Daming: I, Yang Xian, really govern Yang!

Chapter 28
The greatest nobles in the entire Ming Dynasty were the Lao Zhu family.

Royal Palace.

It was late at night, but the lights were still on in the imperial study.

The diligent Lao Zhu is still working at this time.

At this moment, a little eunuch brought a plate of snacks.

"What kind of thing is this? Why haven't I seen it before?" Zhu Yuanzhang put down the memorial in his hand, glanced at the snacks on the table and asked.

"Reporting to your Majesty, this is sent by someone from the Empress. They say it was made by Miss Yue Min and is called Snowflake Crispy." The little eunuch bowed and replied truthfully.

"So this is Snowflake Crispy?" Zhu Yuanzhang raised the corners of his mouth slightly.

He had heard Zhu Yan report this matter before, and of course he knew that the real maker of this snowflake cake was actually Yang Xian, who was far away in Yangzhou at the moment.

After working for a long time, Lao Zhu was really hungry at this point.

In his opinion, as the emperor, he has never eaten anything delicious, but Yang Xian, a scholar, can make something delicious.

Zhu Yuanzhang didn't take it seriously, so he picked up a piece and put it in his mouth.

The next second, Lao Zhu's eyes immediately lit up.

"good to eat!"

As the two pieces were eaten, Zhu Yuanzhang found that his body, which had been a little sleepy, became energetic.

After returning to the capital from Yangzhou.

Wang Yuemin sent snowflake cakes to Queen Ma almost every day. According to Yang Xian, this was the initial investment in advertising.

A person like Queen Ma, who loves her husband, loves her son, and cares about the overall situation.

Soon, everyone had a taste of Xuehuasu everywhere in the palace.

Outside the palace, there was Zhu Yan who was cooperating. Which young master did he not recognize?

It didn't take long for Snowflake Crispy's name to spread like wildfire, and it immediately became a royal dessert in everyone's mouth, becoming popular among the elite circles in the capital.

Members of the royal family love to eat, so naturally the nobles should follow suit.

Even if you are following the trend, you still have to take a bite.

Otherwise, we won’t be able to make it in time to chat on weekdays. The more money we have, the more money we have, and face is not important.

For a time, the sales of snowflake cakes skyrocketed.

Yang Xian, who was far away in Yangzhou, looked at the letter sent by Wang Yuemin in his hand. The originally planned delivery time for the second batch of goods had to be advanced. This shows how prosperous the dessert shop's business is.You must know that Yang Xian's first batch of goods has already been given as much as possible.

The price is high and the cost is low.

Those who buy this thing are wealthy people who don't bargain.

It's completely profiteering!

This time, in addition to asking his pastry chef to rush out the second batch of snowflake cakes, Yang Xian also made a small batch of new desserts, hibiscus candies, and asked Wang Yuemin's people to take them back to the capital.

No matter how delicious the snowflake cake is, there will always be times when you get tired of it.

At this time, it is very important to introduce new things from the old.

Since it is for these princes and nobles to eat, like snowflake cake, it must have a nice name.

So Yang Xian thought of hibiscus candy.

The appearance of Hibiscus Candy is very similar to that of Shaqima in later generations, but only in appearance.

In terms of taste, it's a world of difference.

The hibiscus candy looks well-defined and golden in color. It tastes crunchy and crunchy, and the texture is closer to eating a thin version of rice straw rope.

Of course, like Snowflake Crispy, this thing is also a high-sugar and high-calorie calorie bomb.

Not surprisingly, the emergence of Hibiscus candy set off another wave of craze in the capital.

During this period, the old and well-established dessert shops in the capital were naturally jealous when they saw that Mingji Dessert Shop was doing such a prosperous business.It’s not like no one has tried to copy sweets such as snowflake cake and hibiscus candy.

But no matter how they tried to crack it, even if they hired the best dessert chef in Beijing, the desserts were not as delicious as the ones from Mingji Dessert Shop.

Make bricks without straw.

This is not a crime of war.

Whether it is snowflake cake or hibiscus candy, the production process is actually not complicated.

These experienced dessert chefs can crack it after a few tries. It's just a matter of time.

As for why the snowflake cakes and hibiscus sugar they make are far inferior to Yang Xian's, the main reason is that the quality of the sugar they use is far behind Yang Xian's white sugar.

If it is a type of sweets with a small proportion of sugar, the difference may not be so obvious.

But Snowflake Crisp and Hibiscus Candy, these two items are composed of [-] to [-]% sugar.

If you use different sugars, you will end up with two completely different things.

Some confectionery masters also experimented with icing sugar, and the taste was indeed much better. Although it was still not as good as before, it was still manageable.However, there are very few icings on the market and the cost is very high.

If they really use icing sugar to make desserts, even if they sell snowflake cakes and hibiscus sugar at such high prices today, they will still have to operate at a loss.

It doesn't mean that you can't do this kind of thing of losing money and making noise.

In the short term, it may be feasible to grab business.

But over time, no one’s money can afford to burn like this.

You can do things like killing one thousand enemies and losing eight hundred to yourself, but no matter how stupid you are, you can't do things that will directly lead to death.

So more than a month has passed, and Mingji Dessert Shop is still the only one selling snowflake cakes and hibiscus candies in the entire capital.

Wang Yuemin looked at the shop's daily income and was still a little uncomfortable to this day.

Such a small shop can turn over nearly 2 taels in more than a month.

During the Hongwu period in the early Ming Dynasty, one tael of silver was equivalent to about 660 yuan in RMB. In other words, the dessert business sold more than 1000 million yuan in more than a month.

This is simply unimaginable in future generations.

Which dessert shop has a small goal a year?

Sure enough, if you want to slaughter a pig, you only need to raise the price of the same product, and then sell it at a price far higher than the price of the product itself.

The most difficult part is how to make buyers willing to pay from their pockets.

Of course, the fact that Yang Xian’s snowflake cakes and hibiscus candies have reached this stage is not entirely due to hype.

It itself has certain irreplaceability.

It can be said that these noble ladies originally went there for the reputation of royal desserts.

Then when they actually eat snowflake cakes and hibiscus candies, they will be truly impressed by their taste.

It starts with the name and ends with the taste.

Even though these two desserts are now the most expensive in the capital, for these noble children, there is no problem in eating them occasionally.

in the palace.

This female officer named Yu'er is in some trouble.

The price of snowflake cakes and hibiscus candies was still too high for a young female official like her.

Although Queen Ma knew that she loved to eat, she would be rewarded from time to time.

But after knowing the true price of this dessert, she felt a little uneasy every time she took it.

"Delicious food should be made for people to eat. Who can afford to eat it if it is so expensive?" Yu'er muttered as she looked at the snowflake cake in front of her, and finally couldn't help but put a piece into her mouth. inside.

　Thanks to Arctic Cavalry, Rose Rain-Han Xi, Xiao Li Feigua, and Hehe Fire Dragon Leader, four brothers for their rewards.Thank you all for your support and take a bow.

　　
　
(End of this chapter)