China Entertainment: Starting from 07 Kuainan

Chapter 109 The hot man is back

12 month 18 number.

China Unicom UP's new promotion song "Youth" is officially launched.

China Unicom, with its deep pockets, bought prime time advertising space on four major TV stations in one fell swoop.

BTV!

mango!

tomato!

Blue platform!

The four major TV stations worked together. In just one night, the search index of "Youth" and "Unicom UP New Force" skyrocketed, with a total of more than 300 million times.

The next day, "Youth" topped the new song charts on all major platforms!

Seeing the number one on the new song charts across all platforms, media from all walks of life exclaimed.

The hottest man who dominates the list is back!
On the same day, China Unicom's Propaganda Department struck while the iron was hot and released the full version of the "UP New Power" advertisement on all platforms.

The commercial for "UP New Power" is also the official MV for "Youth".

The story of the MV is very simple.

At the beginning of the MV, Lu Yuan put on makeup and transformed into a middle-aged man, a middle-aged man who returned home frustrated.

On his way home, he happened to pass by a China Unicom business store with a huge promotional poster hanging on the store window.

[On December 2025, 12, China Unicom UP’s new force will return magnificently! 】

Seeing this banner, the middle-aged man played by Lu Yuan couldn't help but whisper to himself.

"Is this set meal still available?"

Immediately afterwards, a group of boys and girls aged [-] or [-] passed by Lu Yuan on skateboards, and a girl suddenly bumped into Lu Yuan.

The middle-aged man who came back to his senses looked at the group of boys and girls with a look of reminiscence in his eyes.

画面一变。（屏幕上出现日期，并且快速回拨，从2025年12月18日，一路回到2007年12月18日）
Young Lu Yuan appeared on the scene. He walked into the same China Unicom business hall and happily ordered the "UP New Power" package.

The scene begins to flash back quickly, from high school, to college, to work, marriage, having children, unemployment, divorce, and finally returning home.

In the MV, Lu Yuan's age, clothing, and mobile phone (model) kept changing, but the only thing that remained unchanged was the phone card. Until the day of divorce, his mobile phone was lost, and the phone card was also lost.

Then, the light in his eyes disappeared.

Time goes back to the present.

The middle-aged Lu Yuan was moved. He walked into the business hall and applied for a new [UP New Power] phone card.

(The screen is divided into two. The left side shows the scene of young Lu Yuan applying for a card, and the right side shows the scene of middle-aged Lu Yuan applying for a card. The movements of the two people are exactly the same.

The only difference is that young Lu Yuan’s eyes are bright, while middle-aged Lu Yuan’s eyes are lifeless)

After finishing the set meal, the young Lu Yuan and the middle-aged Lu Yuan in the picture walked out of the business hall simultaneously again.

As they walked, middle-aged Lu Yuan's eyes were filled with energy. Step by step, the light in his eyes returned. The figures of young Lu Yuan and middle-aged Lu Yuan gradually overlapped.

Subsequently, the LOGO of China Unicom UP New Force appeared, and at the same time, a line of Chinese-style calligraphy fonts appeared below the LOGO.

[China Unicom UP’s new forces: May you leave for half your life and still be a young man when you return]

The next day.

"Youth" entered the top three of the Qiandu Hot Songs TOP100.

No.1: Chi Ling——Lu Yuan

No.2: Blue and white porcelain - Jay Chou
No.3: Youngster——Lu Yuan

No.4: There is a kind of love called letting go - Amu

No.5: Daoxiang——Lu Yuan

No.6: Damn tenderness——Ma Tianyu
……

At the same time, Lu Yuan once again dominated the front pages of major entertainment news.

"Lu Yuan's new song "Youth" is released and tops the new song charts on all platforms! 》——Xinlang.com
"Lu Yuan is back strong, tremble!" 》——UC Network

"[The Road Is Still A Long Way]" is about to be released. On the day the album is released, when will Lu Yuan be crowned king? 》——Wangyi Entertainment

"May you be away for half your life and still a young man when you return!" 》——Tengxun.com
"China Unicom UP New Force: We are forever young!" 》——Morning News

"The M-Zone may face challenges, with a recent surge in the number of people applying for UP's new power packages" - China Business News
The popularity of "Youth" has also made more young people aware of the brand "UP New Force".Previously, although China Unicom also launched a lot of advertising, those promotional videos were too conventional.

What do young people like?
It's avant-garde!
It's trendy!
The future setting in the "Youth" MV hits young people very well.

Especially the folding screen mobile phones and holographic screen mobile phones that appear in the picture are definitely novel and trendy from the current perspective.

The extremely dynamic arrangement, coupled with Lu Yuan's personal influence, immediately attracted countless boys and girls to the China Unicom business hall.

China Unicom business offices across the country have ushered in a wave of business processing boom.

In just three days, the number of new people applying for the [UP New Forces] package surged by 30+, with an average of [-]+ added every day.

The statistics came out, and the director of brand operations of [UP New Force] smiled.

In three days, single brand revenue increased by nearly 1000 million.

The endorsement fee of 700 million is well spent!

It's so fucking worth it!

JJ Lin: Meow meow meow?
Zhang Shaohan: Meow?Meow?
China Unicom: Don’t contact me, I’m afraid Lu Yuan will misunderstand.

There are no secrets in the communications industry. [UP New Force] is gaining momentum and has also attracted the attention of Big Brother Mobile.

Mobile Public Relations Department quickly contacted Milkcha Lun and invited him to shoot a new advertising video in the near future.

Another operator, Telecom, did not panic at all.

The older brother and the younger brother fight each other. The harder the fight, the greater the chance of it taking over.

While the two companies are competing for the market, Telecom can seize the time to make big moves.

Although people outside the communications industry don’t know the specific growth data of [UP’s new forces], they are not blind.

The extra traffic in China Unicom's business hall is real.

On December 12, China Unicom expanded the scope of advertising and released the promotional song "Youth" on 20 satellite TV stations during prime time.

Huizhou Satellite TV: The sponsor’s father is grand

Suzhou Satellite TV: A little more

SC TV: Thank you China Unicom Dad

……

China Unicom's big move not only touched China Mobile, but also attracted other brands to follow suit. The phone number of Huayi Music Public Relations Department was once again filled with calls.

When one call is hung up, the next one immediately intervenes. Even if three new operators are added, the external phone line is often still busy.

Nongfu Spring directly offered 400 million per year just to sign Lu Yuan's mineral water brand endorsement contract.

Volkswagen Skoda quotation: 350 million/year.

Nokia mobile phone N series mobile phone endorsement quotation: 400 million / year.

Xiangpiaopiao Milk Tea’s quotation: 400 million per year, and a customized advertising song is required. If the effect is significant, the endorsement fee for the next year can be negotiated.

Qingyang shampoo men’s series quotation: 360 million/year.

Fantasy Westward Journey game endorsement: 1000 million in two years!

……

Looking at a series of endorsement quotes, Yuan Tao rubbed his stiff cheeks.

However, while smiling, he showed a sad look.

He sent these endorsements, including previous brand quotes, to Lu Yuan more than once.

But without exception, everything fell into the sea.

At first, he thought that Lu Yuan was not very satisfied with the share, so he specifically added that the endorsement share ratio could be [-]-[-].

Seventy percent belonged to Lu Yuan.

However, Lu Yuan's answer was still the same as before.

hold on.

Xiaoyuan, what are you waiting for?
"Mr. Yuan, it's not good!"

Just as Yuan Tao frowned, the assistant hurried into the office.

(End of this chapter)