yi Anguo's job in the real estate development company is mainly responsible for collecting rent and is responsible for property management." Li Sisi said quickly.

It turned out that Li Sisi did not tell her parents that Yi Anguo owned 1600 houses and owed a bank loan of 10 billion yuan. She was a little worried that her parents would not be able to accept it.

In this era, in many cities in the mainland, although there are mortgage loans to buy houses, most people choose to borrow money from relatives to buy a house with the full amount, and only a few people choose to borrow bank loans and repay the mortgage in installments.

Especially when people from rural areas move to cities to buy a house, they basically borrow money from relatives to buy a house, and then pay the money back slowly.

In the eyes of many people, the interest rate for borrowing money from banks is too high and not cost-effective. If you borrow money from relatives, at least you don’t have to pay interest. You can pay it back as soon as you have the money, and there will be no one to urge you, unless your relatives encounter difficulties at home and are in urgent need. If you have money, they will come to urge you to pay back the money.

If his parents knew that the man she married owed the bank a huge sum of 10 billion yuan, they would definitely be frightened.

Yi Anguo didn't mean to blame Li Sisi. Li Sisi didn't dare to tell her parents the real situation, but he understood in his heart, so he cooperated.

"What Sisi said is correct. My job in a real estate development company is mainly responsible for property management and rent collection, so the work is relatively easy and free. It is okay to postpone the rent collection for a few days."

After Li Xiao and Li Wanhua heard this, they didn't say anything else. The job is good, relaxed and free, what else is there to say?

As for rent collection, it’s okay to be delayed for a few days and delay collecting rent for a few days. It’s normal!

In addition to playing around, I also went to some transferred stores or inquired about vacant stores. The place was quite good and I was very satisfied with the store. However, when they asked about the rent, Li Xiao and his wife were frightened.

"It's very expensive. More than 500 square meters costs [-] to [-] yuan a month. The money earned is not enough to pay the store rent." Li Xiao couldn't help complaining.

"The area is large, it can accommodate many guests at the same time, and the business is good. The rent is still affordable." Yi Anguo said with a smile.

"This is the city center, so store rent must be very expensive. If you want to get cheaper, you have to go outside the customs. Shop rents outside the customs are much cheaper."

“However, there are also advantages to opening a store here, that is, there is a large flow of people, more customers, more people eating, and the price can be set higher.”

"If you open a store outside the customs, the rent is much cheaper, but the consumption there is also low, so the price cannot be set too high, and the flow of people is not as good as here. In fact, the competition in the low-end market is more intense."

"The competition in the high-end market is not that fierce. After all, the investment is huge, and the risks are also huge. Many people are not afraid of taking this risk, but they don't have the strength to invest!"

"So I personally feel that it is better to open a larger restaurant than to open a small restaurant, and it is better to open a higher-end restaurant than to open a low-end food stall."

"What you said is quite easy. The problem is that in such a big place, the monthly rent of [-] to [-] yuan plus the deposit only costs [-] to [-] to [-] yuan." Li Xiao said dissatisfied.

"In addition to decoration, if such a large place needs to be decorated to a high-end level, how much will it cost?"

"Besides, for such a big place, how many people will be hired? Not only the waiters, but also the chefs."

(End of this chapter)