China Entertainment: Starting from 07 Kuainan

Chapter 139 The electronic music song that detonated MySpace

Luoshanji International Airport.

"Lu, welcome to America again."

As soon as they met, Max gave Lu Yuan a big hug. In the past half month, Max had really been looking forward to it.

"Max, it's nice to see you again."

After exchanging a few pleasantries, Lu Yuan immediately got into work mode.

"I have some new ideas about your proposed MySpace personal space."

"Oh?"

Max said with great interest: "Lu, what other genius ideas do you have?"

The two of them were talking as they walked towards the airport entrance. As for luggage and other things, of course there were staff to help with it.

As for cousin Lu Jing, they parted ways as soon as they got off the plane. She came to LA for vacation and didn't want to travel around with Lu Yuan.

"I want to upload two 'new songs' in my personal musician profile, two anonymous pure electronic songs. One is the pure electronic music version of "The Nights", and the other electronic music is "Fade"."

"Fade?"

Hearing this unfamiliar song title, Max showed a bit of confusion. He promised that there is absolutely no such song in Lu Yuan's new album!

"YE!"

Lu Yuan nodded and said: "This is a new song, only the pure electronic version."

"Fade" is the predecessor of the electronic music song "Faded", a famous song by Norwegian DJ Alan Walker. The single "Faded" hit 6 million views on YouTube within one year of its release.

As of 23, the "Faded" MV has been played more than 33 billion times. It is also the first electronic music song to reach 30 billion views.

However, what Boss Lu has taken out now is only "Fade", not "Faded", and "Fade" will only be included in the collector's edition of the album.

The regular version of the album will not include this song.

"Faded" will be included in the second album. This song was taken out in advance just to stir up the popularity.

America's pop music scene, or the music style on the Billboard charts, is also constantly changing.

From the rock and roll of the 50s to the 70s, to country style, to the POP style at the turn of the century, and then to the extreme popularity of R&B.

And the next hot music trend is electronic music.

From 08 to about 15, electronic music elements became very popular, and after electronic music came RAP.

"The Nights" and "Fade" that Lu Yuan proposed to upload are both outstanding among electronic music songs, and can stand out from the increasingly mature electronic music.

Quality, no doubt.

On the eve of the rise of electronic music, these two songs might even trigger a wave of electronic music.

In fact, there are many electronic music elements in Lu Yuan's first album.

"The nights", "wake", "stronger", "something just like this", "sold out", "unstoppable", all have electronic music elements to a greater or lesser extent.

This phenomenon is normal. After all, the era when these songs were released happened to be the year when electronic music became popular.

of course.

Electronic music is a huge category, which can include rock and pop lyrics. Lu Yuan does not limit himself to a certain music category.

Children make choices!

My lord, want them all!

after an hour.

recording room.

At the end of "Fade", Max was still a little unfinished and continued to shake his legs.This song is so exciting!
However, what surprised him most was not the quality of the song, but the marketing plan proposed by Lu Yuan.

Anonymously upload two very dynamic songs, and then cooperate with MySpace to try to promote these two anonymous songs.

Even if the song becomes popular, there will be no response and it will be allowed to ferment.

In Lu Yuan’s words, this is called hunger marketing!

Hunger marketing, not surprisingly, is widely used in luxury goods, clothing, and electronic products.

But in the process of selling songs, no singer has yet used this method.

Because the premise of hunger marketing is that the 'product' is good enough.

The criteria for judging whether a song is good enough are very complex, just like the Beatles, and there is no guarantee that every song will be a hit.

Therefore, almost no singers or record companies use hunger marketing.

If used improperly, it is easy to "injure yourself before hurting others".

However, Lu Yuan has no such concerns, or he has very low concerns. The songs he has come up with are all songs that have been tested by the market for a long time.

To give an inappropriate example, if a hit song from the 70s is released in 2020, even if it becomes popular, it will be difficult to replicate the success of the 70s.

But a hit single released in 2020 would have been far more likely to be a hit in the 70s, and the industry's evaluation would not be low either.

Because it has enough new elements and is groundbreaking!
This alone is enough to remain invincible.

In the next few days, Lu Yuan embarked on a busy announcement tour. California and New York are the key areas where he focuses on public relations.

Radio, MTV, streaming media interviews, offline performances, Lu Tianwang, attacks everywhere.

2 month 14 number.

The new Billboard Hot [-] Singles Chart was announced as scheduled, and as expected, Lu Yuan's three songs continued to advance rapidly.

No.30 Five: "Counting Stars"——Lucas·LU 18
No. 40 Six: "Hall Of Fame"——Lucas·LU 25
No. 60 Seven: "Natural"——Lucas·LU 19
This week, "Counting Stars" only advanced 18 places, and it seems that it is not as strong as last week's 30 places.

But the rankings of the top [-] and bottom [-] on the Hot [-] Singles Chart are completely two different concepts.

如果说100-50名的难度是1，那么，从50到30的难度是2，30名-10名的难度就是5，进入前十的难度则是10.
You can get a glimpse of it by looking at which song is ranked before "Counting Stars".

This week, the song No. 30 on the singles chart is Kanye's number one single "Stronger", which has been on the chart for 25 weeks.

Last week, "Stronger" ranked 22nd. As the number one single, it dropped 12 places in a week. This shows how fierce the competition for the top [-] is.

As for the top three singles on the Billboard TOP100, they are still "LOW", "no one", and "apologize".

The single "LOW" won seven consecutive championships!
Among the three brothers, the one who suffered the most was definitely Republic. Alicia's single "NO ONE" was dropped from the top of the list.

"Apologize" peaked at No. [-]. Without "LOW", the Republic band would most likely have won a championship single.

However, after laughing for a while, Lu Yuan suddenly remembered something.

In April, Sister Niu's new album "E=MC" is about to be released. In my memory, the momentum of this album seems to be extremely fierce, with more than 4 copies sold in the first week of release.

Not only did it top the Billboard Album 200, but it also set a new first-week sales record for Sister Niu's personal album.

In addition, the single "Touch My Body" from the album also became Sister Niu's 18th number one single.

Thinking of this, Lu Yuan suddenly remembered a joke.

Understand the Republican Band and become the Republican Band?
After a while, Lu Yuan quickly shook this thought out of his mind.

Do not!
impossible!
Absolutely impossible!
It should be the band Beyond Republic!
Goal, championship single!
attack!

　There are only two updates today. I will go to see my lower back tomorrow. My waist hurts a little. It may be too late for the third update. If I can, I will do it.

　　
　
(End of this chapter)