China Entertainment: Starting from 07 Kuainan

Chapter 134: The Leek-cutting Plan and the Gate Incident

1 month 27 number.

While Lu Yuan was shooting commercials in the studio, he went to the company again and signed a sports shoe endorsement contract with Anta.

Endorsement fee: 1600 million/two years.

This price is 150 million yuan higher than Anta's initial quotation. The reason is that Anta's boss knew Lu Yuan's remarks in support of domestic products, and then added an additional 150 million yuan with a stroke of a pen.

The endorsement fee has also increased from 650 million/year to 800 million/year.

Give it to peach and give it to Li.

Just like the original CBA quotation of 1000 million per year to recruit CBA sports equipment partners.

At that time, Li Ning launched its overseas plan, Yao Yao dominated the NBA, and the popularity of the NBA in China was unprecedentedly high. First-line sports brands such as Nike, Adidas, and Li Ning all focused on the NBA.

As a result, no one cares about the CBA league.

The Basketball Association offered a price of 1000 million, but no one from several major brands bid. In the end, Anta took over the contract with the cooperative brand and took the initiative to increase the offer.

The sponsorship fee has increased from 1000 million per year to 2000 million per year.

The Basketball Association returned the favor and designated Anta as the only official sports brand.

During this period, Anta also ushered in a peak period of corporate development.

Since Li Ning launched its overseas plan, the focus of corporate development has gradually shifted overseas, and Li Ning is also targeting international brands such as Nike and Adidas.

Little guys like Anta are not taken seriously by Li Ning.

Taking advantage of Li Ning's overseas expansion, Anta seized the opportunity and leveraged the influence of CBA sponsors to quickly expand domestically and seize the mid- to low-end market.

In 06, the three-year sponsorship contract between Anta and the Basketball Association ended, and the two parties renewed the contract for seven years.

last year.

Anta was successfully listed on the Hong Kong Stock Exchange. On the day of listing, Anta raised more than HK$35 billion, setting a record for the highest amount of financing in the domestic sporting goods industry.

With sufficient 'ammunition reserves' in hand, Anta has also ushered in another period of rapid development.

At this time, Anta suddenly transformed into the leader of Jinjiang sports brand. Delhui, Guirenniao, 361 Degrees, Peak, Hongxing Erke, all the little guys sat down.

Signing Lu Yuan as a shoe endorser is just one of Anta's many plans.

800 million/year endorsement fee, small money, small money.

The real big deal is advertising.

According to the latest annual report, Anta’s annual investment in advertising and publicity accounts for about 12% of its turnover, which is about 6 million in marketing expenses.

For Anta and Semir, signing a mainland king to enter the international market is a bit more expensive, but it is still a good deal.

What's more, they are not just signing contracts. The customer groups of Semir and Anta are young people, especially primary and secondary school students and college students.

And this happens to highly overlap with Lu Yuan's fans.

Similarly, Lu Yuan is also very satisfied with the signing. He signed with Anta and Semir for a deeper purpose.

Prepare for cutting leeks later.

of course.

What mainland bosses want to harvest must be foreign leeks. Big-name singers in Europe and the United States often have side jobs in addition to their main businesses of recording and touring.

For example, Katy Perry Footwear, a women's shoe brand of the same name, Halena and Puma's joint sneakers, and Britney Spears' perfume of the same name.

Among the many side businesses, the joint 'YEEZY' (coconut shoes) launched by well-known rapper Kanye West and Adidas is the most famous in China.

A pair of coconut shoes can fetch tens of thousands of yuan at its peak, and the price per gram is tens or even hundreds, which is a quarter of the price of gold.

Kanye West can cut leeks, but boss Lu can’t?
However, Lu Yuan's current fame is not enough to harvest foreign leeks, but he is popular enough to harvest domestic leeks.

But Boss Lu will not make such 'dirty money'.If you want to harvest, you are also harvesting the leeks of foreigners, just like a well-known coffee brand, if you want to harvest the wool, just harvest the wool of capitalism.

Around 8:30pm.

Boss Lu was studying new postures with his girlfriend. Thousands of miles away in Xiangjiang, a major event happened that shocked the whole country.

Once the photo was released, it quickly attracted a large number of netizens to watch. However, most netizens doubted the authenticity of the photo.

As we all know, only videos cannot be photoshopped, but photos can be synthesized.

But the whistleblower claimed that there was more evidence in hand.

In the next few days, the matter continued to ferment.

Lu Yuan didn't pay any extra attention to this matter. He had already eaten what he should have eaten. In recent days, except for the Spring Festival Gala rehearsal, he had been busy filming commercials.

Since you have received endorsement fees, you must actively cooperate.

Domestic time, February 2st.

The new edition of the Billboard Hot [-] singles chart has been announced.

No.80 three: "Counting Stars"——Lucas·LU
No. 80 Six: "Hall Of Fame"——Lucas·LU
No. 90 Seven: "Natural"——Lucas·LU
Not surprisingly, "Natural" also officially broke into the B list TOP100, and the other two songs also advanced eight to ten places respectively.

Such an improvement may seem inconspicuous.

However, the results have exceeded Universal Music's expectations. After all, Lu Yuan has hardly participated in any publicity activities in the past week.

Just based on the quality of the songs and the announcement of Universal's purchase, it is already good to advance about ten places.

After the list was announced, Max called again to announce the good news.

However, this time he learned from his experience and did not continue calling in the middle of the night.

Facing the good news call, Lu Yuan remained calm.

Basic operation.

Do not6.

As the two chatted, Max started talking about the scandal. As the person in charge of Global Asia Affairs, it was impossible for him not to know about such a big event.

After a few words of teasing, Max's tone suddenly became serious.

"LU, young man, it's understandable that you spend a little time playing."

"However, as a friend and partner, I have an obligation to remind you that no matter what you do, never leave any video evidence."

Lu Yuan said speechlessly: "Max, do you think I'm that kind of playboy?"

Max recalled carefully that during the time Lu Yuan was in America, let alone scandals, there wasn't even a hot girl around him.

Compared with those singers who became famous at a young age, Lu Yuan is indeed very clean and self-sufficient.

After a while, Max smacked his lips.

"Well, you're not."

At the same time, Xinlang.com also officially announced the new issue of the Billboard list, and highlighted the 'grand occasion' of Lu Yuan's three new songs entering the list.

However, unlike in the past, this report did not trigger large-scale discussions.

Those passersby and netizens are busy eating melons, asking for seeds, and asking for pictures, so how can they have time to care about King Lu Tianwang?

Sorry, I'm really unfamiliar.

Wait until I finish reading.

(End of this chapter)