China Entertainment: Starting from 07 Kuainan

Chapter 147 Returning to China and Belonging to "Star You" (Lose Subscription)
On March 3, the new Porsche Cayenne commercial was officially launched.

"I'm unstoppable
I am unstoppable

I'm a Porsche with no brakes
I'm like a Porsche without brakes

I'm invincible
I am indestructible..."

Lu Yuan's first global hit single "Unstoppable" has been heard all over the world!
North America!

South America!

Eastern Europe!

Western Europe!

Tuao!

Almost on the same day, it was launched globally simultaneously!

The completed version of Porsche’s advertising song on YouTube has seen a rapid increase in click-through rates!
One hour, one million!
Ten hours, 800 million!
Domestic time, February 3st.

Pudong Airport.

Starting from eight o'clock in the morning, the flow of people at Pudong Airport has become larger and larger. At first, the sudden increase in the flow of people did not attract the attention of other passengers.

At most, I just lament that there are too many young faces.

However, as time goes by, the flow of people becomes more and more dense, even affecting normal traffic.

Fortunately, there were not many people on the departure level. Otherwise, those tourists who were preparing to travel would definitely not be able to catch up with the departure.

Seeing the crowds gathering more and more, the airport's security team was all in place. For today's 'activity', the Pudong Airport Management Office specially seconded more than 100 people from brother units.

In addition to the original security force of the airport, the Shanghai Municipal Government also dispatched two traffic police squadrons to coordinate traffic around the airport.

There is also a traffic police squadron on standby.

Such a big battle was only because of one thing.

King Lu Tian returned to his country.

In fact, Lu Yuan didn't want to do the airport pick-up ceremony at all.

With his current status, does he still need the number of people to pick him up?

Not at all.

The more people picked up the plane, the more worried he became.

If something unexpected happens, how can I live up to those lovely fans?
The initiator of this event is Modu TV Station.

On April 4, the TV series "My Love from the Star" starring Lu Yuan and Zeng Li will premiere on the Magic City TV Drama Channel.

Exclusive premiere!

The airport pick-up event is just to build momentum for this drama!

Generally speaking, local stations rarely choose to broadcast pilot broadcasts alone, and usually several local stations broadcast them together.

After all, audiences in each province have different preferences for watching dramas.

There are more local stations to test the water, and more accurate data can be measured. At the same time, it can also give peace of mind to those satellite channels.

thus selling at a higher price.

But "Star You" is different.

Two months ago, who would have thought that Lu Yuan could break into North America and even the global market?

This moment, that moment.

According to the media's remarks, Lu Yuan is now not only the King of Pop in the Chinese music scene, but also the Little King of International Music.

Although this name is suspected of being bragging, it is not entirely embarrassing.

One album, two songs broke into the top ten of the Billboard singles chart, one of which stayed at number two for three weeks in a row.

After 1963, it ranked first in Asia!

Even if he had a chance to compete with Kyu Sakamoto, Lu Yuan would not fall behind.

Although Kyū Sakamoto had a Billboard No. 60 single and held the title for three consecutive weeks, the American music scene in the [-]s was completely different from what it is now.

If the challenge difficulty at that time was 1, the difficulty of challenging the same achievement now is at least 5.

The intensity is basically not on the same level.

In addition, in addition to a runner-up single, Lu Yuan also has a top ten hit single and a rock champion single.

Apart from the song "Sukiyaki", Sakamoto Kyu's only song "China Nights" ranked No. 58 on the singles chart.Champion single VS runner-up single.

Mr. Lu, lose one city first.

Three songs VS two songs!

King Lu Tian, ​​regain the victory!
Average quality!

Lu Yuan, another victory!
3 is better than 2!

Boss Lu is slightly better.

At this moment, Lu Yuan is the main stream of traffic. Wherever he is, the popularity is there.

Therefore, "Star You" has no worries about getting married.

Before, Lu Yuan had to worry about whether the cost of the first round of star broadcast rights could be recovered.

Now, others are rushing to get it.

If the price for a single episode is less than 100 million, I would be too embarrassed to reach out.

Exclusive broadcast means that a TV series can only appear on one TV station or even one channel, and the same is true for rebroadcasts.

The independent broadcasting era in the Mainland began in 2005.

CCTV was the first to adopt the solo drama model, and among local satellite TVs, Hunan Satellite TV was the first to do so.

800 million bought out the mainland exclusive rights to the Korean drama "Dae Jang Geum" as well as the audio and video rights. This time it tested the waters, Hunan Satellite TV made a lot of money.

Since then, dramas such as "Emperor Wu of the Han Dynasty", "Lotus Lantern", "Bright Sword", "The Punisher of the Song Dynasty", etc. have all been broadcast as independent broadcasts.

Elsewhere in Taichung, Blue Channel and Hui Province Satellite TV are the fastest moving. The independent theaters in Hui Province are basically Hong Kong and Taiwan dramas and Korean dramas.

On the contrary, Shanghai TV's response was slower.

This time, Modu Satellite TV not only won the exclusive local broadcast rights of "Xing伱", but also won the exclusive satellite broadcast rights of "Star You".

In order to win the exclusive broadcast rights, Magic City TV also spent a lot of money.

The price for a single episode is RMB 150 million + 20% of the pre-roll advertising share.

150 million*29 episodes=4350 million.

More than 4000 million yuan is enough to recover the investment cost, but once the exclusive broadcast rights are sold, it means that "Star You" has no way to sell the second, third, or even dozen rounds of broadcast rights.

Therefore, a simple quotation cannot impress Boss Lu at all.

Although the uncle is a senior executive of SMG, he is in business. Therefore, Magic City TV made an exception and offered a share of the pre-roll advertising.

The [-]% share may not seem like much, but Lu Yuan gets every round!
Star Media will receive a share of every round of pre-roll advertising in "Star You".

In 05, the 58-episode TV series "Emperor of Han Dynasty" was broadcast in prime time on CCTV, and its pre-roll advertising revenue reached 1 million yuan.

Although the number of episodes of "Star You" is not as good as that of "Emperor of Hanwu", with Lu Yuan's current popularity, the revenue from pre-roll advertising cannot be lower than that of "Emperor of Hanwu".

For this alone, the guaranteed income is 2400 million.

2400+4350=6750 million.

And this is only the income from the first round of broadcasting. If it is replayed, Star Media will still have subsequent income.

Although this revenue is shared with Magic TV, the copyright revenue from overseas markets has nothing to do with Magic TV.

Now, Xingchen Media has received quotes from Xiaori and Xiaobangzi.

That's right.

"Star You" didn't air, so they made an offer.

of course.

Regardless of whether it is Xiaoli or Xiaobangzi, the quotes given are not high, probably around 5 per episode.

Unit of measurement: US Tole.

Converted into RMB, it is about 1000 million.

If Xingchen Media is willing to sell, it can immediately earn 2000 million RMB.

6750+2000=8750 million.

Even before one episode of "Star You" has been aired, Star Media has earned 8750 million yuan, a return on investment of 250%.

This is King Lu Tian's card.

However, how could Boss Lu let Xiaori and Xiaobangzi take advantage?
I want to buy out the broadcast rights and audio-visual product copyrights of Xiaoli and Xiaobangzi with 1000 million RMB. Are you kidding me?
If you don’t scrape a layer of bloody skin from their bodies, the character [Lu] will be written upside down from now on!
(End of this chapter)